The Blissful Biz Podcast
Welcome to the Blissful Biz podcast, where SOUL meets STRATEGY. I’m your host, Susanne Rieker — business mentor and course creator — and I help heart-led women package their brilliance into digital offers, grow with purpose, and build true wealth through an online business they love. Every week, I share practical guidance, honest stories, and proven strategies to help you build a business that supports your freedom — without burning out or selling out. You’ll also hear from inspiring guests who’ve built thriving digital offers while staying true to their values. Whether you're a yoga teacher, wellness entrepreneur, or creative spirit ready to grow online, you're in the right place. Learn more at www.susannerieker.com or connect with me on Instagram @susannerieker.
The Blissful Biz Podcast
Why Fluffy Offers Are Killing Your Sales (And What to Do Instead)
Let’s be honest—many digital offers look beautiful on the outside but don’t deliver much substance. They are fluffy. And nobody talks about this.
The truth is, this is where many yoga teachers and wellness pros get stuck. Turning your expertise into a digital offer that feels clear, focused, and genuinely valuable isn’t always easy. And when your program is fluffy—either because it tries to cover everything or because it doesn’t go deep enough—it won’t create the transformation your students are looking for.
In this episode, I share what I’ve learned about designing programs that actually work. I’ll walk you through the common mistakes that make offers feel overwhelming or empty, and introduce you to my Irresistible Offer Framework so you can create something you feel proud to share.
Ready to learn how to create and launch your signature online program in a way that feels clear, aligned, and sustainable?
Don’t miss my free training:
🆕 How I Built a Sales Engine That Sells My Online Courses Every Day
In this behind-the-scenes masterclass, you’ll see exactly how to build a steady, freedom-based income with a sales system that works every day.
➡️ Join Low-Ticket Mojo for just $47 and get my step-by-step blueprint to create and launch your low-ticket offer.
➡️ Join the Blissful Biz Academy, package your brilliance into an irresistible online program, and build the automated sales engine that sells it every day so you can bring in consistent, reliable income.
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🎓 To learn more about how to work with me or to get instant access to freebies, trainings and more go to www.susannerieker.com. 🙏❤️