The Blissful Biz Podcast
Welcome to the Blissful Biz podcast, where SOUL meets STRATEGY. I’m your host, Susanne Rieker — business mentor and course creator — and I help heart-led women package their brilliance into digital offers, grow with purpose, and build true wealth through an online business they love. Every week, I share practical guidance, honest stories, and proven strategies to help you build a business that supports your freedom — without burning out or selling out. You’ll also hear from inspiring guests who’ve built thriving digital offers while staying true to their values. Whether you're a yoga teacher, wellness entrepreneur, or creative spirit ready to grow online, you're in the right place. Learn more at www.susannerieker.com or connect with me on Instagram @susannerieker.
The Blissful Biz Podcast
Turning Instagram Into Your Best Launch Tool with Brittany Roberts
When you think of launching, you might picture endless webinars, a huge team, and weeks of exhausting promotion. But it doesn’t have to look like that.
In this episode, I’m joined by Brittany Roberts, a launch strategist from Australia who helps coaches and course creators create launches that feel simple, creative, and aligned. Brittany shares how she uses Instagram as the central hub for her launches — including an innovative experiment running a full training series through Instagram Close Friends stories that sold out her program.
We talk about:
- Why launches don’t have to be big or complicated to be effective
- How to use Instagram’s features — Stories, Lives, Close Friends, and Broadcast Channels — to nurture and sell
- Creative ways to experiment with your launches without burning out
- How to handle the quiet middle phase of a launch (and why showing up then really matters)
- The importance of consistency and planning so you don’t run out of steam
If you’ve ever wished launching could feel lighter and more doable — this conversation will show you how Instagram can become your best launch tool.
Connect with Brittany Roberts:
Find her on Instagram → https://www.instagram.com/thesocialbritify/
Sign up for her free masterclass → https://thesocialbritify.com/free-masterclass
More Resources
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