The Blissful Biz Podcast
Welcome to the Blissful Biz podcast! I'm Susanne Rieker, and this show is for yoga teachers who are ready to turn their wisdom into an online business they actually love. Each week I share practical strategies, honest behind-the-scenes stories, and real talk about what it takes to grow sustainably online — without burning out or selling out. If you're tired of trading time for money and want to build something that creates true freedom, you're in the right place. Find me at www.susannerieker.com or connect with me on Instagram @susannerieker.
The Blissful Biz Podcast
Is Substack Worth It for Yoga Teachers with Jo Hutton from Yoga for Tired People
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Is it still possible to grow an audience organically and build a real online business as a yoga teacher? Jo Hutton is living proof that it is.
Jo spent over 16 years teaching yoga in Newcastle, ran her own studio, and trained more than 50 yoga teachers. Today she has one of the most engaged wellness communities in the UK, with over 46,000 subscribers on Substack.
But the path there was anything but a straight line. In this conversation Jo shares the burnout that completely stopped her in her tracks, the quiet shift that slowly brought her back to life, and the video that got seen 8.6 million times and changed her business almost overnight.
We talk about how she actually builds engagement, why she stopped treating Instagram like a shop front, the surprising thing that made creating content feel so much easier for her, and how she turns casual followers into a warm email list that genuinely buys. If you've ever felt stuck on what to post, or quietly wondered whether you missed your window to grow online, this episode is going to give you a lot to think about.
Follow Jo on Instagram, where she talks all things yoga: @johuttonyoga
Check out her Substack: https://happyyoga.substack.com/subscribe
THE BLISSFUL BIZ HIVE 🐝
The Blissful Biz Hive is the membership for yoga teachers who are ready to build a profitable online business without the overwhelm, guesswork or hustle.
Inside, you'll build your Honey Flow: a simple, step-by-step system that helps you create an offer people love to buy, grow your audience, and make consistent sales month after month.
✨ Free 7-day trial. Cancel anytime in just 2 clicks.
➡️ https://www.skool.com/blissfulbizhive
💖 If you liked this episode, please leave a review on Apple Podcasts – your feedback really makes a difference.
📆 Never miss a new episode and subscribe on Apple Podcasts or Spotify.
✨ Share your biggest takeaway on Instagram stories - just be sure to tag @susannerieker so I can see them.
🎓 To learn more about how to work with me or to get instant access to freebies, trainings and more go to www.susannerieker.com. 🙏❤️
CONNECT WITH ME:
🌐 Website: https://susannerieker.com/
📸 Instagram: @susannerieker