Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs

4 Tips for Creating Easy Reels for Your Brand (with ChatGPT)

Kinsey from Feel Good Social, Authentic Branding, Marketing & Mindset Season 1 Episode 194

Ready to create engaging reels for your brand with minimal fuss?

In this episode, we're sharing hot tips for using ChatGPT to create a simple and quick reels strategy that saves time and makes it easier to 'hit post' without the hassle or the headache.

Hit Play Now To Hear: 

✸ How to create easy reels using formula prompts for hooks and captions with ChatGPT  

✸ Tips for using B-roll videos for authentic and engaging content  

✸ Easy ways to find trending audio to boost your reel's reach (without wasting time or losing sleep)

✸ Practical advice on overcoming perfectionism and showing up consistently with on-brand posts  

✸ Bonus tips for training ChatGPT to understand your brand's voice and style, so you can get better results from AI (and not make your brand sound robotic)

LINKS FROM THIS EPISODE:


OPENING THIS WEEK:

AI-Powered Reels Club

Get a monthly AI content calendar, weekly prompts delivered to your inbox, and access our library of 100+ AI prompts for reels hooks and captions.

JOIN NOW: diywith.ai/club

Connect with your host Kinsey:


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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels


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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Hey, hey, my feel good friends! I've got a question for you:

Are you ready to create reels with minimal fuss?


If you immediately thought: 'Yes, yes, a thousand times yes!' then I’ve got you covered. 😘


If you're anything like me, you could waste hours scrolling Instagram 'for inspiration'. 🤦‍♀️ 


 (and yeah, I'm bringing out the air quotes here) 


And if you're still like me, you probably end up overthinking or getting frustrated or comparing yourself to all the folks who make posting look easy and seamless. 🤷‍♀️😆


Well, I say: 'Not today, Algorithm, not today.' 


How about today we make it a little easier to just hit the dang 'post' button? Let go of perfectionism and simply show up? 😘


In the past month-ish, I've actually developed a simple reels strategy that's making showing up, like, way easier.


I swear, this workflow has actually allowed me to create content 3x faster than I used to - which is crazy...


It's been making it easier to post more consistently and not get hung up on creating the "perfect post".


 (again with the air quotes) 


And also, it's not only been getting my accounts out of the stagnant stage  (because, yes, I'll fully admit I'd been stuck around the 2,990 and 300 follower mark for my accounts for like 6 months now) but it's actually helping me grow my accounts by 100+ genuine followers in the past few weeks and more importantly boost sign-ups for my lead magnets - which is ultimately boosting my sales.


Which is frickin awesome.


So today, I wanted to shared a few hot tips for creating easy reels that I've been implementing lately for both of my brands, Feel Good Social and Authentic AI.


And yes, my awesome new reels strategy involves using ChatGPT!




Now, before you start groaning, like, 'Great, another AI-happy marketer who's going to try to tell me I need to use ChatGPT to write super generic captions and turn my brand into a robot...'


No, believe me, I get it.


I don't want that for my own brand, and I definitely don't want that for yours either!


After a whole year of using AI tools everyday in my business, I can spot an AI-written caption or email subject line from 10 miles away.


And that's why it's been so important to me to figure out how we can use these tools to boost our productivity and make our lives easier -- without sacrificing our authenticity or the quality of our content.


So, that's what you can expect from the strategies I'm sharing today.


Not only simple tips that will make it easier to hit post without the hassle - with a little help from your AI assistant - but also, a human-first brand-first approach to using AI for your brand - that will help you save time and still show up as your authentic self.




Sound like a plan?


Before I dive into the tips, I just want to share that if you find you're loving this strategy, and want to give it a go for yourself, I actually have a new freebie that will help you get started right away.


It's called the Reels Prompt Playbook for ChatGPT and it's sharing 10 plug-n-play AI prompts for reels hooks + captions that you can use with ChatGPT to easily create reels for your brand this week!


You can download it for free right now at DIYwith.ai/reels.


And I swear, you'll be able to create 5 reels for your brand in like 20 minutes-- it's that easy.


Plus, as you'll hear in today's episode, the caption prompts are hand-written by a human  (cough, ME) so your captions will have a human touch, and won't be stamped as obviously "written by AI".


So, if you're wanting to give these prompts a go, simply visit diywith.ai/reels and download our Reels Prompt Playbook now for free. It's really awesome.




Okay, now let's dive into these hot tips for creating easy reels for your brand with ChatGPT.




Tip number one: Use 'formula prompts' with ChatGPT for the reel hook and caption.


And the key here is 'formula' prompts - which are different than the usual AI prompts a lot of people are sharing online.


Because if your instagram algorithm is anything like mine, you might be getting ads that are sharing "Get 100 prompts for ChatGPT!" or whatever the heck it is.


But usually, those AI prompts are super generic - which means you'll get generic results.


And you'll probably end up either dismissing AI tools altogether because the response just don't sound like you...


Or you'll waste a bunch of time going back-and-forth with ChatGPT trying to get what you want out of it, only to end up frustrated and feeling like you could have done it faster if you'd just done it yourself.




I've been there, my friend - and that's why I like using 'formula prompts' to get what I want out of ChatGPT from the get-go.




So, what are formula prompts?


Basically, instead of telling ChatGPT to "write me a reel hook" or "write me a caption" - formula prompts will give it the exact formula you're looking for in your hook or caption, and have ChatGPT customize it to fit your brand.




They tell chatgpt the structure for what you want, and save you time by getting AI to do "heavy lifting". It's a simple way to blast through writer's block and eliminate the down-time  or gray space that often comes with creativity and content creation.




So, if you want to see what I mean and take these prompts for a spin, download our Reels Prompt Playbook for ChatGPT now at diywith.ai/reels.


It's free and easy! And I've honestly been loving it.




Now, here's a quick bonus tip to get better results with AI for your brand: 


And that is to train ChatGPT on your brand first. 


If you want to make Reels that authentically reflect your brand, you need to make sure you tell ChatGPT everything it needs to know about your brand's unique identity, voice, writing style, ideal customers, strategy, and so on and so on. 


This will help you get responses that sound like they came straight from you, not a generic robot. 😘


So if you need a hand? We actually have two options: ✸ Our ​Brand Persona for ChatGPT Minicourse​​​ can help train ChatGPT on your brand voice + writing style - in around one hour! You can sign up today at diywith.ai/minicourse✸ 


And if you're ready to take it to the next level, our ​Brand Blueprint for ChatGPT​ is coming soon! 


Your Brand Blueprint is basically a mega-training doc where you will house ALL of the important infomation your AI  (or human) assistants need to know about your brand, in order to do the best work for you.


And with the Brand Blueprint for ChatGPT course, we'll walk you through the process of creating this doc, outlining your brand identity, ideal customer profiles, brand voice and writing style, offer suite, messaging and more - WITH the help of ChatGPT.


So then, you'll have your go-to doc you can use to train ChatGPT to infinity and beyond.


I use my Brand Blueprint every time I go to chatgpt to do anything for my business, and it really does help me get amazing results every time.


So, if you want to create a Brand Blueprint for ChatGPT for your brand, visit diywith.ai/blueprint to either add your name to to the waitlist OR sign up - depending on when you're listening to this episode. Because it's coming super soon!




 (And by the way, all these links are in the show notes! So if you're looking to snag the Prompt playbook or sign up for the Brand Blueprint, you can easily click through and find what you're looking for) 




Okay, now let's move onto...


Tip number two: Use B-Roll Videos for your reels.👍


And I swear, whatever you've got on your phone works great. 


Think about those candid moments of your day-to-day. Whether it’s packing orders, setting up your workspace, or just sipping coffee while brainstorming, any behind-the-scenes glimpses can be gold for your audience and easy for you to create. 


Honestly, they love seeing the real you in action! And paired with a value-adding reel hook and caption, you'll be creating reels in less than 5 minutes and showing up consistently without the hassle or headache.


So, here’s how to use B-Roll Video effectively: 


first, take (or find) a quick everyday video. Your reel only really needs to be 5-10 seconds long. So, take a quick video of you typing at your computer, or sipping your coffee. (Or get more creative, if you're feeling it 😉) 


You may even have some videos that will work on your phone already! I have an iPhone, and I honestly love turning my "live photos" into quick videos for my reels. It makes it super easy.


Next, pair it with one of our AI prompts from the ​Reels Prompt Playbook​ to create a catchy hook.


Add a simple text overlay on top of the video for your hook. I like to use the 'Classic' font on Instagram — or you'll find customizable Canva Templates in your Prompt Playbook too! 


👉 Hot Tip: the 'Inter' font in Canva matches the 'Classic' font on Instagram. So, it's kind of nice for keeping everything consistent.




Okay, now let's talk about...


Tip number three: find any trending audio, really. 🤷‍♀️😆


Using one of the latest trending audios can give your Reels an 'algorithm boost' - which can be awesome - but I really try to not overthink this part. 


You'll find a lot of "hacks" on instagram for finding the trending audio that will make your reel "go viral" or whatever -- but I always try to remind myself that "showing up consistently" is more important than "going viral" for my brand.


So while I try to choose a "good trending audio" for my reels or whatever, I'm not gonna waste a bunch of time or lose sleep worrying about which audio is the "right" one.


So, how can you find a trending audio for your reel?


Well, you can go to Instagram’s Explore page and take a look at the audio of the reels that Instagram is suggesting for you.


Usually you'll find a trending audio OR an audio that's about to start trending that will work.


OR you can go to your 'Professional Dashboard' on Instagram, and scroll to the bottom for 'Trending Audio' suggestions. 


Or hey, you can actually see what's trending when you add audio to your Reel as you're creating it, too. So there's really lots of option.😆


So, how do you choose a trending audio? 


Well, I suggest you match it with the mood. Choose an audio that fits the vibe of your brand and/or the message in your reel. 


Find something fun and upbeat for light-hearted content, or mellow and slow for more reflective posts. 


Just make sure the audio complements your content, but overall, the prompts I share in our Reels Prompt Playbook are fairly "evergreen" and will work with almost anything.


Here's a pro tip, just in case you want to take it to the next level  (although it's totally not required) : 


But you can actually edit your video or text to the beat. If the audio has a beat drop, try to make the movement in the video match it. Or make the second piece of text pop up when the beat drops.


This can be a really fun way to grab attention and create reel that people want to watch again and again.




Okay, we're moving onto our final tip...


Tip number four: Don’t overthink it. Because Perfection is totally overrated. 😘


Keep it casual, authentic, and most importantly, have fun with it. Your audience will appreciate your realness!


But I know it can be annoying when people are like "just have fun! just be casual" -- so let's talk about how you can actually do this:


Firstly, give yourself time limits: 2 minutes to choose the video, 5 minutes to edit the caption, and just go with the flow. Don't stress about perfect angles or lighting. Don't beat yourself up for being too boring. Sometimes, the most 'boring' everyday stuff performs the best.


Use simple edits. Quick cuts can make your Reels catch people's eye without needing crazy 'tech savvy' editing skills. 


(I usually make edits to the video in Instagram myself - and it's super easy!)




And finally?


Just hit post  (or schedule) on the dang thing!


Because here's the truth:


Not every reel is going to perform well, that's just how it is.


When you use this quick workflow and just start showing up consistently...


Firstly, you'll take the pressure off your posts to perform well because you didn't waste hours creating something that only gets crickets...


And secondly, the more you start showing up, the more likely you are to start seeing results.


Because ain't nothing gonna happen if you don't hit that post button!


So, let's just make it easier on ourselves, stop overthinking, start showing up - and see what happens.


It's going to be so much better than doing nothing at all. 




So, there you have it, friends! If you haven't yet, I dare you to download our your ​Reels Prompt Playbook​ for ChatGPT right now... (and I double dog dare you to post today 😆) 


You can download our playbook for free at diywith.ai/reels.


And when you do post a reel, either tag me at @feelgoodsocial or send it my way and let me know how the prompts worked for you!


I'll def give you a follow if I haven't already, plus leave some love in the comments.


Alright, I hope you have a wonderful rest of your week, and I'll catch you next time I catch you.



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