Series 2: Unhappy Parents Are Bad for Business: Rethinking Parental Support
HR Insights
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HR Insights
Series 2: Unhappy Parents Are Bad for Business: Rethinking Parental Support
May 20, 2021 Season 2 Episode 6
Elliott Scott HR

We’re happy to share the latest episode of HR Insights – The Podcast. This week our host Emily Ramji is speaking to Sofie Jacobs, founder of Urban Hatch. Sofie is a clinical midwife and entrepreneur who is re-defining parental support strategies for the workplace. 

Emily and Sofie discuss the opportunity organisations have to re-think parental support; partnering not just with expectant parents but also with their line managers and by providing digital and accessible solutions at the moments that matter most.


Key Timestamps 

  • 0.31:  Introduction to Sofie 
  • 3.59:  What is lacking in parental support for expectant and new parents?
  • 6.20:  Parental support should be available for everyone 
  • 7.04: Focusing on support for line managers 
  • 12.58: Supporting the whole family 
  • 14.25: Advice for best practice in parental support 
  • 15.51:  Benefits of getting parental support right
  • 18.09: Silver-lining coming out of COVID-19 
  • 20.01:  Lasting advice for our listeners 

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