Breaking Through: Making Your Wood Flooring Business More Profitable

NWFA Real Answers

NWFA Real Answers
Breaking Through: Making Your Wood Flooring Business More Profitable
Feb 13, 2026
National Wood Flooring Association

NWFA President & CEO Stephanie Owen and Chris Zizza talk with Katie Magoon of People Solutions Center about the common roadblocks that keep wood flooring businesses from reaching their full potential. Learn practical processes to implement, how AI can streamline your operations, the importance of role clarity, building trust with your team, and the key differences between coaching and managing. Packed with actionable insights to boost profitability.

Episode Artwork Breaking Through: Making Your Wood Flooring Business More Profitable 35:51 Episode Artwork Shaping the Future: NWFA Emerging Leaders at the Fall Leadership Summit 23:15 Episode Artwork A Conversation with Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company 18:30 Episode Artwork Positioning Your Hardwood Flooring Business Above the Competition: Small Business Workshop Preview 27:59 Episode Artwork Running your Business Proactively and the 2025 NWFA Leadership Development Summit 24:56 Episode Artwork 2025 NWFA Leadership Summit This October - Why it is a Must Attend Event for Hardwood Flooring Business Owners 23:29 Episode Artwork Hardwood Federation Fly-in 2025 10:10 Episode Artwork Lessons from the Leadership Conference - A Conversation with Ryan Jazdzewski of Jazz Custom Wood Flooring 27:49 Episode Artwork A Post-Election Update with Dana Cole of the Hardwood Federation 24:02 Episode Artwork Key Takeaways from the NWFA Leadership Development Summit 27:40 Episode Artwork Boosting Your Flooring Business: Digital Marketing, Customer Reviews, and Getting Noticed with Steve Haren 30:56 Episode Artwork Building a Stronger Network: Simple Marketing Strategies for Your Wood Flooring Business with Chris Ruzicka 16:50 Episode Artwork Overcoming the Fear of Technology with Chris Friest from Floorzap 13:38 Episode Artwork Avoiding Small Business Mistakes and Giving Back with Caleb Unruh of RW Supply + Design 18:08 Episode Artwork Building a Blueprint for Success: Business Planning and Organizational Structure 15:52 Episode Artwork Outpacing the Competition: Growth and Financial Mastery for Wood Flooring Businesses 25:58 Episode Artwork Small Business Administration Basics and the NWFA Small Business Workshop this October 26:09 Episode Artwork NWFA Leadership Summit - Increasing Your Profitability in 2024 and Beyond 39:45 Episode Artwork Listener Questions Answered - NWFA Leadership Summit, Staffing, Compensation, and Increasing Profits 30:48 Episode Artwork Growing Your Wood Flooring Business - A Live Q&A from NWFA Expo 25:23 Episode Artwork Expo 2024 Preview and More 16:29 Episode Artwork An 2024 Economic Update with the Elliot Eisenberg, the Bowtie Economist 27:06 Episode Artwork A Conversation with Dan Pratt of Broadlume 22:03 Episode Artwork Running a Wood Flooring Business - Balancing a Marriage with a Successful Business 22:00 Episode Artwork NWFA Real Answers Podcast – Running a Wood Flooring Business - Estimates, Expectations, and More 29:51