Welcome Mountain Bikers! Did you know that Santa Cruz had shipping delays this year because they couldn’t get cardboard for their bike boxes? That is the kind of world we’re living in right now, and on today’s show, we talk with CEO of Santa Cruz, Joe Graney, about the current state of the bike industry and bike availability.
This episode is also available as a video on VitalMTB.com and our YouTube channel, showing our Zoom call and some behind-the-scenes footage of bike assembly, covid shield construction and more scenes from the Santa Cruz headquarters.
If you’re looking for bikes or components, JensonUSA.com should be at the top of your list. They’ve supported the Inside Line since day 1 and continue to offer 10% off qualifying items at checkout when you use coupon code, insideline, all one word. Thank you Jenson!
A fresh pair of Maxxis Tires may be the best way to update the personality of your bike. There’s nothing like new tires to keep you gripping and ripping and Maxxis make some of the best in the game.
And finally, we touch on this a bit in the show, despite the hard times of the pandemic, Santa Cruz’s Paydirt initiative is donating $1m over three years to trail projects around the world. Discover the recent grant recipients and see how your project may get help. Hit up santacruzbicycles.com/paydirt