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Pricing Strategies for Animal Chiropractors: Balancing Value and Viability; Dr. Kaitlyn Lackey, DC

Making Strides for Animal Chiropractic

Making Strides for Animal Chiropractic
Pricing Strategies for Animal Chiropractors: Balancing Value and Viability; Dr. Kaitlyn Lackey, DC
Sep 22, 2025
Kaitlyn Lackey DC cAVCA

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasizes aligning prices with financial needs, business costs, and the true value of your care. This is a deep-dive episode, so grab a notebook, take notes, and get ready to transform the way you approach pricing!

Topics covered in this episode: 

  • Factors that influence pricing
  • Break-even point & pricing calculator
  • Appointment capacity & business metrics
  • Overcoming imposter syndrome
  • Retention strategies & client communication

Making Strides for Animal Chiropractic Links and Resources:

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