Making Strides for Animal Chiropractic

Interview with Dr. Jerry Kennedy, DC Boosting Your Online Presence: Websites and SEO Tips for Animal Chiropractors

Kaitlyn Lackey DC cAVCA

A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. Basically, he wanted to go back in time and help 24-year-old Jerry.

Over the years, Dr. Jerry has added more services for chiropractors. Honestly, he feels he should have done it sooner, but says he was pretty slow to adapt. Now Rocket Chiro offers websites, SEO, reputation management, and online advertising services for chiropractors along with affordable, practical business and marketing trainings. 

Topics covered in this episode: 

  • Building strong relationships and networking with purpose
  • Developing effective marketing strategies
  • Getting clear on your ideal client and messaging
  • Understanding and confidently sharing your value as a practitioner
  • Embracing tools like SEO, social media, and patient education to broaden your reach and build trust.

Links and Resources: 

Making Strides for Animal Chiropractic Links and Resources:

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