Episode 354: What happens when your daughter becomes your business partner and the person challenging you to see things differently?

With Lori out this week, Vonda and EllieJo sit down for a candid conversation about what it’s really like to build Flower Clique together as mother and daughter.

They look back at their earliest days working side by side in the flower shop, the shift from parent-and-child to true business partners, and the moments when learning to trust each other’s strengths changed the way they worked together.

From generational differences and giving up control to technology, relationships, boundaries, and the occasional Saturday Slack message, they share the challenges, risks, and unexpected rewards of working with family.

They also explore one of the things that makes their partnership work so well: they don’t always see the business through the same lens. Vonda brings decades of floral industry experience, practicality, and an instinct for what will actually work in a flower shop. Ellie Jo brings a consumer perspective, branding, technology, and a constant eye toward what’s next. Somewhere in the middle, the best ideas tend to emerge.

It’s a conversation about family, entrepreneurship, trust, and the value of surrounding yourself with people who see your business differently than you do.

Because sometimes growth doesn’t come from agreeing—it comes from being willing to listen.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist