Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needs to say vs. what you wish you could say.

From last-minute delivery requests to “I don’t care, you decide” customers who definitely care, they share laugh-out-loud moments from the flower shop—and the thoughts that stay safely inside our heads. Along the way, they talk through simple, real-world ways to handle busy holiday calls with confidence, warmth, and leadership, even when you’re tired and running on caffeine.

This episode is equal parts humor and helpful reminders about setting expectations, offering clear options, staying upbeat on the phone, and finding small ways to create memorable moments for your customers—especially during the busiest time of year.

If you’ve ever hung up the phone and thought, “If only I could say what I was really thinking,” this one’s for you.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 311: In this episode Ellie sits down with Angelique Witcher, Director of Marketing at Accent Decor, to talk all things branding and elevating your business in 2026 – especially if you’re a floral retailer or designer.

Angelique shares how her background in fashion, design, and global culture informs Accent Decor’s brand vision, and walks us through their recent rebrand – from clarifying their core customer buckets (flower, plant, and home) to making sure every touchpoint, from website to showroom, feels intentional and elevated. She and Ellie break down how strong branding influences pricing power, customer trust, and perception long before you ever speak to a client.

Angelique also gives a sneak peek into Accent Decor’s upcoming Valentine’s Day promo, new arches and event pieces launching in January, and how they’re partnering with farms to create fresh floral installations in their showrooms.

If you’ve been feeling that your brand no longer matches the beauty of your work, this episode will inspire you to refine, elevate, and show up in 2026 with a look and story that truly reflect your artistry. 🌸

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 310: In this heartfelt episode, Lori and Vonda open up about the emotional side of customer service—especially during the busy holiday season. They remind us that not every upset customer is truly angry; some are overwhelmed, hurting, or simply lonely. With gentle guidance and real examples from the floral industry, they share how a simple pause, a calm tone, and a little kindness can completely change an interaction.

It’s a warm reminder that the way we show up for others matters, and that compassion—especially in stressful moments—can make someone’s day a little brighter.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 309: In this special episode, Lori and Vonda welcome a very important guest—Ellie—to relive her unforgettable wedding in Rome and pull back the curtain on what it really takes to design an international destination wedding. 

From navigating time zones, laid-back Italian vendors, and cultural differences (“unfortunately…”), to securing flowers through industry connections, planning mechanics for towering broken arches, and transporting hundreds of stems through narrow Roman streets at 5:30 a.m.—they share the wins, pivots, and problem-solving behind the magic.

You’ll hear how vision boards evolved (and had to be “locked”), how a DIY PVC arch frame became a showstopper, why respecting the architecture and history of a venue matters, and how a trusted design team (Tim, Julie, and Vonda) made it possible for the mother of the bride to actually be the mother of the bride on the big day.

Whether you’re a florist dreaming of destination work or just love a good behind-the-scenes wedding story, this episode is full of heart, humor, and practical insight on designing something truly unforgettable.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure.

You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and why emailing once a month is better than not emailing at all. A refreshing, relatable take on marketing from two people who fully admit they’re running on fumes—and yet delivering pure gold.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight talk. From landing residential vs. commercial clients to deciding when to use a client’s décor vs. curating a full package, Marlin breaks down the real-world workflow: consult questions that matter, tree-lighting strategy, toppers (crowns or subtle?), staffing smartly (lighters, designers, fluffers), and building half-day/full-day rate structures that actually pay. You’ll hear clever marketing moves (neighborhood targeting, blogger partnerships, mailbox-friendly outreach), why take-down is gold for next year’s bookings, and how timing (Thanksgiving to New Year’s) drives your calendar and fees. It’s candid, practical, and a little bit hilarious—yes, including “save-the-marriage” tree installs.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 306: When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and laughter-filled episode, Lori and Vonda swap “one-thing-after-another” stories before diving into fresh, practical ways flower shops can thrive this holiday season.

From DIY centerpiece kits and bring-your-own-vase designs to holiday workshops, ribbon bow services, and social media marketing tips, they unpack creative, low-cost ideas that help floral businesses stand out and connect with their communities.

You’ll also hear heartfelt stories, clever marketing strategies, and a few moments of pure hilarity (yes, including making bows with your feet). Whether you’re a seasoned florist or just love hearing how creativity meets chaos, this episode will inspire you to tap into your team, think outside the vase, and bloom through any storm.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 305:  In this heartfelt and candid conversation, Lori opens up about one of those weeks — when everything seems to happen at once. From car troubles and family emergencies to the emotional rollercoaster of feeling stretched too thin, they unpack the real-life chaos that comes with balancing work, family, and self.

Together, they explore what it means to give yourself grace, delegate when needed, and let go of guilt, especially for business owners and florists who feel they must always “power through.” Vonda and Lori  share wisdom about finding support systems, communicating transparently with customers, and remembering that storms always pass, often leaving our gardens stronger and more beautiful than before.

✨ Whether you’re a florist, small business owner, or just someone trying to stay afloat during a downpour, this episode reminds you that you’re not alone and that after the rain, the blooms return brighter than ever.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 304: This week, Lori and Vonda catch up on life, caregiving, and the whirlwind of a recent Italy wedding trip before diving into the timeless wisdom of Mr. Rogers. Together, they reflect on his lessons of empathy, dignity, and human connection, exploring how to slow down, listen deeply, and rediscover the beauty of wonder in today’s noisy world. This episode is a gentle reminder to pause, reflect, and find joy in the simple, meaningful moments that truly elevate life.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 303:  Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer spend, experience-driven shopping, value-aligned buying, and how smart shops are winning with culture, training, and tighter ops. We hit staffing + succession, smaller holidays, practical website/SEO moves, SAF’s advocacy updates, and a sneak peek at SAF’s new AI “coach.” Actionable, optimistic, and real.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 302: One of the questions we hear most often when we're out at shows, conventions, and symposiums is: “So…what is Flower Clique?” In this episode, Vonda and Lori sit down with Ellie LaFever and Kami Martin to answer that question once and for all.

From the why behind Flower Clique’s creation, to the specific ways we help florists simplify inventory, increase profitability, and strengthen their digital presence, this conversation dives into what makes Flower Clique more than just a service—it’s a support system. You’ll also hear about the importance of quality product photography, how your website works like a menu, the role of education through our Prep Schools and online courses, and why consistency in branding and social media matters more than ever.

If you’ve ever wondered what Flower Clique is (or how we might lighten the load for your shop), this episode is your answer.

Flower Clique Discovery Call

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 301: What’s it really like to work in a family-owned business? In this episode, Lori chats with Mimi Pacheco, Marketing and Communications at Jet Fresh Flowers, about the unique joys and challenges of being part of companies built on family legacies.

From the trust, flexibility, and sense of belonging that come with working in a close-knit environment, to the blurred boundaries, communication hurdles, and work-life balance struggles—it’s all on the table. Lori and Mimi share their personal experiences, lessons learned, and advice for anyone navigating the rewarding (and sometimes complicated) world of family businesses.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 300: Three hundred episodes later—wow! What started as a “let’s try it for a year” experiment has turned into a five-year journey filled with laughter, lessons, and lots of love for the floral community. In this special episode, Vonda and Lori reflect on what they’ve learned along the way: the joy of authentic connection, the quirks of podcasting, and the importance of patience (in business and in life). From hilarious behind-the-scenes moments to heartfelt takeaways about kindness, customers, and each other, this celebration is both a thank you to listeners and an invitation to keep going—together.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 299: In this lighthearted and thoughtful episode, Vonda and Lori kick things off with karaoke night plans, road trip shenanigans, and a few laughs before diving into something we all wrestle with—morning routines. Inspired by an article on 10 simple habits that quietly make you unstoppable, they share personal stories, practical reflections, and how even small changes like making your bed, stepping outside for a few minutes of sunlight, or choosing three priorities can set the tone for your whole day. Whether you’re running a flower shop, a business, or just trying to start your mornings with more intention, this episode will encourage you to reset, refocus, and bring your best self forward.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 298: Lori’s voice is back—and so is the chatter across the floral world. In this episode, Vonda and Lori sit down with industry leader and President of Bill Doran Company, Bill LaFever, to unpack the big announcement combining Bill Doran Company and DWF, Denver Wholesale Florist, and what it really means for retail florists. Bill shares his family’s 80-year story—from his grandfather’s one-station-wagon route to 38 locations  —and why the company’s true engine has always been people and relationships.

We dig into practical takeaways for shops: fresher product through farm-direct procurement, the role of private labels like Doran Direct and Mount Flora, and why “quality, connection, and community” still win. Bill also talks hiring (hire slow, fire fast), leading through change with common sense and compassion, and mindset shifts when news hits your market. Bonus: rapid-fire fun—favorite flowers (hello, lisianthus and roses), live music obsessions, and game-day views.

If you’ve been wondering how this news affects your buying, your rep, and your customers’ experience, this candid conversation will steady your footing—and maybe spark your next move.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 297: In this special solo episode, Vonda LaFever, AIFD, takes us on a heartfelt journey through her 50 years in the floral industry. From her very first Saturday job at a flower shop in Ames, Iowa, to building her own business alongside her husband, to founding Flower Clique, Vonda shares the lessons that shaped her career and her life.

She reflects on mentors who taught her the importance of commitment, quality, and mechanics; the joy of teamwork and community; and the milestones that come from family, friends, and faith. 

Most of all, this episode is a celebration of passion, resilience, and the belief that when you keep learning and share what you know, you not only grow yourself—you elevate everyone around you. 🌸

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 296:  Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the vibe customers feel when they walk through your door. In this workshop-style episode, Ellie LaFever PFCI, breaks down how to create intentional marketing that feels true to your brand and shows up consistently across every touchpoint.

If you’ve ever felt overwhelmed by what to post, when to post it, or how to make your marketing feel more authentic, this episode will give you clarity and a practical roadmap to move forward with intention.

View the session

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked inspiration. From co-presenting alongside industry leader Tim Farrell AIFD, PFCI, AAF, CFD on growing sympathy profits with intention, to navigating questions about grief, empathy, and how to confidently guide families in honoring loved ones, this episode blends heartfelt reflection with practical business strategies. Plus, hear stories from behind the scenes, reminders about the proven emotional power of flowers, and why sharing that message boldly matters more than ever.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 294: What happens when three generations come together for a week-long Flower Clique photo shoot? Lori and Vonda are joined by Ellie and Vonda’s granddaughter Leighton for a heartwarming (and often hilarious) conversation about working side-by-side, social media through different generations’ eyes, and the unexpected skills that keep a creative team running smoothly—DoorDash expertise included. From behind-the-scenes flower arranging to generational personality quirks, this episode is part family reunion, part business insight, and all Flower Clique charm.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 293: In this solo episode, Vonda steps in while Lori waits to see if she is selected for jury duty—and uses the moment to talk about something every florist (and human) deals with: deadlines. From painting before houseguests arrive to preparing a flower shop for fall and holiday events, Vonda shares why deadlines aren’t the enemy—they’re actually a powerful tool for reducing stress, aligning your team, and getting real work done. You’ll hear practical ways to break down big projects, reverse-engineer timelines, and finally check off that task that’s been hanging over your head.

Whether you’re prepping for the holiday season, planning a photoshoot, or just trying to clean the cooler, this episode will inspire you to set your next deadline—with clarity, momentum, and maybe even a little relief.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 292: Lori returns from her unforgettable trip to Scotland and Ireland—packed with castles, cobblestone streets, walking tours, pub chats, and even an ancient gospel manuscript. She and Vonda reflect on the joy of cultural exploration, the value of unplugging, and the unexpected tug of floral FOMO, even when you’re surrounded by highland cows and Guinness.

Back stateside, Vonda shares behind-the-scenes lessons from AIFD Symposium and what it means to lead with intentionality, observation, and personal invitation. Together, they dive into how volunteering, mentoring, and simply asking someone to step up can change everything—at work, in community, and beyond.

Whether you’re a flower pro, a traveler at heart, or someone who believes in learning from every experience—this episode reminds you how powerful it is to stay curious, stay connected, and say yes to new opportunities.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 291: What’s the #1 factor influencing your flower shop’s success? Spoiler: it’s not your flowers. In this episode, Lori dives deep into why your team is the most powerful profit driver in your business. From the power of first impressions to the role of education, empowerment, and authentic customer service, she shares real-world tips, data-backed insights, and even a clever BLOOM framework (courtesy of her AI assistant!) to help you build a team that turns one-time buyers into loyal customers. If you’re ready to elevate your shop’s culture—and your bottom line—this episode is for you.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 290: Lori and Vonda kick off with a hilarious (and slightly traumatic) story that every light sleeper will understand—then dive into a list of powerful quotes that spark real conversation on growth, mindset, leadership, and control (or lack thereof). Whether you’re a flower shop owner, team leader, or just trying to make sense of your own journey, this episode reminds us we’re always changing, always learning, and definitely not alone. Get ready to laugh, reflect, and maybe even raise your hand to change a pattern or two.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 289: Recorded on Lori's birthday, Lori and Vonda are joined by the one and only Marlin Hargrove—freelance designer, industry educator, and master storyteller. What begins with bus-ride memories from a trip to Holland quickly unfolds into a deeply moving and wildly entertaining conversation. Marlin opens up about his 44-year journey through every corner of the floral industry—from shop floors and wholesale warehouses to addiction, recovery, and finding his place again through laughter, connection, and courage. His story is filled with grace, wisdom, and humor as he shares what it truly means to live authentically, shine in your own lane, and “make a statement or stay in the house.” This is an episode that will make you laugh, reflect, and maybe even raise your hand. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious photo shoot to date—capturing Fall, Christmas, and Valentine’s Day collections in one marathon session. From binder chaos and perceived value challenges to hats and 13-hour shoot days, they share what made this shoot different—and harder—than ever before.

You’ll hear how the team balanced creativity with profitability, dealt with design tweaks on the fly, navigated fatigue and frustration, and ultimately pulled off a huge win for their members. It’s a raw, relatable look at what it really takes to make website-worthy, sellable floral imagery—and why it matters.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist