{"version":"1.0.0","segments":[{"speaker":"Stephen McLain","startTime":7.23,"endTime":9.39,"body":"Every"},{"speaker":"Stephen McLain","startTime":7.23,"endTime":9.39,"body":"organization needs a strategy in"},{"speaker":"Stephen McLain","startTime":9.39,"endTime":13.41,"body":"which is often a choice about"},{"speaker":"Stephen McLain","startTime":9.39,"endTime":13.41,"body":"what to do and how resources"},{"speaker":"Stephen McLain","startTime":13.44,"endTime":19.35,"body":"should be allocated. How can we"},{"speaker":"Stephen McLain","startTime":13.44,"endTime":19.35,"body":"best support that strategy? And"},{"speaker":"Stephen McLain","startTime":19.35,"endTime":22.35,"body":"how can we help to ensure the"},{"speaker":"Stephen McLain","startTime":19.35,"endTime":22.35,"body":"organization is achieving the"},{"speaker":"Stephen McLain","startTime":22.35,"endTime":27.12,"body":"results they're expecting? This"},{"speaker":"Stephen McLain","startTime":22.35,"endTime":27.12,"body":"topic is so important now, based"},{"speaker":"Stephen McLain","startTime":27.12,"endTime":31.38,"body":"on what we have seen in 2020,"},{"speaker":"Stephen McLain","startTime":27.12,"endTime":31.38,"body":"and how we will solve problems"},{"speaker":"Stephen McLain","startTime":31.41,"endTime":35.37,"body":"going forward. Please enjoy the"},{"speaker":"Stephen McLain","startTime":31.41,"endTime":35.37,"body":"episode. Welcome to the finance"},{"speaker":"Stephen McLain","startTime":35.37,"endTime":38.76,"body":"leader, podcast or leadership is"},{"speaker":"Stephen McLain","startTime":35.37,"endTime":38.76,"body":"bigger than the numbers. I am"},{"speaker":"Stephen McLain","startTime":38.76,"endTime":43.08,"body":"your host. Stephen McLain. This"},{"speaker":"Stephen McLain","startTime":38.76,"endTime":43.08,"body":"is the podcast for developing"},{"speaker":"Stephen McLain","startTime":43.08,"endTime":46.53,"body":"leaders in finance and"},{"speaker":"Stephen McLain","startTime":43.08,"endTime":46.53,"body":"accounting. This is episode"},{"speaker":"Stephen McLain","startTime":46.56,"endTime":50.55,"body":"number 34. And today, I would"},{"speaker":"Stephen McLain","startTime":46.56,"endTime":50.55,"body":"discuss how we can as finance"},{"speaker":"Stephen McLain","startTime":50.55,"endTime":54.09,"body":"and accounting professionals"},{"speaker":"Stephen McLain","startTime":50.55,"endTime":54.09,"body":"best support the organizational"},{"speaker":"Stephen McLain","startTime":54.09,"endTime":58.47,"body":"strategy. And I'm going to talk"},{"speaker":"Stephen McLain","startTime":54.09,"endTime":58.47,"body":"about four areas. Number one, we"},{"speaker":"Stephen McLain","startTime":58.47,"endTime":62.01,"body":"should be using the right"},{"speaker":"Stephen McLain","startTime":58.47,"endTime":62.01,"body":"metrics. Number two, how should"},{"speaker":"Stephen McLain","startTime":62.01,"endTime":66.21,"body":"we best allocate our resources?"},{"speaker":"Stephen McLain","startTime":62.01,"endTime":66.21,"body":"Number three, we should be"},{"speaker":"Stephen McLain","startTime":66.21,"endTime":70.41,"body":"evaluating our results. And"},{"speaker":"Stephen McLain","startTime":66.21,"endTime":70.41,"body":"number four, we should ensure we"},{"speaker":"Stephen McLain","startTime":70.41,"endTime":74.46,"body":"are having the right discussions"},{"speaker":"Stephen McLain","startTime":70.41,"endTime":74.46,"body":"around the organization. Winston"},{"speaker":"Stephen McLain","startTime":74.46,"endTime":78.03,"body":"Churchill said, however"},{"speaker":"Stephen McLain","startTime":74.46,"endTime":78.03,"body":"beautiful the strategy, you"},{"speaker":"Stephen McLain","startTime":78.03,"endTime":81.9,"body":"should occasionally look at the"},{"speaker":"Stephen McLain","startTime":78.03,"endTime":81.9,"body":"results. How can we best support"},{"speaker":"Stephen McLain","startTime":81.9,"endTime":85.5,"body":"the strategy as finance and"},{"speaker":"Stephen McLain","startTime":81.9,"endTime":85.5,"body":"accounting professionals? First,"},{"speaker":"Stephen McLain","startTime":85.5,"endTime":88.71,"body":"we should probably review what"},{"speaker":"Stephen McLain","startTime":85.5,"endTime":88.71,"body":"strategy is now without being"},{"speaker":"Stephen McLain","startTime":88.71,"endTime":93.42,"body":"too academic? In the most simple"},{"speaker":"Stephen McLain","startTime":88.71,"endTime":93.42,"body":"terms, here are a few components"},{"speaker":"Stephen McLain","startTime":93.42,"endTime":97.44,"body":"of strategy that are critical to"},{"speaker":"Stephen McLain","startTime":93.42,"endTime":97.44,"body":"us. Number one, what's our"},{"speaker":"Stephen McLain","startTime":97.44,"endTime":101.34,"body":"target market? And who are our"},{"speaker":"Stephen McLain","startTime":97.44,"endTime":101.34,"body":"customers? Number two, what's"},{"speaker":"Stephen McLain","startTime":101.34,"endTime":104.79,"body":"our product and service"},{"speaker":"Stephen McLain","startTime":101.34,"endTime":104.79,"body":"offerings? Number three, how is"},{"speaker":"Stephen McLain","startTime":104.79,"endTime":108.12,"body":"our business structured? Number"},{"speaker":"Stephen McLain","startTime":104.79,"endTime":108.12,"body":"four, how do we allocate"},{"speaker":"Stephen McLain","startTime":108.12,"endTime":112.41,"body":"resources? And finally, strategy"},{"speaker":"Stephen McLain","startTime":108.12,"endTime":112.41,"body":"is how we will transform the"},{"speaker":"Stephen McLain","startTime":112.41,"endTime":117.15,"body":"business? Are we able to change"},{"speaker":"Stephen McLain","startTime":112.41,"endTime":117.15,"body":"when it's necessary? Now"},{"speaker":"Stephen McLain","startTime":117.15,"endTime":120.96,"body":"remember, vision is where we"},{"speaker":"Stephen McLain","startTime":117.15,"endTime":120.96,"body":"want to go. But strategy is how"},{"speaker":"Stephen McLain","startTime":120.96,"endTime":123.39,"body":"we're going to get there."},{"speaker":"Stephen McLain","startTime":120.96,"endTime":123.39,"body":"Strategy is about who our"},{"speaker":"Stephen McLain","startTime":123.39,"endTime":126.87,"body":"customers are the allocation of"},{"speaker":"Stephen McLain","startTime":123.39,"endTime":126.87,"body":"resources, how we are"},{"speaker":"Stephen McLain","startTime":126.87,"endTime":130.77,"body":"structured, what priorities we"},{"speaker":"Stephen McLain","startTime":126.87,"endTime":130.77,"body":"have, how can we better align?"},{"speaker":"Stephen McLain","startTime":131.13,"endTime":135.6,"body":"And also what changes do we need"},{"speaker":"Stephen McLain","startTime":131.13,"endTime":135.6,"body":"to make? Why is strategy"},{"speaker":"Stephen McLain","startTime":135.63,"endTime":139.98,"body":"important strategy often seems"},{"speaker":"Stephen McLain","startTime":135.63,"endTime":139.98,"body":"complex, and also who is"},{"speaker":"Stephen McLain","startTime":139.98,"endTime":144.48,"body":"responsible for strategy? Well,"},{"speaker":"Stephen McLain","startTime":139.98,"endTime":144.48,"body":"we all are responsible. But we"},{"speaker":"Stephen McLain","startTime":144.48,"endTime":147.84,"body":"all don't understand what"},{"speaker":"Stephen McLain","startTime":144.48,"endTime":147.84,"body":"strategy is and how it works."},{"speaker":"Stephen McLain","startTime":148.11,"endTime":151.86,"body":"Because we don't talk strategy"},{"speaker":"Stephen McLain","startTime":148.11,"endTime":151.86,"body":"enough. And we don't link our"},{"speaker":"Stephen McLain","startTime":151.86,"endTime":156.33,"body":"activities to the strategy very"},{"speaker":"Stephen McLain","startTime":151.86,"endTime":156.33,"body":"well, every task should link"},{"speaker":"Stephen McLain","startTime":156.36,"endTime":160.05,"body":"even indirectly to strategy"},{"speaker":"Stephen McLain","startTime":156.36,"endTime":160.05,"body":"execution. Now, this is why I"},{"speaker":"Stephen McLain","startTime":160.05,"endTime":162.75,"body":"talk about effective"},{"speaker":"Stephen McLain","startTime":160.05,"endTime":162.75,"body":"communication and for leaders to"},{"speaker":"Stephen McLain","startTime":162.75,"endTime":166.83,"body":"prioritize time is precious, and"},{"speaker":"Stephen McLain","startTime":162.75,"endTime":166.83,"body":"let's not waste it on the wrong"},{"speaker":"Stephen McLain","startTime":166.83,"endTime":171.06,"body":"tasks, working on the wrong"},{"speaker":"Stephen McLain","startTime":166.83,"endTime":171.06,"body":"tasks that don't help us execute"},{"speaker":"Stephen McLain","startTime":171.09,"endTime":174.93,"body":"our strategy. Now, 2020 is a"},{"speaker":"Stephen McLain","startTime":171.09,"endTime":174.93,"body":"very special year, we have seen"},{"speaker":"Stephen McLain","startTime":174.93,"endTime":178.65,"body":"things different this year, the"},{"speaker":"Stephen McLain","startTime":174.93,"endTime":178.65,"body":"economy is not the same, the"},{"speaker":"Stephen McLain","startTime":178.65,"endTime":182.28,"body":"business environment is not the"},{"speaker":"Stephen McLain","startTime":178.65,"endTime":182.28,"body":"same. We have to approach our"},{"speaker":"Stephen McLain","startTime":182.28,"endTime":185.79,"body":"businesses in our organizations"},{"speaker":"Stephen McLain","startTime":182.28,"endTime":185.79,"body":"differently if we're going to"},{"speaker":"Stephen McLain","startTime":185.79,"endTime":189.21,"body":"survive. And even if we're going"},{"speaker":"Stephen McLain","startTime":185.79,"endTime":189.21,"body":"to grow, we normally would not"},{"speaker":"Stephen McLain","startTime":189.21,"endTime":192.33,"body":"change our strategy, we would"},{"speaker":"Stephen McLain","startTime":189.21,"endTime":192.33,"body":"just let it play itself out and"},{"speaker":"Stephen McLain","startTime":192.33,"endTime":195.66,"body":"then evaluate, because under"},{"speaker":"Stephen McLain","startTime":192.33,"endTime":195.66,"body":"normal economic conditions, we"},{"speaker":"Stephen McLain","startTime":195.66,"endTime":199.5,"body":"would have a lot more time and"},{"speaker":"Stephen McLain","startTime":195.66,"endTime":199.5,"body":"also a lot more ability to"},{"speaker":"Stephen McLain","startTime":199.5,"endTime":203.73,"body":"absorb bad decisions. But this"},{"speaker":"Stephen McLain","startTime":199.5,"endTime":203.73,"body":"is not normal. evaluating your"},{"speaker":"Stephen McLain","startTime":203.73,"endTime":207.06,"body":"strategy and figuring out how we"},{"speaker":"Stephen McLain","startTime":203.73,"endTime":207.06,"body":"can best support it through"},{"speaker":"Stephen McLain","startTime":207.06,"endTime":210.57,"body":"critical analysis and using our"},{"speaker":"Stephen McLain","startTime":207.06,"endTime":210.57,"body":"influence to ensure our"},{"speaker":"Stephen McLain","startTime":210.57,"endTime":214.26,"body":"organization's survival and"},{"speaker":"Stephen McLain","startTime":210.57,"endTime":214.26,"body":"success is key, we have to be"},{"speaker":"Stephen McLain","startTime":214.26,"endTime":218.61,"body":"very proactive. So I want to"},{"speaker":"Stephen McLain","startTime":214.26,"endTime":218.61,"body":"take us through four areas to"},{"speaker":"Stephen McLain","startTime":218.61,"endTime":222.36,"body":"consider when supporting the"},{"speaker":"Stephen McLain","startTime":218.61,"endTime":222.36,"body":"strategy. Now our role of"},{"speaker":"Stephen McLain","startTime":222.36,"endTime":225.3,"body":"finance and accounting"},{"speaker":"Stephen McLain","startTime":222.36,"endTime":225.3,"body":"professionals is critical. We"},{"speaker":"Stephen McLain","startTime":225.3,"endTime":229.2,"body":"can help senior leaders in the C"},{"speaker":"Stephen McLain","startTime":225.3,"endTime":229.2,"body":"suite executives execute and"},{"speaker":"Stephen McLain","startTime":229.2,"endTime":233.73,"body":"plan to figure out if we are in"},{"speaker":"Stephen McLain","startTime":229.2,"endTime":233.73,"body":"fact executing that strategy"},{"speaker":"Stephen McLain","startTime":233.73,"endTime":237.42,"body":"properly. Now, number one, we"},{"speaker":"Stephen McLain","startTime":233.73,"endTime":237.42,"body":"must be using the right metrics."},{"speaker":"Stephen McLain","startTime":237.45,"endTime":241.05,"body":"And also consider how we're"},{"speaker":"Stephen McLain","startTime":237.45,"endTime":241.05,"body":"measuring and analyzing those"},{"speaker":"Stephen McLain","startTime":241.05,"endTime":245.04,"body":"metrics. How can you best"},{"speaker":"Stephen McLain","startTime":241.05,"endTime":245.04,"body":"measure how the strategy is"},{"speaker":"Stephen McLain","startTime":245.04,"endTime":248.55,"body":"working? It's not so obvious."},{"speaker":"Stephen McLain","startTime":245.04,"endTime":248.55,"body":"Sometimes the profit and loss"},{"speaker":"Stephen McLain","startTime":248.55,"endTime":251.85,"body":"statement definitely tells us a"},{"speaker":"Stephen McLain","startTime":248.55,"endTime":251.85,"body":"story about the business. But"},{"speaker":"Stephen McLain","startTime":251.85,"endTime":255.12,"body":"what additional metrics help us"},{"speaker":"Stephen McLain","startTime":251.85,"endTime":255.12,"body":"understand the customer better"},{"speaker":"Stephen McLain","startTime":255.15,"endTime":259.05,"body":"and how we used our available"},{"speaker":"Stephen McLain","startTime":255.15,"endTime":259.05,"body":"resources, you may have to"},{"speaker":"Stephen McLain","startTime":259.05,"endTime":262.56,"body":"partner with people around the"},{"speaker":"Stephen McLain","startTime":259.05,"endTime":262.56,"body":"company to really dig in to"},{"speaker":"Stephen McLain","startTime":262.56,"endTime":266.73,"body":"these metrics, and also do the"},{"speaker":"Stephen McLain","startTime":262.56,"endTime":266.73,"body":"analytical testing to ensure"},{"speaker":"Stephen McLain","startTime":266.76,"endTime":269.88,"body":"that the company is achieving a"},{"speaker":"Stephen McLain","startTime":266.76,"endTime":269.88,"body":"strategy, choose the best"},{"speaker":"Stephen McLain","startTime":269.88,"endTime":274.32,"body":"metrics based on your industry"},{"speaker":"Stephen McLain","startTime":269.88,"endTime":274.32,"body":"and niche and any other special"},{"speaker":"Stephen McLain","startTime":274.32,"endTime":278.91,"body":"factors regarding what you do. I"},{"speaker":"Stephen McLain","startTime":274.32,"endTime":278.91,"body":"would also recommend as you look"},{"speaker":"Stephen McLain","startTime":278.91,"endTime":281.7,"body":"at the profit loss statement,"},{"speaker":"Stephen McLain","startTime":278.91,"endTime":281.7,"body":"it's important to look at the"},{"speaker":"Stephen McLain","startTime":281.7,"endTime":285.93,"body":"top line of course year over"},{"speaker":"Stephen McLain","startTime":281.7,"endTime":285.93,"body":"year, but also what are the key"},{"speaker":"Stephen McLain","startTime":285.93,"endTime":290.28,"body":"expense lines in your business"},{"speaker":"Stephen McLain","startTime":285.93,"endTime":290.28,"body":"that can really tell a story and"},{"speaker":"Stephen McLain","startTime":290.28,"endTime":292.68,"body":"also tell us a little bit more"},{"speaker":"Stephen McLain","startTime":290.28,"endTime":292.68,"body":"about what's going on."},{"speaker":"Stephen McLain","startTime":292.74,"endTime":295.08,"body":"Now. It depends on what your"},{"speaker":"Stephen McLain","startTime":292.74,"endTime":295.08,"body":"niche is. There are certain"},{"speaker":"Stephen McLain","startTime":295.08,"endTime":298.38,"body":"expense lines that are going to"},{"speaker":"Stephen McLain","startTime":295.08,"endTime":298.38,"body":"tell you a lot of detail and"},{"speaker":"Stephen McLain","startTime":298.38,"endTime":301.11,"body":"also point out whether you're"},{"speaker":"Stephen McLain","startTime":298.38,"endTime":301.11,"body":"going to To be successful, or"},{"speaker":"Stephen McLain","startTime":301.11,"endTime":304.02,"body":"whether you're going to survive"},{"speaker":"Stephen McLain","startTime":301.11,"endTime":304.02,"body":"or not. So dig into those lines"},{"speaker":"Stephen McLain","startTime":304.02,"endTime":306.81,"body":"and also dig into those"},{"speaker":"Stephen McLain","startTime":304.02,"endTime":306.81,"body":"additional metrics that don't"},{"speaker":"Stephen McLain","startTime":306.81,"endTime":310.38,"body":"show up on the profit and loss"},{"speaker":"Stephen McLain","startTime":306.81,"endTime":310.38,"body":"statement. Number two, how"},{"speaker":"Stephen McLain","startTime":310.38,"endTime":313.62,"body":"should we best allocate our"},{"speaker":"Stephen McLain","startTime":310.38,"endTime":313.62,"body":"resources? And of course,"},{"speaker":"Stephen McLain","startTime":313.62,"endTime":317.7,"body":"resources can be people, it can"},{"speaker":"Stephen McLain","startTime":313.62,"endTime":317.7,"body":"be money, intellectual property,"},{"speaker":"Stephen McLain","startTime":317.73,"endTime":322.38,"body":"and any other assets that we"},{"speaker":"Stephen McLain","startTime":317.73,"endTime":322.38,"body":"have. What are our assumptions?"},{"speaker":"Stephen McLain","startTime":322.44,"endTime":326.04,"body":"When it comes to resource"},{"speaker":"Stephen McLain","startTime":322.44,"endTime":326.04,"body":"allocation, every resource must"},{"speaker":"Stephen McLain","startTime":326.04,"endTime":329.13,"body":"be linked to the strategy. Now"},{"speaker":"Stephen McLain","startTime":326.04,"endTime":329.13,"body":"what is the purpose of using the"},{"speaker":"Stephen McLain","startTime":329.13,"endTime":332.88,"body":"resource now, I'm also going to"},{"speaker":"Stephen McLain","startTime":329.13,"endTime":332.88,"body":"recommend that not only you look"},{"speaker":"Stephen McLain","startTime":332.88,"endTime":335.58,"body":"at year over year, but you"},{"speaker":"Stephen McLain","startTime":332.88,"endTime":335.58,"body":"should also be looking back the"},{"speaker":"Stephen McLain","startTime":335.58,"endTime":340.14,"body":"last few years. And what I say"},{"speaker":"Stephen McLain","startTime":335.58,"endTime":340.14,"body":"next is not probably going to be"},{"speaker":"Stephen McLain","startTime":340.47,"endTime":344.79,"body":"accepted very widely. But I"},{"speaker":"Stephen McLain","startTime":340.47,"endTime":344.79,"body":"believe that as you go through"},{"speaker":"Stephen McLain","startTime":344.79,"endTime":347.94,"body":"your budget process, that I"},{"speaker":"Stephen McLain","startTime":344.79,"endTime":347.94,"body":"believe that every year"},{"speaker":"Stephen McLain","startTime":347.94,"endTime":350.46,"body":"department leaders, those that"},{"speaker":"Stephen McLain","startTime":347.94,"endTime":350.46,"body":"are responsible for their"},{"speaker":"Stephen McLain","startTime":350.46,"endTime":354.33,"body":"budgets must justify that"},{"speaker":"Stephen McLain","startTime":350.46,"endTime":354.33,"body":"budget. And I believe that you"},{"speaker":"Stephen McLain","startTime":354.33,"endTime":358.17,"body":"should start at zero and build"},{"speaker":"Stephen McLain","startTime":354.33,"endTime":358.17,"body":"from zero and link every budget"},{"speaker":"Stephen McLain","startTime":358.17,"endTime":361.26,"body":"item to that strategy, I don't"},{"speaker":"Stephen McLain","startTime":358.17,"endTime":361.26,"body":"think we should be assuming that"},{"speaker":"Stephen McLain","startTime":361.26,"endTime":364.02,"body":"you're going to get the same"},{"speaker":"Stephen McLain","startTime":361.26,"endTime":364.02,"body":"budget, some organizations will"},{"speaker":"Stephen McLain","startTime":364.02,"endTime":367.23,"body":"put out guidance and say, we're"},{"speaker":"Stephen McLain","startTime":364.02,"endTime":367.23,"body":"just going to be flat year over"},{"speaker":"Stephen McLain","startTime":367.23,"endTime":370.53,"body":"year, I believe that that is"},{"speaker":"Stephen McLain","startTime":367.23,"endTime":370.53,"body":"going to be an error going"},{"speaker":"Stephen McLain","startTime":370.53,"endTime":374.31,"body":"forward, that we need to make"},{"speaker":"Stephen McLain","startTime":370.53,"endTime":374.31,"body":"sure that each budget line, each"},{"speaker":"Stephen McLain","startTime":374.34,"endTime":377.01,"body":"item that we're going to put in"},{"speaker":"Stephen McLain","startTime":374.34,"endTime":377.01,"body":"that budget for that department"},{"speaker":"Stephen McLain","startTime":377.37,"endTime":380.55,"body":"should be linked to the"},{"speaker":"Stephen McLain","startTime":377.37,"endTime":380.55,"body":"strategy. And you must start"},{"speaker":"Stephen McLain","startTime":380.55,"endTime":383.64,"body":"from zero every time you must"},{"speaker":"Stephen McLain","startTime":380.55,"endTime":383.64,"body":"ensure whatever you're putting"},{"speaker":"Stephen McLain","startTime":383.64,"endTime":386.97,"body":"in that budget, whether it be"},{"speaker":"Stephen McLain","startTime":383.64,"endTime":386.97,"body":"training dollars, how to"},{"speaker":"Stephen McLain","startTime":387.0,"endTime":391.11,"body":"research a new service offering"},{"speaker":"Stephen McLain","startTime":387.0,"endTime":391.11,"body":"or product offering that I"},{"speaker":"Stephen McLain","startTime":391.11,"endTime":394.59,"body":"believe that you should be"},{"speaker":"Stephen McLain","startTime":391.11,"endTime":394.59,"body":"putting in that justification."},{"speaker":"Stephen McLain","startTime":394.62,"endTime":397.29,"body":"If you're going to be doing"},{"speaker":"Stephen McLain","startTime":394.62,"endTime":397.29,"body":"travel in the future. Why is"},{"speaker":"Stephen McLain","startTime":397.29,"endTime":400.98,"body":"that travel important? Why is"},{"speaker":"Stephen McLain","startTime":397.29,"endTime":400.98,"body":"that training important? Why is"},{"speaker":"Stephen McLain","startTime":400.98,"endTime":405.39,"body":"that new software important? How"},{"speaker":"Stephen McLain","startTime":400.98,"endTime":405.39,"body":"does it link to the strategy?"},{"speaker":"Stephen McLain","startTime":405.39,"endTime":409.2,"body":"How does it help us survive into"},{"speaker":"Stephen McLain","startTime":405.39,"endTime":409.2,"body":"the future, I don't think we"},{"speaker":"Stephen McLain","startTime":409.2,"endTime":412.98,"body":"should be making those same"},{"speaker":"Stephen McLain","startTime":409.2,"endTime":412.98,"body":"decisions about being flat year"},{"speaker":"Stephen McLain","startTime":412.98,"endTime":416.25,"body":"over year, because that's what"},{"speaker":"Stephen McLain","startTime":412.98,"endTime":416.25,"body":"governments do. And I believe"},{"speaker":"Stephen McLain","startTime":416.28,"endTime":419.94,"body":"that we can do better, we can be"},{"speaker":"Stephen McLain","startTime":416.28,"endTime":419.94,"body":"a little bit more proactive and"},{"speaker":"Stephen McLain","startTime":419.94,"endTime":423.72,"body":"figure out that the money that"},{"speaker":"Stephen McLain","startTime":419.94,"endTime":423.72,"body":"we're going to spend doesn't"},{"speaker":"Stephen McLain","startTime":423.72,"endTime":426.78,"body":"fact support that strategy."},{"speaker":"Stephen McLain","startTime":423.72,"endTime":426.78,"body":"execution is critical. It's"},{"speaker":"Stephen McLain","startTime":426.78,"endTime":429.69,"body":"important, we're living in a"},{"speaker":"Stephen McLain","startTime":426.78,"endTime":429.69,"body":"different time, we're living"},{"speaker":"Stephen McLain","startTime":429.69,"endTime":432.3,"body":"under different conditions. And"},{"speaker":"Stephen McLain","startTime":429.69,"endTime":432.3,"body":"we're probably not going to see"},{"speaker":"Stephen McLain","startTime":432.3,"endTime":436.41,"body":"changes anytime soon, we're"},{"speaker":"Stephen McLain","startTime":432.3,"endTime":436.41,"body":"going to have to get used to"},{"speaker":"Stephen McLain","startTime":436.41,"endTime":440.01,"body":"being more flexible, and also a"},{"speaker":"Stephen McLain","startTime":436.41,"endTime":440.01,"body":"little bit more proactive and"},{"speaker":"Stephen McLain","startTime":440.01,"endTime":442.08,"body":"not make that assumption that"},{"speaker":"Stephen McLain","startTime":440.01,"endTime":442.08,"body":"we're going to get the same"},{"speaker":"Stephen McLain","startTime":442.08,"endTime":446.25,"body":"money in each department just"},{"speaker":"Stephen McLain","startTime":442.08,"endTime":446.25,"body":"like we used to in prior years,"},{"speaker":"Stephen McLain","startTime":446.43,"endTime":450.15,"body":"you must defend every request"},{"speaker":"Stephen McLain","startTime":446.43,"endTime":450.15,"body":"for funds, and must figure out"},{"speaker":"Stephen McLain","startTime":450.15,"endTime":453.54,"body":"how it supports the strategy."},{"speaker":"Stephen McLain","startTime":450.15,"endTime":453.54,"body":"And number three, we must be"},{"speaker":"Stephen McLain","startTime":453.54,"endTime":457.32,"body":"evaluating results. So how did"},{"speaker":"Stephen McLain","startTime":453.54,"endTime":457.32,"body":"we do? Did we achieve our"},{"speaker":"Stephen McLain","startTime":457.32,"endTime":461.46,"body":"expectations? If not, then what"},{"speaker":"Stephen McLain","startTime":457.32,"endTime":461.46,"body":"prevented us from accomplishing"},{"speaker":"Stephen McLain","startTime":461.46,"endTime":465.54,"body":"it if you're not achieving the"},{"speaker":"Stephen McLain","startTime":461.46,"endTime":465.54,"body":"expected results? Now, what can"},{"speaker":"Stephen McLain","startTime":465.54,"endTime":468.51,"body":"you do? What can you do"},{"speaker":"Stephen McLain","startTime":465.54,"endTime":468.51,"body":"differently? How can you do"},{"speaker":"Stephen McLain","startTime":468.54,"endTime":472.23,"body":"better analysis? How can you"},{"speaker":"Stephen McLain","startTime":468.54,"endTime":472.23,"body":"work with the department"},{"speaker":"Stephen McLain","startTime":472.23,"endTime":476.97,"body":"leaders? And how can you present"},{"speaker":"Stephen McLain","startTime":472.23,"endTime":476.97,"body":"results that can influence"},{"speaker":"Stephen McLain","startTime":477.06,"endTime":480.27,"body":"department leaders, senior"},{"speaker":"Stephen McLain","startTime":477.06,"endTime":480.27,"body":"leaders about making changes"},{"speaker":"Stephen McLain","startTime":480.3,"endTime":483.51,"body":"that unnecessary, I believe that"},{"speaker":"Stephen McLain","startTime":480.3,"endTime":483.51,"body":"you probably have to go back to"},{"speaker":"Stephen McLain","startTime":483.51,"endTime":487.68,"body":"your metrics, and how you"},{"speaker":"Stephen McLain","startTime":483.51,"endTime":487.68,"body":"allocate resources, and also"},{"speaker":"Stephen McLain","startTime":487.68,"endTime":490.68,"body":"what the target market was."},{"speaker":"Stephen McLain","startTime":487.68,"endTime":490.68,"body":"Everything we talked about"},{"speaker":"Stephen McLain","startTime":490.68,"endTime":494.61,"body":"already should be on the table,"},{"speaker":"Stephen McLain","startTime":490.68,"endTime":494.61,"body":"everything that you have in your"},{"speaker":"Stephen McLain","startTime":494.61,"endTime":499.11,"body":"business, every resource, every"},{"speaker":"Stephen McLain","startTime":494.61,"endTime":499.11,"body":"metric, everything you're trying"},{"speaker":"Stephen McLain","startTime":499.11,"endTime":502.77,"body":"to do to achieve that strategy"},{"speaker":"Stephen McLain","startTime":499.11,"endTime":502.77,"body":"needs to be on the table if you"},{"speaker":"Stephen McLain","startTime":502.77,"endTime":506.37,"body":"haven't achieved the results."},{"speaker":"Stephen McLain","startTime":502.77,"endTime":506.37,"body":"Now, this is also assuming that"},{"speaker":"Stephen McLain","startTime":506.37,"endTime":509.58,"body":"you have spelled out what"},{"speaker":"Stephen McLain","startTime":506.37,"endTime":509.58,"body":"results that you're looking for."},{"speaker":"Stephen McLain","startTime":509.64,"endTime":513.12,"body":"And that's going to take another"},{"speaker":"Stephen McLain","startTime":509.64,"endTime":513.12,"body":"separate discussion to ensure"},{"speaker":"Stephen McLain","startTime":513.15,"endTime":516.12,"body":"that you have that recorded and"},{"speaker":"Stephen McLain","startTime":513.15,"endTime":516.12,"body":"you know what you're looking for"},{"speaker":"Stephen McLain","startTime":516.15,"endTime":520.41,"body":"that should be very critical to"},{"speaker":"Stephen McLain","startTime":516.15,"endTime":520.41,"body":"your vision and also spelled out"},{"speaker":"Stephen McLain","startTime":520.41,"endTime":523.41,"body":"very clearly in the"},{"speaker":"Stephen McLain","startTime":520.41,"endTime":523.41,"body":"organizational strategy. Now"},{"speaker":"Stephen McLain","startTime":523.41,"endTime":526.5,"body":"finally, we need to make sure we"},{"speaker":"Stephen McLain","startTime":523.41,"endTime":526.5,"body":"are having the right discussion."},{"speaker":"Stephen McLain","startTime":526.53,"endTime":529.62,"body":"I believe that organizations"},{"speaker":"Stephen McLain","startTime":526.53,"endTime":529.62,"body":"aren't having the discussions"},{"speaker":"Stephen McLain","startTime":529.65,"endTime":531.78,"body":"that they need to you must have"},{"speaker":"Stephen McLain","startTime":529.65,"endTime":531.78,"body":"their discussions"},{"speaker":"Stephen McLain","startTime":531.78,"endTime":535.32,"body":"around strategy and the metrics"},{"speaker":"Stephen McLain","startTime":531.78,"endTime":535.32,"body":"and how resources are allocated,"},{"speaker":"Stephen McLain","startTime":535.35,"endTime":539.07,"body":"you must match the resources"},{"speaker":"Stephen McLain","startTime":535.35,"endTime":539.07,"body":"allocated to the results that"},{"speaker":"Stephen McLain","startTime":539.07,"endTime":542.19,"body":"were achieved. Most companies"},{"speaker":"Stephen McLain","startTime":539.07,"endTime":542.19,"body":"again, are not having the right"},{"speaker":"Stephen McLain","startTime":542.19,"endTime":545.55,"body":"discussion around strategy, you"},{"speaker":"Stephen McLain","startTime":542.19,"endTime":545.55,"body":"have to continue to be flexible"},{"speaker":"Stephen McLain","startTime":545.76,"endTime":549.75,"body":"for necessary change that what"},{"speaker":"Stephen McLain","startTime":545.76,"endTime":549.75,"body":"discussions should you be having"},{"speaker":"Stephen McLain","startTime":549.75,"endTime":553.47,"body":"right now to help support that"},{"speaker":"Stephen McLain","startTime":549.75,"endTime":553.47,"body":"strategy, department heads and"},{"speaker":"Stephen McLain","startTime":553.47,"endTime":556.29,"body":"other senior leaders may not be"},{"speaker":"Stephen McLain","startTime":553.47,"endTime":556.29,"body":"having these critical"},{"speaker":"Stephen McLain","startTime":556.29,"endTime":560.28,"body":"discussions. Now this is why I"},{"speaker":"Stephen McLain","startTime":556.29,"endTime":560.28,"body":"advocate for us to partner with"},{"speaker":"Stephen McLain","startTime":560.28,"endTime":564.03,"body":"senior leaders and the C suite"},{"speaker":"Stephen McLain","startTime":560.28,"endTime":564.03,"body":"executives around the company to"},{"speaker":"Stephen McLain","startTime":564.03,"endTime":567.45,"body":"ensure we're having those"},{"speaker":"Stephen McLain","startTime":564.03,"endTime":567.45,"body":"critical discussions around our"},{"speaker":"Stephen McLain","startTime":567.45,"endTime":571.5,"body":"resources in around the results"},{"speaker":"Stephen McLain","startTime":567.45,"endTime":571.5,"body":"to ensure we are having the best"},{"speaker":"Stephen McLain","startTime":571.5,"endTime":575.1,"body":"plan going forward and how we"},{"speaker":"Stephen McLain","startTime":571.5,"endTime":575.1,"body":"can solve problems better. This"},{"speaker":"Stephen McLain","startTime":575.1,"endTime":578.31,"body":"entire process is going to be"},{"speaker":"Stephen McLain","startTime":575.1,"endTime":578.31,"body":"very important due to what we"},{"speaker":"Stephen McLain","startTime":578.31,"endTime":582.0,"body":"have faced this year in 2020."},{"speaker":"Stephen McLain","startTime":578.31,"endTime":582.0,"body":"And we need to relook our"},{"speaker":"Stephen McLain","startTime":582.0,"endTime":585.27,"body":"strategy. Never be complacent,"},{"speaker":"Stephen McLain","startTime":582.0,"endTime":585.27,"body":"just like I spoke about in"},{"speaker":"Stephen McLain","startTime":585.27,"endTime":589.56,"body":"Episode 33. Don't get complacent"},{"speaker":"Stephen McLain","startTime":585.27,"endTime":589.56,"body":"about the strategy. Otherwise"},{"speaker":"Stephen McLain","startTime":589.56,"endTime":592.77,"body":"you may face failure going"},{"speaker":"Stephen McLain","startTime":589.56,"endTime":592.77,"body":"forward, it will be expected"},{"speaker":"Stephen McLain","startTime":592.77,"endTime":596.79,"body":"that we be more creative and get"},{"speaker":"Stephen McLain","startTime":592.77,"endTime":596.79,"body":"ahead of our problems. Our"},{"speaker":"Stephen McLain","startTime":596.79,"endTime":599.97,"body":"strategy will be critical our"},{"speaker":"Stephen McLain","startTime":596.79,"endTime":599.97,"body":"product and service offerings."},{"speaker":"Stephen McLain","startTime":600.0,"endTime":603.21,"body":"require different thinking our"},{"speaker":"Stephen McLain","startTime":600.0,"endTime":603.21,"body":"target customers may be"},{"speaker":"Stephen McLain","startTime":603.21,"endTime":606.39,"body":"different, our resources are"},{"speaker":"Stephen McLain","startTime":603.21,"endTime":606.39,"body":"critical. And how we use them"},{"speaker":"Stephen McLain","startTime":606.39,"endTime":610.14,"body":"may very well determine our"},{"speaker":"Stephen McLain","startTime":606.39,"endTime":610.14,"body":"success or failure. Now those"},{"speaker":"Stephen McLain","startTime":610.14,"endTime":613.95,"body":"organizations that are flexible"},{"speaker":"Stephen McLain","startTime":610.14,"endTime":613.95,"body":"and ready to adapt, will be more"},{"speaker":"Stephen McLain","startTime":613.95,"endTime":617.4,"body":"successful and will be able to"},{"speaker":"Stephen McLain","startTime":613.95,"endTime":617.4,"body":"survive, we used to stick to our"},{"speaker":"Stephen McLain","startTime":617.4,"endTime":620.94,"body":"strategy. But we may not have"},{"speaker":"Stephen McLain","startTime":617.4,"endTime":620.94,"body":"that luxury anymore. If we want"},{"speaker":"Stephen McLain","startTime":620.94,"endTime":625.08,"body":"to survive and grow in uncertain"},{"speaker":"Stephen McLain","startTime":620.94,"endTime":625.08,"body":"times. And we're not sure when"},{"speaker":"Stephen McLain","startTime":625.11,"endTime":628.5,"body":"things are going to be improve,"},{"speaker":"Stephen McLain","startTime":625.11,"endTime":628.5,"body":"or things are going to get"},{"speaker":"Stephen McLain","startTime":628.5,"endTime":632.04,"body":"better, or the economy is going"},{"speaker":"Stephen McLain","startTime":628.5,"endTime":632.04,"body":"to be a little different. We are"},{"speaker":"Stephen McLain","startTime":632.04,"endTime":636.57,"body":"still facing the effects of a"},{"speaker":"Stephen McLain","startTime":632.04,"endTime":636.57,"body":"global pandemic, governments"},{"speaker":"Stephen McLain","startTime":636.57,"endTime":640.29,"body":"have been required to stimulate"},{"speaker":"Stephen McLain","startTime":636.57,"endTime":640.29,"body":"the global economy to ensure"},{"speaker":"Stephen McLain","startTime":640.29,"endTime":644.13,"body":"capital is available. All of"},{"speaker":"Stephen McLain","startTime":640.29,"endTime":644.13,"body":"this requires us to think"},{"speaker":"Stephen McLain","startTime":644.13,"endTime":648.15,"body":"differently. global brands have"},{"speaker":"Stephen McLain","startTime":644.13,"endTime":648.15,"body":"gone bankrupt, small family"},{"speaker":"Stephen McLain","startTime":648.15,"endTime":652.38,"body":"businesses have failed, and"},{"speaker":"Stephen McLain","startTime":648.15,"endTime":652.38,"body":"people are out of work, we have"},{"speaker":"Stephen McLain","startTime":652.38,"endTime":655.89,"body":"to think differently, we have to"},{"speaker":"Stephen McLain","startTime":652.38,"endTime":655.89,"body":"approach things differently. We"},{"speaker":"Stephen McLain","startTime":655.89,"endTime":659.4,"body":"have to look at how we can best"},{"speaker":"Stephen McLain","startTime":655.89,"endTime":659.4,"body":"support the strategy, we have to"},{"speaker":"Stephen McLain","startTime":659.4,"endTime":662.64,"body":"think differently every day, we"},{"speaker":"Stephen McLain","startTime":659.4,"endTime":662.64,"body":"have to relook at our"},{"speaker":"Stephen McLain","startTime":662.64,"endTime":667.17,"body":"priorities. And we have to"},{"speaker":"Stephen McLain","startTime":662.64,"endTime":667.17,"body":"relook at what tasks we are"},{"speaker":"Stephen McLain","startTime":667.17,"endTime":670.41,"body":"doing. How can we best support"},{"speaker":"Stephen McLain","startTime":667.17,"endTime":670.41,"body":"the strategy to keep our"},{"speaker":"Stephen McLain","startTime":670.41,"endTime":675.21,"body":"organization going through a"},{"speaker":"Stephen McLain","startTime":670.41,"endTime":675.21,"body":"global pandemic, just incredibly"},{"speaker":"Stephen McLain","startTime":675.33,"endTime":678.78,"body":"challenging times. Now, when is"},{"speaker":"Stephen McLain","startTime":675.33,"endTime":678.78,"body":"this all going to change? We"},{"speaker":"Stephen McLain","startTime":678.78,"endTime":682.92,"body":"don't know. No one knows once we"},{"speaker":"Stephen McLain","startTime":678.78,"endTime":682.92,"body":"get a handle on the pandemic,"},{"speaker":"Stephen McLain","startTime":682.95,"endTime":687.3,"body":"and once we are able to move"},{"speaker":"Stephen McLain","startTime":682.95,"endTime":687.3,"body":"forward with businesses being"},{"speaker":"Stephen McLain","startTime":687.3,"endTime":690.96,"body":"able to stimulate the economy,"},{"speaker":"Stephen McLain","startTime":687.3,"endTime":690.96,"body":"instead of the continuing"},{"speaker":"Stephen McLain","startTime":690.99,"endTime":694.89,"body":"injection of capital from"},{"speaker":"Stephen McLain","startTime":690.99,"endTime":694.89,"body":"governments into the system,"},{"speaker":"Stephen McLain","startTime":694.92,"endTime":698.34,"body":"then we may be able to get a"},{"speaker":"Stephen McLain","startTime":694.92,"endTime":698.34,"body":"handle on this once we have been"},{"speaker":"Stephen McLain","startTime":698.34,"endTime":702.21,"body":"able to interact the same that"},{"speaker":"Stephen McLain","startTime":698.34,"endTime":702.21,"body":"we did, which we may never"},{"speaker":"Stephen McLain","startTime":702.21,"endTime":706.17,"body":"happen. And maybe years before"},{"speaker":"Stephen McLain","startTime":702.21,"endTime":706.17,"body":"we can interact the same way"},{"speaker":"Stephen McLain","startTime":706.38,"endTime":710.82,"body":"that we did before 2020. Before"},{"speaker":"Stephen McLain","startTime":706.38,"endTime":710.82,"body":"the pandemic hit globally, it"},{"speaker":"Stephen McLain","startTime":710.82,"endTime":714.63,"body":"may take a while. So that's why"},{"speaker":"Stephen McLain","startTime":710.82,"endTime":714.63,"body":"I'm encouraging you to make sure"},{"speaker":"Stephen McLain","startTime":714.63,"endTime":717.99,"body":"you are thinking differently,"},{"speaker":"Stephen McLain","startTime":714.63,"endTime":717.99,"body":"you are approaching your duties"},{"speaker":"Stephen McLain","startTime":717.99,"endTime":721.83,"body":"differently. We are taking our"},{"speaker":"Stephen McLain","startTime":717.99,"endTime":721.83,"body":"role as finance and accounting"},{"speaker":"Stephen McLain","startTime":721.83,"endTime":725.52,"body":"professionals very seriously"},{"speaker":"Stephen McLain","startTime":721.83,"endTime":725.52,"body":"that we are approaching it in a"},{"speaker":"Stephen McLain","startTime":725.52,"endTime":729.39,"body":"different capacity. I know that"},{"speaker":"Stephen McLain","startTime":725.52,"endTime":729.39,"body":"all this year, you have been"},{"speaker":"Stephen McLain","startTime":729.39,"endTime":732.33,"body":"challenged and you have looked"},{"speaker":"Stephen McLain","startTime":729.39,"endTime":732.33,"body":"at these things we need to"},{"speaker":"Stephen McLain","startTime":732.54,"endTime":736.29,"body":"stimulate and look at our models"},{"speaker":"Stephen McLain","startTime":732.54,"endTime":736.29,"body":"and our projections, we need to"},{"speaker":"Stephen McLain","startTime":736.29,"endTime":740.34,"body":"continue to look at the metrics"},{"speaker":"Stephen McLain","startTime":736.29,"endTime":740.34,"body":"we are using. The analytical"},{"speaker":"Stephen McLain","startTime":740.34,"endTime":744.33,"body":"testing that we're doing are the"},{"speaker":"Stephen McLain","startTime":740.34,"endTime":744.33,"body":"product and service lines really"},{"speaker":"Stephen McLain","startTime":744.36,"endTime":747.63,"body":"going to be there should we be"},{"speaker":"Stephen McLain","startTime":744.36,"endTime":747.63,"body":"looking at different things. I"},{"speaker":"Stephen McLain","startTime":747.63,"endTime":750.48,"body":"have talked about this in the"},{"speaker":"Stephen McLain","startTime":747.63,"endTime":750.48,"body":"last couple of episodes,"},{"speaker":"Stephen McLain","startTime":750.51,"endTime":753.24,"body":"particularly about turning"},{"speaker":"Stephen McLain","startTime":750.51,"endTime":753.24,"body":"around a failing team and an"},{"speaker":"Stephen McLain","startTime":753.24,"endTime":756.63,"body":"organization and also how to"},{"speaker":"Stephen McLain","startTime":753.24,"endTime":756.63,"body":"build out a long term"},{"speaker":"Stephen McLain","startTime":756.63,"endTime":760.83,"body":"sustainable business. Also, in"},{"speaker":"Stephen McLain","startTime":756.63,"endTime":760.83,"body":"Episode 31, I talked about how"},{"speaker":"Stephen McLain","startTime":760.83,"endTime":764.25,"body":"we can leverage financial"},{"speaker":"Stephen McLain","startTime":760.83,"endTime":764.25,"body":"analysis to grow the business,"},{"speaker":"Stephen McLain","startTime":764.28,"endTime":767.01,"body":"we need to continue to think"},{"speaker":"Stephen McLain","startTime":764.28,"endTime":767.01,"body":"differently, not be complacent"},{"speaker":"Stephen McLain","startTime":767.01,"endTime":770.13,"body":"in our duties and to relook the"},{"speaker":"Stephen McLain","startTime":767.01,"endTime":770.13,"body":"tasks and the priorities that we"},{"speaker":"Stephen McLain","startTime":770.13,"endTime":773.61,"body":"have. And also to be able to"},{"speaker":"Stephen McLain","startTime":770.13,"endTime":773.61,"body":"reach out to senior leaders and"},{"speaker":"Stephen McLain","startTime":773.61,"endTime":776.46,"body":"figure out how to solve problems"},{"speaker":"Stephen McLain","startTime":773.61,"endTime":776.46,"body":"because that's how it's going to"},{"speaker":"Stephen McLain","startTime":776.46,"endTime":779.94,"body":"be we have the data we have the"},{"speaker":"Stephen McLain","startTime":776.46,"endTime":779.94,"body":"numbers, we can see what's"},{"speaker":"Stephen McLain","startTime":779.94,"endTime":784.26,"body":"happening in our organization."},{"speaker":"Stephen McLain","startTime":779.94,"endTime":784.26,"body":"So for an easy one today, what"},{"speaker":"Stephen McLain","startTime":784.26,"endTime":787.86,"body":"are you doing to best support a"},{"speaker":"Stephen McLain","startTime":784.26,"endTime":787.86,"body":"strategy, it could be as easily"},{"speaker":"Stephen McLain","startTime":787.86,"endTime":791.19,"body":"as prioritizing your tasks and"},{"speaker":"Stephen McLain","startTime":787.86,"endTime":791.19,"body":"requirements better, I want you"},{"speaker":"Stephen McLain","startTime":791.19,"endTime":794.31,"body":"to talk with your team about how"},{"speaker":"Stephen McLain","startTime":791.19,"endTime":794.31,"body":"they can best support their"},{"speaker":"Stephen McLain","startTime":794.31,"endTime":797.49,"body":"counterparts in the company. Now"},{"speaker":"Stephen McLain","startTime":794.31,"endTime":797.49,"body":"let's move forward and be"},{"speaker":"Stephen McLain","startTime":797.49,"endTime":802.08,"body":"proactive continually. I have a"},{"speaker":"Stephen McLain","startTime":797.49,"endTime":802.08,"body":"free guide for you. It's called"},{"speaker":"Stephen McLain","startTime":802.08,"endTime":805.41,"body":"the leadership growth blueprint"},{"speaker":"Stephen McLain","startTime":802.08,"endTime":805.41,"body":"for finance and accounting"},{"speaker":"Stephen McLain","startTime":805.41,"endTime":809.67,"body":"managers. In the guide I talked"},{"speaker":"Stephen McLain","startTime":805.41,"endTime":809.67,"body":"about three leadership areas"},{"speaker":"Stephen McLain","startTime":810.0,"endTime":814.56,"body":"communication, team growth, and"},{"speaker":"Stephen McLain","startTime":810.0,"endTime":814.56,"body":"empowerment. Plus a few"},{"speaker":"Stephen McLain","startTime":814.56,"endTime":817.35,"body":"recommendations around"},{"speaker":"Stephen McLain","startTime":814.56,"endTime":817.35,"body":"challenges with the systems you"},{"speaker":"Stephen McLain","startTime":817.35,"endTime":821.22,"body":"are probably using to complete"},{"speaker":"Stephen McLain","startTime":817.35,"endTime":821.22,"body":"your work. The link to the guide"},{"speaker":"Stephen McLain","startTime":821.22,"endTime":824.25,"body":"is in the episode description."},{"speaker":"Stephen McLain","startTime":821.22,"endTime":824.25,"body":"Or you can go to Stephen McLain"},{"speaker":"Stephen McLain","startTime":824.28,"endTime":825.93,"body":"calm. Please"},{"speaker":"Stephen McLain","startTime":825.929,"endTime":829.649,"body":"use it to help you with a few"},{"speaker":"Stephen McLain","startTime":825.929,"endTime":829.649,"body":"leadership wins today. Thank"},{"speaker":"Stephen McLain","startTime":829.649,"endTime":832.379,"body":"you. And this episode is"},{"speaker":"Stephen McLain","startTime":829.649,"endTime":832.379,"body":"sponsored by my new online"},{"speaker":"Stephen McLain","startTime":832.379,"endTime":835.529,"body":"course offering through finance"},{"speaker":"Stephen McLain","startTime":832.379,"endTime":835.529,"body":"leader Academy is called"},{"speaker":"Stephen McLain","startTime":835.529,"endTime":838.889,"body":"Advanced your finance and"},{"speaker":"Stephen McLain","startTime":835.529,"endTime":838.889,"body":"accounting career developing a"},{"speaker":"Stephen McLain","startTime":838.889,"endTime":842.339,"body":"promotion strategy that will set"},{"speaker":"Stephen McLain","startTime":838.889,"endTime":842.339,"body":"you apart. Are you having"},{"speaker":"Stephen McLain","startTime":842.339,"endTime":845.849,"body":"difficulty getting recognition"},{"speaker":"Stephen McLain","startTime":842.339,"endTime":845.849,"body":"from your leadership, despite"},{"speaker":"Stephen McLain","startTime":845.849,"endTime":848.849,"body":"all the hard work you pour into"},{"speaker":"Stephen McLain","startTime":845.849,"endTime":848.849,"body":"your job in your organization."},{"speaker":"Stephen McLain","startTime":849.359,"endTime":851.789,"body":"This course helps you analyze"},{"speaker":"Stephen McLain","startTime":849.359,"endTime":851.789,"body":"what you bring to the"},{"speaker":"Stephen McLain","startTime":851.789,"endTime":854.639,"body":"organization how you can set"},{"speaker":"Stephen McLain","startTime":851.789,"endTime":854.639,"body":"yourself apart from your peers"},{"speaker":"Stephen McLain","startTime":854.639,"endTime":857.519,"body":"through high visibility work,"},{"speaker":"Stephen McLain","startTime":854.639,"endTime":857.519,"body":"and developing your leadership"},{"speaker":"Stephen McLain","startTime":857.519,"endTime":861.599,"body":"skills plus how you can devise a"},{"speaker":"Stephen McLain","startTime":857.519,"endTime":861.599,"body":"strategy to move ahead. You can"},{"speaker":"Stephen McLain","startTime":861.599,"endTime":865.169,"body":"go to Stephen McLain calm for"},{"speaker":"Stephen McLain","startTime":861.599,"endTime":865.169,"body":"more details. Today, I talked"},{"speaker":"Stephen McLain","startTime":865.169,"endTime":868.619,"body":"about how we can best support"},{"speaker":"Stephen McLain","startTime":865.169,"endTime":868.619,"body":"the strategy and I talked about"},{"speaker":"Stephen McLain","startTime":868.649,"endTime":872.369,"body":"these four areas. Number one, we"},{"speaker":"Stephen McLain","startTime":868.649,"endTime":872.369,"body":"should be using the right"},{"speaker":"Stephen McLain","startTime":872.369,"endTime":877.769,"body":"metrics. Number two, how should"},{"speaker":"Stephen McLain","startTime":872.369,"endTime":877.769,"body":"we best allocate our resources?"},{"speaker":"Stephen McLain","startTime":877.829,"endTime":881.339,"body":"Number three, we should be"},{"speaker":"Stephen McLain","startTime":877.829,"endTime":881.339,"body":"evaluating the results. And"},{"speaker":"Stephen McLain","startTime":881.339,"endTime":884.519,"body":"four, we should be ensuring we"},{"speaker":"Stephen McLain","startTime":881.339,"endTime":884.519,"body":"are having the right discussions"},{"speaker":"Stephen McLain","startTime":884.549,"endTime":887.369,"body":"around the company. The next"},{"speaker":"Stephen McLain","startTime":884.549,"endTime":887.369,"body":"week, I'll be talking about how"},{"speaker":"Stephen McLain","startTime":887.369,"endTime":891.239,"body":"we can make our spreadsheets a"},{"speaker":"Stephen McLain","startTime":887.369,"endTime":891.239,"body":"better tool. This will not be a"},{"speaker":"Stephen McLain","startTime":891.239,"endTime":894.269,"body":"technical discussion. It's about"},{"speaker":"Stephen McLain","startTime":891.239,"endTime":894.269,"body":"leaders talking about an"},{"speaker":"Stephen McLain","startTime":894.269,"endTime":898.139,"body":"expectation about how our"},{"speaker":"Stephen McLain","startTime":894.269,"endTime":898.139,"body":"analysis tools can be used in a"},{"speaker":"Stephen McLain","startTime":898.139,"endTime":901.409,"body":"better way. It's always about"},{"speaker":"Stephen McLain","startTime":898.139,"endTime":901.409,"body":"leadership. In this forum, I"},{"speaker":"Stephen McLain","startTime":901.409,"endTime":904.199,"body":"hope you enjoyed the finance"},{"speaker":"Stephen McLain","startTime":901.409,"endTime":904.199,"body":"leader podcast. I'm dedicated to"},{"speaker":"Stephen McLain","startTime":904.199,"endTime":907.049,"body":"helping you grow your"},{"speaker":"Stephen McLain","startTime":904.199,"endTime":907.049,"body":"leadership. I hope you enjoyed"},{"speaker":"Stephen McLain","startTime":907.049,"endTime":910.229,"body":"the show. You can get this"},{"speaker":"Stephen McLain","startTime":907.049,"endTime":910.229,"body":"episode wherever you find"},{"speaker":"Stephen McLain","startTime":910.229,"endTime":913.889,"body":"podcasts. Until next time, you"},{"speaker":"Stephen McLain","startTime":910.229,"endTime":913.889,"body":"can check out more resources at"},{"speaker":"Stephen McLain","startTime":913.889,"endTime":917.789,"body":"Stephen McLain calm and sign up"},{"speaker":"Stephen McLain","startTime":913.889,"endTime":917.789,"body":"for my updates so you don't miss"},{"speaker":"Stephen McLain","startTime":917.789,"endTime":921.509,"body":"an episode of the show. And now"},{"speaker":"Stephen McLain","startTime":917.789,"endTime":921.509,"body":"go be your team. And I'll see"},{"speaker":"Stephen McLain","startTime":921.509,"endTime":922.799,"body":"you next time. Thank you"}]}