On Strategy Showcase
Where marketers tell the stories behind the strategies that led to amazing campaigns.
On Strategy Showcase
How Archer uses exaggerated reality to draw attention to genuine ingredients
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On Strategy Showcase
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We're a nation of protein-seeking adults in search of alternatives to yogurt snacks and chicken bites. So why not a healthier, protein-packed beef stick snack? Tons to learn in this episode. "Stick to Real" is the brand's platform. Its executions contrast exaggerated reality with moments of real. I talk with Archer Meat's Andrew Thomas. Thanks to Tracksuit for supporting our show.