On Strategy Showcase
Where marketers tell the stories behind the strategies that led to amazing campaigns.
On Strategy Showcase
Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
•
On Strategy Showcase
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation.