On Strategy Showcase
Where marketers tell the stories behind the strategies that led to amazing campaigns.
On Strategy Showcase
The new book that makes the business case for creative effectiveness
•
On Strategy Showcase
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 SVP, Andrew Tindall. Learn how to download the book for free.