On Strategy Showcase
Where marketers tell the stories behind the strategies that led to amazing campaigns.
On Strategy Showcase
How this Grand Effie winner fought generics and held its price premium
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On Strategy Showcase
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In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major.