On Strategy Showcase
Where marketers tell the stories behind the strategies that led to amazing campaigns.
On Strategy Showcase
Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
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ON Strategy Showcase
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Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation. She's joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones.