On Strategy Showcase
Where marketers share the strategy stories behind amazing campaigns.
On Strategy Showcase
AI ads are good enough. And that's the problem
•
Fergus O’Carroll
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delicate balance between creative efficiency and strategic effectiveness.
Download the free report bit.ly/aiadreport