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“My math is not your own math.”

Every photographer has been told what they should charge, how they should structure their packages, and which business model is the only “real” or “professional” one. And for many of us, those formulas feel more like pressure than clarity.

In this episode, I’m sharing the hard truth I learned the long way: your math is not supposed to look like anyone else’s. Your expenses, your goals, your energy, and your definition of success are completely unique. The moment you stop trying to copy someone else’s formula is the moment your business starts to feel like yours again.

What’s in this episode:

[00:35] The moment pricing shame made me question everything
[01:40] Raising rates because you were told to and how it can backfire
[02:30] Why copying someone else’s formula rarely works
[03:50] The problem with one-size-fits-all pricing and business advice
[04:40] How IPS and other business models only work when they fit you
[05:20] The four pillars of your personal math
[06:00] How defining success changes everything
[07:00] Numbers, fear, shame, and the stories we attach to them
[08:10] What your business can look like when it aligns with your life

Your business does not need to follow someone else’s equation to be legitimate. When you build your pricing and structure around your life, your goals, and your energy, everything becomes more sustainable.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/