Lighting the Way: Building a Photography Style and Business with Marta Ponsko

Styles change, fashion has seasons, and photographers grow and evolve throughout their careers too. So, how do you navigate stylistic changes while staying true to yourself and without surprising clients?

Marta Ponsko is here to help! She’s navigated her own style as it’s grown and developed throughout the years. While her style is influenced by her love of fashion, Marta has spent years experimenting with styling and lighting techniques, eventually adopting a less-is-more approach when it comes to her closet of props and garments.

In this episode, she shares how that evolution has looked for her, how she’s documented her career through social media in a way that resonates with her clients, and how the brave leaps she has taken have paid off throughout her career.

If you need a little encouragement to do something out of the ordinary in your photography career, this episode with Marta Ponsko will give you the kick in the pants that you need!

What’s in this episode:

[00:00] Intro

[02:53] The family history that influenced Marta’s photography career 

[08:27] How Marta’s photography style has evolved and how she incorporates fashion into her photography style

[12:26] Marta’s lighting preferences and how she plays with light and color in her photography

[23:20] How Marta uses social media to grow her photography brand

[33:56] How Marta handles the inevitable artistic block that comes her way

[43:27] The bravest leap Marta has taken in her career and how it’s paid off

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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