The Art & Soul Show - Photography Podcast for Newborn and Family Photographers
Welcome to the Art and Soul Show where we dive heart-opening chats on photography, business, life and that messy in-between. You're more than a photographer. You're an artist, a dreamer, a business boss, and a creative. Listen in for conversations and advice on running a photography business, mindset, and creativity. This is the place you can go when you need a boost of encouragement, a kick in the pants, and inspiration to pick up your camera.
The Art & Soul Show - Photography Podcast for Newborn and Family Photographers
Crafting Content That Connects: Strategic Storytelling with Tania from Soulful Story Co.
Are you excited to create marketing and brand content for your photography business? If you’re saying to yourself, “Uuuhh, no. Not really…” You’re not the only one.
Creating the content to market our business when we really just want to create artwork for our clients can feel like such a chore. And that’s where Tania comes in.
In this episode, Tania Barbieri is sharing her wisdom on how we can build photography brands that we’re actually excited to show up for and how we can create messaging and content for that brand that showcases our unique perspective. Plus, she’s sharing how to prioritize and systematize content so that it can actually fit into our lives and business.
The way that Tania reframes brand-building and how we can connect with potential clients is truly inspirational. Let’s dive in!
What’s in this episode:
[00:00] Intro
[02:00] What Tania has learned about creativity in each chapter of her career and how she landed in her current niche
[07:44] How Tania helps photographers build a brand they want to show up for
[10:58] How to keep going when your brand content isn’t landing how you hoped
[15:23] Mistakes that photographers are making with their content and messaging
[23:50] Tania’s advice for photographers who struggle to see their own magic
[27:37] How to create sustainable systems for content creation that fit into their lives and business
[35:03] The aha moment for photographers when they work with Tania
[41:25] Tania’s Lightning round
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/