“Rock bottom in business is not a sign of failure. It’s a signpost.”

At some point, every creative entrepreneur will face a season when business feels like it’s crumbling: the clients aren’t booking, the passion is gone, or life circumstances make it feel impossible to keep going.

In this episode, I share how to rise from those “rubble” seasons with honesty, clarity, and resilience. You’ll hear my perspective on why rock bottom isn’t the end; it’s often the beginning of building something more sustainable, aligned, and life-giving.

What’s in this episode:

• [00:35] What hitting rock bottom in business can look like
• [01:40] Why rock bottom is a signpost, not a failure
• [03:00] The shame of rubble seasons and why no one posts about them
• [03:45] First steps for rising: pausing, honesty, and simplification
• [05:00] The role of support and community in rebuilding
• [05:40] Returning to your why and redefining success on your terms

Rock bottom might feel like the end, but it can actually be the beginning, the moment you stop chasing someone else’s version of success and start building one that truly fits your life.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/