The Art & Soul Show - Photography Podcast for Newborn and Family Photographers
Branding, Burnout & Breaking Free: How Understanding Money and Brand Archetypes Can Revitalize Your Photography Business with Stacey Owen
Feb 18, 2026
Episode 278
Lisa DiGeso, The Milky Way
Your photography brand isn’t just about colors and logos—it’s a reflection of who you are. But what if you don’t fully understand yourself yet?
In this episode, branding expert Stacey dives into the different money and brand archetypes that shape many photographers and how these archetypes influence your business more than you realize. She’s sharing how, instead of boxing us in, these archetypes can help us expand our business, our creativity, and our branding, especially if things have felt a little stale lately.
Plus, she shares why photographers struggle with permission, how to break free from limiting beliefs, and why self-awareness is the foundation of a thriving brand.
If you’re ready to learn more about yourself to build a better, stronger photography brand, this episode with Stacey is one you can’t miss!
What’s in this episode:
[00:00] Intro
[02:24] How Stacey defines money and brand archetypes
[05:24] How these archetypes impact our photography businesses
[10:02] Permission and why many photographers are often looking to someone else to give it to us (instead of offering it to ourselves!)
[13:17] How to realign when we’re feeling disconnected from our brand and business
[19:15] Common archetype misconceptions and how we can use them to grow as artists instead of boxing ourselves in
[22:29] The biggest lessons photographers and artists need to hear about branding today
[27:00] Stacey’s lightning round
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/
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