Some photographers find their passion after becoming a parent—but for Cally Petersen, photography came first. And over the years, her love for it has only grown deeper. Now a decade into her business, Cally has built a creative life that reflects her values, honors her limits, and stays true to her “why.”

In this episode, Cally shares how she found photography before motherhood, how her confidence and presence have grown over time, and what helps her genuinely enjoy showing up online. She walks us through how she approaches branding sessions with intention, how she structures her calendar to align with her energy, and why certain sessions bring her back to the heart of her work.

If you’ve ever felt pulled between business growth and a slower, more grounded life, this episode with Cally is one you can’t miss! Let’s dive in.

What’s in this episode:

[00:00] Intro

[02:16] How Cally found photography pre-parenthood and how she has grown more grounded in her “why” over time

[09:14] What has helped Cally to enjoy showing up online

[13:56] How Cally approaches her branding photography sessions

[19:23] How Cally keeps her calendar aligned and stays booked throughout the year

[24:21] The types of sessions that remind Cally of her “why”

[30:00] Cally’s lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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We’ve all had those moments of feeling stuck in-between something. Either we’re waiting for a new stage of life or we’re on the verge of a breakthrough and what we’re doing currently just isn’t working quite right. 

It can be a deeply frustrating place to find ourselves both in life and in our photography businesses. But it doesn’t have to last forever, and we can come out the other side of this messy middle stage stronger and more invigorated.

So in this episode, I’m sharing what the messy middle is for many photographers, why it can be so overwhelming when we’re in it, and some practical steps for navigating through this stage just a little bit faster.

Let’s dig in!

What’s in this episode:

[00:00] Intro

[00:30] What the “messy middle” is when it comes to our businesses

[02:29] How this messy middle causes us to question ourselves and our businesses

[04:22] What this in-between stage actually means about our business

[05:00] Some steps you can take to move through this messy middle stage

[10:20] An encouragement for anyone currently navigating this stage

Tune in to this episode for how to navigate being in the messy middle of your photography business!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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In photography circles, influencer marketing sometimes gets a bad rap. From getting ghosted after photographing a session or having filters applied to your hard work, it can feel intimidating to step into this realm.

But in this episode, Cydnee Jex is here to walk through her whole process of working with influencers. She shares how she finds influencers to work with, how she sets expectations and boundaries, how she approaches the whole process from a very practical angle, and why, at the end of the day, she loves working with influencers!

Plus, she’s giving us a sneak peek at her upcoming Maternity and Newborn Summit, including  why she loves making in-person connections and how potential educators can apply to teach.

If you’re ready to start adding influencers into the marketing plan for your photography business, this episode with Cydnee is one you can’t miss!

What’s in this episode:

[00:00] Intro

[02:12] All about the upcoming Maternity and Newborn Summit 

[10:51] Why in-person connection is so important

[16:24] How Cydnee started working with influencers

[20:23] Common mistakes when photographers try out influencer marketing for the first time

[22:44] How to approach the dreaded “filters” conversation with influencers

[30:18] How to talk about payment in collaboration with influencers

[31:39] Cydnee’s lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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After nearly two decades of working, it would be understandable for any photographer to feel a little less enthusiastic about their work. But not Kim Hildebrand! She’s still honing her skills and stoking her passion for capturing those tender real life moments.

In this episode, Kim shares how she’s managed to grow and find stability over her last 17 years as a photographer. She shares the lessons she learned early on, how systems have helped her find consistency and balance, and how she’s helping other photographers do the same. 

Plus, she’s sharing what keeps her passion alive and why she loves photographing families so much. It’s the “why” that keeps her going. If you’re ready to lay the groundwork for a long and fulfilling photography career, this episode with Kim is one you can’t miss! Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:29] How Kim’s style has evolved over her long photography career

[09:11] How Kim puts families at ease during her in-home photography sessions

[12:34] Kim’s PhotoBoss Frameworks and how developing systems over her decades as a photographer changed her business for the better

[19:14] Common signs that tell photographers that they need more systems in place

[23:00] How Kim keeps the passion for her photography going after nearly two decades

[28:35] Kim’s early career mistake that ended up as an invaluable learning moment

[32:37] Kim's lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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When it comes to… basically anything, everyone has an opinion, and our photography and businesses are rarely exempt. And because our work is often so personal, the feedback can hit hard.

But not all feedback is useful, relevant, or even true. It is just information, and we get to choose what to do with that information and how much we let it affect us.

In this episode, I’m sharing why feedback can feel so personal in creative businesses, how to navigate different types of feedback in our photography businesses, and how we can differentiate helpful feedback that can help us grow from the feedback that isn’t serving us.

Let’s dig in!

What’s in this episode:

[00:00] Intro

[00:53] Why feedback can cut so deep and how we can use it to grow

[01:39] How to handle feedback on your pricing

[03:30] How to navigate feedback from disappointed clients

[06:26] Navigating critiques, both from genuine feedback and from the trolls

[09:00] What feedback is… and what it’s not

Tune in to this episode for some advice on taking the feedback that serves your business and leaving what does not!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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Are you excited to create marketing and brand content for your photography business? If you’re saying to yourself, “Uuuhh, no. Not really…” You’re not the only one. 

Creating the content to market our business when we really just want to create artwork for our clients can feel like such a chore. And that’s where Tania comes in.

In this episode, Tania Barbieri is sharing her wisdom on how we can build photography brands that we’re actually excited to show up for and how we can create messaging and content for that brand that showcases our unique perspective. Plus, she’s sharing how to prioritize and systematize content so that it can actually fit into our lives and business.

The way that Tania reframes brand-building and how we can connect with potential clients is truly inspirational. Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:00] What Tania has learned about creativity in each chapter of her career and how she landed in her current niche

[07:44] How Tania helps photographers build a brand they want to show up for 

[10:58] How to keep going when your brand content isn’t landing how you hoped

[15:23] Mistakes that photographers are making with their content and messaging

[23:50] Tania’s advice for photographers who struggle to see their own magic

[27:37] How to create sustainable systems for content creation that fit into their lives and business

[35:03] The aha moment for photographers when they work with Tania

[41:25] Tania’s Lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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There’s a lot going on in the world right now (and has been for a few years!)

Trying to stay productive and focused while the world feels so chaotic can be tough. The news, the economic worries… it can be so overwhelming. But you’re not alone in this struggle.

In this episode, I’m sharing all the ways I’ve found to stay grounded both in my life and my business. From connecting with friends to limiting my information intake to reconnecting with my purpose, this episode is full of ideas to help you cut through the noise and find your footing again.

What’s in this episode:

[00:00] Intro

[00:40] The uncertainty of the last few years and how I’ve stayed productive

[01:50] How reconnecting to my purpose has allowed me to stay grounded and how you can reconnect to yours too

[04:19] Why simplifying has been revolutionary for my life and business

[06:00] Why prioritizing self-care during uncertain times is so important

[09:34] Why you have to trust yourself and your resilience

Tune in to this episode for some encouragement that you’re not alone during these uncertain times!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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Do you ever get those moments, where you think back to your childhood, and wonder how much of your memory is accurate or if you just imagined certain details?

Rebecca Hunnicutt is in the business of capturing those memories for families and enshrining their happy moments forever, instead of leaving it up to guesswork years from now. Through her lifestyle family photography business, she captures the personalities, moods, and details that families can cherish for decades to come.

In this episode, Rebecca shares how she found her niche in lifestyle family photography, the common mistakes she sees photographers make when choosing locations to shoot, how to capture those extra details that make photographs pop, and why she loves more formal school photography sessions too.

If you’ve wanted to jump into lifestyle family photography, this episode with Rebecca will get you started!

What’s in this episode:

[00:00] Intro

[01:48] How Rebecca found her photography niche

[07:29] Common mistakes Rebecca sees when photographers choose locations to shoot

[11:47] Tips for photographers to improve their composition skills

[14:02] How Rebecca uses color to set the mood and influence the feel of her photographs

[17:22] How to manage photoshoots while respecting family dynamics

[22:18] Why Rebecca loves school photography and her advice for starting out in that niche

[27:49] How to find inspiration and avoid creative burnout as a photographer

[31:12] Rebecca’s best advice for brand new photographers

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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As professional creatives, we can often get wrapped up in our creative output. Are we creating enough? Is it getting the attention we need? Is it leading to more revenue, a larger audience, etc?

But the truth is, our creativity at its core isn’t about that. It’s about play and experimentation and making space to just let things happen sometimes. Putting pressure on the outcome of creativity often stifles what could be a breakthrough and also puts unnecessary pressure on something that could be our safe recovery space.

So in this episode, I’m challenging you to rethink how you approach creativity, how you can take some of the pressure off of your creativity, and how you can start thinking about it through the lens of self-care. Let’s get started!

What’s in this episode:

[00:00] Intro

[00:30] How most creatives typically view creativity and why that can be detrimental

[02:36] How to stop putting pressure on our creativity and treating it like a safe space

[05:27] How we can come back to creativity in times of stress and burnout

[08:22] Why creativity can be its own form of self-care when we let it 

Tune in to this episode for some encouragement to rethink the way you approach creativity in the new year!

For full show notes, resources, links and to download the transcript, visit our website: [LINK]

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It’s no secret that most photographers get uncomfortable around the selling process. They don’t want to feel pushy, salesy, or like they're pulling a bait-and-switch on their clients. And often, they don’t want to do sales in person, as it can heighten their discomfort.

But Maggie Robinson of Tog Academy is here to show us there is another way… a way to make in-person sales feel comfortable and where both clients and photographers leave happy! In her view, it’s all about the process of leading the clients to their final purchase through every touchpoint you have with them, instead of surprising them at the end.

In this episode, Maggie breaks down what in-person sales is, why it’s crucial to her business, how she designs and markets her photography packages, and how to get around the mindset blocks that many photographers face when it comes to sales.

If you’re thinking about in-person sales gives you a cold sweat as a photographer, you need this episode with Maggie.

What’s in this episode:

[00:00] Intro

[02:04] What in-person sales is and why Maggie is so passionate about it

[04:12] How avoid your clients being “surprised” by your pricing and leading them to sales instead

[13:04] The unique way Maggie builds her pricing packages and how less is more when it comes to your package offerings

[17:36] What the actual day of in-person sales looks like for Maggie

[22:27] How photographers can start implementing in-person sales and increasing their prices in their photography business

[30:37] Getting over the mindset block around attracting and working with high-price clients 

[37:06] Why some photographers give up on IPS and Maggie’s advice on how to stick it out when implementing IPS

[42:51] How spirituality and psychology influence the way Maggie teaches and approaches pricing

[52:30] What success looks like for Maggie in her photography business currently

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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Failure comes for us all eventually, especially as creatives. Sometimes we try something new and exciting… and it just does not work. It can sting, it’s certainly a blow to the ego, and it can often leave us confused about where to go next.

But, in my experience, a failure is often an opportunity in disguise. It’s data that can help you reevaluate and move forward more successfully. So in this episode, we’re going to walk through how we can embrace failure and use these difficult experiences to build back even stronger.

Let’s dive in!

What’s in this episode:

[00:00] Intro

[00:26] The big F-word that all creatives experience

[02:05] The breakthroughs that can come after failure

[04:55] Some of the lessons that failure can teach us

[06:45] How we can reframe failure and use it to keep us moving forward

[09:31] What to do immediately after a failure

Tune in to this episode for a little kick in the pants to reframe that failure into something beneficial to your creative business!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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Water holds a special place for many of us: it’s beautiful, mysterious, and potentially dangerous, if not treated with respect. Karen Bagley of Significant Moments is no stranger to this mix when it comes to photographing underwater. 

She’s built her whole business on capturing the ethereal and majestic nature of underwater imagery through constant education and high safety standards.

In this episode, she’s sharing what it takes to dive into underwater photography, the education you need to have before jumping in, why safety is her top priority, and how to constantly learn and iterate in this unique environment. Her way of storytelling, both through photography and this episode, is so captivating.

If you want to try underwater photography, this episode will give you the roadmap to get started! Let’s dive in!

What’s in this episode:

[00:00] Intro

[03:06] Karen’s life-long relationship with water

[06:41] How Karen approaches planning underwater sessions with her clients

[10:46] The importance of safety and planning when it comes to underwater photography

[20:39] What appropriate training for underwater photography looks like and why you need to have training before starting photography like this

[29:03] How Karen chooses wardrobe pieces that will work underwater

[33:07] What an underwater photographer workshop looks like with Karen

[42:52] Karen’s take on pricing and her unique journey around her own money mindset

[1:01:18] Karen’s Lightning Round, including her favorite editing session snacks

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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When you start out as a creative, you’re full of energy and motivation. You probably have a “why” that gets your adrenaline pumping and keeps you focused… at least for a little while.

But inevitably, that energy wanes. The motivation you once had to keep going in the tougher parts of your business is fading, and you might be wondering, how do I recapture that spark?

Well, in this episode, I’m going to walk you through my whole process of rediscovering my motivation to keep going in my photography business and sharing the questions I had to ask and answer for myself as I sorted through this process. 

Grab a pen and notebook to write down these questions for later, and let’s get started!

What’s in this episode:

[00:00] Intro

[01:26] Remembering our “why” when we lose our motivation

[04:25] How to transition if your original “why” doesn’t fit anymore

[05:53] How to identify what’s working and what isn’t in our current situation

[09:01] Why it might be time to shake things up if nothing else is working

Tune in to this episode for a little pep talk on rediscovering your motivation as you begin this new year!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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Styles change, fashion has seasons, and photographers grow and evolve throughout their careers too. So, how do you navigate stylistic changes while staying true to yourself and without surprising clients?

Marta Ponsko is here to help! She’s navigated her own style as it’s grown and developed throughout the years. While her style is influenced by her love of fashion, Marta has spent years experimenting with styling and lighting techniques, eventually adopting a less-is-more approach when it comes to her closet of props and garments.

In this episode, she shares how that evolution has looked for her, how she’s documented her career through social media in a way that resonates with her clients, and how the brave leaps she has taken have paid off throughout her career.

If you need a little encouragement to do something out of the ordinary in your photography career, this episode with Marta Ponsko will give you the kick in the pants that you need!

What’s in this episode:

[00:00] Intro

[02:53] The family history that influenced Marta’s photography career 

[08:27] How Marta’s photography style has evolved and how she incorporates fashion into her photography style

[12:26] Marta’s lighting preferences and how she plays with light and color in her photography

[23:20] How Marta uses social media to grow her photography brand

[33:56] How Marta handles the inevitable artistic block that comes her way

[43:27] The bravest leap Marta has taken in her career and how it’s paid off

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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As a photographer, you probably started taking photos because you loved some aspect of it, right? Maybe the artistry or the relationships you built, or the freedom that career seemed to offer you.

But at some point, many of us find ourselves overwhelmed, overworked, and out of love with the career we once dreamed of. So, if that’s where you find yourself today, how do you recover? How do you find your spark again?

Well, in this episode, Eden Strader is here to help. She’s a photographer turned business coach, helping other creatives rediscover their passion for their work, while building a life they love outside of work too.

If you’ve fallen out of love with photography and are trying to find your way back, this episode is just for you. 

What’s in this episode:

[00:00] Intro

[01:58] How Eden began mentoring other photographers and creatives

[05:40] How to create a business of your dreams that also creates the life you want too

[08:27] The first step photographers can take to climb out of the pit of despair we sometimes find ourselves in

[16:04] The psychology of sales and how understanding this aspect can help you find more joy and balance in your work

[26:04] How to find passion for your work again as a photographer

[31:08] What success looks like to Eden 

[41:06] How Eden channels her ADHD and builds her flexibility into her work patterns

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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It’s a new year, and a time for looking ahead. So, what do you want your next year to look like? Does the prospect of planning and setting intentions for the upcoming year feel overwhelming?

Well, if that’s been your experience, you’re in the right place, because in this episode, I’m going to walk you through how I think about intentions and my process for setting them that takes a little bit of the pressure off, while still offering clarity for the future.

Grab a pen and notebook and let’s get started!

What’s in this episode:

[00:00] Intro

[00:48] Why setting intentions can feel overwhelming sometimes

[03:03] How I approach setting intentions for the new year 

[07:01] My perspective on intentions and how I’ve taken some of the pressure off of them 

Tune in to this episode for a little walkthrough in setting intentions for the new year with confidence and without stress!

For full show notes, resources, links and to download the transcript, visit our website: [LINK]

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The holiday season can be wild. Presents and events and finalizing projects can get overwhelming, and we might find ourselves stressed out and overworked.

But, the holidays also offer us the perfect moment to just… stop for a second. We have the opportunity to rest, reflect, and reset for the upcoming year.

So in this episode, I’m sharing a few questions you might want to ask yourself this holiday season, and six steps you can take as you reflect on the previous year. Let’s dive in!

What’s in this episode:

[00:00] Intro

[00:45] An important question to ask yourself this holiday season

[02:43] How to reflect on your business this holiday season

[04:08] 6 things we can reflect on for our business in the coming year

Tune in to this episode for a little kick in the pants about resetting for the upcoming year!

For full show notes, resources, links and to download the transcript, visit our website: [LINK]

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When Paige first started out in senior photography, she spent… more time than you’d think explaining that it was for teenagers, not senior citizens. But that comes with the territory when you’re building a brand new niche in your area!

In this episode, Paige Puglisi sits down with me to explain what led her to senior photography in the first place. She shares her top tips for building a strong brand in a specific niche, what it’s like working with teens (including how she builds trust with them), and how she maintains the relationships she’s built throughout her client’s lifetimes.

If you’re thinking of diving into senior photography, this episode will get you started! Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:13] What led Paige down the path to senior photography

[06:56] How to build a strong brand in a niche market

[14:29] How to navigate potential pitfalls and connect with teenage clients at photoshoots

[20:17] How Paige incorporates a variety of locations into her photography business

[26:39] How Paige creates and maintains strong client relationships

[36:19] The best business advice Paige ever received

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/creating-a-brand-new-market-how-to-build-a-photography-niche-that-fits-your-dreams-with-paige-puglisi/

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We all have that thing, perhaps we’ll call it a dumpster fire. This fire is something that we know we should take care of, put to rest, deal with, etc, but we just… don’t. 

Maybe we’re scared or it just feels too big, but whatever the reason, this fire haunts us, saps our energy, and distracts us from the work that we could be doing. 

So in this episode, I’m sharing four steps we can take to identify and address our dumpster fires, and avoid this kind of self-sabotage in the future! Let’s dive in!

What’s in this episode:

[00:00] Intro

[01:08] How little problems that we ignore instead of fix sap our energy over time

[02:49] How to identify where we’re losing time and energy

[05:20] My own story of facing the “dumpster fire” and taking back my time and energy

[08:20] How to identify self-sabotage and then do something about it

Tune in to this episode for a little pep talk on how to confront our problems head on and avoid self-sabotage!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/whats-tripping-you-up/

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When it comes to our photography careers, things can get complicated fast. Adding more sessions, more price tiers, more options and locations, etc. And while that can be good for building your business in the short term, it can also be a fast-track to burnout.

In this episode, I’m joined by Ingvild Kolnes who is sharing how she keeps her business simple and sustainable. She is offering some great advice on how she sets (and holds) boundaries in her photography business, how she stays connected to the parts of photography that she loves the most, and how all of that helps her to avoid burnout.

She’s also sharing a little about her mentorship program and how she teaches other photographers to build stable business too!

If you feel like you’ve been getting lost in your photography business, this episode is for you. Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:03] How Ingvild found herself becoming a mentor to photographers

[05:41] Ingvild’s advice on not overcomplicating your photography business

[07:00] How to avoid burnout and find the joy in photography again

[15:10] How photographers can set boundaries and avoiding the “yes” trap

[19:04] Ingvild’s advice for building confidence in your photography work

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/simplicity-systems-and-sustainability-how-to-keep-your-photography-brand-stable-and-consistent-with-ingvild-kolnes/

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As creatives, it’s so easy to fall into the trap of tying our self-worth to our work. Our creative work is so meaningful and special to us… But what happens when we have to step back from that work?

In this episode, I’m sharing how I’ve had to work through this myself, as I’ve stepped back from being a full-time photographer in the last few years. We’re diving into all facets of this: external validation, identity, balance, and more. Let’s dive in!

What’s in this episode:

[00:00] Intro

[00:30] How I’ve struggled with my identity as my life has changed in the past few years

[03:08] What happens when we don’t get external validation for our work

[05:46] What happens when you embrace being more than your job

Tune in to this episode for a little kick in the pants if you struggle with your identity outside of your work!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/separating-work-from-worth/

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When it comes to building a photography business, you need a camera, some clients, and a little bit of hustle, and you’re good, right?

Well, while you do need all those things, Kristina Mack would argue that you need one more essential piece: your business fundamentals. Planning your workflows, creating detailed and well-crafted experiences for your clients (even if you have a basic budget), and understanding how to price for profitability can make or break your business.

So today, Kristina is sharing the steps she took to create a sound, profitable photography business that has lasted decades–without burning out! She’s giving us her best tips for new photographers in the industry including how they can develop their own unique style and how other photographers can join her mentorship program and start making positive changes in the industry.

If you’ve been hustling, but never feeling like you’re getting anywhere in your photography career, you can’t miss this episode. Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:38] How Kristina’s career plan changed from commercial to newborn and maternity photography

[07:26] Kristina’s advice for photographers still trying to figure out their unique style and perspective

[16:42] Why new photographers have to spend time building their business fundamentals, from client management to pricing and workflows

[26:53] How Kristina thinks about outsourcing and the process she uses to find and train her editors

[30:46] The mindsets and philosophies that Kristina teaches in her photography business school

[34:53] Kristina’s lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/tiny-posers-how-to-build-a-long-lasting-newborn-photography-brand-with-kristina-mack/

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If I can be frank for a moment: as creatives, we sometimes get too precious about our process of creating art. We need the right conditions, the best lighting, the perfect mindset, or else we feel like we can’t create because it might not be perfect or even good.

The problem is, we can get so hung up on this that we never end up creating at all as we wait for all the stars to align. So in this episode, I’m sharing how I’ve started letting go of this ideal standard of creativity to just get back to creating. 

I’m sharing thoughts from some of my favorite authors on all the different ways they push through roadblocks and just start doing. Because at the end of the day, done is better than good. And to get there, sometimes we just have to start and let go of the outcome. Let’s get started!

What’s in this episode:

[00:00] Intro

[01:06] A common tendency that keeps creatives from creating

[03:00] How resistance keeps us from doing our work

[05:52] How to loosen our grip on perfectionism and get back to creating

Tune in to this episode for a little pep talk on taking our creative process off a pedestal and getting back to just creating!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/stop-putting-your-creativity-on-a-pedestal/

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Have you ever caught yourself thinking, “I wish I could have a luxury brand, but…”

Well today, Lindsay Walden is here to address those “but”s. Because you’re probably not lacking talent or clientele or even location, the first thing you need to address is your trepidation. When it comes to luxury, confidence and willingness to step into the space in the first place is what keeps most photographers on the outside.

In this episode, Lisa chats with Lindsay all about her workflow for luxury clients, how she structures her sales, and why positioning in the luxury market matters as much (if not more) than anything else. We also dive deep into the money hang-ups that keep many women from even attempting to break into the luxury photography space.

If you’ve been trying to establish a luxury brand, but are struggling to find clients, this is the episode you need. Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:21] How Lindsay went from snapping scenes underwater to maternity photography and how the photography landscape has changed during her career

[06:37] What a luxury photography experience looks like with Lindsay (and why she focuses on digital image sales)

[11:14] The key elements you need to cultivate a luxury photography brand

[17:25] How Lindsay tailors each session to her clients

[22:12] How Lindsay structures her pricing to expenditures like props, wardrobe, etc

[25:17] Pricing mistakes that photographers make over and over

[34:57] The fears photographers make up for themselves (ie. luxury clients are harder to work with)

[40:10] The market doesn’t care and how that can be freeing for photographers

Tune in to this episode for the encouragement you need to start cultivating your luxury photography brand!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/expertly-crafted-experiences-and-top-tier-service-how-to-build-a-luxury-photography-brand-with-lindsay-walden/

Grab your spot for the 2025 Online Newborn Retreat!

We all have thought patterns we fall into from time to time. Things like self-doubt, procrastination, perfection are all classics for many creatives. One might say we even indulge–or over-indulge–in some of these emotions to our own detriment.

Because while we can’t prevent ourselves from feeling the whispers of these emotions, letting them linger too long ultimately hurts our energy and creativity.

So in this episode, Lisa is sharing how she’s learned to break free from indulging in negative emotions and the positive impact it’s had in her life and career.

Let’s dive in!

What’s in this episode:

[00:00] Intro

[00:24] The different emotions we might be indulging in

[02:36] Why we indulge in these sometimes unhelpful emotions

[03:40] How to break the loop of overthinking

[05:43] Why we get stuck indulging in self-doubt and what positive self-talk can do for us

[07:12] How to start finding joy and excitement in creativity again

Tune in to this episode for a little pep talk on the emotions we should and shouldn’t be indulging in!

For full show notes, resources, links and to download the transcript, visit our website: [LINK]

Grab your spot for the 2025 Online Newborn Retreat!