The Art of Ethical Persuasion with Derek Seckinger

Why influencing others isn’t a "sales tactic"—it’s the core skill for fulfilling your mission, hitting targets, and leading change.

We unpack how to wield influence with integrity, including:

1. Persuasion as Leadership Fuel
   Why every mandate—fundraising, hiring, negotiating—demands this skill (and how to reframe it beyond "selling").
2. The Trust-Driven Communication Framework
   Moving people to action through clarity, empathy, and value—zero pressure needed.
3. The Fine Line: Influence vs. Manipulation
   Spotting the difference and ensuring your tactics serve others, not just your agenda.
4. Closing with Conscience
   Derek’s non-sleazy strategies for securing commitments while strengthening relationships.

Why Listen?
If you’re an entrepreneur pitching investors, a leader rallying your team, or an expert advising clients—this episode rewires how you approach influence. You’ll gain actionable tools to:

• Persuade authentically, without sounding "salesy"
• Turn resistance into alignment
• Achieve goals while building trust

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