Jim and the Office Goddess Laura delve into the often-neglected strategy of consumption sequences. Ever bought a property only to discover you missed crucial details that could cost you a fortune? We've got the antidote! Our conversation sheds light on the dire consequences of skimming over reports and how a proper post-sale engagement can save you from potential disasters. Tune in and empower yourself with the knowledge to thrive in your real estate ventures.
This episode is a treasure trove of insights, featuring real-life tales of transactions gone south and the wisdom to avoid falling into the same traps. Laura and I discuss the responsibility that falls on both buyers and agents, emphasizing the need for a thorough understanding of purchases. We'll guide you through steps to ensure that you're well-equipped with the tools to gauge the safety and satisfaction of your property involvements. Don't just take our word for it; listen and learn how to make your real estate experiences work for you with strategies that are as effective as they are essential.
To learn more about Habitation Investigation, the Two-time Winner of the Best Home Inspection Company in the Midwest visit Home Inspection Columbus Ohio - Habitation Investigation (homeinspectionsinohio.com) Schedule online if you need a home inspection or related services. If in need of a real estate agent definitely recommend checking the agents that have been guests on the podcast.
If you would like to be a guest on the podcast contact us and let us know. You can visit Home (jimtroth.com) and go to the podcast page.
Speaker 1:
Welcome to the Standing Out in Ohio podcast, where we discuss topics, upcoming events, news and predictions with real estate professionals and entrepreneurs. Listen and learn what makes their companies and themselves stand out and gain advantages over the competition and gain market share. Subscribe for the latest news and discussion on what it takes to stand out from the crowd. Now here's your host, jim.
Speaker 2:
Hey everybody, welcome to the Standing Out in Ohio podcast Jim, and with me, of course, is Laura Trawthay, Office Goddess.
Speaker 3:
Hello everyone.
Speaker 2:
All right, we consumption this, you know just consuming basically using using materials.
Speaker 2:
There's there's a thing if somebody's in businesses that sell informational products, one thing they'll do is they will have a consumption sequence so you bought something, laura. They will then after that they don't say, all right, here's your item, thank you, and that's it. Smart marketers will then start going hey, did you notice on page 17? There was this tip for you. And they'll just have about three, three emails that go out to make certain that you are using the product, because they don't want you just ignoring and forgetting them, because likely they're going to have something for you to buy down the road Right, so they want to make sure they cultivate that.
Speaker 2:
Yeah, I want to make sure you get benefit out of it, because if you get, if you benefit from it, then they then they will value you and your materials better, right? Well, we need, there needs to be a consumption sequence for real estate transactions, real estate transactions. But first let's list of this, all right, so consumption, consumption sequence, email series that prompts people to, hey, you bought this from me, thank you. Here's the information that you should have gotten from that through using it. If not, go ahead and use it. If you have any questions, contact me as well. Couraging people to actually use the item. Right, we had two complaints this past week or so, maybe a little more than we can have, but two complaints. In both cases, what we have, we have our, our person, like a warranty type process, contact them and go over their, their issue with them, and it both places. The buyer said that they did not read the report.
Speaker 3:
And everything they were complaining about was in the report and they didn't see it.
Speaker 2:
Which to me, that's first thing I thought of in the head. Mike, why would they never read the report? You bought money for this, to know what's going on at the house.
Speaker 3:
Well, and before you purchased the house, you didn't read the report to know what you were buying. Should you, you know? Should you hire a roofer or a foundation person to come in? Well, I guess, in a couple of these situations maybe.
Speaker 2:
Well, the one thing we call out carbon monoxide risk.
Speaker 3:
Right.
Speaker 2:
Cause the way the venting was. On this I think it was old furnace, very old, well over 20 years old, very old furnace Definitely had some stains and issues and then the exhaust pipe was was not connected correctly and had gaps in it. But never even read the report.
Speaker 3:
No, not at all.
Speaker 2:
Which makes no sense to me as to why you would do that, cause that at that point, you are actually risking the life of yourself and your family in that situation. So here's what. Here's what happened. They, they, they complain about their house having issues.
Speaker 3:
Oh, you should have had that caught during the inspection.
Speaker 2:
Mike. Well, if you look on item number 36, here it is. We did. We pulled out in three different ways. Well, three different issues saying why you should go and have a furnace guy. Come, take a look at this furnace.
Speaker 3:
Right.
Speaker 2:
And it's just. It's a crazy that there's not a. I don't know, but more one thought was did the person rely on the agent to read the report for them and tell them what's important? I've had had that We've had discussion We've had that, Well, it was a.
Speaker 2:
it's been a while. There was last year a person said well, I just let my agent tell me there was anything to worry about, which is not the way to go. I mean, if you trust the agent, okay, maybe ask for their opinion on that, but you still should read the report yourself, Cause that's putting a lot of liability on the real estate agent to say, yeah, I told them there's nothing important, but in reality there was.
Speaker 3:
Well, and what's important to a real estate agent based on their skills, experience, and all of that may be different from what's important to you who are buying the property.
Speaker 2:
Oh yeah, well, I thought about this quite a bit. Home inspectors, I mean. How many times do we see stains in the attic? It's like I expect to stain. In every attic that's over 20 years old. I expect the roof to start having a little leak. Little sealant comes loose. I expect that. So if I see a few stains in the attic, like there's not a big deal, but somebody who's not used to that that could be a big deal for them, but you do get a little, I don't know.
Speaker 2:
Say callous may not be the exact word, Desensitized, Maybe desensitized that's a good word. Get a little desensitized that hey, this cook stove in the kitchen does not have an anti-tip bracket, which nobody Nobody does. Nobody, yeah most of them, do not Did we? We don't have one on ours.
Speaker 3:
Okay, just check it.
Speaker 2:
Well, you know what? I don't know. No, I think I did put one on.
Speaker 3:
I thought you did.
Speaker 2:
I did put one on. I haven't tested it, like once it's on, why am I gonna test it? I know it's there. Yeah, I did put one on there. I think you did. Yeah, crazy Jim. So anyway, there's that. But anyway, so I think we I know we do send out an email after the report sent. There's a follow-up email like hey, you got your report correct.
Speaker 3:
Yeah.
Speaker 2:
So it still blows my mind that somebody would not read the report Because that's their assurance that they're Getting what they're actually think they're getting. So this is like build agent for agents as well.
Speaker 3:
Yeah, like they should make sure that their clients are reading the report and that they understand.
Speaker 2:
Well and the buyer knows, because they'll ask. We were also a report to you and to your agent. If the buyers you rely on the agent to tell them what's important and what's a big deal, that that's an issue. That's an issue for the agent. We're not responsible. Make certain people read the report. No we're just responsible. It's starting. We give.
Speaker 3:
Accurate information in the report.
Speaker 2:
Thorough information and the more thorough the less liability there there is for real estate agents. So anyway, if you're a real estate agent, I recommend you make certain your client reads that report.
Speaker 3:
Yes, very much.
Speaker 2:
So I think what we're going to do, we're gonna add an extra email. Just just say you should have gotten your report by now. If you have any questions, give us a call, email us. You also, if you had radon testing, make sure you got your report. For that, you got your termite report, the sewer scope or chimney scope. Make sure you got everything. Everything you wanted More testing results. If they want that, yep, more more testing.
Speaker 3:
Really, just people were like kids have allergies, asthma or they knew there was a water issue in the house because it was on the disclosure.
Speaker 2:
Yeah, and that's another little thing, that. How much better to get desensitized to moisture stains in the basement. We call them out but like alright, that's like it's Ohio, that's every base.
Speaker 3:
So hi, that's every place basement, that's every basement, most part.
Speaker 2:
So I think that's it for this one. I just for your real estate agents you need to make certain your client reads that report, because if they rely on you to tell them what's important, that's a huge can of worms down the road if something happens. That's a misconception that you need to make sure it clarified with them so that you don't get somehow they start blaming you For issues that were in the report that were sent to the real estate agent and real estate agent did not say hey.
Speaker 2:
Well, we get somebody take a look at this foundation. Well, we get a first guy. The agent didn't say that there's a little bit of an issue there.
Speaker 3:
Well, and if you are a client buying a house and you have an inspection report, read it. If you have questions, call. That's the only way you're gonna learn, yeah you pay money for it.
Speaker 2:
Yeah, it's like well it's like shelf learning there's, there's self education and then there's a shelf education where you buy a book and just sits on the shelf and you never read it, which I heard is like 80% of the books bought Really. They do not get read all the way through. That's crazy I mean, I'm sure that never had a lot of variables in it. But yeah, most people do not go through programs all the way through and I can see people doing that inspection report as well.
Speaker 3:
I can too.
Speaker 2:
There's one agent told us she only read the summary. I mean your summary doesn't have everything in it.
Speaker 3:
It has some of it has.
Speaker 2:
Some of it may be more important, maybe more expensive items, but it's still are the little safety items in the body of the report that are pretty inexpensive to fix. But read the whole report. Make sure your client reads the whole report. We're gonna add something to our system emails as I can follow up as a reminder. Maybe we send a text that's a text reminder, hey you've got.
Speaker 3:
Your problem with that is, if they have Disabled the text messaging, they wouldn't get it.
Speaker 2:
Well, we're gonna do both. We'll do both. They don't get it. They don't get it, but we tried, okay, and we well, that's the number they supplied. So why would you Give us a number that's not gonna work? It doesn't make sense. Anyway, that's it for this one. Take everybody Bye.
Speaker 1:
You've been listening to the standing out in Ohio podcast. Be sure to subscribe on Spotify or Google podcast to get new, fresh episodes. For more, please follow us on Instagram, twitter and Facebook, or visit the website of the best Ohio home inspection company at home inspections in Ohio, com, or Jim troughcom. That's J, I am TR ot h and click on podcast until next time. Learn and go do stuff.