The Heitmann Hour

Why 2023 Hit Builders Harder Than Any Crisis - And the Opportunity Ahead

Brandon Heitmann Season 2 Episode 10

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0:00 | 22:43

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If you're a builder, pool guy, landscaper — or anyone who got crushed by 2020–2023 — this one's for you.

I filed bankruptcy in 2023. Lost it all. But I'm still standing. Today I break down why this storm was worse than 2008 or the 1930s: money supply surged 25–27% (boom), costs spiked +140% (lumber 3.5×, steel 3×), then M2 contracted -2.44% — first since the Depression — while costs lingered 50–90% high. The +83% gap? No relief, no QE. Cash flow crushed.

But here's the flip: every crisis creates winners. Rates are dropping soon. Pent-up demand is massive — pools, patios, upgrades. The disciplined, resilient ones? They explode.

We talk efficiency, AI tools, organic attention (it's the new currency), tracking cash flow (no more guessing labor), and anchoring in faith — because storms never stop.

DM 'STORM' for my free Survival Checklist.
Or 'COACH' for a real talk.

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Isaiah 40:31 "but those who hope in the Lord will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint."