The Matt Cave

Utah Hockey Club Becomes the Mammoth: Reactions, Rants & Hidden Logo Details

• Matt Smith

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🚨 BREAKING BONUS EPISODE! 🚨
The Utah Hockey Club has officially revealed its permanent name: The Utah Mammoth. In this quick-hit emergency spelunk, Matt breaks down the name reveal, digs into the branding rollout, unpacks the community-driven process (for better or worse), and gives you his honest thoughts on the new identity.

From “Tusks Up” to Mammoth Sands font, from YouTube leaks to puff pieces, and from potential lawsuits to paleontology, it’s all here. Plus: why Blizz would’ve been a branding disaster, and how Utah avoided going full Boaty McBoatface.

đź’Ą First reactions
 đź’Ą Hidden logo meanings
 đź’Ą What’s next for merch, jerseys, and goal horns
 đź’Ą And a fiery warning for other expansion teams: never let fans name your franchise

This is one you won’t want to miss—especially if you snagged that now-vintage Utah Hockey Club merch. 🎧

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