#127: Toy Lessons Learned From My First Fashion Company Part 2
Making It in The Toy Industry
The Toy Coach’s entrepreneurial journey didn’t start in toys, but instead it started in fashion. In 2012 Azhelle Wade, aka The Toy Coach created a fashion brand called Costumize Me. What started as a made to order costume company, evolved into a convertible event wear brand with the tag line 1 dress 100 ways to wear. The story of Azhelle building a brand in an industry she knew nothing about is one that she is excited to share with you on the podcast today, because it’s one that you can probably relate to as a new-ish toy creator. Listen to how Azhelle conquered that fish out of water feeling and dove into an industry she knew so little about.
This two part episode series details a toy designer’s entrepreneurial journey in the world of fashion. And because this is The Toy Coach podcast, every lesson learned and mistake made is packaged into a lesson that you can take and apply to your toy journey today. From naming your brand, filing your trademark, testing your concept, changing your idea, flipping from inventor to entrepreneur…this story covers the highs and lows of entrepreneurship in great detail with your favorite toy coach as your guide.
MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/127
About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt
