Are you ready to learn more about the value of having a sales partner in your toy licensing journey? Well, this week I’ve got a licensing agent to introduce you to named Michael Goodman. Michael is the founder and head of MLGPC Licensing Agency where he represents toy designers, authors, animators, show creators, IP owners, and illustrators to sell and license their creations.

In this episode, Michael and I talk about what licensing agent does, how they partner with inventors and the value of having one on your side when you have a product ready to be pitched. Michael will also explain his process from accepting clients to bringing a toy to the market.  If you are ready to learn more about the toy licensing business, this episode is a great place to start.

Let's dive in.


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For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/32

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About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt