Today I'm joined by author Denise Lee Yohn, Denise is a leading authority on building and positioning exceptional brands - she helps businesses blend internal culture and external brand to yield consistently phenomenal business results.
Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogues. Denise went on to head Sony Electronic Inc.'s first-ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.
An influential writer, Denise enjoys challenging readers to think differently about brand-building. She penned the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. Denise regularly contributes to Harvard Business Review, Forbes, Seeking Alpha, appears on FOX Business TV, and is the writer of the popular monthly column Brand New Perspectives to QSR Magazine. In 2008 she launched her blog, brand as business bites™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs.
With her expertise and personal approach, Denise delivers an array of inspirational workshops, presentations, and keynote addresses to business leaders in all industries. When she's not writing or speaking, she serves as the brand director for TEDx San Diego and sits on the board of directors for San Diego Sport Innovators.
Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.
Learn more about Denise at http://deniseleeyohn.com
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CONNECT WITH PETER BOOLKAH:
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http://www.Boolkah.com
https://www.facebook.com/Boolkah
https://www.instagram.com/pboolkah/
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CONNECT WITH PETER BOOLKAH:
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http://www.Boolkah.com
https://www.facebook.com/Boolkah
https://www.instagram.com/pboolkah/
https://www.linkedin.com/in/boolkah
https://twitter.com/boolkah
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ABOUT PETER BOOLKAH
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Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.
Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.
It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful.
As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.
Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.
So if you are scaling up your business, you’re in a bu...