The $4 Sandwich: Going from Declined Credit Card Purchase to 24 Successful Clinics Artwork

ChiroFEAST: THE Podcast for Chiropractors and Entrepreneurs

On ChiroFEAST, host Dr. Jeff Danielson and his guests serve up wisdom in the successful practice of chiropractic, the world of entrepreneurialism, and mentorship to navigating this crazy thing we call life. Having built, bought, and sold many chiropractic practices and as an owner of 19 LLCs, Dr. Jeff loves sharing the spirit of entrepreneurship and Paying it Forward. Listen to learn from his mistakes & successes to make yourself a better leader, entrepreneur, team member, and to even help make yourself a better person! Be inspired, be engaged, and Pay It Forward.

All Episodes

ChiroFEAST: THE Podcast for Chiropractors and Entrepreneurs

The $4 Sandwich: Going from Declined Credit Card Purchase to 24 Successful Clinics

June 16, 2026 • Dr. Jeff Danielson | Doctor of Chiropractic • Season 1 • Episode 194

0:00 | 47:49

Doctor knowledge, philosophy, charming disposition, and education are not enough.

There still needs to be action.

In this episode of ChiroFEAST, Dr. Jeff Danielson sits down with Dr. Corey Malnikof, owner of 24 chiropractic clinics, to discuss the pitfalls of entitlement, the power of personal responsibility, and the lessons that helped transform a struggling startup practice into a multi-clinic organization.

Dr. Corey shares the story behind the "$4 Sandwich" moment that forced him to rethink everything he believed about success and growth.

Together, they discuss leadership, mentorship, patient retention, practice systems, KPIs, staff development, AI, coaching, and what it truly takes to build a successful chiropractic business.

Whether you're a student, associate, clinic owner, or multi-clinic operator, this episode is packed with practical lessons you can immediately apply.

In This Episode:
• The $4 Sandwich story that changed everything
• Why entitlement kills practice growth
• The importance of action and personal responsibility
• Building systems that scale
• The role of mentorship and coaching
• Why retention matters more than most chiropractors realize
• Understanding KPIs and practice performance
• How small improvements create massive results
• Leadership lessons from managing 24 clinics

Coaching with Dr. Jeff Danielson

If you're ready to build a stronger practice, stronger team, and stronger future, learn more about Big Fish Enterprises coaching:

https://www.mybigfishenterprises.com/

Explore Team Doc:

https://www.mybigfishenterprises.com/teamdoc

Stay Hungry. Pay It Forward.