The Media Evangelist

Should I post to YouTube?

April 03, 2020 John Ondo Season 1 Episode 15
The Media Evangelist
Should I post to YouTube?
Chapters
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John Ondo - [email protected]
The Media Evangelist
Should I post to YouTube?
Apr 03, 2020 Season 1 Episode 15
John Ondo

John shares his thoughts about posting your audio podcast to YouTube.

Pros:
1. It may create SEO for your podcast if you post the links and graphics on your video
2. YouTube has a larger audience
3. It may introduce you to potential new subscribers.

Cons
1. Now you need to produce video..and its labor-intensive to do it well, and it rarely has the ROI for a podcast.
2. We don't need another talking head online
3. Video gets more hits...for the first minute. Podcasts listeners consume 90% of each episode. Video does best with short visual content. Not long audio content.
4. Podcasts have a larger audience footprint, larger age demos, more balanced gender demographics.
5. Video overtakes audio, which means no matter how good your audio content, the bad video will trump good audio. And it hurts your brand!

Focus on your audio content first!

I am offering free 1/2 podcasting coaching sessions through the outbreak crisis, contact me at [email protected] or at 614.933.3191 and schedule your free coaching session.

thepodcastevangelist.com

Show Notes Chapter Markers

John shares his thoughts about posting your audio podcast to YouTube.

Pros:
1. It may create SEO for your podcast if you post the links and graphics on your video
2. YouTube has a larger audience
3. It may introduce you to potential new subscribers.

Cons
1. Now you need to produce video..and its labor-intensive to do it well, and it rarely has the ROI for a podcast.
2. We don't need another talking head online
3. Video gets more hits...for the first minute. Podcasts listeners consume 90% of each episode. Video does best with short visual content. Not long audio content.
4. Podcasts have a larger audience footprint, larger age demos, more balanced gender demographics.
5. Video overtakes audio, which means no matter how good your audio content, the bad video will trump good audio. And it hurts your brand!

Focus on your audio content first!

I am offering free 1/2 podcasting coaching sessions through the outbreak crisis, contact me at [email protected] or at 614.933.3191 and schedule your free coaching session.

thepodcastevangelist.com