{"version":"1.0.0","segments":[{"speaker":"Ian Messinger","startTime":1.98,"endTime":4.02,"body":"Hi, I'm Ian"},{"speaker":"Ian Messinger","startTime":1.98,"endTime":4.02,"body":"Messinger with my co-host,"},{"speaker":"Ian Messinger","startTime":4.02,"endTime":4.77,"body":"Lauren Blackford."},{"speaker":"Lauren Blackford","startTime":5.04,"endTime":5.58,"body":"Hey there."},{"speaker":"Ian Messinger","startTime":5.79,"endTime":7.56,"body":"Thanks for"},{"speaker":"Ian Messinger","startTime":5.79,"endTime":7.56,"body":"joining us for this episode of"},{"speaker":"Ian Messinger","startTime":7.56,"endTime":10.5,"body":"Small Business Small Talk"},{"speaker":"Ian Messinger","startTime":7.56,"endTime":10.5,"body":"powered by Hibu. At Hibu, our"},{"speaker":"Ian Messinger","startTime":10.5,"endTime":14.19,"body":"goal is to help local businesses"},{"speaker":"Ian Messinger","startTime":10.5,"endTime":14.19,"body":"across America succeed and grow"},{"speaker":"Ian Messinger","startTime":14.19,"endTime":17.01,"body":"with digital marketing. And a"},{"speaker":"Ian Messinger","startTime":14.19,"endTime":17.01,"body":"great way to do that is to hear"},{"speaker":"Ian Messinger","startTime":17.01,"endTime":21.06,"body":"firsthand stories of how actual"},{"speaker":"Ian Messinger","startTime":17.01,"endTime":21.06,"body":"businesses have used digital to"},{"speaker":"Ian Messinger","startTime":21.06,"endTime":24.48,"body":"reach their specific customers."},{"speaker":"Ian Messinger","startTime":21.06,"endTime":24.48,"body":"Today, we're talking with Tracy"},{"speaker":"Ian Messinger","startTime":24.54,"endTime":28.59,"body":"Brucks, owner of Style and Grace"},{"speaker":"Ian Messinger","startTime":24.54,"endTime":28.59,"body":"Salon and Day Spa. Tracy,"},{"speaker":"Ian Messinger","startTime":28.62,"endTime":30.18,"body":"welcome to Small Business Small"},{"speaker":"Ian Messinger","startTime":28.62,"endTime":30.18,"body":"Talk."},{"speaker":"Tracy Brucks","startTime":30.69,"endTime":31.44,"body":"Well, hello."},{"speaker":"Ian Messinger","startTime":31.71,"endTime":32.4,"body":"How are you?"},{"speaker":"Tracy Brucks","startTime":32.79,"endTime":34.65,"body":"I'm doing well."},{"speaker":"Tracy Brucks","startTime":32.79,"endTime":34.65,"body":"How are you guys today?"},{"speaker":"Tracy Brucks","startTime":34.75,"endTime":36.82,"body":"Good. Good. Feels like seeing"},{"speaker":"Tracy Brucks","startTime":34.75,"endTime":36.82,"body":"someone we already know. Since"},{"speaker":"Tracy Brucks","startTime":36.82,"endTime":37.78,"body":"we've, we've worked together"},{"speaker":"Tracy Brucks","startTime":36.82,"endTime":37.78,"body":"before. So nice to see you."},{"speaker":"Tracy Brucks","startTime":37.78,"endTime":37.9,"body":"Again."},{"speaker":"Tracy Brucks","startTime":37.93,"endTime":40.3,"body":"It's nice to see you as well."},{"speaker":"Ian Messinger","startTime":40.96,"endTime":46.36,"body":"So today, we"},{"speaker":"Ian Messinger","startTime":40.96,"endTime":46.36,"body":"really just want to talk about"},{"speaker":"Ian Messinger","startTime":46.39,"endTime":50.08,"body":"you know, we've spent a few of"},{"speaker":"Ian Messinger","startTime":46.39,"endTime":50.08,"body":"these podcasts talking about"},{"speaker":"Ian Messinger","startTime":50.11,"endTime":52.75,"body":"different industries and"},{"speaker":"Ian Messinger","startTime":50.11,"endTime":52.75,"body":"businesses within those"},{"speaker":"Ian Messinger","startTime":52.75,"endTime":56.14,"body":"industries. And today, we really"},{"speaker":"Ian Messinger","startTime":52.75,"endTime":56.14,"body":"want to learn about your"},{"speaker":"Ian Messinger","startTime":56.14,"endTime":59.68,"body":"experience in the in the"},{"speaker":"Ian Messinger","startTime":56.14,"endTime":59.68,"body":"personal care sector and with"},{"speaker":"Ian Messinger","startTime":59.68,"endTime":63.52,"body":"your salon. And I think where"},{"speaker":"Ian Messinger","startTime":59.68,"endTime":63.52,"body":"I'd love to start is if you"},{"speaker":"Ian Messinger","startTime":63.52,"endTime":67.45,"body":"could just kind of tell us the"},{"speaker":"Ian Messinger","startTime":63.52,"endTime":67.45,"body":"story of how Style and Grace"},{"speaker":"Ian Messinger","startTime":67.45,"endTime":68.32,"body":"came to be."},{"speaker":"Tracy Brucks","startTime":68.54,"endTime":70.82,"body":"Well, Style and"},{"speaker":"Tracy Brucks","startTime":68.54,"endTime":70.82,"body":"Grace is a full salon and day"},{"speaker":"Tracy Brucks","startTime":70.82,"endTime":76.16,"body":"spa. And I was an employee"},{"speaker":"Tracy Brucks","startTime":70.82,"endTime":76.16,"body":"formally at that establishment"},{"speaker":"Tracy Brucks","startTime":76.16,"endTime":80.42,"body":"for a little over 20 years. And"},{"speaker":"Tracy Brucks","startTime":76.16,"endTime":80.42,"body":"behind the scenes, the owners of"},{"speaker":"Tracy Brucks","startTime":80.42,"endTime":83.39,"body":"the company came to me and said,"},{"speaker":"Tracy Brucks","startTime":80.42,"endTime":83.39,"body":"hey, have you ever thought about"},{"speaker":"Tracy Brucks","startTime":83.39,"endTime":88.73,"body":"doing this on your own? And I"},{"speaker":"Tracy Brucks","startTime":83.39,"endTime":88.73,"body":"hadn't. So next thing I do, I am"},{"speaker":"Tracy Brucks","startTime":88.97,"endTime":92.48,"body":"scrambling and decided, I think"},{"speaker":"Tracy Brucks","startTime":88.97,"endTime":92.48,"body":"it's a great idea. And next"},{"speaker":"Tracy Brucks","startTime":92.48,"endTime":95.48,"body":"thing I know, I'm walking in and"},{"speaker":"Tracy Brucks","startTime":92.48,"endTime":95.48,"body":"saying \"hello, everyone, I have"},{"speaker":"Tracy Brucks","startTime":95.48,"endTime":99.32,"body":"now purchased the business.\" And"},{"speaker":"Tracy Brucks","startTime":95.48,"endTime":99.32,"body":"this is what we're doing. And I"},{"speaker":"Tracy Brucks","startTime":99.32,"endTime":103.01,"body":"was really blessed. Everyone"},{"speaker":"Tracy Brucks","startTime":99.32,"endTime":103.01,"body":"supported me stayed on. And"},{"speaker":"Tracy Brucks","startTime":103.25,"endTime":105.08,"body":"that's how we became Style and"},{"speaker":"Tracy Brucks","startTime":103.25,"endTime":105.08,"body":"Grace."},{"speaker":"Ian Messinger","startTime":105.32,"endTime":107.6,"body":"Wow. So that's a"},{"speaker":"Ian Messinger","startTime":105.32,"endTime":107.6,"body":"that's a big change from being"},{"speaker":"Ian Messinger","startTime":107.6,"endTime":111.14,"body":"an employee for that long to"},{"speaker":"Ian Messinger","startTime":107.6,"endTime":111.14,"body":"taking over the business. So"},{"speaker":"Ian Messinger","startTime":111.17,"endTime":116.15,"body":"what was that transition like?"},{"speaker":"Ian Messinger","startTime":111.17,"endTime":116.15,"body":"You know, were there I have to"},{"speaker":"Ian Messinger","startTime":116.15,"endTime":119.9,"body":"imagine there were things you"},{"speaker":"Ian Messinger","startTime":116.15,"endTime":119.9,"body":"either wanted to change or even"},{"speaker":"Ian Messinger","startTime":120.23,"endTime":122.72,"body":"maybe had to change. You know,"},{"speaker":"Ian Messinger","startTime":120.23,"endTime":122.72,"body":"was there? Was there a"},{"speaker":"Ian Messinger","startTime":122.72,"endTime":126.02,"body":"rebranding involved? What did"},{"speaker":"Ian Messinger","startTime":122.72,"endTime":126.02,"body":"that look like when you when you"},{"speaker":"Ian Messinger","startTime":126.02,"endTime":127.25,"body":"took over as the new owner?"},{"speaker":"Tracy Brucks","startTime":127.85,"endTime":130.13,"body":"Yeah, absolutely."},{"speaker":"Tracy Brucks","startTime":127.85,"endTime":130.13,"body":"Well, in the very beginning, I"},{"speaker":"Tracy Brucks","startTime":130.13,"endTime":132.59,"body":"didn't have the biggest picture"},{"speaker":"Tracy Brucks","startTime":130.13,"endTime":132.59,"body":"of what I wanted to see have"},{"speaker":"Tracy Brucks","startTime":132.59,"endTime":136.31,"body":"happened because I was just busy"},{"speaker":"Tracy Brucks","startTime":132.59,"endTime":136.31,"body":"keeping us afloat. And after"},{"speaker":"Tracy Brucks","startTime":136.31,"endTime":139.22,"body":"that, I realized we really need"},{"speaker":"Tracy Brucks","startTime":136.31,"endTime":139.22,"body":"to get out there and no longer"},{"speaker":"Tracy Brucks","startTime":139.22,"endTime":143.03,"body":"be \"formally known as...\" I"},{"speaker":"Tracy Brucks","startTime":139.22,"endTime":143.03,"body":"really wanted to make sure the"},{"speaker":"Tracy Brucks","startTime":143.03,"endTime":146.18,"body":"business was very successful"},{"speaker":"Tracy Brucks","startTime":143.03,"endTime":146.18,"body":"prior to so that was very nice."},{"speaker":"Tracy Brucks","startTime":146.18,"endTime":149.0,"body":"He had a lot of guests that were"},{"speaker":"Tracy Brucks","startTime":146.18,"endTime":149.0,"body":"already coming in, I really"},{"speaker":"Tracy Brucks","startTime":149.0,"endTime":151.7,"body":"wanted to come and make sure"},{"speaker":"Tracy Brucks","startTime":149.0,"endTime":151.7,"body":"that we were known as Style and"},{"speaker":"Tracy Brucks","startTime":151.7,"endTime":154.28,"body":"Grace. And we were a new"},{"speaker":"Tracy Brucks","startTime":151.7,"endTime":154.28,"body":"company. And we were going to"},{"speaker":"Tracy Brucks","startTime":154.28,"endTime":158.3,"body":"have some fresh looks and some"},{"speaker":"Tracy Brucks","startTime":154.28,"endTime":158.3,"body":"fresh ideas and a new mission"},{"speaker":"Tracy Brucks","startTime":158.3,"endTime":161.99,"body":"statement. And getting it out"},{"speaker":"Tracy Brucks","startTime":158.3,"endTime":161.99,"body":"there was very important to me."},{"speaker":"Lauren Blackford","startTime":162.29,"endTime":164.03,"body":"That"},{"speaker":"Lauren Blackford","startTime":162.29,"endTime":164.03,"body":"definitely says something about"},{"speaker":"Lauren Blackford","startTime":164.03,"endTime":168.11,"body":"your reputation that you change"},{"speaker":"Lauren Blackford","startTime":164.03,"endTime":168.11,"body":"the name of the salon, but you"},{"speaker":"Lauren Blackford","startTime":168.11,"endTime":172.52,"body":"maintain the employees and the"},{"speaker":"Lauren Blackford","startTime":168.11,"endTime":172.52,"body":"customers, and they kept coming"},{"speaker":"Lauren Blackford","startTime":172.52,"endTime":176.78,"body":"back for your services that you"},{"speaker":"Lauren Blackford","startTime":172.52,"endTime":176.78,"body":"now rebranded, how was that"},{"speaker":"Lauren Blackford","startTime":176.78,"endTime":179.75,"body":"experience for you and"},{"speaker":"Lauren Blackford","startTime":176.78,"endTime":179.75,"body":"maintaining all of that, but"},{"speaker":"Lauren Blackford","startTime":179.75,"endTime":181.16,"body":"creating something new?"},{"speaker":"Tracy Brucks","startTime":181.43,"endTime":185.18,"body":"It was... it was a"},{"speaker":"Tracy Brucks","startTime":181.43,"endTime":185.18,"body":"lot. It really was a lot. I was"},{"speaker":"Tracy Brucks","startTime":185.18,"endTime":188.06,"body":"posed many different questions,"},{"speaker":"Tracy Brucks","startTime":185.18,"endTime":188.06,"body":"even from customers themselves,"},{"speaker":"Tracy Brucks","startTime":188.06,"endTime":190.79,"body":"like what do you think? And what"},{"speaker":"Tracy Brucks","startTime":188.06,"endTime":190.79,"body":"are you wanting to do next? And"},{"speaker":"Tracy Brucks","startTime":190.79,"endTime":193.82,"body":"so that really opened my eyes to"},{"speaker":"Tracy Brucks","startTime":190.79,"endTime":193.82,"body":"know that they were ready for"},{"speaker":"Tracy Brucks","startTime":193.82,"endTime":196.88,"body":"new and they weren't ready just"},{"speaker":"Tracy Brucks","startTime":193.82,"endTime":196.88,"body":"for status quo, they wanted to"},{"speaker":"Tracy Brucks","startTime":196.88,"endTime":201.29,"body":"change. So that's when I got"},{"speaker":"Tracy Brucks","startTime":196.88,"endTime":201.29,"body":"busy and got in there and really"},{"speaker":"Tracy Brucks","startTime":201.29,"endTime":204.83,"body":"have been done doing a lot in"},{"speaker":"Tracy Brucks","startTime":201.29,"endTime":204.83,"body":"which to really change the vibe"},{"speaker":"Tracy Brucks","startTime":204.83,"endTime":209.03,"body":"of the whole salon. And getting"},{"speaker":"Tracy Brucks","startTime":204.83,"endTime":209.03,"body":"out there's been it's been part"},{"speaker":"Tracy Brucks","startTime":209.03,"endTime":212.84,"body":"of the hardest. In the"},{"speaker":"Tracy Brucks","startTime":209.03,"endTime":212.84,"body":"beginning, we just relied on"},{"speaker":"Tracy Brucks","startTime":212.84,"endTime":215.75,"body":"social media. And then I"},{"speaker":"Tracy Brucks","startTime":212.84,"endTime":215.75,"body":"realized that that was not going"},{"speaker":"Tracy Brucks","startTime":215.75,"endTime":218.27,"body":"to be enough. And that's where"},{"speaker":"Tracy Brucks","startTime":215.75,"endTime":218.27,"body":"Hibu came into play."},{"speaker":"Ian Messinger","startTime":218.6,"endTime":222.5,"body":"Yeah, I you know,"},{"speaker":"Ian Messinger","startTime":218.6,"endTime":222.5,"body":"that's a familiar story to us,"},{"speaker":"Ian Messinger","startTime":222.5,"endTime":225.02,"body":"you know, folks that are whether"},{"speaker":"Ian Messinger","startTime":222.5,"endTime":225.02,"body":"they're starting a business..."},{"speaker":"Ian Messinger","startTime":225.02,"endTime":227.57,"body":"taking over a business... and a"},{"speaker":"Ian Messinger","startTime":225.02,"endTime":227.57,"body":"lot of cases, you know,"},{"speaker":"Ian Messinger","startTime":227.57,"endTime":230.78,"body":"inheriting a family business,"},{"speaker":"Ian Messinger","startTime":227.57,"endTime":230.78,"body":"just that kind of, you know, you"},{"speaker":"Ian Messinger","startTime":230.78,"endTime":233.72,"body":"get to that point where you"},{"speaker":"Ian Messinger","startTime":230.78,"endTime":233.72,"body":"realize, you know, you want to"},{"speaker":"Ian Messinger","startTime":233.72,"endTime":236.99,"body":"make it your own. And maybe in"},{"speaker":"Ian Messinger","startTime":233.72,"endTime":236.99,"body":"the process of making it your"},{"speaker":"Ian Messinger","startTime":236.99,"endTime":240.41,"body":"own there are marketing and"},{"speaker":"Ian Messinger","startTime":236.99,"endTime":240.41,"body":"promotional standpoint, things"},{"speaker":"Ian Messinger","startTime":240.41,"endTime":243.95,"body":"that could be changed, maybe"},{"speaker":"Ian Messinger","startTime":240.41,"endTime":243.95,"body":"improved, maybe just a, you"},{"speaker":"Ian Messinger","startTime":243.95,"endTime":248.3,"body":"know, a hard left in some cases."},{"speaker":"Ian Messinger","startTime":243.95,"endTime":248.3,"body":"So, what did that look like for"},{"speaker":"Ian Messinger","startTime":248.3,"endTime":251.63,"body":"you as you started with social"},{"speaker":"Ian Messinger","startTime":248.3,"endTime":251.63,"body":"media? And was there a... was"},{"speaker":"Ian Messinger","startTime":251.63,"endTime":255.89,"body":"there a point where, before you"},{"speaker":"Ian Messinger","startTime":251.63,"endTime":255.89,"body":"got connected with Hibu, was"},{"speaker":"Ian Messinger","startTime":255.89,"endTime":258.05,"body":"there a point where you kind of"},{"speaker":"Ian Messinger","startTime":255.89,"endTime":258.05,"body":"hit a wall and said, I've done"},{"speaker":"Ian Messinger","startTime":258.05,"endTime":261.35,"body":"all that I can or was it just"},{"speaker":"Ian Messinger","startTime":258.05,"endTime":261.35,"body":"building on what you were"},{"speaker":"Ian Messinger","startTime":261.35,"endTime":262.46,"body":"already doing online,"},{"speaker":"Tracy Brucks","startTime":262.49,"endTime":264.26,"body":"it was just"},{"speaker":"Tracy Brucks","startTime":262.49,"endTime":264.26,"body":"building on what I was already"},{"speaker":"Tracy Brucks","startTime":264.26,"endTime":267.26,"body":"doing, I realized I really"},{"speaker":"Tracy Brucks","startTime":264.26,"endTime":267.26,"body":"wanted to make an impact with"},{"speaker":"Tracy Brucks","startTime":267.26,"endTime":270.62,"body":"today's market. Everyone is"},{"speaker":"Tracy Brucks","startTime":267.26,"endTime":270.62,"body":"shopping for the next best"},{"speaker":"Tracy Brucks","startTime":270.62,"endTime":273.8,"body":"thing. And so, to be out there –"},{"speaker":"Tracy Brucks","startTime":270.62,"endTime":273.8,"body":"and I really wanted to make sure"},{"speaker":"Tracy Brucks","startTime":273.8,"endTime":278.51,"body":"that what I was selling was"},{"speaker":"Tracy Brucks","startTime":273.8,"endTime":278.51,"body":"being told – and so, us is just"},{"speaker":"Tracy Brucks","startTime":278.51,"endTime":281.45,"body":"doing just social media wasn't"},{"speaker":"Tracy Brucks","startTime":278.51,"endTime":281.45,"body":"enough for us anymore. I needed"},{"speaker":"Tracy Brucks","startTime":281.45,"endTime":284.84,"body":"the website, I needed the"},{"speaker":"Tracy Brucks","startTime":281.45,"endTime":284.84,"body":"interaction. And I needed to be"},{"speaker":"Tracy Brucks","startTime":284.84,"endTime":288.98,"body":"able to get in there and be able"},{"speaker":"Tracy Brucks","startTime":284.84,"endTime":288.98,"body":"to communicate and with all the"},{"speaker":"Tracy Brucks","startTime":288.98,"endTime":292.37,"body":"different platforms that we've"},{"speaker":"Tracy Brucks","startTime":288.98,"endTime":292.37,"body":"had. So far with Hibu I feel"},{"speaker":"Tracy Brucks","startTime":292.37,"endTime":295.46,"body":"like I've really, really been"},{"speaker":"Tracy Brucks","startTime":292.37,"endTime":295.46,"body":"managing that and doing that to"},{"speaker":"Tracy Brucks","startTime":295.46,"endTime":297.2,"body":"their fullest potential. Now,"},{"speaker":"Tracy Brucks","startTime":295.46,"endTime":297.2,"body":"finally."},{"speaker":"Ian Messinger","startTime":297.63,"endTime":300.78,"body":"As you kind of..."},{"speaker":"Ian Messinger","startTime":297.63,"endTime":300.78,"body":"I mean, as you mentioned, you"},{"speaker":"Ian Messinger","startTime":300.78,"endTime":303.24,"body":"had worked at this salon for 20"},{"speaker":"Ian Messinger","startTime":300.78,"endTime":303.24,"body":"years, you've obviously been"},{"speaker":"Ian Messinger","startTime":303.24,"endTime":307.59,"body":"doing this a while. What have"},{"speaker":"Ian Messinger","startTime":303.24,"endTime":307.59,"body":"you seen out there as far as"},{"speaker":"Ian Messinger","startTime":307.62,"endTime":310.14,"body":"other similar businesses, what"},{"speaker":"Ian Messinger","startTime":307.62,"endTime":310.14,"body":"they're doing to promote"},{"speaker":"Ian Messinger","startTime":310.14,"endTime":313.35,"body":"themselves? And you know, have"},{"speaker":"Ian Messinger","startTime":310.14,"endTime":313.35,"body":"you? Have you learned from them?"},{"speaker":"Ian Messinger","startTime":313.35,"endTime":316.47,"body":"Have you learned, oh, hey, I can"},{"speaker":"Ian Messinger","startTime":313.35,"endTime":316.47,"body":"do that too. That would be"},{"speaker":"Ian Messinger","startTime":316.47,"endTime":318.66,"body":"great. Or have you? Have you"},{"speaker":"Ian Messinger","startTime":316.47,"endTime":318.66,"body":"seen things where you've gotten?"},{"speaker":"Ian Messinger","startTime":318.66,"endTime":321.87,"body":"Oh, that's a misstep, that's an"},{"speaker":"Ian Messinger","startTime":318.66,"endTime":321.87,"body":"opportunity for me."},{"speaker":"Tracy Brucks","startTime":321.0,"endTime":321.87,"body":"I've seen a little"},{"speaker":"Tracy Brucks","startTime":321.0,"endTime":321.87,"body":"bit of both, I'll be honest,"},{"speaker":"Tracy Brucks","startTime":321.99,"endTime":323.79,"body":"because I do pay attention"},{"speaker":"Tracy Brucks","startTime":321.99,"endTime":323.79,"body":"because I try to keep up with"},{"speaker":"Tracy Brucks","startTime":323.79,"endTime":325.17,"body":"the trends. And that's one thing"},{"speaker":"Tracy Brucks","startTime":323.79,"endTime":325.17,"body":"that I think for myself,"},{"speaker":"Tracy Brucks","startTime":325.17,"endTime":328.14,"body":"personally, I get behind when it"},{"speaker":"Tracy Brucks","startTime":325.17,"endTime":328.14,"body":"comes to just what the look of"},{"speaker":"Tracy Brucks","startTime":328.14,"endTime":336.15,"body":"what people are wanting to see."},{"speaker":"Tracy Brucks","startTime":328.14,"endTime":336.15,"body":"And that's only on social media."},{"speaker":"Tracy Brucks","startTime":336.15,"endTime":338.64,"body":"That's nothing that you guys are"},{"speaker":"Tracy Brucks","startTime":336.15,"endTime":338.64,"body":"providing. For us. It's the"},{"speaker":"Tracy Brucks","startTime":338.64,"endTime":341.67,"body":"platform itself. And I've"},{"speaker":"Tracy Brucks","startTime":338.64,"endTime":341.67,"body":"definitely seen a lot of things"},{"speaker":"Tracy Brucks","startTime":341.67,"endTime":344.31,"body":"I want to stay away from,"},{"speaker":"Tracy Brucks","startTime":341.67,"endTime":344.31,"body":"especially during COVID, a lot"},{"speaker":"Tracy Brucks","startTime":344.31,"endTime":348.51,"body":"of people showed anger versus"},{"speaker":"Tracy Brucks","startTime":344.31,"endTime":348.51,"body":"compassion. And it was just a"},{"speaker":"Tracy Brucks","startTime":348.51,"endTime":351.39,"body":"direction I know, I didn't want"},{"speaker":"Tracy Brucks","startTime":348.51,"endTime":351.39,"body":"to go. To be honest with you, I"},{"speaker":"Tracy Brucks","startTime":351.39,"endTime":355.02,"body":"don't have the best answer. When"},{"speaker":"Tracy Brucks","startTime":351.39,"endTime":355.02,"body":"it comes to watching what other"},{"speaker":"Tracy Brucks","startTime":355.02,"endTime":358.32,"body":"people are doing or aren't doing"},{"speaker":"Tracy Brucks","startTime":355.02,"endTime":358.32,"body":"and where I just always no, I'm"},{"speaker":"Tracy Brucks","startTime":358.32,"endTime":361.71,"body":"focusing on myself as to what I"},{"speaker":"Tracy Brucks","startTime":358.32,"endTime":361.71,"body":"think that our business and"},{"speaker":"Tracy Brucks","startTime":361.71,"endTime":363.36,"body":"branding needs to be done."},{"speaker":"Ian Messinger","startTime":363.54,"endTime":365.49,"body":"No, that's a"},{"speaker":"Ian Messinger","startTime":363.54,"endTime":365.49,"body":"great answer. I mean, that's,"},{"speaker":"Ian Messinger","startTime":365.52,"endTime":369.27,"body":"you know, at the end of the day,"},{"speaker":"Ian Messinger","startTime":365.52,"endTime":369.27,"body":"there's a lot of conventions,"},{"speaker":"Ian Messinger","startTime":369.27,"endTime":372.06,"body":"maybe that work for everyone. I"},{"speaker":"Ian Messinger","startTime":369.27,"endTime":372.06,"body":"mean, you rattle off a few..."},{"speaker":"Ian Messinger","startTime":372.06,"endTime":374.16,"body":"you've got to be on social"},{"speaker":"Ian Messinger","startTime":372.06,"endTime":374.16,"body":"media, you have to have a"},{"speaker":"Ian Messinger","startTime":374.16,"endTime":376.8,"body":"website, et cetera, et cetera."},{"speaker":"Ian Messinger","startTime":374.16,"endTime":376.8,"body":"But you know, at the end of the"},{"speaker":"Ian Messinger","startTime":376.8,"endTime":380.82,"body":"day, it all comes down to an"},{"speaker":"Ian Messinger","startTime":376.8,"endTime":380.82,"body":"individual plan for for your"},{"speaker":"Ian Messinger","startTime":380.82,"endTime":383.46,"body":"business and what you want it to"},{"speaker":"Ian Messinger","startTime":380.82,"endTime":383.46,"body":"look like and what kind of"},{"speaker":"Ian Messinger","startTime":383.49,"endTime":385.41,"body":"results you want to you want to"},{"speaker":"Ian Messinger","startTime":383.49,"endTime":385.41,"body":"get out of it."},{"speaker":"Tracy Brucks","startTime":385.8,"endTime":386.55,"body":"Absolutely."},{"speaker":"Lauren Blackford","startTime":387.18,"endTime":389.67,"body":"So, Tracy,"},{"speaker":"Lauren Blackford","startTime":387.18,"endTime":389.67,"body":"let's talk about reviews."},{"speaker":"Lauren Blackford","startTime":389.7,"endTime":393.75,"body":"Because we know in the service"},{"speaker":"Lauren Blackford","startTime":389.7,"endTime":393.75,"body":"industry reviews are key right"},{"speaker":"Lauren Blackford","startTime":393.75,"endTime":397.83,"body":"now, they've almost replaced"},{"speaker":"Lauren Blackford","startTime":393.75,"endTime":397.83,"body":"word of mouth -- and you have"},{"speaker":"Lauren Blackford","startTime":398.04,"endTime":402.66,"body":"almost 300 reviews. So, talk us"},{"speaker":"Lauren Blackford","startTime":398.04,"endTime":402.66,"body":"through how reviews became an"},{"speaker":"Lauren Blackford","startTime":402.66,"endTime":404.94,"body":"important part of your digital"},{"speaker":"Lauren Blackford","startTime":402.66,"endTime":404.94,"body":"marketing."},{"speaker":"Tracy Brucks","startTime":405.78,"endTime":410.19,"body":"While reviews are"},{"speaker":"Tracy Brucks","startTime":405.78,"endTime":410.19,"body":"like many interviews, I mean,"},{"speaker":"Tracy Brucks","startTime":410.19,"endTime":413.22,"body":"people are going through and"},{"speaker":"Tracy Brucks","startTime":410.19,"endTime":413.22,"body":"they want to know, before they"},{"speaker":"Tracy Brucks","startTime":413.22,"endTime":416.07,"body":"send money or decide they want"},{"speaker":"Tracy Brucks","startTime":413.22,"endTime":416.07,"body":"to spend money with you, as a"},{"speaker":"Tracy Brucks","startTime":416.07,"endTime":418.35,"body":"business, they're gonna go"},{"speaker":"Tracy Brucks","startTime":416.07,"endTime":418.35,"body":"through and do all of their"},{"speaker":"Tracy Brucks","startTime":418.35,"endTime":421.23,"body":"homework. That's why it's so"},{"speaker":"Tracy Brucks","startTime":418.35,"endTime":421.23,"body":"important to be on all of the"},{"speaker":"Tracy Brucks","startTime":421.23,"endTime":423.87,"body":"platforms to make sure they can"},{"speaker":"Tracy Brucks","startTime":421.23,"endTime":423.87,"body":"get all the information they"},{"speaker":"Tracy Brucks","startTime":423.87,"endTime":428.01,"body":"want. And reviews are huge."},{"speaker":"Tracy Brucks","startTime":423.87,"endTime":428.01,"body":"Because I know for myself, even"},{"speaker":"Tracy Brucks","startTime":428.01,"endTime":431.19,"body":"before I go to a restaurant I go"},{"speaker":"Tracy Brucks","startTime":428.01,"endTime":431.19,"body":"through, and I read a few of the"},{"speaker":"Tracy Brucks","startTime":431.19,"endTime":434.34,"body":"reviews just to see if the"},{"speaker":"Tracy Brucks","startTime":431.19,"endTime":434.34,"body":"culture is what I'm wanting to"},{"speaker":"Tracy Brucks","startTime":434.34,"endTime":437.46,"body":"see or if the clients are, well,"},{"speaker":"Tracy Brucks","startTime":434.34,"endTime":437.46,"body":"yeah, the culture is something"},{"speaker":"Tracy Brucks","startTime":437.46,"endTime":440.88,"body":"that I want to be a part of. And"},{"speaker":"Tracy Brucks","startTime":437.46,"endTime":440.88,"body":"going through and knowing"},{"speaker":"Tracy Brucks","startTime":440.88,"endTime":444.72,"body":"exactly who you want to see. Or"},{"speaker":"Tracy Brucks","startTime":440.88,"endTime":444.72,"body":"you might read a review and say,"},{"speaker":"Tracy Brucks","startTime":444.72,"endTime":448.35,"body":"Hey, this is really great, I see"},{"speaker":"Tracy Brucks","startTime":444.72,"endTime":448.35,"body":"that Stephanie does a great job"},{"speaker":"Tracy Brucks","startTime":448.35,"endTime":450.93,"body":"with long hair, that's what I'm"},{"speaker":"Tracy Brucks","startTime":448.35,"endTime":450.93,"body":"looking for, as a matter of"},{"speaker":"Tracy Brucks","startTime":450.93,"endTime":453.75,"body":"fact, and then they can even"},{"speaker":"Tracy Brucks","startTime":450.93,"endTime":453.75,"body":"cross reference, go to the"},{"speaker":"Tracy Brucks","startTime":453.75,"endTime":458.01,"body":"website, see a picture of the"},{"speaker":"Tracy Brucks","startTime":453.75,"endTime":458.01,"body":"technician, and be able to text"},{"speaker":"Tracy Brucks","startTime":458.01,"endTime":461.25,"body":"the technician and then take it"},{"speaker":"Tracy Brucks","startTime":458.01,"endTime":461.25,"body":"to the next platform to be able"},{"speaker":"Tracy Brucks","startTime":461.25,"endTime":465.03,"body":"to see her work. So, I mean, it"},{"speaker":"Tracy Brucks","startTime":461.25,"endTime":465.03,"body":"just it all evolves and plays"},{"speaker":"Tracy Brucks","startTime":465.03,"endTime":467.55,"body":"one after the other. That's for"},{"speaker":"Tracy Brucks","startTime":465.03,"endTime":467.55,"body":"sure, reviews are very"},{"speaker":"Tracy Brucks","startTime":467.55,"endTime":468.15,"body":"important."},{"speaker":"Lauren Blackford","startTime":468.78,"endTime":470.61,"body":"I mean, just"},{"speaker":"Lauren Blackford","startTime":468.78,"endTime":470.61,"body":"on a personal note, I'm in the"},{"speaker":"Lauren Blackford","startTime":470.61,"endTime":472.98,"body":"midst of planning a wedding"},{"speaker":"Lauren Blackford","startTime":470.61,"endTime":472.98,"body":"right now. And I was just"},{"speaker":"Lauren Blackford","startTime":472.98,"endTime":476.01,"body":"looking at a bridal boutique"},{"speaker":"Lauren Blackford","startTime":472.98,"endTime":476.01,"body":"nearby, and they have all the"},{"speaker":"Lauren Blackford","startTime":476.01,"endTime":479.28,"body":"designers that I like, and I was"},{"speaker":"Lauren Blackford","startTime":476.01,"endTime":479.28,"body":"very excited. But before"},{"speaker":"Lauren Blackford","startTime":479.28,"endTime":482.67,"body":"requesting employment, I went to"},{"speaker":"Lauren Blackford","startTime":479.28,"endTime":482.67,"body":"look at their reviews, and all"},{"speaker":"Lauren Blackford","startTime":482.67,"endTime":486.99,"body":"their reviews were three stars"},{"speaker":"Lauren Blackford","startTime":482.67,"endTime":486.99,"body":"or less. And I was like no, not"},{"speaker":"Lauren Blackford","startTime":486.99,"endTime":491.31,"body":"going there. So, it really is"},{"speaker":"Lauren Blackford","startTime":486.99,"endTime":491.31,"body":"amazing. Even if a place has"},{"speaker":"Lauren Blackford","startTime":491.31,"endTime":494.97,"body":"everything that you think you"},{"speaker":"Lauren Blackford","startTime":491.31,"endTime":494.97,"body":"want, you don't know until you"},{"speaker":"Lauren Blackford","startTime":494.97,"endTime":497.49,"body":"look at the reviews and see what"},{"speaker":"Lauren Blackford","startTime":494.97,"endTime":497.49,"body":"the service actually is. So it's"},{"speaker":"Lauren Blackford","startTime":497.49,"endTime":500.76,"body":"super important in all service"},{"speaker":"Lauren Blackford","startTime":497.49,"endTime":500.76,"body":"industries, but especially in"},{"speaker":"Lauren Blackford","startTime":500.76,"endTime":503.82,"body":"something like a salon or like,"},{"speaker":"Lauren Blackford","startTime":500.76,"endTime":503.82,"body":"you know, Bridal Boutique,"},{"speaker":"Lauren Blackford","startTime":504.09,"endTime":506.94,"body":"things where service is the most"},{"speaker":"Lauren Blackford","startTime":504.09,"endTime":506.94,"body":"important thing."},{"speaker":"Tracy Brucks","startTime":507.41,"endTime":509.81,"body":"Absolutely, we're"},{"speaker":"Tracy Brucks","startTime":507.41,"endTime":509.81,"body":"doing... having such a personal"},{"speaker":"Tracy Brucks","startTime":509.81,"endTime":512.18,"body":"connection... so they want to"},{"speaker":"Tracy Brucks","startTime":509.81,"endTime":512.18,"body":"make sure that they have that"},{"speaker":"Tracy Brucks","startTime":512.18,"endTime":515.09,"body":"personal connection, or feel"},{"speaker":"Tracy Brucks","startTime":512.18,"endTime":515.09,"body":"like they can have it once they"},{"speaker":"Tracy Brucks","startTime":515.09,"endTime":515.72,"body":"walk in."},{"speaker":"Ian Messinger","startTime":516.08,"endTime":518.69,"body":"Well, I have to"},{"speaker":"Ian Messinger","startTime":516.08,"endTime":518.69,"body":"imagine the last couple years"},{"speaker":"Ian Messinger","startTime":518.69,"endTime":522.41,"body":"with COVID, that that's probably"},{"speaker":"Ian Messinger","startTime":518.69,"endTime":522.41,"body":"been important as well, you"},{"speaker":"Ian Messinger","startTime":522.41,"endTime":524.57,"body":"know, there might be people that"},{"speaker":"Ian Messinger","startTime":522.41,"endTime":524.57,"body":"are looking to see like, do I"},{"speaker":"Ian Messinger","startTime":524.57,"endTime":527.33,"body":"feel safe going here? Am I going"},{"speaker":"Ian Messinger","startTime":524.57,"endTime":527.33,"body":"to be comfortable? You know, are"},{"speaker":"Ian Messinger","startTime":527.33,"endTime":531.56,"body":"they? What kind of practices do"},{"speaker":"Ian Messinger","startTime":527.33,"endTime":531.56,"body":"they have in place for customers"},{"speaker":"Ian Messinger","startTime":531.56,"endTime":534.53,"body":"coming in? Like I imagined I"},{"speaker":"Ian Messinger","startTime":531.56,"endTime":534.53,"body":"could be wrong. And please"},{"speaker":"Ian Messinger","startTime":534.53,"endTime":537.62,"body":"correct me if I'm wrong. But I"},{"speaker":"Ian Messinger","startTime":534.53,"endTime":537.62,"body":"imagine it shows up in the"},{"speaker":"Ian Messinger","startTime":537.62,"endTime":538.55,"body":"reviews too."},{"speaker":"Tracy Brucks","startTime":539.03,"endTime":541.19,"body":"Absolutely. You"},{"speaker":"Tracy Brucks","startTime":539.03,"endTime":541.19,"body":"are very right. That was"},{"speaker":"Tracy Brucks","startTime":541.19,"endTime":544.49,"body":"actually COVID was tough time."},{"speaker":"Tracy Brucks","startTime":541.19,"endTime":544.49,"body":"Of course, all of us know what a"},{"speaker":"Tracy Brucks","startTime":544.49,"endTime":549.2,"body":"tough time it really was. And"},{"speaker":"Tracy Brucks","startTime":544.49,"endTime":549.2,"body":"having the platform in which I"},{"speaker":"Tracy Brucks","startTime":549.2,"endTime":553.34,"body":"have through Hibu right now, or"},{"speaker":"Tracy Brucks","startTime":549.2,"endTime":553.34,"body":"at that time. And still"},{"speaker":"Tracy Brucks","startTime":553.37,"endTime":556.49,"body":"currently I was able to stay"},{"speaker":"Tracy Brucks","startTime":553.37,"endTime":556.49,"body":"connected with my guests and let"},{"speaker":"Tracy Brucks","startTime":556.49,"endTime":561.11,"body":"them know every what the"},{"speaker":"Tracy Brucks","startTime":556.49,"endTime":561.11,"body":"mandates were what we are doing"},{"speaker":"Tracy Brucks","startTime":561.11,"endTime":564.62,"body":"and what we were doing in order"},{"speaker":"Tracy Brucks","startTime":561.11,"endTime":564.62,"body":"for check in and how I mean"},{"speaker":"Tracy Brucks","startTime":564.8,"endTime":567.32,"body":"really wanted to create an"},{"speaker":"Tracy Brucks","startTime":564.8,"endTime":567.32,"body":"environment that they knew that"},{"speaker":"Tracy Brucks","startTime":567.32,"endTime":570.83,"body":"I was taking all of this very"},{"speaker":"Tracy Brucks","startTime":567.32,"endTime":570.83,"body":"seriously that... updates..."},{"speaker":"Tracy Brucks","startTime":571.16,"endTime":573.98,"body":"100% as to what we were doing in"},{"speaker":"Tracy Brucks","startTime":571.16,"endTime":573.98,"body":"order to make sure that they"},{"speaker":"Tracy Brucks","startTime":573.98,"endTime":577.01,"body":"felt comfortable and safe coming"},{"speaker":"Tracy Brucks","startTime":573.98,"endTime":577.01,"body":"into the salon and we did quite"},{"speaker":"Tracy Brucks","startTime":577.01,"endTime":580.85,"body":"a little bit all the way from an"},{"speaker":"Tracy Brucks","startTime":577.01,"endTime":580.85,"body":"outdoor check in room that we"},{"speaker":"Tracy Brucks","startTime":580.85,"endTime":583.91,"body":"built for people and then they"},{"speaker":"Tracy Brucks","startTime":580.85,"endTime":583.91,"body":"stayed in with pagers and we"},{"speaker":"Tracy Brucks","startTime":583.91,"endTime":586.22,"body":"made videos, we were able to"},{"speaker":"Tracy Brucks","startTime":583.91,"endTime":586.22,"body":"share it all through the"},{"speaker":"Tracy Brucks","startTime":586.22,"endTime":590.21,"body":"website. I mean, so everyone was"},{"speaker":"Tracy Brucks","startTime":586.22,"endTime":590.21,"body":"very well informed. Anytime that"},{"speaker":"Tracy Brucks","startTime":590.21,"endTime":593.3,"body":"we wanted to go through and if"},{"speaker":"Tracy Brucks","startTime":590.21,"endTime":593.3,"body":"there was a new mitigation or a"},{"speaker":"Tracy Brucks","startTime":593.3,"endTime":597.77,"body":"new change, we were able to go"},{"speaker":"Tracy Brucks","startTime":593.3,"endTime":597.77,"body":"in and directly contact Hibu and"},{"speaker":"Tracy Brucks","startTime":597.77,"endTime":600.86,"body":"say this is what we need on our"},{"speaker":"Tracy Brucks","startTime":597.77,"endTime":600.86,"body":"website today, need this to read"},{"speaker":"Tracy Brucks","startTime":600.86,"endTime":604.94,"body":"and everybody was so responsive."},{"speaker":"Tracy Brucks","startTime":600.86,"endTime":604.94,"body":"And so it was, it was perfect"},{"speaker":"Tracy Brucks","startTime":604.94,"endTime":607.25,"body":"that we were able to keep"},{"speaker":"Tracy Brucks","startTime":604.94,"endTime":607.25,"body":"everyone. And then our guests"},{"speaker":"Tracy Brucks","startTime":607.25,"endTime":610.46,"body":"learned where to go, they"},{"speaker":"Tracy Brucks","startTime":607.25,"endTime":610.46,"body":"learned to go to the website and"},{"speaker":"Tracy Brucks","startTime":610.46,"endTime":613.4,"body":"take a look, they learned to go."},{"speaker":"Tracy Brucks","startTime":610.46,"endTime":613.4,"body":"And so they knew that we were"},{"speaker":"Tracy Brucks","startTime":613.4,"endTime":616.67,"body":"keeping up and stay on top of"},{"speaker":"Tracy Brucks","startTime":613.4,"endTime":616.67,"body":"things. So everyone was so well"},{"speaker":"Tracy Brucks","startTime":616.67,"endTime":620.3,"body":"informed the whole time, which I"},{"speaker":"Tracy Brucks","startTime":616.67,"endTime":620.3,"body":"think really, really made, a lot"},{"speaker":"Tracy Brucks","startTime":620.3,"endTime":622.64,"body":"of people feel more secure, and"},{"speaker":"Tracy Brucks","startTime":620.3,"endTime":622.64,"body":"safe."},{"speaker":"Lauren Blackford","startTime":623.16,"endTime":625.29,"body":"It touches on"},{"speaker":"Lauren Blackford","startTime":623.16,"endTime":625.29,"body":"a really good point, because you"},{"speaker":"Lauren Blackford","startTime":625.29,"endTime":628.08,"body":"spent a lot of time making sure"},{"speaker":"Lauren Blackford","startTime":625.29,"endTime":628.08,"body":"that your website and all of"},{"speaker":"Lauren Blackford","startTime":628.08,"endTime":630.57,"body":"your other marketing had the"},{"speaker":"Lauren Blackford","startTime":628.08,"endTime":630.57,"body":"most up to date information. So"},{"speaker":"Lauren Blackford","startTime":630.57,"endTime":634.2,"body":"you let your customers know that"},{"speaker":"Lauren Blackford","startTime":630.57,"endTime":634.2,"body":"those your website was the"},{"speaker":"Lauren Blackford","startTime":634.2,"endTime":637.8,"body":"center of your truth. That's"},{"speaker":"Lauren Blackford","startTime":634.2,"endTime":637.8,"body":"where you go for any"},{"speaker":"Lauren Blackford","startTime":637.8,"endTime":641.76,"body":"information. And I think that"},{"speaker":"Lauren Blackford","startTime":637.8,"endTime":641.76,"body":"creates a sense of trust between"},{"speaker":"Lauren Blackford","startTime":641.76,"endTime":645.06,"body":"the business owner and the"},{"speaker":"Lauren Blackford","startTime":641.76,"endTime":645.06,"body":"customer. If you know everything"},{"speaker":"Lauren Blackford","startTime":645.06,"endTime":647.94,"body":"is up to date, and everything is"},{"speaker":"Lauren Blackford","startTime":645.06,"endTime":647.94,"body":"going to be updated as quickly"},{"speaker":"Lauren Blackford","startTime":647.94,"endTime":651.54,"body":"as things were changing, and do"},{"speaker":"Lauren Blackford","startTime":647.94,"endTime":651.54,"body":"change now, so that your"},{"speaker":"Lauren Blackford","startTime":651.54,"endTime":654.24,"body":"customers know exactly where to"},{"speaker":"Lauren Blackford","startTime":651.54,"endTime":654.24,"body":"go to find out what they need to"},{"speaker":"Lauren Blackford","startTime":654.24,"endTime":655.71,"body":"know, which is fantastic."},{"speaker":"Tracy Brucks","startTime":656.04,"endTime":659.73,"body":"I agree. It was it"},{"speaker":"Tracy Brucks","startTime":656.04,"endTime":659.73,"body":"was wonderful. And they still"},{"speaker":"Tracy Brucks","startTime":659.73,"endTime":662.76,"body":"now... now they still know that"},{"speaker":"Tracy Brucks","startTime":659.73,"endTime":662.76,"body":"we're going to keep everything"},{"speaker":"Tracy Brucks","startTime":662.76,"endTime":665.43,"body":"up to date no matter what it is"},{"speaker":"Tracy Brucks","startTime":662.76,"endTime":665.43,"body":"because they're... I don't want"},{"speaker":"Tracy Brucks","startTime":665.43,"endTime":669.18,"body":"to say the word trained, but I"},{"speaker":"Tracy Brucks","startTime":665.43,"endTime":669.18,"body":"know you guys catch the gist."},{"speaker":"Ian Messinger","startTime":669.3,"endTime":672.39,"body":"Yeah. You know, I"},{"speaker":"Ian Messinger","startTime":669.3,"endTime":672.39,"body":"mean, I think I think you've set"},{"speaker":"Ian Messinger","startTime":672.39,"endTime":676.62,"body":"a helpful expectation. And they"},{"speaker":"Ian Messinger","startTime":672.39,"endTime":676.62,"body":"are now kind of rising to that"},{"speaker":"Ian Messinger","startTime":676.62,"endTime":679.44,"body":"and going, hey, you know, maybe"},{"speaker":"Ian Messinger","startTime":676.62,"endTime":679.44,"body":"it's a holiday weekend, and they"},{"speaker":"Ian Messinger","startTime":679.44,"endTime":682.32,"body":"want to find out, oh gosh, I'd"},{"speaker":"Ian Messinger","startTime":679.44,"endTime":682.32,"body":"love to go get my hair done"},{"speaker":"Ian Messinger","startTime":682.32,"endTime":687.51,"body":"before, you know, the Fourth of"},{"speaker":"Ian Messinger","startTime":682.32,"endTime":687.51,"body":"July picnic, you know, and they"},{"speaker":"Ian Messinger","startTime":687.54,"endTime":691.2,"body":"know they can go and check and"},{"speaker":"Ian Messinger","startTime":687.54,"endTime":691.2,"body":"see if you guys are available."},{"speaker":"Ian Messinger","startTime":691.2,"endTime":693.9,"body":"So yeah, I think that's a that's"},{"speaker":"Ian Messinger","startTime":691.2,"endTime":693.9,"body":"a good thing."},{"speaker":"Announcer","startTime":698.01,"endTime":700.17,"body":"You're listening to"},{"speaker":"Announcer","startTime":698.01,"endTime":700.17,"body":"Small Business Small Talk"},{"speaker":"Announcer","startTime":700.17,"endTime":703.68,"body":"powered by Hibu. Hibu is the"},{"speaker":"Announcer","startTime":700.17,"endTime":703.68,"body":"country's leading provider of"},{"speaker":"Announcer","startTime":703.68,"endTime":706.95,"body":"synchronized digital marketing"},{"speaker":"Announcer","startTime":703.68,"endTime":706.95,"body":"for small businesses, delivering"},{"speaker":"Announcer","startTime":706.95,"endTime":710.94,"body":"more visibility more visitors,"},{"speaker":"Announcer","startTime":706.95,"endTime":710.94,"body":"more leads and more customers"},{"speaker":"Announcer","startTime":711.18,"endTime":716.01,"body":"visit us today at hibu.com."},{"speaker":"Announcer","startTime":711.18,"endTime":716.01,"body":"H-I-B-U. hibu.com."},{"speaker":"Lauren Blackford","startTime":722.34,"endTime":724.29,"body":"We're back"},{"speaker":"Lauren Blackford","startTime":722.34,"endTime":724.29,"body":"with our guest today, Tracy"},{"speaker":"Lauren Blackford","startTime":724.29,"endTime":729.3,"body":"Brucks, owner of Style and Grace"},{"speaker":"Lauren Blackford","startTime":724.29,"endTime":729.3,"body":"Salon \u0026 Day Spa. So Tracy,"},{"speaker":"Lauren Blackford","startTime":729.3,"endTime":731.79,"body":"taking a look at your dashboard,"},{"speaker":"Lauren Blackford","startTime":729.3,"endTime":731.79,"body":"it looks like your digital"},{"speaker":"Lauren Blackford","startTime":731.79,"endTime":736.11,"body":"marketing brings in a lot of"},{"speaker":"Lauren Blackford","startTime":731.79,"endTime":736.11,"body":"leads -- over 4,000 in the past"},{"speaker":"Lauren Blackford","startTime":736.11,"endTime":739.83,"body":"90 days, which is incredible. So"},{"speaker":"Lauren Blackford","startTime":736.11,"endTime":739.83,"body":"let's talk about the importance"},{"speaker":"Lauren Blackford","startTime":739.89,"endTime":743.34,"body":"of the leads that were bringing"},{"speaker":"Lauren Blackford","startTime":739.89,"endTime":743.34,"body":"in for you and the importance of"},{"speaker":"Lauren Blackford","startTime":743.34,"endTime":745.98,"body":"tracking them, how has that"},{"speaker":"Lauren Blackford","startTime":743.34,"endTime":745.98,"body":"affected your business?"},{"speaker":"Tracy Brucks","startTime":746.08,"endTime":748.96,"body":"There is one area"},{"speaker":"Tracy Brucks","startTime":746.08,"endTime":748.96,"body":"that I really, really enjoy when"},{"speaker":"Tracy Brucks","startTime":748.96,"endTime":751.69,"body":"I go through and I open up and I"},{"speaker":"Tracy Brucks","startTime":748.96,"endTime":751.69,"body":"get to look through my Hibu"},{"speaker":"Tracy Brucks","startTime":751.69,"endTime":756.55,"body":"dashboard. And that is to see"},{"speaker":"Tracy Brucks","startTime":751.69,"endTime":756.55,"body":"the call leads, and how often"},{"speaker":"Tracy Brucks","startTime":756.67,"endTime":760.66,"body":"people are actually clicking and"},{"speaker":"Tracy Brucks","startTime":756.67,"endTime":760.66,"body":"following through and our phones"},{"speaker":"Tracy Brucks","startTime":760.66,"endTime":764.02,"body":"are constantly going -- and then"},{"speaker":"Tracy Brucks","startTime":760.66,"endTime":764.02,"body":"seeing that it's working for me."},{"speaker":"Tracy Brucks","startTime":764.26,"endTime":767.11,"body":"It's not just somebody calling"},{"speaker":"Tracy Brucks","startTime":764.26,"endTime":767.11,"body":"off their cell phone, they were"},{"speaker":"Tracy Brucks","startTime":767.14,"endTime":771.25,"body":"on our website, they actually"},{"speaker":"Tracy Brucks","startTime":767.14,"endTime":771.25,"body":"saw what we were about, they"},{"speaker":"Tracy Brucks","startTime":771.25,"endTime":774.19,"body":"read our mission statement, they"},{"speaker":"Tracy Brucks","startTime":771.25,"endTime":774.19,"body":"did their homework, and then"},{"speaker":"Tracy Brucks","startTime":774.19,"endTime":777.25,"body":"they still chose to call us. And"},{"speaker":"Tracy Brucks","startTime":774.19,"endTime":777.25,"body":"because we have the call to"},{"speaker":"Tracy Brucks","startTime":777.25,"endTime":781.81,"body":"action, and with that just"},{"speaker":"Tracy Brucks","startTime":777.25,"endTime":781.81,"body":"directly from the website"},{"speaker":"Tracy Brucks","startTime":781.84,"endTime":785.05,"body":"that... and then of course the"},{"speaker":"Tracy Brucks","startTime":781.84,"endTime":785.05,"body":"emails as well, we get so many"},{"speaker":"Tracy Brucks","startTime":785.05,"endTime":789.79,"body":"emails from the website, that"},{"speaker":"Tracy Brucks","startTime":785.05,"endTime":789.79,"body":"it's really nice to be able to"},{"speaker":"Tracy Brucks","startTime":789.79,"endTime":792.4,"body":"have people just once again have"},{"speaker":"Tracy Brucks","startTime":789.79,"endTime":792.4,"body":"that full interaction."},{"speaker":"Ian Messinger","startTime":792.64,"endTime":796.66,"body":"Yeah, absolutely."},{"speaker":"Ian Messinger","startTime":792.64,"endTime":796.66,"body":"And you know, I imagine as as"},{"speaker":"Ian Messinger","startTime":796.66,"endTime":799.78,"body":"the owner and for your"},{"speaker":"Ian Messinger","startTime":796.66,"endTime":799.78,"body":"employees, it's also whether"},{"speaker":"Ian Messinger","startTime":799.78,"endTime":802.78,"body":"they think about it consciously"},{"speaker":"Ian Messinger","startTime":799.78,"endTime":802.78,"body":"or not, it must be comforting to"},{"speaker":"Ian Messinger","startTime":802.78,"endTime":805.78,"body":"know that so many people who are"},{"speaker":"Ian Messinger","startTime":802.78,"endTime":805.78,"body":"coming in aren't just kind of"},{"speaker":"Ian Messinger","startTime":806.14,"endTime":810.22,"body":"wandering in clueless, you know,"},{"speaker":"Ian Messinger","startTime":806.14,"endTime":810.22,"body":"they've engaged with you online,"},{"speaker":"Ian Messinger","startTime":810.22,"endTime":813.04,"body":"they know what you're all about,"},{"speaker":"Ian Messinger","startTime":810.22,"endTime":813.04,"body":"they they know what to expect."},{"speaker":"Tracy Brucks","startTime":813.73,"endTime":815.68,"body":"Absolutely, and"},{"speaker":"Tracy Brucks","startTime":813.73,"endTime":815.68,"body":"it's really nice because we have"},{"speaker":"Tracy Brucks","startTime":815.68,"endTime":819.61,"body":"a feature that if they use their"},{"speaker":"Tracy Brucks","startTime":815.68,"endTime":819.61,"body":"actual the website itself, the"},{"speaker":"Tracy Brucks","startTime":819.61,"endTime":822.91,"body":"call or the phone number that's"},{"speaker":"Tracy Brucks","startTime":819.61,"endTime":822.91,"body":"provided, we can actually record"},{"speaker":"Tracy Brucks","startTime":822.91,"endTime":826.45,"body":"the audio. And so with that,"},{"speaker":"Tracy Brucks","startTime":822.91,"endTime":826.45,"body":"then I can listen, it's great"},{"speaker":"Tracy Brucks","startTime":826.45,"endTime":829.21,"body":"for training for receptionist --"},{"speaker":"Tracy Brucks","startTime":826.45,"endTime":829.21,"body":"really great for training with"},{"speaker":"Tracy Brucks","startTime":829.21,"endTime":831.64,"body":"receptionist if you hear"},{"speaker":"Tracy Brucks","startTime":829.21,"endTime":831.64,"body":"anything -- but you can also"},{"speaker":"Tracy Brucks","startTime":831.97,"endTime":835.36,"body":"really get to know what that"},{"speaker":"Tracy Brucks","startTime":831.97,"endTime":835.36,"body":"customer is wanting. And they'll"},{"speaker":"Tracy Brucks","startTime":835.36,"endTime":838.51,"body":"tell receptionists a full life"},{"speaker":"Tracy Brucks","startTime":835.36,"endTime":838.51,"body":"story. And so then you get to"},{"speaker":"Tracy Brucks","startTime":838.51,"endTime":841.51,"body":"know a little bit more about"},{"speaker":"Tracy Brucks","startTime":838.51,"endTime":841.51,"body":"them as well as they're learning"},{"speaker":"Tracy Brucks","startTime":841.51,"endTime":845.14,"body":"about you. And then we get to"},{"speaker":"Tracy Brucks","startTime":841.51,"endTime":845.14,"body":"really see what's working for us"},{"speaker":"Tracy Brucks","startTime":845.14,"endTime":846.55,"body":"and what people are looking for."},{"speaker":"Ian Messinger","startTime":847.05,"endTime":849.6,"body":"Sure. I mean if"},{"speaker":"Ian Messinger","startTime":847.05,"endTime":849.6,"body":"you've listened to a dozen calls"},{"speaker":"Ian Messinger","startTime":849.6,"endTime":852.54,"body":"and everyone's asking do you do"},{"speaker":"Ian Messinger","startTime":849.6,"endTime":852.54,"body":"\"x\" that's probably a lightbulb"},{"speaker":"Ian Messinger","startTime":852.54,"endTime":856.05,"body":"moment of oh we better we better"},{"speaker":"Ian Messinger","startTime":852.54,"endTime":856.05,"body":"make a video about that or put a"},{"speaker":"Ian Messinger","startTime":856.05,"endTime":858.9,"body":"post up on Facebook saying yes"},{"speaker":"Ian Messinger","startTime":856.05,"endTime":858.9,"body":"we do."},{"speaker":"Tracy Brucks","startTime":859.98,"endTime":862.59,"body":"Or what is that"},{"speaker":"Tracy Brucks","startTime":859.98,"endTime":862.59,"body":"service? I must know right now."},{"speaker":"Tracy Brucks","startTime":862.62,"endTime":867.24,"body":"Yeah. I need to bring in that."},{"speaker":"Tracy Brucks","startTime":862.62,"endTime":867.24,"body":"I'm absolutely..."},{"speaker":"Ian Messinger","startTime":867.54,"endTime":869.892,"body":"Yeah, yeah, for"},{"speaker":"Ian Messinger","startTime":867.54,"endTime":869.892,"body":"sure. Without feeling like"},{"speaker":"Ian Messinger","startTime":869.948,"endTime":873.421,"body":"you're bragging too much or go"},{"speaker":"Ian Messinger","startTime":869.948,"endTime":873.421,"body":"ahead and brag if you'd like is"},{"speaker":"Ian Messinger","startTime":873.477,"endTime":876.837,"body":"there something specific where"},{"speaker":"Ian Messinger","startTime":873.477,"endTime":876.837,"body":"you really feel like you know"},{"speaker":"Ian Messinger","startTime":876.893,"endTime":879.974,"body":"with by working with Hibu or"},{"speaker":"Ian Messinger","startTime":876.893,"endTime":879.974,"body":"otherwise you know, you've"},{"speaker":"Ian Messinger","startTime":880.03,"endTime":883.391,"body":"really kind of managed to carve"},{"speaker":"Ian Messinger","startTime":880.03,"endTime":883.391,"body":"out a space for yourself you"},{"speaker":"Ian Messinger","startTime":883.447,"endTime":886.92,"body":"know something that's really a"},{"speaker":"Ian Messinger","startTime":883.447,"endTime":886.92,"body":"almost a secret weapon for you."},{"speaker":"Tracy Brucks","startTime":889.02,"endTime":892.138,"body":"You know what?"},{"speaker":"Tracy Brucks","startTime":889.02,"endTime":892.138,"body":"Working with Hibu has definitely"},{"speaker":"Tracy Brucks","startTime":892.205,"endTime":895.987,"body":"is put me I know that my"},{"speaker":"Tracy Brucks","startTime":892.205,"endTime":895.987,"body":"advertising dollars are going to"},{"speaker":"Tracy Brucks","startTime":896.053,"endTime":900.035,"body":"good use. 100%. I'm gonna be"},{"speaker":"Tracy Brucks","startTime":896.053,"endTime":900.035,"body":"able to see the number have new"},{"speaker":"Tracy Brucks","startTime":900.101,"endTime":904.348,"body":"guests that we have on a pretty"},{"speaker":"Tracy Brucks","startTime":900.101,"endTime":904.348,"body":"regular basis trying to come in."},{"speaker":"Tracy Brucks","startTime":904.414,"endTime":908.529,"body":"And I mean, I can't say enough,"},{"speaker":"Tracy Brucks","startTime":904.414,"endTime":908.529,"body":"I really can't,. It has really"},{"speaker":"Tracy Brucks","startTime":908.595,"endTime":912.775,"body":"been worth the investment that I"},{"speaker":"Tracy Brucks","startTime":908.595,"endTime":912.775,"body":"make every month towards Hibu."},{"speaker":"Tracy Brucks","startTime":912.842,"endTime":916.89,"body":"From what I see what the return"},{"speaker":"Tracy Brucks","startTime":912.842,"endTime":916.89,"body":"of the guests coming back in."},{"speaker":"Ian Messinger","startTime":917.01,"endTime":918.75,"body":"I love that you"},{"speaker":"Ian Messinger","startTime":917.01,"endTime":918.75,"body":"use the word \"investment,\""},{"speaker":"Ian Messinger","startTime":918.78,"endTime":921.84,"body":"because I think that's one of"},{"speaker":"Ian Messinger","startTime":918.78,"endTime":921.84,"body":"the things that can be a"},{"speaker":"Ian Messinger","startTime":921.84,"endTime":925.32,"body":"challenge for any small business"},{"speaker":"Ian Messinger","startTime":921.84,"endTime":925.32,"body":"is, you know, especially if"},{"speaker":"Ian Messinger","startTime":925.32,"endTime":928.38,"body":"they've been around a long time."},{"speaker":"Ian Messinger","startTime":925.32,"endTime":928.38,"body":"You know, a lot of times in the"},{"speaker":"Ian Messinger","startTime":928.38,"endTime":932.55,"body":"past advertising used to be"},{"speaker":"Ian Messinger","startTime":928.38,"endTime":932.55,"body":"exactly what it says an ad --"},{"speaker":"Ian Messinger","startTime":932.61,"endTime":937.56,"body":"I'm going to run this ad in the"},{"speaker":"Ian Messinger","startTime":932.61,"endTime":937.56,"body":"newspaper. And really now that"},{"speaker":"Ian Messinger","startTime":937.56,"endTime":940.86,"body":"we're talking about, you know,"},{"speaker":"Ian Messinger","startTime":937.56,"endTime":940.86,"body":"modern, digital interconnected"},{"speaker":"Ian Messinger","startTime":940.86,"endTime":943.26,"body":"marketing, it is an investment,"},{"speaker":"Ian Messinger","startTime":940.86,"endTime":943.26,"body":"it's saying I'm going to carve"},{"speaker":"Ian Messinger","startTime":943.26,"endTime":946.86,"body":"out, you know, this budget every"},{"speaker":"Ian Messinger","startTime":943.26,"endTime":946.86,"body":"month, and I'm going to put it"},{"speaker":"Ian Messinger","startTime":947.1,"endTime":951.36,"body":"toward my solution. And it's"},{"speaker":"Ian Messinger","startTime":947.1,"endTime":951.36,"body":"going to go to work for me and"},{"speaker":"Ian Messinger","startTime":951.36,"endTime":954.36,"body":"it's going to generate business."},{"speaker":"Ian Messinger","startTime":951.36,"endTime":954.36,"body":"It's not a one and done, you"},{"speaker":"Ian Messinger","startTime":954.36,"endTime":957.36,"body":"know, hey, I hired the you know,"},{"speaker":"Ian Messinger","startTime":954.36,"endTime":957.36,"body":"the skywriter to to do something"},{"speaker":"Ian Messinger","startTime":957.36,"endTime":960.33,"body":"this weekend. So, no, I love"},{"speaker":"Ian Messinger","startTime":957.36,"endTime":960.33,"body":"that you use the word"},{"speaker":"Ian Messinger","startTime":960.33,"endTime":961.8,"body":"investment. That's, that's"},{"speaker":"Ian Messinger","startTime":960.33,"endTime":961.8,"body":"great."},{"speaker":"Tracy Brucks","startTime":962.22,"endTime":964.641,"body":"Oh, yeah, that's"},{"speaker":"Tracy Brucks","startTime":962.22,"endTime":964.641,"body":"you have to divest to get your"},{"speaker":"Tracy Brucks","startTime":964.692,"endTime":967.32,"body":"return. Short, that's the way I"},{"speaker":"Tracy Brucks","startTime":964.692,"endTime":967.32,"body":"see it every month."},{"speaker":"Ian Messinger","startTime":967.74,"endTime":971.43,"body":"Is there anything"},{"speaker":"Ian Messinger","startTime":967.74,"endTime":971.43,"body":"coming up soon for you in terms"},{"speaker":"Ian Messinger","startTime":971.43,"endTime":974.34,"body":"of you know, hey, I'd like to do"},{"speaker":"Ian Messinger","startTime":971.43,"endTime":974.34,"body":"a little bit more of this or"},{"speaker":"Ian Messinger","startTime":974.37,"endTime":977.25,"body":"whether that's through your"},{"speaker":"Ian Messinger","startTime":974.37,"endTime":977.25,"body":"marketing plan, or we mentioned"},{"speaker":"Ian Messinger","startTime":977.25,"endTime":980.94,"body":"earlier, maybe things you've"},{"speaker":"Ian Messinger","startTime":977.25,"endTime":980.94,"body":"heard guests asking for, and"},{"speaker":"Ian Messinger","startTime":980.94,"endTime":983.34,"body":"you're going oh, we need to"},{"speaker":"Ian Messinger","startTime":980.94,"endTime":983.34,"body":"start, we need to start doing"},{"speaker":"Ian Messinger","startTime":983.34,"endTime":983.43,"body":"that."},{"speaker":"Tracy Brucks","startTime":984.75,"endTime":988.83,"body":"Honestly, all of"},{"speaker":"Tracy Brucks","startTime":984.75,"endTime":988.83,"body":"my, all of my focus, we're gonna"},{"speaker":"Tracy Brucks","startTime":988.83,"endTime":991.86,"body":"write to do some more remodel."},{"speaker":"Tracy Brucks","startTime":988.83,"endTime":991.86,"body":"Since we purchased the building"},{"speaker":"Tracy Brucks","startTime":991.89,"endTime":996.9,"body":"in 2018. It was a"},{"speaker":"Tracy Brucks","startTime":991.89,"endTime":996.9,"body":"20-plus-year-old building that"},{"speaker":"Tracy Brucks","startTime":996.9,"endTime":999.84,"body":"hadn't had a whole lot of love."},{"speaker":"Tracy Brucks","startTime":996.9,"endTime":999.84,"body":"And so we're in the process of"},{"speaker":"Tracy Brucks","startTime":999.84,"endTime":1002.96,"body":"going through and redoing all"},{"speaker":"Tracy Brucks","startTime":999.84,"endTime":1002.96,"body":"the floors, we're going to have"},{"speaker":"Tracy Brucks","startTime":1002.96,"endTime":1006.56,"body":"a big area well, once again, the"},{"speaker":"Tracy Brucks","startTime":1002.96,"endTime":1006.56,"body":"website is going to help us out"},{"speaker":"Tracy Brucks","startTime":1006.56,"endTime":1009.29,"body":"because we're actually closing"},{"speaker":"Tracy Brucks","startTime":1006.56,"endTime":1009.29,"body":"for a couple of days, and really"},{"speaker":"Tracy Brucks","startTime":1009.29,"endTime":1012.38,"body":"new, it's a big remodel. So"},{"speaker":"Tracy Brucks","startTime":1009.29,"endTime":1012.38,"body":"that's creating the newest buzz"},{"speaker":"Tracy Brucks","startTime":1012.38,"endTime":1015.08,"body":"with the guests in the salon."},{"speaker":"Tracy Brucks","startTime":1012.38,"endTime":1015.08,"body":"They've been loving watching all"},{"speaker":"Tracy Brucks","startTime":1015.08,"endTime":1017.72,"body":"the different things we've been"},{"speaker":"Tracy Brucks","startTime":1015.08,"endTime":1017.72,"body":"doing to the salon, and now"},{"speaker":"Tracy Brucks","startTime":1017.72,"endTime":1019.91,"body":"we're doing something really"},{"speaker":"Tracy Brucks","startTime":1017.72,"endTime":1019.91,"body":"big, we're redoing all the"},{"speaker":"Tracy Brucks","startTime":1019.91,"endTime":1024.62,"body":"floors. So that's, that is my"},{"speaker":"Tracy Brucks","startTime":1019.91,"endTime":1024.62,"body":"full attention right at the"},{"speaker":"Tracy Brucks","startTime":1024.62,"endTime":1027.68,"body":"moment -- making sure everyone's"},{"speaker":"Tracy Brucks","startTime":1024.62,"endTime":1027.68,"body":"well taken care of before we"},{"speaker":"Tracy Brucks","startTime":1027.68,"endTime":1031.73,"body":"close down, and after and making"},{"speaker":"Tracy Brucks","startTime":1027.68,"endTime":1031.73,"body":"sure everyone knows exactly"},{"speaker":"Tracy Brucks","startTime":1031.73,"endTime":1032.45,"body":"what's going on."},{"speaker":"Ian Messinger","startTime":1033.38,"endTime":1035.33,"body":"Well, Tracy,"},{"speaker":"Ian Messinger","startTime":1033.38,"endTime":1035.33,"body":"thanks for joining us today"},{"speaker":"Ian Messinger","startTime":1035.36,"endTime":1038.9,"body":"sharing your experience and your"},{"speaker":"Ian Messinger","startTime":1035.36,"endTime":1038.9,"body":"knowledge and helping us help"},{"speaker":"Ian Messinger","startTime":1038.9,"endTime":1042.02,"body":"personal care business owners"},{"speaker":"Ian Messinger","startTime":1038.9,"endTime":1042.02,"body":"like you, or any other local"},{"speaker":"Ian Messinger","startTime":1042.02,"endTime":1045.23,"body":"small businesses across the"},{"speaker":"Ian Messinger","startTime":1042.02,"endTime":1045.23,"body":"country. And to all of you"},{"speaker":"Ian Messinger","startTime":1045.23,"endTime":1048.65,"body":"listening, it doesn't matter"},{"speaker":"Ian Messinger","startTime":1045.23,"endTime":1048.65,"body":"what industry you're in, you"},{"speaker":"Ian Messinger","startTime":1048.65,"endTime":1051.53,"body":"need an effective digital"},{"speaker":"Ian Messinger","startTime":1048.65,"endTime":1051.53,"body":"marketing solution that"},{"speaker":"Ian Messinger","startTime":1051.53,"endTime":1055.79,"body":"generates leads and customers"},{"speaker":"Ian Messinger","startTime":1051.53,"endTime":1055.79,"body":"visit us at hibu.com to see how"},{"speaker":"Ian Messinger","startTime":1055.79,"endTime":1058.97,"body":"Hibu can deliver the kind of"},{"speaker":"Ian Messinger","startTime":1055.79,"endTime":1058.97,"body":"results you want. If you liked"},{"speaker":"Ian Messinger","startTime":1058.97,"endTime":1062.3,"body":"what you heard on this episode,"},{"speaker":"Ian Messinger","startTime":1058.97,"endTime":1062.3,"body":"be sure to subscribe. And please"},{"speaker":"Ian Messinger","startTime":1062.3,"endTime":1066.56,"body":"if you can leave us a review. It"},{"speaker":"Ian Messinger","startTime":1062.3,"endTime":1066.56,"body":"really does help. This is Small"},{"speaker":"Ian Messinger","startTime":1066.56,"endTime":1068.09,"body":"Business Small Talk... out."},{"speaker":"Announcer","startTime":1073.55,"endTime":1075.74,"body":"Thanks for listening"},{"speaker":"Announcer","startTime":1073.55,"endTime":1075.74,"body":"to this episode of Small"},{"speaker":"Announcer","startTime":1075.74,"endTime":1079.58,"body":"Business Small Talk powered by"},{"speaker":"Announcer","startTime":1075.74,"endTime":1079.58,"body":"Hibu. Hibu is a leading provider"},{"speaker":"Announcer","startTime":1079.58,"endTime":1082.13,"body":"of synchronized digital"},{"speaker":"Announcer","startTime":1079.58,"endTime":1082.13,"body":"marketing for small businesses"},{"speaker":"Announcer","startTime":1082.16,"endTime":1085.79,"body":"across America. With Hibu, you"},{"speaker":"Announcer","startTime":1082.16,"endTime":1085.79,"body":"get all the digital marketing"},{"speaker":"Announcer","startTime":1085.79,"endTime":1088.97,"body":"your business needs, all from a"},{"speaker":"Announcer","startTime":1085.79,"endTime":1088.97,"body":"single provider all working"},{"speaker":"Announcer","startTime":1088.97,"endTime":1092.21,"body":"together to maximize results,"},{"speaker":"Announcer","startTime":1088.97,"endTime":1092.21,"body":"visit us today at hibu.com."},{"speaker":"Announcer","startTime":1092.93,"endTime":1094.94,"body":"H-I-B-U. hibu.com."}]}