{"version":"1.0.0","segments":[{"speaker":"Ian Messinger","startTime":1.92,"endTime":3.69,"body":"Hi, you're"},{"speaker":"Ian Messinger","startTime":1.92,"endTime":3.69,"body":"listening to Small Business"},{"speaker":"Ian Messinger","startTime":3.69,"endTime":6.78,"body":"Small Talk powered by Hibu. I'm"},{"speaker":"Ian Messinger","startTime":3.69,"endTime":6.78,"body":"your host, Ian Messinger along"},{"speaker":"Ian Messinger","startTime":6.78,"endTime":8.37,"body":"with my co-host, Lauren"},{"speaker":"Ian Messinger","startTime":6.78,"endTime":8.37,"body":"Blackford."},{"speaker":"Lauren Blackford","startTime":8.58,"endTime":9.15,"body":"Hey there."},{"speaker":"Ian Messinger","startTime":9.69,"endTime":12.24,"body":"At Hibu our goal"},{"speaker":"Ian Messinger","startTime":9.69,"endTime":12.24,"body":"is to help local businesses"},{"speaker":"Ian Messinger","startTime":12.24,"endTime":16.23,"body":"across America succeed and grow"},{"speaker":"Ian Messinger","startTime":12.24,"endTime":16.23,"body":"with digital marketing. And a"},{"speaker":"Ian Messinger","startTime":16.23,"endTime":20.19,"body":"great way to do that is to hear"},{"speaker":"Ian Messinger","startTime":16.23,"endTime":20.19,"body":"firsthand stories of how actual"},{"speaker":"Ian Messinger","startTime":20.19,"endTime":23.16,"body":"businesses have used digital"},{"speaker":"Ian Messinger","startTime":20.19,"endTime":23.16,"body":"marketing to reach their"},{"speaker":"Ian Messinger","startTime":23.16,"endTime":27.21,"body":"specific customers. Today, we're"},{"speaker":"Ian Messinger","startTime":23.16,"endTime":27.21,"body":"talking with Dr. Jordan job,"},{"speaker":"Ian Messinger","startTime":27.27,"endTime":29.16,"body":"DDS. Hi, how are you?"},{"speaker":"Dr Jordan Job","startTime":29.82,"endTime":31.05,"body":"Doing? Good, how"},{"speaker":"Dr Jordan Job","startTime":29.82,"endTime":31.05,"body":"you doing?"},{"speaker":"Ian Messinger","startTime":31.2,"endTime":33.18,"body":"Good, good. Happy"},{"speaker":"Ian Messinger","startTime":31.2,"endTime":33.18,"body":"to have you here today."},{"speaker":"Dr Jordan Job","startTime":33.6,"endTime":35.22,"body":"Thank you,"},{"speaker":"Dr Jordan Job","startTime":33.6,"endTime":35.22,"body":"Lauren. How you doing?"},{"speaker":"Lauren Blackford","startTime":35.4,"endTime":36.66,"body":"I'm great."},{"speaker":"Lauren Blackford","startTime":35.4,"endTime":36.66,"body":"Great."},{"speaker":"Dr Jordan Job","startTime":37.17,"endTime":38.43,"body":"Awesome. Thanks"},{"speaker":"Dr Jordan Job","startTime":37.17,"endTime":38.43,"body":"for having me."},{"speaker":"Ian Messinger","startTime":38.58,"endTime":40.68,"body":"Yeah, yeah,"},{"speaker":"Ian Messinger","startTime":38.58,"endTime":40.68,"body":"thanks for making the time. So"},{"speaker":"Ian Messinger","startTime":40.68,"endTime":45.57,"body":"Dr. Job is one of our clients"},{"speaker":"Ian Messinger","startTime":40.68,"endTime":45.57,"body":"here at Hibu. And we wanted to"},{"speaker":"Ian Messinger","startTime":45.6,"endTime":47.97,"body":"kind of get back into if you"},{"speaker":"Ian Messinger","startTime":45.6,"endTime":47.97,"body":"listened to last few episodes,"},{"speaker":"Ian Messinger","startTime":47.97,"endTime":51.78,"body":"we've talked to some other folks"},{"speaker":"Ian Messinger","startTime":47.97,"endTime":51.78,"body":"in the small business industry"},{"speaker":"Ian Messinger","startTime":51.78,"endTime":54.75,"body":"and ask them about how they're"},{"speaker":"Ian Messinger","startTime":51.78,"endTime":54.75,"body":"marketing their business. And we"},{"speaker":"Ian Messinger","startTime":54.75,"endTime":57.24,"body":"really want to get back to"},{"speaker":"Ian Messinger","startTime":54.75,"endTime":57.24,"body":"talking to some of our clients"},{"speaker":"Ian Messinger","startTime":57.27,"endTime":61.2,"body":"about what's working for them"},{"speaker":"Ian Messinger","startTime":57.27,"endTime":61.2,"body":"working with Hibu. So if you"},{"speaker":"Ian Messinger","startTime":61.2,"endTime":63.69,"body":"don't mind, it'd be great. If"},{"speaker":"Ian Messinger","startTime":61.2,"endTime":63.69,"body":"you could just kind of give us a"},{"speaker":"Ian Messinger","startTime":63.72,"endTime":67.29,"body":"brief introduction, what you do,"},{"speaker":"Ian Messinger","startTime":63.72,"endTime":67.29,"body":"how you got here, how you got"},{"speaker":"Ian Messinger","startTime":67.29,"endTime":70.44,"body":"into the business. And yeah,"},{"speaker":"Ian Messinger","startTime":67.29,"endTime":70.44,"body":"we'll take it from there."},{"speaker":"Dr Jordan Job","startTime":71.01,"endTime":73.11,"body":"So I've been out"},{"speaker":"Dr Jordan Job","startTime":71.01,"endTime":73.11,"body":"of dental school, I went to Ohio"},{"speaker":"Dr Jordan Job","startTime":73.11,"endTime":77.73,"body":"State University, for about 10"},{"speaker":"Dr Jordan Job","startTime":73.11,"endTime":77.73,"body":"years, I actually for a year"},{"speaker":"Dr Jordan Job","startTime":77.73,"endTime":81.36,"body":"actually was down in Columbus"},{"speaker":"Dr Jordan Job","startTime":77.73,"endTime":81.36,"body":"and was working for somebody as"},{"speaker":"Dr Jordan Job","startTime":81.36,"endTime":86.01,"body":"an associate. And the"},{"speaker":"Dr Jordan Job","startTime":81.36,"endTime":86.01,"body":"opportunity came for me to take"},{"speaker":"Dr Jordan Job","startTime":86.01,"endTime":90.18,"body":"over for a guy that was retiring"},{"speaker":"Dr Jordan Job","startTime":86.01,"endTime":90.18,"body":"and, you know, big shoes to fill"},{"speaker":"Dr Jordan Job","startTime":90.18,"endTime":93.0,"body":"it was it was moving from"},{"speaker":"Dr Jordan Job","startTime":90.18,"endTime":93.0,"body":"Columbus to Cleveland, and"},{"speaker":"Dr Jordan Job","startTime":93.21,"endTime":96.57,"body":"decided to make the jump and"},{"speaker":"Dr Jordan Job","startTime":93.21,"endTime":96.57,"body":"purchase the practice, take it"},{"speaker":"Dr Jordan Job","startTime":96.57,"endTime":100.74,"body":"over run it. And from there for"},{"speaker":"Dr Jordan Job","startTime":96.57,"endTime":100.74,"body":"the last nine years, we've"},{"speaker":"Dr Jordan Job","startTime":101.1,"endTime":104.73,"body":"continued to, you know, moniker"},{"speaker":"Dr Jordan Job","startTime":101.1,"endTime":104.73,"body":"is patient care, his standard of"},{"speaker":"Dr Jordan Job","startTime":104.73,"endTime":108.9,"body":"care, and, you know, just kind"},{"speaker":"Dr Jordan Job","startTime":104.73,"endTime":108.9,"body":"of grow the practice and try to"},{"speaker":"Dr Jordan Job","startTime":108.9,"endTime":112.86,"body":"improve the technology and"},{"speaker":"Dr Jordan Job","startTime":108.9,"endTime":112.86,"body":"overall patient experience. We"},{"speaker":"Dr Jordan Job","startTime":112.86,"endTime":116.82,"body":"just tried to do that for them a"},{"speaker":"Dr Jordan Job","startTime":112.86,"endTime":116.82,"body":"couple years ago, we actually"},{"speaker":"Dr Jordan Job","startTime":116.82,"endTime":120.3,"body":"just moved out of our old"},{"speaker":"Dr Jordan Job","startTime":116.82,"endTime":120.3,"body":"location to our new location, it"},{"speaker":"Dr Jordan Job","startTime":120.3,"endTime":123.51,"body":"is probably about 15 minutes"},{"speaker":"Dr Jordan Job","startTime":120.3,"endTime":123.51,"body":"east of where it was in Parma"},{"speaker":"Dr Jordan Job","startTime":123.51,"endTime":126.39,"body":"heights. Unfortunately, I've"},{"speaker":"Dr Jordan Job","startTime":123.51,"endTime":126.39,"body":"heard some stories that the"},{"speaker":"Dr Jordan Job","startTime":126.39,"endTime":129.0,"body":"building is no longer"},{"speaker":"Dr Jordan Job","startTime":126.39,"endTime":129.0,"body":"accessible. It sounds like it's"},{"speaker":"Dr Jordan Job","startTime":129.0,"endTime":133.11,"body":"condemned at the moment. So no,"},{"speaker":"Dr Jordan Job","startTime":129.0,"endTime":133.11,"body":"not at a really good time."},{"speaker":"Dr Jordan Job","startTime":133.17,"endTime":138.87,"body":"Right. So, ever since moving,"},{"speaker":"Dr Jordan Job","startTime":133.17,"endTime":138.87,"body":"we've grown, you know, just"},{"speaker":"Dr Jordan Job","startTime":138.9,"endTime":143.13,"body":"having the location change,"},{"speaker":"Dr Jordan Job","startTime":138.9,"endTime":143.13,"body":"eventually running into to the"},{"speaker":"Dr Jordan Job","startTime":143.13,"endTime":147.69,"body":"company, Hibu. Erin had... came"},{"speaker":"Dr Jordan Job","startTime":143.13,"endTime":147.69,"body":"in and just kind of we talked"},{"speaker":"Dr Jordan Job","startTime":147.72,"endTime":151.14,"body":"but going in on that we just"},{"speaker":"Dr Jordan Job","startTime":147.72,"endTime":151.14,"body":"have grown day by day, it just"},{"speaker":"Dr Jordan Job","startTime":151.14,"endTime":153.99,"body":"seems like we're getting new"},{"speaker":"Dr Jordan Job","startTime":151.14,"endTime":153.99,"body":"patients as we, as we grow"},{"speaker":"Dr Jordan Job","startTime":153.99,"endTime":156.24,"body":"along. So things have been"},{"speaker":"Dr Jordan Job","startTime":153.99,"endTime":156.24,"body":"great. Things have been really"},{"speaker":"Dr Jordan Job","startTime":156.24,"endTime":156.57,"body":"good."},{"speaker":"Ian Messinger","startTime":156.6,"endTime":159.51,"body":"Great. And"},{"speaker":"Ian Messinger","startTime":156.6,"endTime":159.51,"body":"before, before an Erin came"},{"speaker":"Ian Messinger","startTime":159.51,"endTime":162.57,"body":"along, what were you guys doing"},{"speaker":"Ian Messinger","startTime":159.51,"endTime":162.57,"body":"as far as a marketing plan?"},{"speaker":"Dr Jordan Job","startTime":163.08,"endTime":165.33,"body":"So that's the"},{"speaker":"Dr Jordan Job","startTime":163.08,"endTime":165.33,"body":"thing too, when when you get out"},{"speaker":"Dr Jordan Job","startTime":165.33,"endTime":169.08,"body":"of school, you want to learn"},{"speaker":"Dr Jordan Job","startTime":165.33,"endTime":169.08,"body":"dentistry and just try to you"},{"speaker":"Dr Jordan Job","startTime":169.08,"endTime":173.07,"body":"know, how do you do a crown? And"},{"speaker":"Dr Jordan Job","startTime":169.08,"endTime":173.07,"body":"you know, with our... and how do"},{"speaker":"Dr Jordan Job","startTime":173.07,"endTime":177.03,"body":"you do root canals or"},{"speaker":"Dr Jordan Job","startTime":173.07,"endTime":177.03,"body":"extractions and balancing time."},{"speaker":"Dr Jordan Job","startTime":177.03,"endTime":180.6,"body":"And, you know, when I taken over"},{"speaker":"Dr Jordan Job","startTime":177.03,"endTime":180.6,"body":"from the old practice, there was"},{"speaker":"Dr Jordan Job","startTime":180.63,"endTime":184.47,"body":"the original staff that the"},{"speaker":"Dr Jordan Job","startTime":180.63,"endTime":184.47,"body":"original owner had had. So there"},{"speaker":"Dr Jordan Job","startTime":184.47,"endTime":187.71,"body":"was a lot of, there was actually"},{"speaker":"Dr Jordan Job","startTime":184.47,"endTime":187.71,"body":"a lot of drama, when I first got"},{"speaker":"Dr Jordan Job","startTime":187.71,"endTime":190.83,"body":"in, there was stuff behind the"},{"speaker":"Dr Jordan Job","startTime":187.71,"endTime":190.83,"body":"scenes that I didn't know about."},{"speaker":"Dr Jordan Job","startTime":190.83,"endTime":193.38,"body":"And then it kind of came to"},{"speaker":"Dr Jordan Job","startTime":190.83,"endTime":193.38,"body":"fruition that a lot of these"},{"speaker":"Dr Jordan Job","startTime":193.38,"endTime":197.19,"body":"girls didn't get along with each"},{"speaker":"Dr Jordan Job","startTime":193.38,"endTime":197.19,"body":"other. Those first few years are"},{"speaker":"Dr Jordan Job","startTime":197.19,"endTime":202.29,"body":"growing pains. So social media"},{"speaker":"Dr Jordan Job","startTime":197.19,"endTime":202.29,"body":"and marketing wasn't really on"},{"speaker":"Dr Jordan Job","startTime":202.29,"endTime":206.04,"body":"my mind. Because I figured Oh,"},{"speaker":"Dr Jordan Job","startTime":202.29,"endTime":206.04,"body":"word of mouth is what is"},{"speaker":"Dr Jordan Job","startTime":206.07,"endTime":209.85,"body":"translating, you know, is what"},{"speaker":"Dr Jordan Job","startTime":206.07,"endTime":209.85,"body":"the Old School of Theology was."},{"speaker":"Dr Jordan Job","startTime":209.88,"endTime":213.39,"body":"And that's kind of what I was"},{"speaker":"Dr Jordan Job","startTime":209.88,"endTime":213.39,"body":"banking on. And I was noticing"},{"speaker":"Dr Jordan Job","startTime":213.39,"endTime":217.05,"body":"that we did have the same"},{"speaker":"Dr Jordan Job","startTime":213.39,"endTime":217.05,"body":"patient base, but we were, you"},{"speaker":"Dr Jordan Job","startTime":217.05,"endTime":219.9,"body":"know, some patients move and"},{"speaker":"Dr Jordan Job","startTime":217.05,"endTime":219.9,"body":"then so on the flip side, we're"},{"speaker":"Dr Jordan Job","startTime":219.9,"endTime":223.5,"body":"losing patients. So, you know,"},{"speaker":"Dr Jordan Job","startTime":219.9,"endTime":223.5,"body":"you want to give them a quality"},{"speaker":"Dr Jordan Job","startTime":223.5,"endTime":227.19,"body":"appointment, and make sure that"},{"speaker":"Dr Jordan Job","startTime":223.5,"endTime":227.19,"body":"they're cared for it. 100% and"},{"speaker":"Dr Jordan Job","startTime":227.4,"endTime":231.27,"body":"that only goes so far. So as we"},{"speaker":"Dr Jordan Job","startTime":227.4,"endTime":231.27,"body":"develop the business, you know,"},{"speaker":"Dr Jordan Job","startTime":231.3,"endTime":235.11,"body":"the dental skills within the,"},{"speaker":"Dr Jordan Job","startTime":231.3,"endTime":235.11,"body":"you know, probably three, four"},{"speaker":"Dr Jordan Job","startTime":235.11,"endTime":237.12,"body":"years into it. It was like,"},{"speaker":"Dr Jordan Job","startTime":235.11,"endTime":237.12,"body":"Well, how do we grow the"},{"speaker":"Dr Jordan Job","startTime":237.12,"endTime":240.21,"body":"practice? So it just, it really"},{"speaker":"Dr Jordan Job","startTime":237.12,"endTime":240.21,"body":"started from the ground up. I"},{"speaker":"Dr Jordan Job","startTime":240.21,"endTime":243.42,"body":"didn't know from the original"},{"speaker":"Dr Jordan Job","startTime":240.21,"endTime":243.42,"body":"owner, he kind of once I bought"},{"speaker":"Dr Jordan Job","startTime":243.42,"endTime":250.23,"body":"it, he was like, Alright, have"},{"speaker":"Dr Jordan Job","startTime":243.42,"endTime":250.23,"body":"at it. So but to to grow it. We"},{"speaker":"Dr Jordan Job","startTime":250.23,"endTime":253.65,"body":"had a website to start first."},{"speaker":"Dr Jordan Job","startTime":250.23,"endTime":253.65,"body":"The first year I was out. I"},{"speaker":"Dr Jordan Job","startTime":253.65,"endTime":256.77,"body":"didn't look at it for five"},{"speaker":"Dr Jordan Job","startTime":253.65,"endTime":256.77,"body":"years, maybe. But it was really"},{"speaker":"Dr Jordan Job","startTime":256.77,"endTime":260.16,"body":"the move that kind of, you know,"},{"speaker":"Dr Jordan Job","startTime":256.77,"endTime":260.16,"body":"jumpstart it. So I think there's"},{"speaker":"Dr Jordan Job","startTime":260.16,"endTime":263.61,"body":"always something you know, once"},{"speaker":"Dr Jordan Job","startTime":260.16,"endTime":263.61,"body":"you get your base down. Yeah."},{"speaker":"Dr Jordan Job","startTime":264.24,"endTime":266.31,"body":"Moving to the next step, and"},{"speaker":"Dr Jordan Job","startTime":264.24,"endTime":266.31,"body":"that's kind of where we're at"},{"speaker":"Dr Jordan Job","startTime":266.31,"endTime":269.07,"body":"right now, especially within the"},{"speaker":"Dr Jordan Job","startTime":266.31,"endTime":269.07,"body":"last year and a half. It's been"},{"speaker":"Dr Jordan Job","startTime":269.1,"endTime":271.59,"body":"great with the marketing change."},{"speaker":"Lauren Blackford","startTime":271.68,"endTime":273.87,"body":"Yeah, so that"},{"speaker":"Lauren Blackford","startTime":271.68,"endTime":273.87,"body":"transition from you know, just"},{"speaker":"Lauren Blackford","startTime":273.87,"endTime":276.66,"body":"wanting to be a dentist to"},{"speaker":"Lauren Blackford","startTime":273.87,"endTime":276.66,"body":"becoming a business owner."},{"speaker":"Lauren Blackford","startTime":276.69,"endTime":280.02,"body":"There's a lot to it, as you"},{"speaker":"Lauren Blackford","startTime":276.69,"endTime":280.02,"body":"mentioned, and so can you talk"},{"speaker":"Lauren Blackford","startTime":280.02,"endTime":283.77,"body":"us through when Erin your sales"},{"speaker":"Lauren Blackford","startTime":280.02,"endTime":283.77,"body":"rep from Hibu started working"},{"speaker":"Lauren Blackford","startTime":283.77,"endTime":288.45,"body":"with you, you know how that"},{"speaker":"Lauren Blackford","startTime":283.77,"endTime":288.45,"body":"experience went, handing over to"},{"speaker":"Lauren Blackford","startTime":288.48,"endTime":291.6,"body":"her and to Hibu the the"},{"speaker":"Lauren Blackford","startTime":288.48,"endTime":291.6,"body":"marketing aspect of your"},{"speaker":"Lauren Blackford","startTime":291.6,"endTime":292.44,"body":"business"},{"speaker":"Dr Jordan Job","startTime":292.5,"endTime":294.87,"body":"Before Erin came"},{"speaker":"Dr Jordan Job","startTime":292.5,"endTime":294.87,"body":"in. I'd actually was like, we"},{"speaker":"Dr Jordan Job","startTime":294.87,"endTime":297.81,"body":"need to revamp the website since"},{"speaker":"Dr Jordan Job","startTime":294.87,"endTime":297.81,"body":"we moved and it was kind of"},{"speaker":"Dr Jordan Job","startTime":297.84,"endTime":301.14,"body":"motivating that way. I'd signed"},{"speaker":"Dr Jordan Job","startTime":297.84,"endTime":301.14,"body":"up with A company that was out"},{"speaker":"Dr Jordan Job","startTime":301.14,"endTime":305.76,"body":"of state, I just kind of read in"},{"speaker":"Dr Jordan Job","startTime":301.14,"endTime":305.76,"body":"a dental magazine, like, this is"},{"speaker":"Dr Jordan Job","startTime":305.76,"endTime":308.7,"body":"an award winning dental"},{"speaker":"Dr Jordan Job","startTime":305.76,"endTime":308.7,"body":"marketing, you know, website"},{"speaker":"Dr Jordan Job","startTime":308.7,"endTime":312.06,"body":"design, I noticed probably"},{"speaker":"Dr Jordan Job","startTime":308.7,"endTime":312.06,"body":"within the first two or three"},{"speaker":"Dr Jordan Job","startTime":312.06,"endTime":316.59,"body":"months, I was not getting kind"},{"speaker":"Dr Jordan Job","startTime":312.06,"endTime":316.59,"body":"of the love and support that I"},{"speaker":"Dr Jordan Job","startTime":316.59,"endTime":320.25,"body":"was gaining. And that's, that's"},{"speaker":"Dr Jordan Job","startTime":316.59,"endTime":320.25,"body":"what you want. I mean, it's same"},{"speaker":"Dr Jordan Job","startTime":320.25,"endTime":323.73,"body":"thing with my patients, patients"},{"speaker":"Dr Jordan Job","startTime":320.25,"endTime":323.73,"body":"deserve to have someone that"},{"speaker":"Dr Jordan Job","startTime":323.73,"endTime":327.3,"body":"walks them through everything."},{"speaker":"Dr Jordan Job","startTime":323.73,"endTime":327.3,"body":"When Erin walked in, she"},{"speaker":"Dr Jordan Job","startTime":327.33,"endTime":331.17,"body":"obviously had said, Hey, we do"},{"speaker":"Dr Jordan Job","startTime":327.33,"endTime":331.17,"body":"social media marketing, we're"},{"speaker":"Dr Jordan Job","startTime":331.17,"endTime":333.81,"body":"looking to grow your practice."},{"speaker":"Dr Jordan Job","startTime":331.17,"endTime":333.81,"body":"And I think the the main thing"},{"speaker":"Dr Jordan Job","startTime":333.81,"endTime":336.99,"body":"that made me decide let's give"},{"speaker":"Dr Jordan Job","startTime":333.81,"endTime":336.99,"body":"it a shot is it wasn't working"},{"speaker":"Dr Jordan Job","startTime":336.99,"endTime":340.5,"body":"with that other company. It was"},{"speaker":"Dr Jordan Job","startTime":336.99,"endTime":340.5,"body":"somebody local, which I think is"},{"speaker":"Dr Jordan Job","startTime":340.5,"endTime":343.59,"body":"very, very important is somebody"},{"speaker":"Dr Jordan Job","startTime":340.5,"endTime":343.59,"body":"that can come to your office and"},{"speaker":"Dr Jordan Job","startTime":344.01,"endTime":348.72,"body":"discuss options for you, which"},{"speaker":"Dr Jordan Job","startTime":344.01,"endTime":348.72,"body":"has been huge. So I made the"},{"speaker":"Dr Jordan Job","startTime":348.72,"endTime":352.5,"body":"decision to make change, let's"},{"speaker":"Dr Jordan Job","startTime":348.72,"endTime":352.5,"body":"see how things go. And the rest"},{"speaker":"Dr Jordan Job","startTime":352.5,"endTime":354.69,"body":"is history, things have gone"},{"speaker":"Dr Jordan Job","startTime":352.5,"endTime":354.69,"body":"really, really well since then."},{"speaker":"Dr Jordan Job","startTime":354.69,"endTime":356.37,"body":"So it was a really good decision"},{"speaker":"Dr Jordan Job","startTime":354.69,"endTime":356.37,"body":"for me."},{"speaker":"Ian Messinger","startTime":356.55,"endTime":358.14,"body":"We might touch on"},{"speaker":"Ian Messinger","startTime":356.55,"endTime":358.14,"body":"this again later in the"},{"speaker":"Ian Messinger","startTime":358.14,"endTime":360.54,"body":"conversation. But while we're"},{"speaker":"Ian Messinger","startTime":358.14,"endTime":360.54,"body":"while we're talking about"},{"speaker":"Ian Messinger","startTime":361.23,"endTime":364.11,"body":"results, and the plan that Erin"},{"speaker":"Ian Messinger","startTime":361.23,"endTime":364.11,"body":"helped you put in place, I'm"},{"speaker":"Ian Messinger","startTime":364.11,"endTime":367.29,"body":"just looking at your, your"},{"speaker":"Ian Messinger","startTime":364.11,"endTime":367.29,"body":"dashboard now for the last the"},{"speaker":"Ian Messinger","startTime":367.29,"endTime":373.17,"body":"last calendar year. And it looks"},{"speaker":"Ian Messinger","startTime":367.29,"endTime":373.17,"body":"like we've helped drive 1300"},{"speaker":"Ian Messinger","startTime":373.17,"endTime":377.67,"body":"leads to you know, phone calls,"},{"speaker":"Ian Messinger","startTime":373.17,"endTime":377.67,"body":"form fills, I mean, that's, I"},{"speaker":"Ian Messinger","startTime":377.7,"endTime":379.35,"body":"don't want to put words in your"},{"speaker":"Ian Messinger","startTime":377.7,"endTime":379.35,"body":"mouth, I assume that's"},{"speaker":"Ian Messinger","startTime":379.35,"endTime":381.72,"body":"noticeable. When you're at that"},{"speaker":"Ian Messinger","startTime":379.35,"endTime":381.72,"body":"point where you're trying to"},{"speaker":"Ian Messinger","startTime":381.72,"endTime":382.68,"body":"grow your practice."},{"speaker":"Dr Jordan Job","startTime":382.77,"endTime":384.72,"body":"It really has"},{"speaker":"Dr Jordan Job","startTime":382.77,"endTime":384.72,"body":"been, you know, you just got to"},{"speaker":"Dr Jordan Job","startTime":384.72,"endTime":387.99,"body":"stay up there. Same thing with"},{"speaker":"Dr Jordan Job","startTime":384.72,"endTime":387.99,"body":"the dental technology, you know,"},{"speaker":"Dr Jordan Job","startTime":388.95,"endTime":392.58,"body":"95% of the population, I would"},{"speaker":"Dr Jordan Job","startTime":388.95,"endTime":392.58,"body":"assume check their stuff through"},{"speaker":"Dr Jordan Job","startTime":392.58,"endTime":395.1,"body":"their cell phones through their"},{"speaker":"Dr Jordan Job","startTime":392.58,"endTime":395.1,"body":"tablets or computers, I mean,"},{"speaker":"Dr Jordan Job","startTime":395.4,"endTime":398.67,"body":"you gotta move with the times."},{"speaker":"Dr Jordan Job","startTime":395.4,"endTime":398.67,"body":"And it was time for us to kind"},{"speaker":"Dr Jordan Job","startTime":398.67,"endTime":402.12,"body":"of word of mouth was kind of"},{"speaker":"Dr Jordan Job","startTime":398.67,"endTime":402.12,"body":"passe. And it's you know, you"},{"speaker":"Dr Jordan Job","startTime":402.12,"endTime":405.51,"body":"got to put the, the effort, and"},{"speaker":"Dr Jordan Job","startTime":402.12,"endTime":405.51,"body":"I have to say you have to put"},{"speaker":"Dr Jordan Job","startTime":405.51,"endTime":409.68,"body":"some money into marketing"},{"speaker":"Dr Jordan Job","startTime":405.51,"endTime":409.68,"body":"yourself. And that's, you know,"},{"speaker":"Dr Jordan Job","startTime":409.68,"endTime":412.98,"body":"it does cost a little bit, but"},{"speaker":"Dr Jordan Job","startTime":409.68,"endTime":412.98,"body":"what you get out of it is, you"},{"speaker":"Dr Jordan Job","startTime":412.98,"endTime":415.86,"body":"know, you by gaining patients,"},{"speaker":"Dr Jordan Job","startTime":412.98,"endTime":415.86,"body":"that's the lifeblood of the"},{"speaker":"Dr Jordan Job","startTime":415.86,"endTime":419.01,"body":"practice, even in the community,"},{"speaker":"Dr Jordan Job","startTime":415.86,"endTime":419.01,"body":"I'm not trying to go national or"},{"speaker":"Dr Jordan Job","startTime":419.01,"endTime":421.56,"body":"anything, but just staying"},{"speaker":"Dr Jordan Job","startTime":419.01,"endTime":421.56,"body":"within the community just to"},{"speaker":"Dr Jordan Job","startTime":421.59,"endTime":424.92,"body":"improve their dental health"},{"speaker":"Dr Jordan Job","startTime":421.59,"endTime":424.92,"body":"care. You know, that's, that's"},{"speaker":"Dr Jordan Job","startTime":424.92,"endTime":427.92,"body":"number one, we just want to be a"},{"speaker":"Dr Jordan Job","startTime":424.92,"endTime":427.92,"body":"staple in the community, the"},{"speaker":"Dr Jordan Job","startTime":427.92,"endTime":431.34,"body":"Google reviews have increased,"},{"speaker":"Dr Jordan Job","startTime":427.92,"endTime":431.34,"body":"that that's the thing is just"},{"speaker":"Dr Jordan Job","startTime":431.34,"endTime":434.28,"body":"the traffic and Erin comes in"},{"speaker":"Dr Jordan Job","startTime":431.34,"endTime":434.28,"body":"once a month, we set something"},{"speaker":"Dr Jordan Job","startTime":434.28,"endTime":437.76,"body":"up, we go over what's going"},{"speaker":"Dr Jordan Job","startTime":434.28,"endTime":437.76,"body":"well, what can we do to improve."},{"speaker":"Dr Jordan Job","startTime":438.0,"endTime":440.94,"body":"And  that's where you really"},{"speaker":"Dr Jordan Job","startTime":438.0,"endTime":440.94,"body":"have to put the effort in, you"},{"speaker":"Dr Jordan Job","startTime":440.94,"endTime":443.55,"body":"know, on both ends. And it's,"},{"speaker":"Dr Jordan Job","startTime":440.94,"endTime":443.55,"body":"it's staying communicative"},{"speaker":"Dr Jordan Job","startTime":443.55,"endTime":444.99,"body":"between those two companies."},{"speaker":"Dr Jordan Job","startTime":443.55,"endTime":444.99,"body":"So..."},{"speaker":"Ian Messinger","startTime":445.2,"endTime":447.24,"body":"I think Lauren"},{"speaker":"Ian Messinger","startTime":445.2,"endTime":447.24,"body":"touched on something important"},{"speaker":"Ian Messinger","startTime":447.24,"endTime":449.55,"body":"to that, you know, we talk about"},{"speaker":"Ian Messinger","startTime":447.24,"endTime":449.55,"body":"a lot the fact that, you know,"},{"speaker":"Ian Messinger","startTime":449.55,"endTime":454.29,"body":"we're talking to, whether it's a"},{"speaker":"Ian Messinger","startTime":449.55,"endTime":454.29,"body":"dentist or any other industry,"},{"speaker":"Ian Messinger","startTime":454.29,"endTime":458.07,"body":"you know, you you go to school"},{"speaker":"Ian Messinger","startTime":454.29,"endTime":458.07,"body":"to learn this specialized thing,"},{"speaker":"Ian Messinger","startTime":458.07,"endTime":460.68,"body":"and then you have to make this"},{"speaker":"Ian Messinger","startTime":458.07,"endTime":460.68,"body":"weird transition to being a"},{"speaker":"Ian Messinger","startTime":460.98,"endTime":464.85,"body":"business owner. And, you know,"},{"speaker":"Ian Messinger","startTime":460.98,"endTime":464.85,"body":"one pillar of that is the"},{"speaker":"Ian Messinger","startTime":464.85,"endTime":468.57,"body":"marketing part where you're also"},{"speaker":"Ian Messinger","startTime":464.85,"endTime":468.57,"body":"dealing with, you know, rent"},{"speaker":"Ian Messinger","startTime":468.69,"endTime":471.09,"body":"bills coming in, you know, all"},{"speaker":"Ian Messinger","startTime":468.69,"endTime":471.09,"body":"the normal things that go along"},{"speaker":"Ian Messinger","startTime":471.09,"endTime":474.09,"body":"with running a business, so it"},{"speaker":"Ian Messinger","startTime":471.09,"endTime":474.09,"body":"can get tiny once a"},{"speaker":"Ian Messinger","startTime":474.09,"endTime":477.75,"body":"overwhelming, it's, I feel like"},{"speaker":"Ian Messinger","startTime":474.09,"endTime":477.75,"body":"marketing can often be something"},{"speaker":"Ian Messinger","startTime":477.75,"endTime":480.6,"body":"that gets, you know, put away in"},{"speaker":"Ian Messinger","startTime":477.75,"endTime":480.6,"body":"a drawer Until next month,"},{"speaker":"Ian Messinger","startTime":480.63,"endTime":482.94,"body":"because it's like, Oh, we got to"},{"speaker":"Ian Messinger","startTime":480.63,"endTime":482.94,"body":"deal with this other thing. And"},{"speaker":"Ian Messinger","startTime":482.94,"endTime":485.85,"body":"you know, I'll get to it when I"},{"speaker":"Ian Messinger","startTime":482.94,"endTime":485.85,"body":"can. So it's, um, you know,"},{"speaker":"Ian Messinger","startTime":485.85,"endTime":489.0,"body":"that's, that's what we always"},{"speaker":"Ian Messinger","startTime":485.85,"endTime":489.0,"body":"hope to offer, through our"},{"speaker":"Ian Messinger","startTime":489.03,"endTime":493.2,"body":"solutions is, you know, what we"},{"speaker":"Ian Messinger","startTime":489.03,"endTime":493.2,"body":"we get it, it's easy to, you"},{"speaker":"Ian Messinger","startTime":493.2,"endTime":496.95,"body":"know, find a reason to kind of"},{"speaker":"Ian Messinger","startTime":493.2,"endTime":496.95,"body":"skip over this as you're both"},{"speaker":"Ian Messinger","startTime":496.95,"endTime":500.07,"body":"running your business and"},{"speaker":"Ian Messinger","startTime":496.95,"endTime":500.07,"body":"practicing your trade. Let us"},{"speaker":"Ian Messinger","startTime":500.07,"endTime":503.04,"body":"handle it, you know, we can we"},{"speaker":"Ian Messinger","startTime":500.07,"endTime":503.04,"body":"can be that support for you."},{"speaker":"Dr Jordan Job","startTime":503.67,"endTime":505.56,"body":"Yeah, and that's"},{"speaker":"Dr Jordan Job","startTime":503.67,"endTime":505.56,"body":"thing, it's an added expense to"},{"speaker":"Dr Jordan Job","startTime":505.56,"endTime":508.08,"body":"the the overhead that you have"},{"speaker":"Dr Jordan Job","startTime":505.56,"endTime":508.08,"body":"to exhume. I mean, you got to"},{"speaker":"Dr Jordan Job","startTime":508.08,"endTime":512.79,"body":"pay your staff, they got to"},{"speaker":"Dr Jordan Job","startTime":508.08,"endTime":512.79,"body":"table, the rent, the electric,"},{"speaker":"Dr Jordan Job","startTime":512.88,"endTime":516.75,"body":"yeah, the overhead is really"},{"speaker":"Dr Jordan Job","startTime":512.88,"endTime":516.75,"body":"high. And that's the thing, you"},{"speaker":"Dr Jordan Job","startTime":516.75,"endTime":521.37,"body":"know, it is it's a jump, but"},{"speaker":"Dr Jordan Job","startTime":516.75,"endTime":521.37,"body":"it's a jump worth going for,"},{"speaker":"Dr Jordan Job","startTime":521.37,"endTime":525.27,"body":"because, like I said, the new"},{"speaker":"Dr Jordan Job","startTime":521.37,"endTime":525.27,"body":"patients that read our reviews,"},{"speaker":"Dr Jordan Job","startTime":525.48,"endTime":527.85,"body":"I mean, the last patient, that's"},{"speaker":"Dr Jordan Job","startTime":525.48,"endTime":527.85,"body":"why I'm a little late is because"},{"speaker":"Dr Jordan Job","startTime":527.85,"endTime":530.82,"body":"they saw us on Google. And we're"},{"speaker":"Dr Jordan Job","startTime":527.85,"endTime":530.82,"body":"like, you know, we read the"},{"speaker":"Dr Jordan Job","startTime":530.82,"endTime":533.19,"body":"reviews, and you know, that's"},{"speaker":"Dr Jordan Job","startTime":530.82,"endTime":533.19,"body":"what people are trust, they're"},{"speaker":"Dr Jordan Job","startTime":533.19,"endTime":537.54,"body":"trusting other people, and we"},{"speaker":"Dr Jordan Job","startTime":533.19,"endTime":537.54,"body":"stand behind what we what we do."},{"speaker":"Dr Jordan Job","startTime":537.57,"endTime":540.69,"body":"And if people don't know that"},{"speaker":"Dr Jordan Job","startTime":537.57,"endTime":540.69,"body":"you do that, you know, what,"},{"speaker":"Dr Jordan Job","startTime":540.9,"endTime":544.17,"body":"what's the point? Sure. Just,"},{"speaker":"Dr Jordan Job","startTime":540.9,"endTime":544.17,"body":"you know, you're not you're"},{"speaker":"Dr Jordan Job","startTime":544.17,"endTime":546.63,"body":"trying to at least kind of let"},{"speaker":"Dr Jordan Job","startTime":544.17,"endTime":546.63,"body":"people know in the community,"},{"speaker":"Dr Jordan Job","startTime":546.63,"endTime":550.41,"body":"hey, this is what we do. And"},{"speaker":"Dr Jordan Job","startTime":546.63,"endTime":550.41,"body":"those Google reviews are huge."},{"speaker":"Dr Jordan Job","startTime":550.44,"endTime":555.03,"body":"And that's the best part. And"},{"speaker":"Dr Jordan Job","startTime":550.44,"endTime":555.03,"body":"anytime I need to, you know, add"},{"speaker":"Dr Jordan Job","startTime":555.03,"endTime":558.21,"body":"a YouTube video, you know, I"},{"speaker":"Dr Jordan Job","startTime":555.03,"endTime":558.21,"body":"talked to Erin – and Erin will"},{"speaker":"Dr Jordan Job","startTime":558.21,"endTime":561.39,"body":"just, you know, upload it right"},{"speaker":"Dr Jordan Job","startTime":558.21,"endTime":561.39,"body":"to the website. How can we blog,"},{"speaker":"Dr Jordan Job","startTime":561.39,"endTime":563.34,"body":"that's something we're going to"},{"speaker":"Dr Jordan Job","startTime":561.39,"endTime":563.34,"body":"look into doing more in the"},{"speaker":"Dr Jordan Job","startTime":563.34,"endTime":566.91,"body":"future is just, you know, once a"},{"speaker":"Dr Jordan Job","startTime":563.34,"endTime":566.91,"body":"month, maybe to start is just"},{"speaker":"Dr Jordan Job","startTime":566.91,"endTime":570.24,"body":"get some verbiage out there"},{"speaker":"Dr Jordan Job","startTime":566.91,"endTime":570.24,"body":"just, you know, increase the"},{"speaker":"Dr Jordan Job","startTime":570.24,"endTime":574.05,"body":"traffic of the website, things"},{"speaker":"Dr Jordan Job","startTime":570.24,"endTime":574.05,"body":"of that nature. So yeah,"},{"speaker":"Lauren Blackford","startTime":574.26,"endTime":576.15,"body":"You know, we"},{"speaker":"Lauren Blackford","startTime":574.26,"endTime":576.15,"body":"say all the time that reviews"},{"speaker":"Lauren Blackford","startTime":576.15,"endTime":580.05,"body":"are now the new word of mouth"},{"speaker":"Lauren Blackford","startTime":576.15,"endTime":580.05,"body":"instead of you know, asking your"},{"speaker":"Lauren Blackford","startTime":580.05,"endTime":583.8,"body":"neighbor you go to Google or"},{"speaker":"Lauren Blackford","startTime":580.05,"endTime":583.8,"body":"Facebook or Yelp to find out"},{"speaker":"Lauren Blackford","startTime":583.8,"endTime":588.09,"body":"what people are saying, Are you"},{"speaker":"Lauren Blackford","startTime":583.8,"endTime":588.09,"body":"finding that the reviews are the"},{"speaker":"Lauren Blackford","startTime":588.09,"endTime":590.73,"body":"main driver of your new"},{"speaker":"Lauren Blackford","startTime":588.09,"endTime":590.73,"body":"patients?"},{"speaker":"Dr Jordan Job","startTime":591.03,"endTime":593.79,"body":"I mean, word of"},{"speaker":"Dr Jordan Job","startTime":591.03,"endTime":593.79,"body":"mouth is still you know, patient"},{"speaker":"Dr Jordan Job","startTime":593.79,"endTime":596.85,"body":"referrals are still big but"},{"speaker":"Dr Jordan Job","startTime":593.79,"endTime":596.85,"body":"yeah, that's it that's not"},{"speaker":"Dr Jordan Job","startTime":596.85,"endTime":600.15,"body":"number two or one it's that you"},{"speaker":"Dr Jordan Job","startTime":596.85,"endTime":600.15,"body":"know, they flip flop but yes Oh,"},{"speaker":"Dr Jordan Job","startTime":600.18,"endTime":605.58,"body":"absolutely. We do send out"},{"speaker":"Dr Jordan Job","startTime":600.18,"endTime":605.58,"body":"letters, or cards, you know,"},{"speaker":"Dr Jordan Job","startTime":605.58,"endTime":609.54,"body":"like the bow pack. And that has"},{"speaker":"Dr Jordan Job","startTime":605.58,"endTime":609.54,"body":"been successful too. So just"},{"speaker":"Dr Jordan Job","startTime":609.54,"endTime":612.78,"body":"even sending out mailers are"},{"speaker":"Dr Jordan Job","startTime":609.54,"endTime":612.78,"body":"good, but obviously they get the"},{"speaker":"Dr Jordan Job","startTime":612.78,"endTime":615.93,"body":"mailer. Well, let me find out a"},{"speaker":"Dr Jordan Job","startTime":612.78,"endTime":615.93,"body":"little bit more about that"},{"speaker":"Dr Jordan Job","startTime":615.93,"endTime":621.27,"body":"person. So it leads from that to"},{"speaker":"Dr Jordan Job","startTime":615.93,"endTime":621.27,"body":"that to a phone call. Phone call"},{"speaker":"Dr Jordan Job","startTime":621.27,"endTime":624.36,"body":"comes in. You know, that's"},{"speaker":"Dr Jordan Job","startTime":621.27,"endTime":624.36,"body":"another thing. There's so many"},{"speaker":"Dr Jordan Job","startTime":624.36,"endTime":628.59,"body":"steps to get that patient into"},{"speaker":"Dr Jordan Job","startTime":624.36,"endTime":628.59,"body":"the chair to trust you. I mean,"},{"speaker":"Dr Jordan Job","startTime":628.98,"endTime":631.65,"body":"Sabrina answers the phone. If"},{"speaker":"Dr Jordan Job","startTime":628.98,"endTime":631.65,"body":"they don't have a connection"},{"speaker":"Dr Jordan Job","startTime":631.65,"endTime":634.47,"body":"with Sabrina, they don't"},{"speaker":"Dr Jordan Job","startTime":631.65,"endTime":634.47,"body":"schedule, you know, so there's"},{"speaker":"Dr Jordan Job","startTime":634.47,"endTime":635.58,"body":"just a lot of"},{"speaker":"Lauren Blackford","startTime":637.41,"endTime":639.42,"body":"touch points,"},{"speaker":"Lauren Blackford","startTime":637.41,"endTime":639.42,"body":"right. Yes."},{"speaker":"Dr Jordan Job","startTime":640.29,"endTime":643.02,"body":"Marketing, you"},{"speaker":"Dr Jordan Job","startTime":640.29,"endTime":643.02,"body":"know, the social media marketing"},{"speaker":"Dr Jordan Job","startTime":643.02,"endTime":646.14,"body":"or, you know, that gets the"},{"speaker":"Dr Jordan Job","startTime":643.02,"endTime":646.14,"body":"phone call. That's, that's the"},{"speaker":"Dr Jordan Job","startTime":646.14,"endTime":649.71,"body":"spark, but you got to keep it"},{"speaker":"Dr Jordan Job","startTime":646.14,"endTime":649.71,"body":"going. So, it's really cool."},{"speaker":"Dr Jordan Job","startTime":649.71,"endTime":653.1,"body":"It's fun. It's actually fun."},{"speaker":"Dr Jordan Job","startTime":649.71,"endTime":653.1,"body":"That's the one thing I it's fun"},{"speaker":"Dr Jordan Job","startTime":653.1,"endTime":656.43,"body":"to see it grow. It really is"},{"speaker":"Dr Jordan Job","startTime":653.1,"endTime":656.43,"body":"like, it's like a plant or your"},{"speaker":"Dr Jordan Job","startTime":656.43,"endTime":660.06,"body":"baby. It's just you feed it you"},{"speaker":"Dr Jordan Job","startTime":656.43,"endTime":660.06,"body":"nurture it, you watch it grow."},{"speaker":"Dr Jordan Job","startTime":660.06,"endTime":663.39,"body":"It's it really has been an"},{"speaker":"Dr Jordan Job","startTime":660.06,"endTime":663.39,"body":"awesome experience so far."},{"speaker":"Announcer","startTime":667.14,"endTime":669.3,"body":"You're listening to"},{"speaker":"Announcer","startTime":667.14,"endTime":669.3,"body":"Small Business Small Talk"},{"speaker":"Announcer","startTime":669.3,"endTime":672.78,"body":"powered by Hibu. Hibu is the"},{"speaker":"Announcer","startTime":669.3,"endTime":672.78,"body":"country's leading provider of"},{"speaker":"Announcer","startTime":672.78,"endTime":676.05,"body":"synchronized digital marketing"},{"speaker":"Announcer","startTime":672.78,"endTime":676.05,"body":"for small businesses, delivering"},{"speaker":"Announcer","startTime":676.05,"endTime":680.07,"body":"more visibility, more visitors,"},{"speaker":"Announcer","startTime":676.05,"endTime":680.07,"body":"more leads, and more customers."},{"speaker":"Announcer","startTime":680.31,"endTime":685.11,"body":"Visit us today@hibu.com."},{"speaker":"Announcer","startTime":680.31,"endTime":685.11,"body":"H-I-B-U. hibu.com."},{"speaker":"Lauren Blackford","startTime":691.44,"endTime":693.99,"body":"are back with"},{"speaker":"Lauren Blackford","startTime":691.44,"endTime":693.99,"body":"our guest today, Dr. Jordan job"},{"speaker":"Ian Messinger","startTime":694.0,"endTime":699.88,"body":"Do you remember"},{"speaker":"Ian Messinger","startTime":694.0,"endTime":699.88,"body":"and you may not because it's"},{"speaker":"Ian Messinger","startTime":694.02,"endTime":694.86,"body":"DDS."},{"speaker":"Ian Messinger","startTime":699.88,"endTime":702.31,"body":"been at least a year and a half"},{"speaker":"Ian Messinger","startTime":699.88,"endTime":702.31,"body":"since you've been working with"},{"speaker":"Ian Messinger","startTime":702.31,"endTime":705.79,"body":"us. But do you remember what the"},{"speaker":"Ian Messinger","startTime":702.31,"endTime":705.79,"body":"the process of kind of getting"},{"speaker":"Ian Messinger","startTime":705.79,"endTime":708.91,"body":"set up was? Like I know you've"},{"speaker":"Ian Messinger","startTime":705.79,"endTime":708.91,"body":"you've mentioned that Erin, your"},{"speaker":"Ian Messinger","startTime":708.94,"endTime":712.75,"body":"your sales rep is a great, you"},{"speaker":"Ian Messinger","startTime":708.94,"endTime":712.75,"body":"know, ongoing touch point to to"},{"speaker":"Ian Messinger","startTime":712.75,"endTime":715.27,"body":"help you upload new videos or"},{"speaker":"Ian Messinger","startTime":712.75,"endTime":715.27,"body":"whatever, whatever you might"},{"speaker":"Ian Messinger","startTime":715.27,"endTime":719.71,"body":"need. But what was the I feel"},{"speaker":"Ian Messinger","startTime":715.27,"endTime":719.71,"body":"like one of the barriers for a"},{"speaker":"Ian Messinger","startTime":719.71,"endTime":723.76,"body":"lot of small businesses can be I"},{"speaker":"Ian Messinger","startTime":719.71,"endTime":723.76,"body":"don't know what it's going to be"},{"speaker":"Ian Messinger","startTime":723.76,"endTime":726.4,"body":"like, you know, getting the"},{"speaker":"Ian Messinger","startTime":723.76,"endTime":726.4,"body":"website built and doing this."},{"speaker":"Ian Messinger","startTime":726.4,"endTime":728.8,"body":"And I don't I don't have time"},{"speaker":"Ian Messinger","startTime":726.4,"endTime":728.8,"body":"for all that I've got, you know,"},{"speaker":"Ian Messinger","startTime":729.55,"endTime":732.1,"body":"I've got an hour in between"},{"speaker":"Ian Messinger","startTime":729.55,"endTime":732.1,"body":"patients where I can deal with"},{"speaker":"Ian Messinger","startTime":732.1,"endTime":735.64,"body":"this. Do you have any, any"},{"speaker":"Ian Messinger","startTime":732.1,"endTime":735.64,"body":"recollection of what that that"},{"speaker":"Ian Messinger","startTime":735.64,"endTime":737.44,"body":"sort of onboarding process was"},{"speaker":"Ian Messinger","startTime":735.64,"endTime":737.44,"body":"like?"},{"speaker":"Dr Jordan Job","startTime":737.8,"endTime":739.96,"body":"It's kind of like"},{"speaker":"Dr Jordan Job","startTime":737.8,"endTime":739.96,"body":"with anything, you have to set"},{"speaker":"Dr Jordan Job","startTime":739.96,"endTime":743.53,"body":"aside some time you are running"},{"speaker":"Dr Jordan Job","startTime":739.96,"endTime":743.53,"body":"around. But if you schedule"},{"speaker":"Dr Jordan Job","startTime":743.53,"endTime":747.22,"body":"ahead, you're able to set up"},{"speaker":"Dr Jordan Job","startTime":743.53,"endTime":747.22,"body":"that meeting, Erin's had to wait"},{"speaker":"Dr Jordan Job","startTime":747.22,"endTime":749.8,"body":"in the waiting room, 15 minutes"},{"speaker":"Dr Jordan Job","startTime":747.22,"endTime":749.8,"body":"for me sometimes same with you"},{"speaker":"Dr Jordan Job","startTime":749.8,"endTime":754.9,"body":"guys. But you, as long as us set"},{"speaker":"Dr Jordan Job","startTime":749.8,"endTime":754.9,"body":"a time to do that, it makes it a"},{"speaker":"Dr Jordan Job","startTime":754.9,"endTime":758.14,"body":"lot easier to go out and do"},{"speaker":"Dr Jordan Job","startTime":754.9,"endTime":758.14,"body":"that. So sometimes we have to"},{"speaker":"Dr Jordan Job","startTime":758.14,"endTime":761.23,"body":"reschedule and that it happens."},{"speaker":"Dr Jordan Job","startTime":758.14,"endTime":761.23,"body":"But for the most part, I think"},{"speaker":"Dr Jordan Job","startTime":761.23,"endTime":765.16,"body":"the number one thing was just"},{"speaker":"Dr Jordan Job","startTime":761.23,"endTime":765.16,"body":"trust, and same thing with me."},{"speaker":"Dr Jordan Job","startTime":765.46,"endTime":770.68,"body":"Same thing with it, it's like I"},{"speaker":"Dr Jordan Job","startTime":765.46,"endTime":770.68,"body":"trust you to help me out, you"},{"speaker":"Dr Jordan Job","startTime":770.68,"endTime":773.98,"body":"know, with, with my marketing"},{"speaker":"Dr Jordan Job","startTime":770.68,"endTime":773.98,"body":"and growing my practice. And you"},{"speaker":"Dr Jordan Job","startTime":773.98,"endTime":777.67,"body":"know, she's now a patient in the"},{"speaker":"Dr Jordan Job","startTime":773.98,"endTime":777.67,"body":"practice. I mean, that's, that"},{"speaker":"Dr Jordan Job","startTime":777.67,"endTime":780.19,"body":"speaks volumes, you know,"},{"speaker":"Dr Jordan Job","startTime":777.67,"endTime":780.19,"body":"somebody that's marketing you"},{"speaker":"Dr Jordan Job","startTime":780.19,"endTime":784.03,"body":"that, you know, she wasn't a"},{"speaker":"Dr Jordan Job","startTime":780.19,"endTime":784.03,"body":"patient before and been like how"},{"speaker":"Dr Jordan Job","startTime":784.03,"endTime":787.6,"body":"things have gone that, you know,"},{"speaker":"Dr Jordan Job","startTime":784.03,"endTime":787.6,"body":"she's bringing her family here,"},{"speaker":"Dr Jordan Job","startTime":787.6,"endTime":791.62,"body":"and like that means the world to"},{"speaker":"Dr Jordan Job","startTime":787.6,"endTime":791.62,"body":"us. So it really speaks volumes"},{"speaker":"Dr Jordan Job","startTime":791.62,"endTime":794.83,"body":"on that. So yeah, that's great."},{"speaker":"Dr Jordan Job","startTime":791.62,"endTime":794.83,"body":"That's the thing. It's just"},{"speaker":"Dr Jordan Job","startTime":794.83,"endTime":797.89,"body":"establishing, you know, when"},{"speaker":"Dr Jordan Job","startTime":794.83,"endTime":797.89,"body":"somebody comes into a small"},{"speaker":"Dr Jordan Job","startTime":797.89,"endTime":801.64,"body":"business, I always emphasize"},{"speaker":"Dr Jordan Job","startTime":797.89,"endTime":801.64,"body":"just establish that trust that"},{"speaker":"Dr Jordan Job","startTime":801.64,"endTime":804.85,"body":"she never pushed anything. She"},{"speaker":"Dr Jordan Job","startTime":801.64,"endTime":804.85,"body":"just said, Hey, I'm here. It was"},{"speaker":"Dr Jordan Job","startTime":804.85,"endTime":807.79,"body":"just a good approach. And like I"},{"speaker":"Dr Jordan Job","startTime":804.85,"endTime":807.79,"body":"said, I she was younger. So it"},{"speaker":"Dr Jordan Job","startTime":807.79,"endTime":811.54,"body":"was like somebody I'll long term"},{"speaker":"Dr Jordan Job","startTime":807.79,"endTime":811.54,"body":"hopefully work with. And you"},{"speaker":"Dr Jordan Job","startTime":811.54,"endTime":814.63,"body":"know, but again, if she now at"},{"speaker":"Dr Jordan Job","startTime":811.54,"endTime":814.63,"body":"this point, if she moves on or"},{"speaker":"Dr Jordan Job","startTime":814.63,"endTime":818.32,"body":"whatever. I've now we've got a"},{"speaker":"Dr Jordan Job","startTime":814.63,"endTime":818.32,"body":"good base of what Hibu is all"},{"speaker":"Dr Jordan Job","startTime":818.32,"endTime":823.51,"body":"about. Yeah, I'm still learning"},{"speaker":"Dr Jordan Job","startTime":818.32,"endTime":823.51,"body":"a lot of things regarding, you"},{"speaker":"Dr Jordan Job","startTime":823.51,"endTime":826.48,"body":"know, like you said, the"},{"speaker":"Dr Jordan Job","startTime":823.51,"endTime":826.48,"body":"dashboard and what, it's still"},{"speaker":"Dr Jordan Job","startTime":826.48,"endTime":830.89,"body":"new terminology for me. And so"},{"speaker":"Dr Jordan Job","startTime":826.48,"endTime":830.89,"body":"just in that regard, that's what"},{"speaker":"Dr Jordan Job","startTime":830.89,"endTime":834.67,"body":"having her, you know, on board"},{"speaker":"Dr Jordan Job","startTime":830.89,"endTime":834.67,"body":"coming in once a month is huge."},{"speaker":"Dr Jordan Job","startTime":834.76,"endTime":837.76,"body":"And so far, so good. Like I"},{"speaker":"Dr Jordan Job","startTime":834.76,"endTime":837.76,"body":"said, I'm very, very happy with,"},{"speaker":"Dr Jordan Job","startTime":837.94,"endTime":841.15,"body":"with my experience with Hibu."},{"speaker":"Dr Jordan Job","startTime":837.94,"endTime":841.15,"body":"We've really, you know, that's"},{"speaker":"Dr Jordan Job","startTime":841.15,"endTime":844.15,"body":"where we're starting to really"},{"speaker":"Dr Jordan Job","startTime":841.15,"endTime":844.15,"body":"fire on all eight cylinders. So"},{"speaker":"Dr Jordan Job","startTime":844.39,"endTime":847.27,"body":"you learn more on the dental"},{"speaker":"Dr Jordan Job","startTime":844.39,"endTime":847.27,"body":"side, and then you put a little"},{"speaker":"Dr Jordan Job","startTime":847.27,"endTime":850.81,"body":"bit more time into the social"},{"speaker":"Dr Jordan Job","startTime":847.27,"endTime":850.81,"body":"media side. And like I said,"},{"speaker":"Dr Jordan Job","startTime":850.81,"endTime":852.94,"body":"that's, you know, with Sabrina"},{"speaker":"Dr Jordan Job","startTime":850.81,"endTime":852.94,"body":"making phone calls, we're doing"},{"speaker":"Dr Jordan Job","startTime":852.94,"endTime":856.81,"body":"training on that. So, yeah,"},{"speaker":"Dr Jordan Job","startTime":852.94,"endTime":856.81,"body":"working, working with Erin has"},{"speaker":"Dr Jordan Job","startTime":856.81,"endTime":860.86,"body":"been really a good, it's been a"},{"speaker":"Dr Jordan Job","startTime":856.81,"endTime":860.86,"body":"blessing. We want to see it grow"},{"speaker":"Dr Jordan Job","startTime":860.86,"endTime":864.64,"body":"more. I mean, you know, as"},{"speaker":"Dr Jordan Job","startTime":860.86,"endTime":864.64,"body":"you're putting in more money,"},{"speaker":"Dr Jordan Job","startTime":864.64,"endTime":869.32,"body":"it's like, I got to make sure I"},{"speaker":"Dr Jordan Job","startTime":864.64,"endTime":869.32,"body":"get the results back. And sure,"},{"speaker":"Dr Jordan Job","startTime":869.38,"endTime":869.89,"body":"yeah."},{"speaker":"Lauren Blackford","startTime":870.3,"endTime":872.31,"body":"Well, and it"},{"speaker":"Lauren Blackford","startTime":870.3,"endTime":872.31,"body":"changes so frequently. I mean,"},{"speaker":"Lauren Blackford","startTime":872.31,"endTime":875.58,"body":"Google never lets us you know,"},{"speaker":"Lauren Blackford","startTime":872.31,"endTime":875.58,"body":"have a moment's rest before"},{"speaker":"Lauren Blackford","startTime":875.58,"endTime":877.95,"body":"they've changed. You know, what"},{"speaker":"Lauren Blackford","startTime":875.58,"endTime":877.95,"body":"they're focused on what their"},{"speaker":"Lauren Blackford","startTime":877.95,"endTime":881.1,"body":"policies are. So the good thing"},{"speaker":"Lauren Blackford","startTime":877.95,"endTime":881.1,"body":"is that, you know, folks like"},{"speaker":"Lauren Blackford","startTime":881.1,"endTime":886.02,"body":"Darryl and Erin, are coaching"},{"speaker":"Lauren Blackford","startTime":881.1,"endTime":886.02,"body":"you through this. Yeah."},{"speaker":"Lauren Blackford","startTime":886.2,"endTime":889.8,"body":"Understanding those changes in"},{"speaker":"Lauren Blackford","startTime":886.2,"endTime":889.8,"body":"the industry and what's going on"},{"speaker":"Lauren Blackford","startTime":889.8,"endTime":893.07,"body":"and where's that's to put you"},{"speaker":"Lauren Blackford","startTime":889.8,"endTime":893.07,"body":"know, your digital marketing"},{"speaker":"Lauren Blackford","startTime":893.13,"endTime":893.88,"body":"spend?"},{"speaker":"Ian Messinger","startTime":894.23,"endTime":897.47,"body":"Yes, yeah. Yeah."},{"speaker":"Ian Messinger","startTime":894.23,"endTime":897.47,"body":"I feel like there must be a lot"},{"speaker":"Ian Messinger","startTime":897.47,"endTime":900.83,"body":"of cases where you're obviously"},{"speaker":"Ian Messinger","startTime":897.47,"endTime":900.83,"body":"Like you said, you're you're"},{"speaker":"Ian Messinger","startTime":900.83,"endTime":904.46,"body":"enjoying the process of learning"},{"speaker":"Ian Messinger","startTime":900.83,"endTime":904.46,"body":"about marketing and, and working"},{"speaker":"Ian Messinger","startTime":904.46,"endTime":907.85,"body":"with Erin, I know there are a"},{"speaker":"Ian Messinger","startTime":904.46,"endTime":907.85,"body":"lot of cases where a small"},{"speaker":"Ian Messinger","startTime":907.85,"endTime":910.85,"body":"business owner, whether it's a"},{"speaker":"Ian Messinger","startTime":907.85,"endTime":910.85,"body":"dentist or anyone else will, you"},{"speaker":"Ian Messinger","startTime":910.85,"endTime":913.25,"body":"know, their first step will"},{"speaker":"Ian Messinger","startTime":910.85,"endTime":913.25,"body":"often be, Okay, I've got the"},{"speaker":"Ian Messinger","startTime":913.25,"endTime":916.52,"body":"education, I bought the"},{"speaker":"Ian Messinger","startTime":913.25,"endTime":916.52,"body":"business, I'm going to learn how"},{"speaker":"Ian Messinger","startTime":916.52,"endTime":920.39,"body":"to do this myself. And you know,"},{"speaker":"Ian Messinger","startTime":916.52,"endTime":920.39,"body":"like Lauren just alluded to, you"},{"speaker":"Ian Messinger","startTime":920.39,"endTime":923.96,"body":"know, you, you may, that's"},{"speaker":"Ian Messinger","startTime":920.39,"endTime":923.96,"body":"great, that's awesome, you know,"},{"speaker":"Ian Messinger","startTime":923.96,"endTime":927.02,"body":"and you may sit there and read a"},{"speaker":"Ian Messinger","startTime":923.96,"endTime":927.02,"body":"book and learn how to do it. And"},{"speaker":"Ian Messinger","startTime":927.02,"endTime":929.66,"body":"by the time you're done the"},{"speaker":"Ian Messinger","startTime":927.02,"endTime":929.66,"body":"book, that knowledge is old."},{"speaker":"Ian Messinger","startTime":929.93,"endTime":932.3,"body":"Yeah, and you may not know that"},{"speaker":"Ian Messinger","startTime":929.93,"endTime":932.3,"body":"because you know, you took the"},{"speaker":"Ian Messinger","startTime":932.3,"endTime":936.05,"body":"time to read it and apply it."},{"speaker":"Ian Messinger","startTime":932.3,"endTime":936.05,"body":"And then you're just kind of"},{"speaker":"Ian Messinger","startTime":936.17,"endTime":938.87,"body":"operating on outdated"},{"speaker":"Ian Messinger","startTime":936.17,"endTime":938.87,"body":"information. So it's great to"},{"speaker":"Ian Messinger","startTime":938.87,"endTime":942.89,"body":"have someone like Erin, someone"},{"speaker":"Ian Messinger","startTime":938.87,"endTime":942.89,"body":"like Hibu, to be able to say,"},{"speaker":"Ian Messinger","startTime":942.89,"endTime":945.41,"body":"listen, we're keeping up with"},{"speaker":"Ian Messinger","startTime":942.89,"endTime":945.41,"body":"this, we're monitoring what's"},{"speaker":"Ian Messinger","startTime":945.41,"endTime":948.26,"body":"changing, and then we're going"},{"speaker":"Ian Messinger","startTime":945.41,"endTime":948.26,"body":"to either implement changes on"},{"speaker":"Ian Messinger","startTime":948.26,"endTime":951.29,"body":"your behalf, or recommend to"},{"speaker":"Ian Messinger","startTime":948.26,"endTime":951.29,"body":"you, hey, the landscapes a"},{"speaker":"Ian Messinger","startTime":951.29,"endTime":954.74,"body":"little different. And this is"},{"speaker":"Ian Messinger","startTime":951.29,"endTime":954.74,"body":"what you should be doing today"},{"speaker":"Ian Messinger","startTime":954.74,"endTime":955.7,"body":"versus yesterday."},{"speaker":"Dr Jordan Job","startTime":955.0,"endTime":958.12,"body":"For sure. I mean,"},{"speaker":"Dr Jordan Job","startTime":955.0,"endTime":958.12,"body":"even when I'm, when I'm looking"},{"speaker":"Dr Jordan Job","startTime":958.12,"endTime":962.44,"body":"for a restaurant, if I'm out of"},{"speaker":"Dr Jordan Job","startTime":958.12,"endTime":962.44,"body":"town, going right to Yelp, I'm"},{"speaker":"Dr Jordan Job","startTime":962.44,"endTime":966.01,"body":"going right to four, four above,"},{"speaker":"Dr Jordan Job","startTime":962.44,"endTime":966.01,"body":"you know, and that's the thing,"},{"speaker":"Dr Jordan Job","startTime":966.01,"endTime":968.44,"body":"like, we're not going to go I"},{"speaker":"Dr Jordan Job","startTime":966.01,"endTime":968.44,"body":"mean, there's probably some good"},{"speaker":"Dr Jordan Job","startTime":968.44,"endTime":972.61,"body":"restaurants at 3.5, it's just a"},{"speaker":"Dr Jordan Job","startTime":968.44,"endTime":972.61,"body":"pain patient, a customer, you"},{"speaker":"Dr Jordan Job","startTime":972.61,"endTime":975.25,"body":"know, might write a bad review."},{"speaker":"Dr Jordan Job","startTime":972.61,"endTime":975.25,"body":"And you know, that's"},{"speaker":"Dr Jordan Job","startTime":975.58,"endTime":979.57,"body":"unfortunate, because we wouldn't"},{"speaker":"Dr Jordan Job","startTime":975.58,"endTime":979.57,"body":"go unless they're born above,"},{"speaker":"Dr Jordan Job","startTime":979.6,"endTime":983.8,"body":"because I want to experience the"},{"speaker":"Dr Jordan Job","startTime":979.6,"endTime":983.8,"body":"cuisine of any area you go to."},{"speaker":"Dr Jordan Job","startTime":983.8,"endTime":986.89,"body":"And that's, that's what's fun"},{"speaker":"Dr Jordan Job","startTime":983.8,"endTime":986.89,"body":"with it. And that's thing, you"},{"speaker":"Dr Jordan Job","startTime":987.1,"endTime":990.25,"body":"have a patient there, their"},{"speaker":"Dr Jordan Job","startTime":987.1,"endTime":990.25,"body":"dentist may retire, and then"},{"speaker":"Dr Jordan Job","startTime":990.25,"endTime":992.5,"body":"they're like looking around,"},{"speaker":"Dr Jordan Job","startTime":990.25,"endTime":992.5,"body":"they don't ask their friends,"},{"speaker":"Dr Jordan Job","startTime":992.5,"endTime":995.05,"body":"they're gonna look on a computer"},{"speaker":"Dr Jordan Job","startTime":992.5,"endTime":995.05,"body":"because that's sore. What's the"},{"speaker":"Dr Jordan Job","startTime":995.05,"endTime":998.86,"body":"next thing that I can do? So"},{"speaker":"Dr Jordan Job","startTime":995.05,"endTime":998.86,"body":"it's, it's really helped grow."},{"speaker":"Ian Messinger","startTime":1000.52,"endTime":1003.73,"body":"Well, it sounds a"},{"speaker":"Ian Messinger","startTime":1000.52,"endTime":1003.73,"body":"little, a little mean, but you"},{"speaker":"Ian Messinger","startTime":1003.73,"endTime":1005.83,"body":"know, even depending on the"},{"speaker":"Ian Messinger","startTime":1003.73,"endTime":1005.83,"body":"friend, you may be like,"},{"speaker":"Ian Messinger","startTime":1005.86,"endTime":1008.56,"body":"alright, well, they said this,"},{"speaker":"Ian Messinger","startTime":1005.86,"endTime":1008.56,"body":"I'm gonna see what other people"},{"speaker":"Ian Messinger","startTime":1008.56,"endTime":1011.74,"body":"are saying, because maybe their"},{"speaker":"Ian Messinger","startTime":1008.56,"endTime":1011.74,"body":"experience was great. And other"},{"speaker":"Ian Messinger","startTime":1011.74,"endTime":1015.61,"body":"people are like, whoa, not for"},{"speaker":"Ian Messinger","startTime":1011.74,"endTime":1015.61,"body":"me, or vice versa. So, you know,"},{"speaker":"Ian Messinger","startTime":1015.61,"endTime":1018.28,"body":"I don't even know these days, if"},{"speaker":"Ian Messinger","startTime":1015.61,"endTime":1018.28,"body":"it's an either or I think a lot"},{"speaker":"Ian Messinger","startTime":1018.28,"endTime":1021.1,"body":"of times, it's both it's"},{"speaker":"Ian Messinger","startTime":1018.28,"endTime":1021.1,"body":"personal recommendations, and"},{"speaker":"Ian Messinger","startTime":1021.1,"endTime":1025.09,"body":"then validating that by kinda,"},{"speaker":"Ian Messinger","startTime":1021.1,"endTime":1025.09,"body":"you know, crowdsourcing, what"},{"speaker":"Ian Messinger","startTime":1025.09,"endTime":1026.44,"body":"other folks are saying too."},{"speaker":"Dr Jordan Job","startTime":1026.56,"endTime":1028.54,"body":"Yeah, and that's"},{"speaker":"Dr Jordan Job","startTime":1026.56,"endTime":1028.54,"body":"the thing is just stand behind"},{"speaker":"Dr Jordan Job","startTime":1028.54,"endTime":1031.33,"body":"what those people are talking"},{"speaker":"Dr Jordan Job","startTime":1028.54,"endTime":1031.33,"body":"about, because of their, you"},{"speaker":"Dr Jordan Job","startTime":1031.33,"endTime":1034.66,"body":"know, you can have a bad day,"},{"speaker":"Dr Jordan Job","startTime":1031.33,"endTime":1034.66,"body":"but you don't bring it here. You"},{"speaker":"Dr Jordan Job","startTime":1034.66,"endTime":1037.18,"body":"know, it's, that's the thing,"},{"speaker":"Dr Jordan Job","startTime":1034.66,"endTime":1037.18,"body":"you don't ever want to give a"},{"speaker":"Dr Jordan Job","startTime":1037.18,"endTime":1041.71,"body":"patient a bad experience. It"},{"speaker":"Dr Jordan Job","startTime":1037.18,"endTime":1041.71,"body":"takes one bad patient to ruin 10"},{"speaker":"Dr Jordan Job","startTime":1041.71,"endTime":1045.34,"body":"good reviews. So we just kind of"},{"speaker":"Dr Jordan Job","startTime":1041.71,"endTime":1045.34,"body":"keep that mindset, no matter,"},{"speaker":"Dr Jordan Job","startTime":1045.34,"endTime":1047.98,"body":"you just gotta have a lot of"},{"speaker":"Dr Jordan Job","startTime":1045.34,"endTime":1047.98,"body":"patients with that. So yeah,"},{"speaker":"Dr Jordan Job","startTime":1048.13,"endTime":1050.11,"body":"because those reviews mean a"},{"speaker":"Dr Jordan Job","startTime":1048.13,"endTime":1050.11,"body":"lot. But that's the thing. You"},{"speaker":"Dr Jordan Job","startTime":1050.11,"endTime":1052.27,"body":"read them and you're like, oh my"},{"speaker":"Dr Jordan Job","startTime":1050.11,"endTime":1052.27,"body":"gosh, you know, I didn't realize"},{"speaker":"Dr Jordan Job","startTime":1052.27,"endTime":1055.87,"body":"I made this much impact. So it's"},{"speaker":"Dr Jordan Job","startTime":1052.27,"endTime":1055.87,"body":"that's another cool thing. Like"},{"speaker":"Dr Jordan Job","startTime":1055.87,"endTime":1060.49,"body":"when I started, I think I had"},{"speaker":"Dr Jordan Job","startTime":1055.87,"endTime":1060.49,"body":"three reviews. Now we're at 83."},{"speaker":"Dr Jordan Job","startTime":1060.76,"endTime":1064.84,"body":"Yeah. You know, Erin, saying,"},{"speaker":"Dr Jordan Job","startTime":1060.76,"endTime":1064.84,"body":"hey, reply to those reviews that"},{"speaker":"Dr Jordan Job","startTime":1064.84,"endTime":1068.23,"body":"helps to traffic. So we've been"},{"speaker":"Dr Jordan Job","startTime":1064.84,"endTime":1068.23,"body":"doing that, you know."},{"speaker":"Ian Messinger","startTime":1068.23,"endTime":1070.36,"body":"And that's all"},{"speaker":"Ian Messinger","startTime":1068.23,"endTime":1070.36,"body":"automated for you too, right?"},{"speaker":"Ian Messinger","startTime":1070.36,"endTime":1073.57,"body":"Those are just you know, you're"},{"speaker":"Ian Messinger","startTime":1070.36,"endTime":1073.57,"body":"not you're not tasking someone"},{"speaker":"Ian Messinger","startTime":1073.57,"endTime":1076.09,"body":"in your office with, hey, I need"},{"speaker":"Ian Messinger","startTime":1073.57,"endTime":1076.09,"body":"you to, you know, wander the"},{"speaker":"Ian Messinger","startTime":1076.09,"endTime":1080.2,"body":"street and hand out cards asking"},{"speaker":"Ian Messinger","startTime":1076.09,"endTime":1080.2,"body":"for a review that just that goes"},{"speaker":"Ian Messinger","startTime":1080.2,"endTime":1083.44,"body":"out through email, text, and"},{"speaker":"Ian Messinger","startTime":1080.2,"endTime":1083.44,"body":"they come back in?"},{"speaker":"Dr Jordan Job","startTime":1083.78,"endTime":1086.03,"body":"Well, she even"},{"speaker":"Dr Jordan Job","startTime":1083.78,"endTime":1086.03,"body":"set up like a QR code. Something"},{"speaker":"Dr Jordan Job","startTime":1086.03,"endTime":1088.49,"body":"as simple as that. I mean, like,"},{"speaker":"Dr Jordan Job","startTime":1086.03,"endTime":1088.49,"body":"those are just like little"},{"speaker":"Dr Jordan Job","startTime":1088.49,"endTime":1091.91,"body":"things. You don't think about"},{"speaker":"Dr Jordan Job","startTime":1088.49,"endTime":1091.91,"body":"that. I mean, it's like, Duh,"},{"speaker":"Dr Jordan Job","startTime":1091.94,"endTime":1094.82,"body":"you know, but you don't think,"},{"speaker":"Dr Jordan Job","startTime":1091.94,"endTime":1094.82,"body":"obviously, like little things"},{"speaker":"Dr Jordan Job","startTime":1094.82,"endTime":1096.98,"body":"like that can go a long way,"},{"speaker":"Dr Jordan Job","startTime":1094.82,"endTime":1096.98,"body":"like, hey, how do you like your"},{"speaker":"Dr Jordan Job","startTime":1096.98,"endTime":1098.93,"body":"appointment? Would you like to"},{"speaker":"Dr Jordan Job","startTime":1096.98,"endTime":1098.93,"body":"schedule you just sent him the"},{"speaker":"Dr Jordan Job","startTime":1098.93,"endTime":1102.83,"body":"QR code? Our website was very"},{"speaker":"Dr Jordan Job","startTime":1098.93,"endTime":1102.83,"body":"archaic and very plain and"},{"speaker":"Dr Jordan Job","startTime":1102.83,"endTime":1107.33,"body":"bland. And, you know, just"},{"speaker":"Dr Jordan Job","startTime":1102.83,"endTime":1107.33,"body":"feeding that website and just"},{"speaker":"Dr Jordan Job","startTime":1107.33,"endTime":1111.14,"body":"trying to get it to grow has"},{"speaker":"Dr Jordan Job","startTime":1107.33,"endTime":1111.14,"body":"been, it's nice, because while I"},{"speaker":"Dr Jordan Job","startTime":1111.14,"endTime":1114.83,"body":"do dentistry, Erin does the"},{"speaker":"Dr Jordan Job","startTime":1111.14,"endTime":1114.83,"body":"website design. And yeah, that's"},{"speaker":"Dr Jordan Job","startTime":1114.83,"endTime":1118.19,"body":"why it's worth investing in that"},{"speaker":"Dr Jordan Job","startTime":1114.83,"endTime":1118.19,"body":"because you know, you got"},{"speaker":"Dr Jordan Job","startTime":1118.19,"endTime":1122.0,"body":"somebody taking care of you, and"},{"speaker":"Dr Jordan Job","startTime":1118.19,"endTime":1122.0,"body":"she's down the road. So that's"},{"speaker":"Dr Jordan Job","startTime":1122.24,"endTime":1124.79,"body":"having someone local, as big. I"},{"speaker":"Dr Jordan Job","startTime":1122.24,"endTime":1124.79,"body":"think that's the main thing that"},{"speaker":"Dr Jordan Job","startTime":1124.79,"endTime":1126.35,"body":"made me really want to make the"},{"speaker":"Dr Jordan Job","startTime":1124.79,"endTime":1126.35,"body":"change."},{"speaker":"Ian Messinger","startTime":1126.35,"endTime":1127.46,"body":"Sure. Yeah."},{"speaker":"Dr Jordan Job","startTime":1127.63,"endTime":1129.91,"body":"She didn't do it."},{"speaker":"Dr Jordan Job","startTime":1127.63,"endTime":1129.91,"body":"It was timing. She tim ed it up"},{"speaker":"Dr Jordan Job","startTime":1129.91,"endTime":1133.09,"body":"perfectly. Where it wasn't,"},{"speaker":"Dr Jordan Job","startTime":1129.91,"endTime":1133.09,"body":"wasn't happy with this. I have"},{"speaker":"Dr Jordan Job","startTime":1133.09,"endTime":1134.74,"body":"nothing bad to say about it. I"},{"speaker":"Dr Jordan Job","startTime":1133.09,"endTime":1134.74,"body":"don't even remember the"},{"speaker":"Dr Jordan Job","startTime":1134.74,"endTime":1137.92,"body":"company's name anymore. But"},{"speaker":"Dr Jordan Job","startTime":1134.74,"endTime":1137.92,"body":"that's the thing. It's just been"},{"speaker":"Dr Jordan Job","startTime":1137.92,"endTime":1139.75,"body":"such a better thing for us."},{"speaker":"Ian Messinger","startTime":1141.91,"endTime":1144.1,"body":"Well, Dr. Job,"},{"speaker":"Ian Messinger","startTime":1141.91,"endTime":1144.1,"body":"thanks for joining us today and"},{"speaker":"Ian Messinger","startTime":1144.1,"endTime":1147.37,"body":"sharing your experience and your"},{"speaker":"Ian Messinger","startTime":1144.1,"endTime":1147.37,"body":"knowledge and helping us help"},{"speaker":"Ian Messinger","startTime":1147.37,"endTime":1151.0,"body":"dentists like you. And to all of"},{"speaker":"Ian Messinger","startTime":1147.37,"endTime":1151.0,"body":"you listening, it doesn't matter"},{"speaker":"Ian Messinger","startTime":1151.0,"endTime":1154.12,"body":"what industry you're in. If"},{"speaker":"Ian Messinger","startTime":1151.0,"endTime":1154.12,"body":"you're local business needs a"},{"speaker":"Ian Messinger","startTime":1154.12,"endTime":1157.0,"body":"digital marketing solution that"},{"speaker":"Ian Messinger","startTime":1154.12,"endTime":1157.0,"body":"generates more leads and"},{"speaker":"Ian Messinger","startTime":1157.0,"endTime":1160.54,"body":"customers. talk with us about"},{"speaker":"Ian Messinger","startTime":1157.0,"endTime":1160.54,"body":"how Hibu can deliver the kind of"},{"speaker":"Ian Messinger","startTime":1160.54,"endTime":1163.75,"body":"results you want. If you liked"},{"speaker":"Ian Messinger","startTime":1160.54,"endTime":1163.75,"body":"what you heard on this episode,"},{"speaker":"Ian Messinger","startTime":1163.75,"endTime":1168.01,"body":"be sure to subscribe. And please"},{"speaker":"Ian Messinger","startTime":1163.75,"endTime":1168.01,"body":"if you can leave us a review. It"},{"speaker":"Ian Messinger","startTime":1168.01,"endTime":1171.25,"body":"really does help. This is Small"},{"speaker":"Ian Messinger","startTime":1168.01,"endTime":1171.25,"body":"Business Small Talk... out."},{"speaker":"Announcer","startTime":1176.75,"endTime":1178.94,"body":"Thanks for listening"},{"speaker":"Announcer","startTime":1176.75,"endTime":1178.94,"body":"to this episode of Small"},{"speaker":"Announcer","startTime":1178.94,"endTime":1182.78,"body":"Business Small Talk powered by"},{"speaker":"Announcer","startTime":1178.94,"endTime":1182.78,"body":"Hibu. Hibu is a leading provider"},{"speaker":"Announcer","startTime":1182.78,"endTime":1185.33,"body":"of synchronized digital"},{"speaker":"Announcer","startTime":1182.78,"endTime":1185.33,"body":"marketing for small businesses"},{"speaker":"Announcer","startTime":1185.36,"endTime":1188.99,"body":"across America. With Hibu you"},{"speaker":"Announcer","startTime":1185.36,"endTime":1188.99,"body":"get all the digital marketing"},{"speaker":"Announcer","startTime":1188.99,"endTime":1192.17,"body":"your business needs, all from a"},{"speaker":"Announcer","startTime":1188.99,"endTime":1192.17,"body":"single provider, all working"},{"speaker":"Announcer","startTime":1192.17,"endTime":1195.41,"body":"together to maximize results."},{"speaker":"Announcer","startTime":1192.17,"endTime":1195.41,"body":"Visit us today@hibu.com."},{"speaker":"Announcer","startTime":1196.13,"endTime":1198.14,"body":"H-I-B-U. hibu.com."}]}