{"version":"1.0.0","segments":[{"speaker":"Ian Messinger","startTime":1.92,"endTime":46.92,"body":"Hi, I'm in"},{"speaker":"Ian Messinger","startTime":1.92,"endTime":46.92,"body":"Messinger with my co host,"},{"speaker":"Lauren Schenck","startTime":5.01,"endTime":8.52,"body":"Actually, it's"},{"speaker":"Lauren Schenck","startTime":5.01,"endTime":8.52,"body":"Lauren Schenck now."},{"speaker":"Ian Messinger","startTime":7.02,"endTime":16.83,"body":"Oh, yes, it is."},{"speaker":"Ian Messinger","startTime":7.02,"endTime":16.83,"body":"Congratulations."},{"speaker":"Ian Messinger","startTime":10.84,"endTime":13.42,"body":"Thanks for joining us for this"},{"speaker":"Ian Messinger","startTime":10.84,"endTime":13.42,"body":"episode of Small Business Small"},{"speaker":"Ian Messinger","startTime":13.42,"endTime":16.63,"body":"Talk powered by Hibu. At Hibu,"},{"speaker":"Ian Messinger","startTime":13.42,"endTime":16.63,"body":"our goal is to help local"},{"speaker":"Ian Messinger","startTime":16.63,"endTime":19.87,"body":"businesses across America"},{"speaker":"Ian Messinger","startTime":16.63,"endTime":19.87,"body":"succeed and grow with Digital"},{"speaker":"Ian Messinger","startTime":19.87,"endTime":23.2,"body":"Marketing. Today, we're talking"},{"speaker":"Ian Messinger","startTime":19.87,"endTime":23.2,"body":"with Paul Altobelli, Hibu's"},{"speaker":"Ian Messinger","startTime":23.23,"endTime":26.38,"body":"Website Product Lead. Three"},{"speaker":"Ian Messinger","startTime":23.23,"endTime":26.38,"body":"years ago, when we launched"},{"speaker":"Ian Messinger","startTime":26.38,"endTime":29.02,"body":"Small Business Small Talk, Paul"},{"speaker":"Ian Messinger","startTime":26.38,"endTime":29.02,"body":"was actually our very first"},{"speaker":"Ian Messinger","startTime":29.02,"endTime":30.61,"body":"guest. Thanks for coming back."},{"speaker":"Paul Altobelli","startTime":30.97,"endTime":33.16,"body":"Thank you for"},{"speaker":"Paul Altobelli","startTime":30.97,"endTime":33.16,"body":"having me. I appreciate it."},{"speaker":"Ian Messinger","startTime":33.76,"endTime":36.94,"body":"Now remind"},{"speaker":"Ian Messinger","startTime":33.76,"endTime":36.94,"body":"everybody again, as I almost"},{"speaker":"Ian Messinger","startTime":36.94,"endTime":40.36,"body":"choke on my coffee, what you do"},{"speaker":"Ian Messinger","startTime":36.94,"endTime":40.36,"body":"at Hibu."},{"speaker":"Paul Altobelli","startTime":40.36,"endTime":43.39,"body":"As the as the"},{"speaker":"Paul Altobelli","startTime":40.36,"endTime":43.39,"body":"website product lead, I'm pretty"},{"speaker":"Paul Altobelli","startTime":43.39,"endTime":47.14,"body":"much responsible for to maintain"},{"speaker":"Paul Altobelli","startTime":43.39,"endTime":47.14,"body":"the integrity of what we've"},{"speaker":"Paul Altobelli","startTime":46.92,"endTime":47.73,"body":"Lauren Blackford."},{"speaker":"Paul Altobelli","startTime":47.14,"endTime":51.07,"body":"defined as the website. Website"},{"speaker":"Paul Altobelli","startTime":47.14,"endTime":51.07,"body":"has certain rules in terms of"},{"speaker":"Paul Altobelli","startTime":51.07,"endTime":54.97,"body":"how we go about building it. And"},{"speaker":"Paul Altobelli","startTime":51.07,"endTime":54.97,"body":"I define those rules. And then I"},{"speaker":"Paul Altobelli","startTime":54.97,"endTime":59.08,"body":"work with the different teams,"},{"speaker":"Paul Altobelli","startTime":54.97,"endTime":59.08,"body":"our process teams, our training"},{"speaker":"Paul Altobelli","startTime":59.08,"endTime":63.85,"body":"teams, our production teams, our"},{"speaker":"Paul Altobelli","startTime":59.08,"endTime":63.85,"body":"QA teams, sales teams, GTM - Go"},{"speaker":"Paul Altobelli","startTime":63.85,"endTime":66.79,"body":"To Market – teams, to make sure"},{"speaker":"Paul Altobelli","startTime":63.85,"endTime":66.79,"body":"that they're all aligned. This"},{"speaker":"Paul Altobelli","startTime":66.79,"endTime":68.89,"body":"is what we're building, this is"},{"speaker":"Paul Altobelli","startTime":66.79,"endTime":68.89,"body":"how we build it."},{"speaker":"Paul Altobelli","startTime":69.95,"endTime":73.88,"body":"Additionally, I'll stay up with"},{"speaker":"Paul Altobelli","startTime":69.95,"endTime":73.88,"body":"the latest trends, I look at"},{"speaker":"Paul Altobelli","startTime":73.88,"endTime":77.06,"body":"existing sites, I figure out"},{"speaker":"Paul Altobelli","startTime":73.88,"endTime":77.06,"body":"ways that we can improve our"},{"speaker":"Paul Altobelli","startTime":77.06,"endTime":81.59,"body":"websites all the time. Websites,"},{"speaker":"Paul Altobelli","startTime":77.06,"endTime":81.59,"body":"as you've heard me both say many"},{"speaker":"Paul Altobelli","startTime":81.59,"endTime":84.83,"body":"times are never completed,"},{"speaker":"Paul Altobelli","startTime":81.59,"endTime":84.83,"body":"they're abandoned. As far as the"},{"speaker":"Paul Altobelli","startTime":84.83,"endTime":88.34,"body":"Hibu website goes, that applies."},{"speaker":"Paul Altobelli","startTime":84.83,"endTime":88.34,"body":"I'm just not building one"},{"speaker":"Paul Altobelli","startTime":88.34,"endTime":91.31,"body":"product, and then sticking with"},{"speaker":"Paul Altobelli","startTime":88.34,"endTime":91.31,"body":"it and setting it and forgetting"},{"speaker":"Paul Altobelli","startTime":91.31,"endTime":94.76,"body":"it. We're constantly evolving"},{"speaker":"Paul Altobelli","startTime":91.31,"endTime":94.76,"body":"our product to make sure that"},{"speaker":"Paul Altobelli","startTime":94.76,"endTime":100.07,"body":"we're meeting the demands of the"},{"speaker":"Paul Altobelli","startTime":94.76,"endTime":100.07,"body":"marketplace. So it's it's not"},{"speaker":"Paul Altobelli","startTime":100.07,"endTime":103.22,"body":"the same, you know, the same"},{"speaker":"Paul Altobelli","startTime":100.07,"endTime":103.22,"body":"flavor it was three years ago,"},{"speaker":"Paul Altobelli","startTime":103.22,"endTime":105.41,"body":"five years ago, it's it's"},{"speaker":"Paul Altobelli","startTime":103.22,"endTime":105.41,"body":"something better, it's something"},{"speaker":"Paul Altobelli","startTime":105.41,"endTime":108.86,"body":"current, it's, it's, it's always"},{"speaker":"Paul Altobelli","startTime":105.41,"endTime":108.86,"body":"changing. There's always"},{"speaker":"Paul Altobelli","startTime":108.86,"endTime":111.11,"body":"something new with what we're"},{"speaker":"Paul Altobelli","startTime":108.86,"endTime":111.11,"body":"trying to achieve here."},{"speaker":"Paul Altobelli","startTime":111.71,"endTime":116.09,"body":"Before we get started, though, I"},{"speaker":"Paul Altobelli","startTime":111.71,"endTime":116.09,"body":"just want to say, mazel tov to"},{"speaker":"Paul Altobelli","startTime":116.09,"endTime":121.07,"body":"Lauren. I both... I've worked"},{"speaker":"Paul Altobelli","startTime":116.09,"endTime":121.07,"body":"with Lauren, and Ian at various"},{"speaker":"Paul Altobelli","startTime":121.07,"endTime":123.62,"body":"different times in the 15 years"},{"speaker":"Paul Altobelli","startTime":121.07,"endTime":123.62,"body":"that I've been with the company."},{"speaker":"Lauren Schenck","startTime":123.93,"endTime":126.66,"body":"So, Paul, when"},{"speaker":"Lauren Schenck","startTime":123.93,"endTime":126.66,"body":"when you're looking at a local"},{"speaker":"Lauren Schenck","startTime":126.66,"endTime":128.94,"body":"business' website, and when"},{"speaker":"Lauren Schenck","startTime":126.66,"endTime":128.94,"body":"you're looking at the Hibu"},{"speaker":"Lauren Schenck","startTime":128.94,"endTime":132.57,"body":"websites, and the product that"},{"speaker":"Lauren Schenck","startTime":128.94,"endTime":132.57,"body":"you create, what, what makes a"},{"speaker":"Lauren Schenck","startTime":132.57,"endTime":133.65,"body":"good website?"},{"speaker":"Paul Altobelli","startTime":134.46,"endTime":136.29,"body":"Before I answer"},{"speaker":"Paul Altobelli","startTime":134.46,"endTime":136.29,"body":"that, let's just let's just"},{"speaker":"Paul Altobelli","startTime":136.29,"endTime":140.43,"body":"state that the rules by which I"},{"speaker":"Paul Altobelli","startTime":136.29,"endTime":140.43,"body":"sort of think about that has to"},{"speaker":"Paul Altobelli","startTime":140.43,"endTime":143.31,"body":"do with the fact that I want the"},{"speaker":"Paul Altobelli","startTime":140.43,"endTime":143.31,"body":"website out of the gate to make"},{"speaker":"Paul Altobelli","startTime":143.31,"endTime":146.61,"body":"sure. And to convince somebody"},{"speaker":"Paul Altobelli","startTime":143.31,"endTime":146.61,"body":"to stay on a website longer than"},{"speaker":"Paul Altobelli","startTime":146.61,"endTime":150.15,"body":"seven seconds, we don't have a"},{"speaker":"Paul Altobelli","startTime":146.61,"endTime":150.15,"body":"lot of time. A website doesn't"},{"speaker":"Paul Altobelli","startTime":150.15,"endTime":154.35,"body":"have a lot of time to convince"},{"speaker":"Paul Altobelli","startTime":150.15,"endTime":154.35,"body":"somebody to stay. They... if I"},{"speaker":"Paul Altobelli","startTime":154.35,"endTime":157.29,"body":"don't see what I want to see"},{"speaker":"Paul Altobelli","startTime":154.35,"endTime":157.29,"body":"immediately on my phone, which"},{"speaker":"Paul Altobelli","startTime":157.29,"endTime":160.35,"body":"I'll be referencing here on"},{"speaker":"Paul Altobelli","startTime":157.29,"endTime":160.35,"body":"later today.... I'm off"},{"speaker":"Paul Altobelli","startTime":160.0,"endTime":165.28,"body":"So as far as what I what I think"},{"speaker":"Paul Altobelli","startTime":160.0,"endTime":165.28,"body":"makes a good website out of the"},{"speaker":"Paul Altobelli","startTime":160.35,"endTime":160.98,"body":"somewhere else."},{"speaker":"Paul Altobelli","startTime":165.28,"endTime":168.67,"body":"gate, we're looking for things"},{"speaker":"Paul Altobelli","startTime":165.28,"endTime":168.67,"body":"that establish credibility,"},{"speaker":"Paul Altobelli","startTime":169.6,"endTime":172.51,"body":"right out of the gate now to see"},{"speaker":"Paul Altobelli","startTime":169.6,"endTime":172.51,"body":"that. And that includes things"},{"speaker":"Paul Altobelli","startTime":172.51,"endTime":177.88,"body":"like I call them trust signals."},{"speaker":"Paul Altobelli","startTime":172.51,"endTime":177.88,"body":"So some sort of badges or"},{"speaker":"Paul Altobelli","startTime":177.88,"endTime":182.29,"body":"something that that addresses,"},{"speaker":"Paul Altobelli","startTime":177.88,"endTime":182.29,"body":"affiliations and licenses and"},{"speaker":"Paul Altobelli","startTime":182.29,"endTime":185.14,"body":"things of that sort awards,"},{"speaker":"Paul Altobelli","startTime":182.29,"endTime":185.14,"body":"that's a good one that's"},{"speaker":"Paul Altobelli","startTime":185.14,"endTime":188.11,"body":"establishing that I've arrived"},{"speaker":"Paul Altobelli","startTime":185.14,"endTime":188.11,"body":"in the right that a good place."},{"speaker":"Paul Altobelli","startTime":188.44,"endTime":193.36,"body":"I'm looking for testimonials and"},{"speaker":"Paul Altobelli","startTime":188.44,"endTime":193.36,"body":"reviews. If I'm looking at two"},{"speaker":"Paul Altobelli","startTime":193.36,"endTime":198.13,"body":"websites, identical in every"},{"speaker":"Paul Altobelli","startTime":193.36,"endTime":198.13,"body":"way, except this one has 500"},{"speaker":"Paul Altobelli","startTime":198.13,"endTime":201.4,"body":"reviews, and it's saying we have"},{"speaker":"Paul Altobelli","startTime":198.13,"endTime":201.4,"body":"over 500 reviews, check out our"},{"speaker":"Paul Altobelli","startTime":201.4,"endTime":204.76,"body":"reviews, here's our stars. And"},{"speaker":"Paul Altobelli","startTime":201.4,"endTime":204.76,"body":"this one has none. I'm going"},{"speaker":"Paul Altobelli","startTime":204.76,"endTime":207.55,"body":"with this guy every time. My"},{"speaker":"Paul Altobelli","startTime":204.76,"endTime":207.55,"body":"wife looks at reviews for"},{"speaker":"Paul Altobelli","startTime":207.58,"endTime":210.49,"body":"everything, no matter what."},{"speaker":"Paul Altobelli","startTime":207.58,"endTime":210.49,"body":"She's like, \"Oh, I'm not I'm"},{"speaker":"Paul Altobelli","startTime":210.49,"endTime":213.55,"body":"gonna make that cake once I see"},{"speaker":"Paul Altobelli","startTime":210.49,"endTime":213.55,"body":"reviews.\" That's important."},{"speaker":"Paul Altobelli","startTime":214.11,"endTime":218.1,"body":"The website has to be"},{"speaker":"Paul Altobelli","startTime":214.11,"endTime":218.1,"body":"professionally designed. I know"},{"speaker":"Paul Altobelli","startTime":218.1,"endTime":221.01,"body":"there's a lot of websites out"},{"speaker":"Paul Altobelli","startTime":218.1,"endTime":221.01,"body":"there that will convert no"},{"speaker":"Paul Altobelli","startTime":221.01,"endTime":224.46,"body":"matter what it looks like. But"},{"speaker":"Paul Altobelli","startTime":221.01,"endTime":224.46,"body":"as far as capturing my attention"},{"speaker":"Paul Altobelli","startTime":224.46,"endTime":227.85,"body":"and maintaining my attention"},{"speaker":"Paul Altobelli","startTime":224.46,"endTime":227.85,"body":"longer than seven seconds, I"},{"speaker":"Paul Altobelli","startTime":227.85,"endTime":231.66,"body":"want to see something that looks"},{"speaker":"Paul Altobelli","startTime":227.85,"endTime":231.66,"body":"like a professional company. And"},{"speaker":"Paul Altobelli","startTime":231.66,"endTime":235.14,"body":"two things that I look for"},{"speaker":"Paul Altobelli","startTime":231.66,"endTime":235.14,"body":"because it's the first two"},{"speaker":"Paul Altobelli","startTime":235.14,"endTime":237.93,"body":"things you probably are looking"},{"speaker":"Paul Altobelli","startTime":235.14,"endTime":237.93,"body":"at yourself is the logo and"},{"speaker":"Paul Altobelli","startTime":237.93,"endTime":242.7,"body":"photography. A lot of times with"},{"speaker":"Paul Altobelli","startTime":237.93,"endTime":242.7,"body":"everything matches, everything"},{"speaker":"Paul Altobelli","startTime":242.7,"endTime":247.77,"body":"looks great, except for that"},{"speaker":"Paul Altobelli","startTime":242.7,"endTime":247.77,"body":"logo, it's all blurry. Or it's"},{"speaker":"Paul Altobelli","startTime":247.77,"endTime":251.13,"body":"just a text based logo. I'm"},{"speaker":"Paul Altobelli","startTime":247.77,"endTime":251.13,"body":"going to be spending a lot of"},{"speaker":"Paul Altobelli","startTime":251.13,"endTime":254.4,"body":"money with you. And I want to"},{"speaker":"Paul Altobelli","startTime":251.13,"endTime":254.4,"body":"make sure that that you've"},{"speaker":"Paul Altobelli","startTime":254.4,"endTime":256.74,"body":"checked off everything on your"},{"speaker":"Paul Altobelli","startTime":254.4,"endTime":256.74,"body":"end if you're if you don't have"},{"speaker":"Paul Altobelli","startTime":256.74,"endTime":259.5,"body":"enough time to make sure your"},{"speaker":"Paul Altobelli","startTime":256.74,"endTime":259.5,"body":"logo isn't blurry Well then how"},{"speaker":"Paul Altobelli","startTime":259.5,"endTime":263.07,"body":"do I know you're going to make"},{"speaker":"Paul Altobelli","startTime":259.5,"endTime":263.07,"body":"sure that you're styling my my"},{"speaker":"Paul Altobelli","startTime":263.07,"endTime":265.35,"body":"air conditioner correctly,"},{"speaker":"Paul Altobelli","startTime":263.07,"endTime":265.35,"body":"that's important. And then"},{"speaker":"Paul Altobelli","startTime":265.35,"endTime":267.75,"body":"photos especially if the"},{"speaker":"Paul Altobelli","startTime":265.35,"endTime":267.75,"body":"business is something like a"},{"speaker":"Paul Altobelli","startTime":267.75,"endTime":270.9,"body":"landscaper or something along"},{"speaker":"Paul Altobelli","startTime":267.75,"endTime":270.9,"body":"those lines. If they don't have"},{"speaker":"Paul Altobelli","startTime":270.9,"endTime":275.16,"body":"good photography on their real"},{"speaker":"Paul Altobelli","startTime":270.9,"endTime":275.16,"body":"photography, you can get away"},{"speaker":"Paul Altobelli","startTime":275.16,"endTime":278.25,"body":"with stock photography based on"},{"speaker":"Paul Altobelli","startTime":275.16,"endTime":278.25,"body":"in certain scenarios. But if you"},{"speaker":"Paul Altobelli","startTime":278.25,"endTime":281.76,"body":"can have real photos, you know,"},{"speaker":"Paul Altobelli","startTime":278.25,"endTime":281.76,"body":"we talked about that trust thing"},{"speaker":"Paul Altobelli","startTime":281.76,"endTime":284.58,"body":"right and testimonials or"},{"speaker":"Paul Altobelli","startTime":281.76,"endTime":284.58,"body":"reviews, if you can put before"},{"speaker":"Paul Altobelli","startTime":284.58,"endTime":289.5,"body":"and after photos is fantastic"},{"speaker":"Paul Altobelli","startTime":284.58,"endTime":289.5,"body":"trust and I'm looking at that"},{"speaker":"Paul Altobelli","startTime":289.5,"endTime":291.3,"body":"and I'm going to immediately get"},{"speaker":"Paul Altobelli","startTime":289.5,"endTime":291.3,"body":"sucked in."},{"speaker":"Paul Altobelli","startTime":291.51,"endTime":294.12,"body":"Additionally, I'm looking for"},{"speaker":"Paul Altobelli","startTime":291.51,"endTime":294.12,"body":"things like ways that the"},{"speaker":"Paul Altobelli","startTime":294.12,"endTime":297.99,"body":"business is differentiating"},{"speaker":"Paul Altobelli","startTime":294.12,"endTime":297.99,"body":"itself from competitors. So, at"},{"speaker":"Paul Altobelli","startTime":297.99,"endTime":301.41,"body":"Hibu we call this motivating"},{"speaker":"Paul Altobelli","startTime":297.99,"endTime":301.41,"body":"factors – some people will refer"},{"speaker":"Paul Altobelli","startTime":301.41,"endTime":304.65,"body":"to them as unique selling"},{"speaker":"Paul Altobelli","startTime":301.41,"endTime":304.65,"body":"points. We want to see right out"},{"speaker":"Paul Altobelli","startTime":304.65,"endTime":308.31,"body":"of the gate - why should I hire"},{"speaker":"Paul Altobelli","startTime":304.65,"endTime":308.31,"body":"you? And for our example, here,"},{"speaker":"Paul Altobelli","startTime":308.31,"endTime":310.62,"body":"I'm going to go with this idea"},{"speaker":"Paul Altobelli","startTime":308.31,"endTime":310.62,"body":"that it is some sort of a home"},{"speaker":"Paul Altobelli","startTime":310.62,"endTime":313.86,"body":"services provider, like a"},{"speaker":"Paul Altobelli","startTime":310.62,"endTime":313.86,"body":"plumber, or an electrician, a"},{"speaker":"Paul Altobelli","startTime":313.86,"endTime":316.98,"body":"landscaper. So right out of the"},{"speaker":"Paul Altobelli","startTime":313.86,"endTime":316.98,"body":"gate, I want to see things that"},{"speaker":"Paul Altobelli","startTime":316.98,"endTime":320.43,"body":"are going to tell me how much is"},{"speaker":"Paul Altobelli","startTime":316.98,"endTime":320.43,"body":"going to cause me to hire you to"},{"speaker":"Paul Altobelli","startTime":320.94,"endTime":325.77,"body":"fix my AC. So things like do"},{"speaker":"Paul Altobelli","startTime":320.94,"endTime":325.77,"body":"they have coupons? Do they have"},{"speaker":"Paul Altobelli","startTime":325.77,"endTime":329.94,"body":"specials? Do they have financing"},{"speaker":"Paul Altobelli","startTime":325.77,"endTime":329.94,"body":"options? That has to be"},{"speaker":"Paul Altobelli","startTime":329.94,"endTime":333.42,"body":"addressed? How much is it going"},{"speaker":"Paul Altobelli","startTime":329.94,"endTime":333.42,"body":"to cost me? I want to look at to"},{"speaker":"Paul Altobelli","startTime":333.42,"endTime":339.09,"body":"see if how fast you can help me"},{"speaker":"Paul Altobelli","startTime":333.42,"endTime":339.09,"body":"fix my problem? Is it 24/7"},{"speaker":"Paul Altobelli","startTime":339.09,"endTime":342.81,"body":"emergency services to the handle"},{"speaker":"Paul Altobelli","startTime":339.09,"endTime":342.81,"body":"fully stocked truck, things of"},{"speaker":"Paul Altobelli","startTime":342.81,"endTime":345.54,"body":"that nature? How quickly will"},{"speaker":"Paul Altobelli","startTime":342.81,"endTime":345.54,"body":"they call you back? We promise"},{"speaker":"Paul Altobelli","startTime":345.54,"endTime":348.27,"body":"you we're gonna call you back"},{"speaker":"Paul Altobelli","startTime":345.54,"endTime":348.27,"body":"within one hour. That's that's"},{"speaker":"Paul Altobelli","startTime":348.27,"endTime":351.81,"body":"really key. That's good to make"},{"speaker":"Paul Altobelli","startTime":348.27,"endTime":351.81,"body":"that phone ring. Because a lot"},{"speaker":"Paul Altobelli","startTime":351.81,"endTime":354.9,"body":"of us all of us here have dealt"},{"speaker":"Paul Altobelli","startTime":351.81,"endTime":354.9,"body":"with contractors that will call"},{"speaker":"Paul Altobelli","startTime":354.9,"endTime":357.93,"body":"you back right away. nothing"},{"speaker":"Paul Altobelli","startTime":354.9,"endTime":357.93,"body":"more frustrating than getting"},{"speaker":"Paul Altobelli","startTime":357.93,"endTime":361.89,"body":"some feedback. Just FYI, we"},{"speaker":"Paul Altobelli","startTime":357.93,"endTime":361.89,"body":"might have a guest joining us."},{"speaker":"Ian Messinger","startTime":362.37,"endTime":363.81,"body":"Okay, what do you"},{"speaker":"Ian Messinger","startTime":362.37,"endTime":363.81,"body":"mean?"},{"speaker":"Paul Altobelli","startTime":365.79,"endTime":367.74,"body":"That's Tony,"},{"speaker":"Paul Altobelli","startTime":365.79,"endTime":367.74,"body":"just in case Tony wants to get"},{"speaker":"Paul Altobelli","startTime":367.74,"endTime":368.19,"body":"on."},{"speaker":"Paul Altobelli","startTime":369.62,"endTime":373.46,"body":"Other things, I'm looking for is"},{"speaker":"Paul Altobelli","startTime":369.62,"endTime":373.46,"body":"On-page SEO. It isn't something"},{"speaker":"Paul Altobelli","startTime":373.46,"endTime":376.79,"body":"that isn't necessarily in your"},{"speaker":"Paul Altobelli","startTime":373.46,"endTime":376.79,"body":"face. There's this code that"},{"speaker":"Paul Altobelli","startTime":376.79,"endTime":379.4,"body":"goes on behind the site, and"},{"speaker":"Paul Altobelli","startTime":376.79,"endTime":379.4,"body":"that's helping the search"},{"speaker":"Paul Altobelli","startTime":379.4,"endTime":382.58,"body":"engines find the site. That's"},{"speaker":"Paul Altobelli","startTime":379.4,"endTime":382.58,"body":"what I look for. Did they, have"},{"speaker":"Paul Altobelli","startTime":382.58,"endTime":385.43,"body":"they, have they included the"},{"speaker":"Paul Altobelli","startTime":382.58,"endTime":385.43,"body":"right title tags and meta"},{"speaker":"Paul Altobelli","startTime":385.43,"endTime":389.18,"body":"description? Or the key or the"},{"speaker":"Paul Altobelli","startTime":385.43,"endTime":389.18,"body":"headlines? Do they include"},{"speaker":"Paul Altobelli","startTime":389.18,"endTime":393.41,"body":"keyword terms? Does it make"},{"speaker":"Paul Altobelli","startTime":389.18,"endTime":393.41,"body":"sense that you just say, Welcome"},{"speaker":"Paul Altobelli","startTime":393.41,"endTime":397.85,"body":"to our website? Or does it say,"},{"speaker":"Paul Altobelli","startTime":393.41,"endTime":397.85,"body":"Cherry Hill? Where I live."},{"speaker":"Paul Altobelli","startTime":397.85,"endTime":402.02,"body":"Cherry Hill plumbing services"},{"speaker":"Paul Altobelli","startTime":397.85,"endTime":402.02,"body":"24/7? How about this: 24/7"},{"speaker":"Paul Altobelli","startTime":402.65,"endTime":405.8,"body":"Plumbing Services in Cherry Hill"},{"speaker":"Paul Altobelli","startTime":402.65,"endTime":405.8,"body":"– perfect headline. It's good"},{"speaker":"Paul Altobelli","startTime":405.8,"endTime":408.68,"body":"for both the user for me and for"},{"speaker":"Paul Altobelli","startTime":405.8,"endTime":408.68,"body":"the search engines."},{"speaker":"Paul Altobelli","startTime":409.13,"endTime":411.56,"body":"I want to know if it's a fast"},{"speaker":"Paul Altobelli","startTime":409.13,"endTime":411.56,"body":"loading site, if it's a real"},{"speaker":"Paul Altobelli","startTime":411.56,"endTime":415.01,"body":"slow site on my phone, that's a"},{"speaker":"Paul Altobelli","startTime":411.56,"endTime":415.01,"body":"bad thing. If it's fast loading,"},{"speaker":"Paul Altobelli","startTime":415.01,"endTime":416.0,"body":"that's a good sign."},{"speaker":"Paul Altobelli","startTime":416.45,"endTime":420.38,"body":"And then finally, I want to make"},{"speaker":"Paul Altobelli","startTime":416.45,"endTime":420.38,"body":"sure that the calls to action on"},{"speaker":"Paul Altobelli","startTime":420.38,"endTime":425.12,"body":"the website align with how to"},{"speaker":"Paul Altobelli","startTime":420.38,"endTime":425.12,"body":"get in touch with them. So if"},{"speaker":"Paul Altobelli","startTime":425.12,"endTime":428.21,"body":"the website is constantly saying"},{"speaker":"Paul Altobelli","startTime":425.12,"endTime":428.21,"body":"things like, call us today, call"},{"speaker":"Paul Altobelli","startTime":428.21,"endTime":430.88,"body":"us today, call us today, and I"},{"speaker":"Paul Altobelli","startTime":428.21,"endTime":430.88,"body":"can't find the phone number."},{"speaker":"Paul Altobelli","startTime":431.24,"endTime":433.01,"body":"Then good luck."},{"speaker":"Paul Altobelli","startTime":435.25,"endTime":438.37,"body":"I don't want to see things that"},{"speaker":"Paul Altobelli","startTime":435.25,"endTime":438.37,"body":"a lot of times I'll see with"},{"speaker":"Paul Altobelli","startTime":438.37,"endTime":440.62,"body":"websites that have multiple"},{"speaker":"Paul Altobelli","startTime":438.37,"endTime":440.62,"body":"phone numbers in the header,"},{"speaker":"Paul Altobelli","startTime":440.92,"endTime":444.04,"body":"which one should I call if it's"},{"speaker":"Paul Altobelli","startTime":440.92,"endTime":444.04,"body":"clear, if it's clean, if I know"},{"speaker":"Paul Altobelli","startTime":444.04,"endTime":448.09,"body":"if it's telling me exactly what"},{"speaker":"Paul Altobelli","startTime":444.04,"endTime":448.09,"body":"to do? That's a good one. So all"},{"speaker":"Paul Altobelli","startTime":448.09,"endTime":451.33,"body":"those factors come into play,"},{"speaker":"Paul Altobelli","startTime":448.09,"endTime":451.33,"body":"ultimately making me stay on"},{"speaker":"Paul Altobelli","startTime":451.33,"endTime":454.3,"body":"that website longer than seven"},{"speaker":"Paul Altobelli","startTime":451.33,"endTime":454.3,"body":"seconds. It's interesting to me,"},{"speaker":"Paul Altobelli","startTime":454.3,"endTime":457.54,"body":"because everything you just"},{"speaker":"Paul Altobelli","startTime":454.3,"endTime":457.54,"body":"said. And I mean, this in a good"},{"speaker":"Paul Altobelli","startTime":457.54,"endTime":462.67,"body":"way is geared toward thinking of"},{"speaker":"Paul Altobelli","startTime":457.54,"endTime":462.67,"body":"the website and for us building"},{"speaker":"Paul Altobelli","startTime":462.67,"endTime":467.05,"body":"websites with an eye toward"},{"speaker":"Paul Altobelli","startTime":462.67,"endTime":467.05,"body":"being transactional. You know,"},{"speaker":"Paul Altobelli","startTime":467.05,"endTime":469.9,"body":"you're not saying it's got to"},{"speaker":"Paul Altobelli","startTime":467.05,"endTime":469.9,"body":"look great. And it's got to"},{"speaker":"Paul Altobelli","startTime":469.9,"endTime":473.77,"body":"impress your your colleagues and"},{"speaker":"Paul Altobelli","startTime":469.9,"endTime":473.77,"body":"your competitors. And it should"},{"speaker":"Paul Altobelli","startTime":473.77,"endTime":477.97,"body":"look like you know, whatever"},{"speaker":"Paul Altobelli","startTime":473.77,"endTime":477.97,"body":"amazon.com or something it's all"},{"speaker":"Paul Altobelli","startTime":477.97,"endTime":483.4,"body":"about here are the things I"},{"speaker":"Paul Altobelli","startTime":477.97,"endTime":483.4,"body":"need, as a consumer to arrive on"},{"speaker":"Paul Altobelli","startTime":483.4,"endTime":487.03,"body":"your website with the intention"},{"speaker":"Paul Altobelli","startTime":483.4,"endTime":487.03,"body":"of hiring you and doing business"},{"speaker":"Paul Altobelli","startTime":487.03,"endTime":487.45,"body":"with you."},{"speaker":"Paul Altobelli","startTime":487.48,"endTime":489.97,"body":"Lauren, it goes back to the"},{"speaker":"Paul Altobelli","startTime":487.48,"endTime":489.97,"body":"heart of the question, right?"},{"speaker":"Paul Altobelli","startTime":489.97,"endTime":493.0,"body":"What makes a good small business"},{"speaker":"Paul Altobelli","startTime":489.97,"endTime":493.0,"body":"website? Well, assuming you're"},{"speaker":"Paul Altobelli","startTime":493.0,"endTime":496.45,"body":"using the website to drive"},{"speaker":"Paul Altobelli","startTime":493.0,"endTime":496.45,"body":"business and not just have a"},{"speaker":"Paul Altobelli","startTime":496.45,"endTime":501.07,"body":"website for fun, this is what it"},{"speaker":"Paul Altobelli","startTime":496.45,"endTime":501.07,"body":"should have to power it to drive"},{"speaker":"Paul Altobelli","startTime":501.07,"endTime":504.88,"body":"calls to drive leads to get a"},{"speaker":"Paul Altobelli","startTime":501.07,"endTime":504.88,"body":"response. I think that's a great"},{"speaker":"Paul Altobelli","startTime":504.91,"endTime":507.46,"body":"point. And because business"},{"speaker":"Paul Altobelli","startTime":504.91,"endTime":507.46,"body":"owners are always told you have"},{"speaker":"Paul Altobelli","startTime":507.46,"endTime":510.13,"body":"to have a website, you have to"},{"speaker":"Paul Altobelli","startTime":507.46,"endTime":510.13,"body":"have a website. But they don't"},{"speaker":"Paul Altobelli","startTime":510.13,"endTime":512.77,"body":"always know what to do with that"},{"speaker":"Paul Altobelli","startTime":510.13,"endTime":512.77,"body":"website. And I think this is"},{"speaker":"Paul Altobelli","startTime":512.8,"endTime":516.55,"body":"great information to it's to"},{"speaker":"Paul Altobelli","startTime":512.8,"endTime":516.55,"body":"drive, you know, closing the"},{"speaker":"Paul Altobelli","startTime":516.55,"endTime":521.74,"body":"sale, people into the shop."},{"speaker":"Paul Altobelli","startTime":516.55,"endTime":521.74,"body":"People go to web pages, people"},{"speaker":"Paul Altobelli","startTime":521.74,"endTime":525.82,"body":"go to the internet, to solve a"},{"speaker":"Paul Altobelli","startTime":521.74,"endTime":525.82,"body":"task – or visiting a website,"},{"speaker":"Paul Altobelli","startTime":525.82,"endTime":529.81,"body":"they're doing whatever that"},{"speaker":"Paul Altobelli","startTime":525.82,"endTime":529.81,"body":"query might be. I'm coming to a"},{"speaker":"Paul Altobelli","startTime":529.84,"endTime":533.23,"body":"destination on the internet to"},{"speaker":"Paul Altobelli","startTime":529.84,"endTime":533.23,"body":"solve a task. It could be as"},{"speaker":"Paul Altobelli","startTime":533.23,"endTime":535.39,"body":"simple as I want to look at cat"},{"speaker":"Paul Altobelli","startTime":533.23,"endTime":535.39,"body":"videos."},{"speaker":"Paul Altobelli","startTime":536.43,"endTime":541.41,"body":"(He is a Tony.) I want to pay a"},{"speaker":"Paul Altobelli","startTime":536.43,"endTime":541.41,"body":"bill, I want to listen to music."},{"speaker":"Paul Altobelli","startTime":541.65,"endTime":544.56,"body":"I want to find a plumber, I want"},{"speaker":"Paul Altobelli","startTime":541.65,"endTime":544.56,"body":"to find an electrician, I want"},{"speaker":"Paul Altobelli","startTime":544.56,"endTime":546.96,"body":"to find somebody to fix my air"},{"speaker":"Paul Altobelli","startTime":544.56,"endTime":546.96,"body":"conditioner because it's 90"},{"speaker":"Paul Altobelli","startTime":546.96,"endTime":551.64,"body":"degrees. I want to solve a task."},{"speaker":"Paul Altobelli","startTime":546.96,"endTime":551.64,"body":"The easier that web page, that"},{"speaker":"Paul Altobelli","startTime":551.64,"endTime":556.11,"body":"website, that company makes it"},{"speaker":"Paul Altobelli","startTime":551.64,"endTime":556.11,"body":"to solve all the things I need"},{"speaker":"Paul Altobelli","startTime":556.11,"endTime":558.99,"body":"in my head to say, Yeah, you're"},{"speaker":"Paul Altobelli","startTime":556.11,"endTime":558.99,"body":"the guy, you're solving my task,"},{"speaker":"Paul Altobelli","startTime":559.05,"endTime":562.26,"body":"then I'm gonna call him up. It's"},{"speaker":"Paul Altobelli","startTime":559.05,"endTime":562.26,"body":"all about conversions. You want"},{"speaker":"Paul Altobelli","startTime":562.26,"endTime":565.08,"body":"to look good? Do you want to"},{"speaker":"Paul Altobelli","startTime":562.26,"endTime":565.08,"body":"make money? And the idea here,"},{"speaker":"Paul Altobelli","startTime":565.08,"endTime":568.8,"body":"nobody's ever gonna say I just"},{"speaker":"Paul Altobelli","startTime":565.08,"endTime":568.8,"body":"want to look good. I mean, it's"},{"speaker":"Paul Altobelli","startTime":568.8,"endTime":571.77,"body":"very rare. They always have a"},{"speaker":"Paul Altobelli","startTime":568.8,"endTime":571.77,"body":"lot of combination of the two."},{"speaker":"Paul Altobelli","startTime":571.77,"endTime":575.4,"body":"But if you have a professional"},{"speaker":"Paul Altobelli","startTime":571.77,"endTime":575.4,"body":"site with good pictures, a good"},{"speaker":"Paul Altobelli","startTime":575.4,"endTime":578.94,"body":"logo, and it's laid out in a way"},{"speaker":"Paul Altobelli","startTime":575.4,"endTime":578.94,"body":"that makes sense for the user,"},{"speaker":"Paul Altobelli","startTime":578.94,"endTime":582.21,"body":"well, then it's going to look"},{"speaker":"Paul Altobelli","startTime":578.94,"endTime":582.21,"body":"good. That's good. A lot of"},{"speaker":"Paul Altobelli","startTime":582.21,"endTime":584.82,"body":"times we have clients or I've"},{"speaker":"Paul Altobelli","startTime":582.21,"endTime":584.82,"body":"seen websites where they're"},{"speaker":"Paul Altobelli","startTime":584.82,"endTime":588.33,"body":"trying to look good, and"},{"speaker":"Paul Altobelli","startTime":584.82,"endTime":588.33,"body":"unnecessarily try to get the"},{"speaker":"Paul Altobelli","startTime":588.33,"endTime":590.82,"body":"phone to ring, and then they"},{"speaker":"Paul Altobelli","startTime":588.33,"endTime":590.82,"body":"wonder why aren't I getting any"},{"speaker":"Paul Altobelli","startTime":590.82,"endTime":593.67,"body":"calls? Well, I don't know."},{"speaker":"Paul Altobelli","startTime":590.82,"endTime":593.67,"body":"Because you didn't put the phone"},{"speaker":"Ian Messinger","startTime":593.0,"endTime":593.87,"body":"Right. Yeah. And"},{"speaker":"Ian Messinger","startTime":593.0,"endTime":593.87,"body":"it's not really a chicken or the"},{"speaker":"Ian Messinger","startTime":593.67,"endTime":594.96,"body":"number up in the right hand"},{"speaker":"Ian Messinger","startTime":593.67,"endTime":594.96,"body":"corner,"},{"speaker":"Ian Messinger","startTime":593.87,"endTime":598.4,"body":"egg scenario. Right? You know,"},{"speaker":"Ian Messinger","startTime":593.87,"endTime":598.4,"body":"it's you're never going to have"},{"speaker":"Ian Messinger","startTime":598.4,"endTime":601.34,"body":"a client who says, \"Well, I'm"},{"speaker":"Ian Messinger","startTime":598.4,"endTime":601.34,"body":"getting a lot of calls, but I"},{"speaker":"Ian Messinger","startTime":601.34,"endTime":603.53,"body":"just don't think it looks"},{"speaker":"Ian Messinger","startTime":601.34,"endTime":603.53,"body":"great.\"  That doesn't happen."},{"speaker":"Ian Messinger","startTime":603.56,"endTime":606.29,"body":"You're absolutely going to have"},{"speaker":"Ian Messinger","startTime":603.56,"endTime":606.29,"body":"clients that say, \"I like the"},{"speaker":"Ian Messinger","startTime":606.29,"endTime":609.08,"body":"way it looks.\" But you know,"},{"speaker":"Ian Messinger","startTime":606.29,"endTime":609.08,"body":"yeah, it's just you've got to"},{"speaker":"Ian Messinger","startTime":609.08,"endTime":611.72,"body":"have it built to convert."},{"speaker":"Paul Altobelli","startTime":611.84,"endTime":612.23,"body":"Yep."},{"speaker":"Lauren Schenck","startTime":612.92,"endTime":615.53,"body":"S o you've"},{"speaker":"Lauren Schenck","startTime":612.92,"endTime":615.53,"body":"outlined a whole lot of factors"},{"speaker":"Lauren Schenck","startTime":615.92,"endTime":620.72,"body":"to to drive somebody to close"},{"speaker":"Lauren Schenck","startTime":615.92,"endTime":620.72,"body":"the deal. So of those and maybe"},{"speaker":"Lauren Schenck","startTime":620.72,"endTime":624.2,"body":"even more what, what does bring"},{"speaker":"Lauren Schenck","startTime":620.72,"endTime":624.2,"body":"in the most calls from website?"},{"speaker":"Lauren Schenck","startTime":624.23,"endTime":627.68,"body":"How can we pinpoint how to get"},{"speaker":"Lauren Schenck","startTime":624.23,"endTime":627.68,"body":"those calls made?"},{"speaker":"Paul Altobelli","startTime":628.41,"endTime":632.07,"body":"Three C's! I'm"},{"speaker":"Paul Altobelli","startTime":628.41,"endTime":632.07,"body":"still, just from a commercial I"},{"speaker":"Paul Altobelli","startTime":632.07,"endTime":634.92,"body":"just saw, they're talking about"},{"speaker":"Paul Altobelli","startTime":632.07,"endTime":634.92,"body":"the three P's. I'm talking about"},{"speaker":"Paul Altobelli","startTime":634.92,"endTime":641.22,"body":"the three C's –content, content,"},{"speaker":"Paul Altobelli","startTime":634.92,"endTime":641.22,"body":"and content. A lot of times we"},{"speaker":"Paul Altobelli","startTime":641.22,"endTime":643.74,"body":"see with websites, they'll"},{"speaker":"Paul Altobelli","startTime":641.22,"endTime":643.74,"body":"they'll have the traditional"},{"speaker":"Paul Altobelli","startTime":643.74,"endTime":649.5,"body":"sort of left to right navigation"},{"speaker":"Paul Altobelli","startTime":643.74,"endTime":649.5,"body":"home services about contact me."},{"speaker":"Paul Altobelli","startTime":649.98,"endTime":652.65,"body":"And on the services page,"},{"speaker":"Paul Altobelli","startTime":649.98,"endTime":652.65,"body":"they'll list all the things they"},{"speaker":"Paul Altobelli","startTime":652.65,"endTime":657.09,"body":"do. They do, they do AC repair,"},{"speaker":"Paul Altobelli","startTime":652.65,"endTime":657.09,"body":"they do heating repair, they do"},{"speaker":"Paul Altobelli","startTime":657.09,"endTime":661.08,"body":"plumbing, they do indoor air"},{"speaker":"Paul Altobelli","startTime":657.09,"endTime":661.08,"body":"flow, and they just every every"},{"speaker":"Paul Altobelli","startTime":661.08,"endTime":663.81,"body":"one of their services is listed"},{"speaker":"Paul Altobelli","startTime":661.08,"endTime":663.81,"body":"as a bullet point. That's not"},{"speaker":"Paul Altobelli","startTime":663.81,"endTime":667.26,"body":"enough content. That's not"},{"speaker":"Paul Altobelli","startTime":663.81,"endTime":667.26,"body":"enough content. If I am trying"},{"speaker":"Paul Altobelli","startTime":667.26,"endTime":672.42,"body":"to solve a task, if I have a AC"},{"speaker":"Paul Altobelli","startTime":667.26,"endTime":672.42,"body":"that's on the fritz, and it's 90"},{"speaker":"Paul Altobelli","startTime":672.42,"endTime":676.38,"body":"degrees, I am most likely typing"},{"speaker":"Paul Altobelli","startTime":672.42,"endTime":676.38,"body":"into Google AC repair. And then"},{"speaker":"Paul Altobelli","startTime":676.38,"endTime":679.8,"body":"wherever town on it, that's what"},{"speaker":"Paul Altobelli","startTime":676.38,"endTime":679.8,"body":"I'm typing into it if the"},{"speaker":"Paul Altobelli","startTime":680.01,"endTime":683.79,"body":"website has pages that are"},{"speaker":"Paul Altobelli","startTime":680.01,"endTime":683.79,"body":"aligned with the different"},{"speaker":"Paul Altobelli","startTime":683.79,"endTime":686.46,"body":"things that their clients are"},{"speaker":"Paul Altobelli","startTime":683.79,"endTime":686.46,"body":"looking for, meaning there's a"},{"speaker":"Paul Altobelli","startTime":686.46,"endTime":690.93,"body":"page for every query in a"},{"speaker":"Paul Altobelli","startTime":686.46,"endTime":690.93,"body":"realistic way, well, then that"},{"speaker":"Paul Altobelli","startTime":690.93,"endTime":693.87,"body":"website has a great chance of"},{"speaker":"Paul Altobelli","startTime":690.93,"endTime":693.87,"body":"converting, that's what it needs"},{"speaker":"Paul Altobelli","startTime":693.87,"endTime":697.38,"body":"to do. It's all about content."},{"speaker":"Paul Altobelli","startTime":693.87,"endTime":697.38,"body":"And the more pages of content"},{"speaker":"Paul Altobelli","startTime":697.38,"endTime":701.22,"body":"that's added that are specific"},{"speaker":"Paul Altobelli","startTime":697.38,"endTime":701.22,"body":"to somebody's needs, the greater"},{"speaker":"Paul Altobelli","startTime":701.22,"endTime":705.96,"body":"chance of conversion in years"},{"speaker":"Paul Altobelli","startTime":701.22,"endTime":705.96,"body":"ago, you refer to it and please"},{"speaker":"Paul Altobelli","startTime":705.99,"endTime":709.05,"body":"talk about it and the lottery"},{"speaker":"Paul Altobelli","startTime":705.99,"endTime":709.05,"body":"ticket analogy."},{"speaker":"Ian Messinger","startTime":710.1,"endTime":712.32,"body":"Yeah I forget"},{"speaker":"Ian Messinger","startTime":710.1,"endTime":712.32,"body":"what it was exactly. But"},{"speaker":"Ian Messinger","startTime":712.32,"endTime":715.11,"body":"basically, you know, if you only"},{"speaker":"Ian Messinger","startTime":712.32,"endTime":715.11,"body":"buy, you know, four tickets,"},{"speaker":"Ian Messinger","startTime":715.14,"endTime":719.49,"body":"what are your odds versus if you"},{"speaker":"Ian Messinger","startTime":715.14,"endTime":719.49,"body":"buy 12 of them three times more"},{"speaker":"Ian Messinger","startTime":719.49,"endTime":722.1,"body":"likely to win? Probably still"},{"speaker":"Ian Messinger","startTime":719.49,"endTime":722.1,"body":"not doing great. I've never won"},{"speaker":"Ian Messinger","startTime":722.1,"endTime":725.16,"body":"the lottery, because maybe made"},{"speaker":"Ian Messinger","startTime":722.1,"endTime":725.16,"body":"five bucks off a scratch off but"},{"speaker":"Ian Messinger","startTime":725.73,"endTime":728.94,"body":"right, you know, especially if"},{"speaker":"Ian Messinger","startTime":725.73,"endTime":728.94,"body":"it sounds like we've been using"},{"speaker":"Ian Messinger","startTime":729.18,"endTime":732.93,"body":"HVAC as a sort of an example"},{"speaker":"Ian Messinger","startTime":729.18,"endTime":732.93,"body":"industry here. You know, it can"},{"speaker":"Ian Messinger","startTime":732.93,"endTime":736.44,"body":"be very easy, I think for a"},{"speaker":"Ian Messinger","startTime":732.93,"endTime":736.44,"body":"small business owner to say"},{"speaker":"Ian Messinger","startTime":736.44,"endTime":739.8,"body":"well, I do HVAC – heating, I do"},{"speaker":"Ian Messinger","startTime":736.44,"endTime":739.8,"body":"I do air conditioning, I do you"},{"speaker":"Ian Messinger","startTime":739.8,"endTime":742.35,"body":"know all sorts of ventilation"},{"speaker":"Ian Messinger","startTime":739.8,"endTime":742.35,"body":"ductwork. That's, that's right."},{"speaker":"Ian Messinger","startTime":742.35,"endTime":744.84,"body":"That's, that's what's on my you"},{"speaker":"Ian Messinger","startTime":742.35,"endTime":744.84,"body":"know what I do page on my"},{"speaker":"Ian Messinger","startTime":744.84,"endTime":748.23,"body":"services page. But you know,"},{"speaker":"Ian Messinger","startTime":744.84,"endTime":748.23,"body":"chances are I'm not looking,"},{"speaker":"Ian Messinger","startTime":748.44,"endTime":751.47,"body":"depending on the time of year,"},{"speaker":"Ian Messinger","startTime":748.44,"endTime":751.47,"body":"I'm not looking for both heating"},{"speaker":"Ian Messinger","startTime":751.47,"endTime":754.8,"body":"and air conditioning. You know,"},{"speaker":"Ian Messinger","startTime":751.47,"endTime":754.8,"body":"it's Listen, we're all in the"},{"speaker":"Ian Messinger","startTime":754.8,"endTime":757.44,"body":"Philadelphia area. It was"},{"speaker":"Ian Messinger","startTime":754.8,"endTime":757.44,"body":"summer. Last week, it was"},{"speaker":"Ian Messinger","startTime":757.44,"endTime":761.19,"body":"summer, two days. You know, it"},{"speaker":"Ian Messinger","startTime":757.44,"endTime":761.19,"body":"was it was 90 here, which is"},{"speaker":"Ian Messinger","startTime":761.19,"endTime":764.1,"body":"insane for April and I turned my"},{"speaker":"Ian Messinger","startTime":761.19,"endTime":764.1,"body":"air conditioner on for the first"},{"speaker":"Ian Messinger","startTime":764.1,"endTime":766.98,"body":"time this year. And you kind of"},{"speaker":"Ian Messinger","startTime":764.1,"endTime":766.98,"body":"keep your fingers crossed? Like"},{"speaker":"Ian Messinger","startTime":766.98,"endTime":771.48,"body":"is it gonna kick over? If it"},{"speaker":"Ian Messinger","startTime":766.98,"endTime":771.48,"body":"didn't? I would be searching for"},{"speaker":"Ian Messinger","startTime":771.51,"endTime":774.18,"body":"as you point out, Paul, you"},{"speaker":"Ian Messinger","startTime":771.51,"endTime":774.18,"body":"know, air conditioner repair."},{"speaker":"Ian Messinger","startTime":774.57,"endTime":777.12,"body":"And if I get to someone's site,"},{"speaker":"Ian Messinger","startTime":774.57,"endTime":777.12,"body":"and they've just got a laundry"},{"speaker":"Ian Messinger","startTime":777.12,"endTime":779.22,"body":"list of Well, we do air"},{"speaker":"Ian Messinger","startTime":777.12,"endTime":779.22,"body":"conditioning heating Baba Baba,"},{"speaker":"Ian Messinger","startTime":779.22,"endTime":782.82,"body":"Baba Baba. Yeah, I don't know,"},{"speaker":"Ian Messinger","startTime":779.22,"endTime":782.82,"body":"I'll probably keep looking for"},{"speaker":"Ian Messinger","startTime":782.82,"endTime":787.62,"body":"someone that has a page or has"},{"speaker":"Ian Messinger","startTime":782.82,"endTime":787.62,"body":"something specific to exactly"},{"speaker":"Ian Messinger","startTime":787.62,"endTime":788.61,"body":"what I'm looking for."},{"speaker":"Paul Altobelli","startTime":788.54,"endTime":790.82,"body":"And let's be"},{"speaker":"Paul Altobelli","startTime":788.54,"endTime":790.82,"body":"clear, you're not going to find"},{"speaker":"Paul Altobelli","startTime":790.82,"endTime":793.61,"body":"that website that just has a"},{"speaker":"Paul Altobelli","startTime":790.82,"endTime":793.61,"body":"list of bullet points on a"},{"speaker":"Paul Altobelli","startTime":793.61,"endTime":797.45,"body":"certain page. Yep, just as"},{"speaker":"Paul Altobelli","startTime":793.61,"endTime":797.45,"body":"important as it is for the user"},{"speaker":"Paul Altobelli","startTime":797.45,"endTime":800.78,"body":"to have these pages that are"},{"speaker":"Paul Altobelli","startTime":797.45,"endTime":800.78,"body":"unique to what they're searching"},{"speaker":"Paul Altobelli","startTime":800.78,"endTime":804.11,"body":"for, and the test they want to"},{"speaker":"Paul Altobelli","startTime":800.78,"endTime":804.11,"body":"solve, it also helps with the"},{"speaker":"Paul Altobelli","startTime":804.11,"endTime":808.37,"body":"SEO. Google is looking for those"},{"speaker":"Paul Altobelli","startTime":804.11,"endTime":808.37,"body":"pages. Google is only going to"},{"speaker":"Paul Altobelli","startTime":808.37,"endTime":811.88,"body":"serve up the pages that best"},{"speaker":"Paul Altobelli","startTime":808.37,"endTime":811.88,"body":"match the query being asked,"},{"speaker":"Paul Altobelli","startTime":812.03,"endTime":817.88,"body":"right? So if I type in roof"},{"speaker":"Paul Altobelli","startTime":812.03,"endTime":817.88,"body":"repair, and the website is"},{"speaker":"Paul Altobelli","startTime":817.88,"endTime":821.15,"body":"optimized for a general"},{"speaker":"Paul Altobelli","startTime":817.88,"endTime":821.15,"body":"contractor, Roof Repair is never"},{"speaker":"Paul Altobelli","startTime":821.15,"endTime":824.75,"body":"going to get found, are going to"},{"speaker":"Paul Altobelli","startTime":821.15,"endTime":824.75,"body":"find that business. There is a"},{"speaker":"Paul Altobelli","startTime":824.75,"endTime":828.74,"body":"page dedicated to roof repair."},{"speaker":"Paul Altobelli","startTime":824.75,"endTime":828.74,"body":"Right, then there might be a"},{"speaker":"Paul Altobelli","startTime":828.74,"endTime":834.35,"body":"page dedicated to Emergency Roof"},{"speaker":"Paul Altobelli","startTime":828.74,"endTime":834.35,"body":"Repair or Storm Roof, air or, or"},{"speaker":"Paul Altobelli","startTime":834.47,"endTime":838.37,"body":"roof replacement. You know, so"},{"speaker":"Paul Altobelli","startTime":834.47,"endTime":838.37,"body":"there's no I just listed five"},{"speaker":"Paul Altobelli","startTime":838.37,"endTime":842.33,"body":"pages for what used to be a"},{"speaker":"Paul Altobelli","startTime":838.37,"endTime":842.33,"body":"bullet point. Just the bullet"},{"speaker":"Paul Altobelli","startTime":842.33,"endTime":845.39,"body":"points. So bullet points are"},{"speaker":"Paul Altobelli","startTime":842.33,"endTime":845.39,"body":"great for a side of a truck. I"},{"speaker":"Paul Altobelli","startTime":845.39,"endTime":848.6,"body":"do all these things. Visit my"},{"speaker":"Paul Altobelli","startTime":845.39,"endTime":848.6,"body":"website for more info, visit the"},{"speaker":"Paul Altobelli","startTime":848.63,"endTime":850.88,"body":"website for more info, then you"},{"speaker":"Paul Altobelli","startTime":848.63,"endTime":850.88,"body":"get the detail you're looking"},{"speaker":"Paul Altobelli","startTime":850.88,"endTime":855.08,"body":"for. Does anybody really read"},{"speaker":"Paul Altobelli","startTime":850.88,"endTime":855.08,"body":"all that content? Probably not."},{"speaker":"Paul Altobelli","startTime":855.08,"endTime":859.79,"body":"But it for somebody that that"},{"speaker":"Paul Altobelli","startTime":855.08,"endTime":859.79,"body":"needs that extra bit of content?"},{"speaker":"Paul Altobelli","startTime":859.79,"endTime":860.69,"body":"It's always good to have it?"},{"speaker":"Lauren Schenck","startTime":861.65,"endTime":863.09,"body":"Yeah. Well,"},{"speaker":"Lauren Schenck","startTime":861.65,"endTime":863.09,"body":"that's an interesting point."},{"speaker":"Lauren Schenck","startTime":863.09,"endTime":865.64,"body":"Because like you said before,"},{"speaker":"Lauren Schenck","startTime":863.09,"endTime":865.64,"body":"they're going to this website to"},{"speaker":"Lauren Schenck","startTime":865.64,"endTime":868.94,"body":"complete a task. But it's also"},{"speaker":"Lauren Schenck","startTime":865.64,"endTime":868.94,"body":"to answer a question, like you"},{"speaker":"Lauren Schenck","startTime":868.94,"endTime":872.03,"body":"said, do you do this specific"},{"speaker":"Lauren Schenck","startTime":868.94,"endTime":872.03,"body":"thing? And I think sometimes the"},{"speaker":"Lauren Schenck","startTime":872.03,"endTime":875.9,"body":"business owner or anyone in an"},{"speaker":"Lauren Schenck","startTime":872.03,"endTime":875.9,"body":"industry just assumes people"},{"speaker":"Lauren Schenck","startTime":875.9,"endTime":879.2,"body":"know, oh, I do I do their"},{"speaker":"Lauren Schenck","startTime":875.9,"endTime":879.2,"body":"conditioning. That means this,"},{"speaker":"Lauren Schenck","startTime":879.26,"endTime":883.01,"body":"the repair, replacement all of"},{"speaker":"Lauren Schenck","startTime":879.26,"endTime":883.01,"body":"this, but that doesn't always"},{"speaker":"Lauren Schenck","startTime":883.01,"endTime":886.01,"body":"translate to the common person"},{"speaker":"Lauren Schenck","startTime":883.01,"endTime":886.01,"body":"who's not in that industry. And"},{"speaker":"Lauren Schenck","startTime":886.01,"endTime":889.43,"body":"so then what do you do this"},{"speaker":"Lauren Schenck","startTime":886.01,"endTime":889.43,"body":"specific thing? Is a very"},{"speaker":"Lauren Schenck","startTime":889.43,"endTime":893.0,"body":"important question that needs to"},{"speaker":"Lauren Schenck","startTime":889.43,"endTime":893.0,"body":"be answered for the consumer"},{"speaker":"Lauren Schenck","startTime":893.03,"endTime":894.89,"body":"that the business owner needs to"},{"speaker":"Lauren Schenck","startTime":893.03,"endTime":894.89,"body":"include."},{"speaker":"Paul Altobelli","startTime":895.499,"endTime":898.019,"body":"And the way you"},{"speaker":"Paul Altobelli","startTime":895.499,"endTime":898.019,"body":"just frame that too is something"},{"speaker":"Paul Altobelli","startTime":898.019,"endTime":901.169,"body":"else that if you made this"},{"speaker":"Paul Altobelli","startTime":898.019,"endTime":901.169,"body":"choice means to your website, it"},{"speaker":"Paul Altobelli","startTime":901.169,"endTime":904.019,"body":"will have an impact for two"},{"speaker":"Paul Altobelli","startTime":901.169,"endTime":904.019,"body":"ways. And that's FAQs,"},{"speaker":"Paul Altobelli","startTime":904.139,"endTime":907.619,"body":"frequently asked questions."},{"speaker":"Paul Altobelli","startTime":904.139,"endTime":907.619,"body":"Because even if you're saying,"},{"speaker":"Paul Altobelli","startTime":907.619,"endTime":911.339,"body":"Yes, I will fix your roof, there"},{"speaker":"Paul Altobelli","startTime":907.619,"endTime":911.339,"body":"might be questions specific to"},{"speaker":"Paul Altobelli","startTime":911.339,"endTime":915.659,"body":"that. Yes. And if you add them,"},{"speaker":"Paul Altobelli","startTime":911.339,"endTime":915.659,"body":"that's going to help seal the"},{"speaker":"Paul Altobelli","startTime":915.659,"endTime":920.369,"body":"deal, so to speak. So FAQs are a"},{"speaker":"Paul Altobelli","startTime":915.659,"endTime":920.369,"body":"great way of things that are a"},{"speaker":"Paul Altobelli","startTime":920.369,"endTime":923.819,"body":"great option of something you"},{"speaker":"Paul Altobelli","startTime":920.369,"endTime":923.819,"body":"can add to a web page that will"},{"speaker":"Paul Altobelli","startTime":923.819,"endTime":924.959,"body":"help with the conversion."},{"speaker":"Ian Messinger","startTime":924.0,"endTime":925.44,"body":"And that could be"},{"speaker":"Ian Messinger","startTime":924.0,"endTime":925.44,"body":"with the roofing example, that"},{"speaker":"Ian Messinger","startTime":925.44,"endTime":928.71,"body":"could be something as simple as"},{"speaker":"Ian Messinger","startTime":925.44,"endTime":928.71,"body":"you know, what's the best time"},{"speaker":"Ian Messinger","startTime":928.71,"endTime":932.58,"body":"of year to replace my roof or,"},{"speaker":"Ian Messinger","startTime":928.71,"endTime":932.58,"body":"you know, just anything that"},{"speaker":"Ian Messinger","startTime":932.58,"endTime":935.64,"body":"someone might search for. And"},{"speaker":"Ian Messinger","startTime":932.58,"endTime":935.64,"body":"it's almost like as a business"},{"speaker":"Ian Messinger","startTime":935.64,"endTime":938.7,"body":"owner, Lauren, to your point you"},{"speaker":"Ian Messinger","startTime":935.64,"endTime":938.7,"body":"kind of have to think of, and"},{"speaker":"Ian Messinger","startTime":938.7,"endTime":941.28,"body":"this can be very challenging,"},{"speaker":"Ian Messinger","startTime":938.7,"endTime":941.28,"body":"you know, imagine you don't know"},{"speaker":"Ian Messinger","startTime":941.28,"endTime":944.73,"body":"anything about your industry,"},{"speaker":"Ian Messinger","startTime":941.28,"endTime":944.73,"body":"but you have the problem that"},{"speaker":"Ian Messinger","startTime":944.73,"endTime":947.34,"body":"your company can solve, you"},{"speaker":"Ian Messinger","startTime":944.73,"endTime":947.34,"body":"know, what are those questions"},{"speaker":"Ian Messinger","startTime":947.34,"endTime":950.25,"body":"that have come up? You know, is"},{"speaker":"Ian Messinger","startTime":947.34,"endTime":950.25,"body":"there a different time of year"},{"speaker":"Ian Messinger","startTime":950.25,"endTime":954.33,"body":"for replacing an asphalt roof"},{"speaker":"Ian Messinger","startTime":950.25,"endTime":954.33,"body":"versus a metal roof? Maybe there"},{"speaker":"Ian Messinger","startTime":954.33,"endTime":958.32,"body":"is, I don't know. But that's all"},{"speaker":"Ian Messinger","startTime":954.33,"endTime":958.32,"body":"great content that you can"},{"speaker":"Ian Messinger","startTime":958.32,"endTime":961.92,"body":"include that someone may search"},{"speaker":"Ian Messinger","startTime":958.32,"endTime":961.92,"body":"for, and it may get you a visit."},{"speaker":"Paul Altobelli","startTime":962.22,"endTime":963.99,"body":"They get you a"},{"speaker":"Paul Altobelli","startTime":962.22,"endTime":963.99,"body":"visit. And they may get you"},{"speaker":"Paul Altobelli","startTime":963.99,"endTime":967.23,"body":"somebody picking up the phone. I"},{"speaker":"Paul Altobelli","startTime":963.99,"endTime":967.23,"body":"tell the story... heck, I may"},{"speaker":"Paul Altobelli","startTime":967.23,"endTime":970.47,"body":"have even said it last time I"},{"speaker":"Paul Altobelli","startTime":967.23,"endTime":970.47,"body":"was on this podcast. But well,"},{"speaker":"Paul Altobelli","startTime":970.47,"endTime":973.32,"body":"my wife and I were looking for a"},{"speaker":"Paul Altobelli","startTime":970.47,"endTime":973.32,"body":"new roof, it was pretty much"},{"speaker":"Paul Altobelli","startTime":973.32,"endTime":975.9,"body":"down to a couple of different"},{"speaker":"Paul Altobelli","startTime":973.32,"endTime":975.9,"body":"different roofers when I was"},{"speaker":"Paul Altobelli","startTime":976.05,"endTime":979.59,"body":"flipping from site to site and"},{"speaker":"Paul Altobelli","startTime":976.05,"endTime":979.59,"body":"comparing notes and mentally and"},{"speaker":"Paul Altobelli","startTime":979.89,"endTime":983.94,"body":"one of them said something"},{"speaker":"Paul Altobelli","startTime":979.89,"endTime":983.94,"body":"specific to that when they clean"},{"speaker":"Paul Altobelli","startTime":983.94,"endTime":989.16,"body":"up, that they have this big sort"},{"speaker":"Paul Altobelli","startTime":983.94,"endTime":989.16,"body":"of metallic drum that they roll"},{"speaker":"Paul Altobelli","startTime":989.16,"endTime":992.31,"body":"on the ground, and it picks up"},{"speaker":"Paul Altobelli","startTime":989.16,"endTime":992.31,"body":"all the nails. And at the time,"},{"speaker":"Paul Altobelli","startTime":992.31,"endTime":995.37,"body":"we had little children. And that"},{"speaker":"Paul Altobelli","startTime":992.31,"endTime":995.37,"body":"was important to my wife. If"},{"speaker":"Paul Altobelli","startTime":995.37,"endTime":998.79,"body":"they hadn't brought up something"},{"speaker":"Paul Altobelli","startTime":995.37,"endTime":998.79,"body":"like that. I wouldn't have"},{"speaker":"Paul Altobelli","startTime":998.79,"endTime":1002.3,"body":"called them and hired him. Now,"},{"speaker":"Paul Altobelli","startTime":998.79,"endTime":1002.3,"body":"they may all have that they may"},{"speaker":"Paul Altobelli","startTime":1002.3,"endTime":1005.45,"body":"all have that sort of this as"},{"speaker":"Paul Altobelli","startTime":1002.3,"endTime":1005.45,"body":"well. But it's normal, just like"},{"speaker":"Paul Altobelli","startTime":1005.45,"endTime":1008.66,"body":"you said, well, everybody does"},{"speaker":"Paul Altobelli","startTime":1005.45,"endTime":1008.66,"body":"that. How do you know that but"},{"speaker":"Paul Altobelli","startTime":1008.66,"endTime":1011.84,"body":"this guy called it out. And as a"},{"speaker":"Paul Altobelli","startTime":1008.66,"endTime":1011.84,"body":"result, we hired them."},{"speaker":"Ian Messinger","startTime":1011.99,"endTime":1013.58,"body":"Yeah. And that"},{"speaker":"Ian Messinger","startTime":1011.99,"endTime":1013.58,"body":"goes back to what you're talking"},{"speaker":"Ian Messinger","startTime":1013.58,"endTime":1017.06,"body":"about with on the website"},{"speaker":"Ian Messinger","startTime":1013.58,"endTime":1017.06,"body":"highlighting those USP. So it"},{"speaker":"Ian Messinger","startTime":1017.06,"endTime":1021.38,"body":"doesn't have to be you know, 10%"},{"speaker":"Ian Messinger","startTime":1017.06,"endTime":1021.38,"body":"off or you know, free this, it"},{"speaker":"Ian Messinger","startTime":1021.38,"endTime":1024.11,"body":"doesn't have to be anything"},{"speaker":"Ian Messinger","startTime":1021.38,"endTime":1024.11,"body":"monetary, it can just be right"},{"speaker":"Ian Messinger","startTime":1024.11,"endTime":1027.8,"body":"we clean up after ourselves. Or,"},{"speaker":"Ian Messinger","startTime":1024.11,"endTime":1027.8,"body":"you know, the other example you"},{"speaker":"Ian Messinger","startTime":1027.8,"endTime":1030.47,"body":"shared, we will return calls in"},{"speaker":"Ian Messinger","startTime":1027.8,"endTime":1030.47,"body":"an hour. Maybe that standard."},{"speaker":"Ian Messinger","startTime":1030.47,"endTime":1032.99,"body":"Maybe everybody does that in"},{"speaker":"Ian Messinger","startTime":1030.47,"endTime":1032.99,"body":"your industry, maybe in your"},{"speaker":"Ian Messinger","startTime":1032.99,"endTime":1035.69,"body":"neck of the woods. Everybody"},{"speaker":"Ian Messinger","startTime":1032.99,"endTime":1035.69,"body":"does that. But it doesn't mean"},{"speaker":"Ian Messinger","startTime":1035.69,"endTime":1038.63,"body":"they all pointed out. And that"},{"speaker":"Ian Messinger","startTime":1035.69,"endTime":1038.63,"body":"can be a big, big deciding"},{"speaker":"Ian Messinger","startTime":1038.63,"endTime":1041.57,"body":"factor in whether someone picks"},{"speaker":"Ian Messinger","startTime":1038.63,"endTime":1041.57,"body":"up the phone or goes back to the"},{"speaker":"Ian Messinger","startTime":1041.57,"endTime":1042.44,"body":"search results."},{"speaker":"Paul Altobelli","startTime":1042.8,"endTime":1044.87,"body":"Or they wear"},{"speaker":"Paul Altobelli","startTime":1042.8,"endTime":1044.87,"body":"booties on their feet when they"},{"speaker":"Paul Altobelli","startTime":1045.26,"endTime":1048.86,"body":"are house and they don't track"},{"speaker":"Paul Altobelli","startTime":1045.26,"endTime":1048.86,"body":"in tracking dirt or that the the"},{"speaker":"Paul Altobelli","startTime":1048.86,"endTime":1052.97,"body":"technicians are all their"},{"speaker":"Paul Altobelli","startTime":1048.86,"endTime":1052.97,"body":"background checked in. And and"},{"speaker":"Paul Altobelli","startTime":1053.06,"endTime":1056.12,"body":"drug screened. You don't you"},{"speaker":"Paul Altobelli","startTime":1053.06,"endTime":1056.12,"body":"know, I'm letting somebody into"},{"speaker":"Paul Altobelli","startTime":1056.12,"endTime":1059.63,"body":"my home. You know, this is"},{"speaker":"Paul Altobelli","startTime":1056.12,"endTime":1059.63,"body":"stating I mean, it's a simple"},{"speaker":"Paul Altobelli","startTime":1059.63,"endTime":1062.45,"body":"thing, maybe a very standard"},{"speaker":"Paul Altobelli","startTime":1059.63,"endTime":1062.45,"body":"practice. But the fact that"},{"speaker":"Paul Altobelli","startTime":1062.45,"endTime":1065.21,"body":"they're saying that out loud,"},{"speaker":"Paul Altobelli","startTime":1062.45,"endTime":1065.21,"body":"that could help seal the deal"},{"speaker":"Paul Altobelli","startTime":1065.21,"endTime":1066.38,"body":"for me, and I'm going to call"},{"speaker":"Paul Altobelli","startTime":1065.21,"endTime":1066.38,"body":"back."},{"speaker":"Lauren Schenck","startTime":1067.79,"endTime":1071.39,"body":"Over"},{"speaker":"Lauren Schenck","startTime":1067.79,"endTime":1071.39,"body":"communicating every simple"},{"speaker":"Lauren Schenck","startTime":1071.57,"endTime":1075.62,"body":"feature that they have, which"},{"speaker":"Lauren Schenck","startTime":1071.57,"endTime":1075.62,"body":"answers the user's questions"},{"speaker":"Lauren Schenck","startTime":1075.62,"endTime":1078.17,"body":"before they even know they have"},{"speaker":"Lauren Schenck","startTime":1075.62,"endTime":1078.17,"body":"that question."},{"speaker":"Paul Altobelli","startTime":1078.23,"endTime":1081.41,"body":"Exactly. Yeah,"},{"speaker":"Paul Altobelli","startTime":1078.23,"endTime":1081.41,"body":"exactly. Yeah, it is no, there's"},{"speaker":"Paul Altobelli","startTime":1081.41,"endTime":1084.68,"body":"no problem with putting more"},{"speaker":"Paul Altobelli","startTime":1081.41,"endTime":1084.68,"body":"than you need. There's overkill."},{"speaker":"Paul Altobelli","startTime":1084.68,"endTime":1086.81,"body":"I mean, in terms of the the"},{"speaker":"Paul Altobelli","startTime":1084.68,"endTime":1086.81,"body":"amount of content, we're talking"},{"speaker":"Paul Altobelli","startTime":1086.81,"endTime":1089.93,"body":"about content, content content,"},{"speaker":"Paul Altobelli","startTime":1086.81,"endTime":1089.93,"body":"you want to make sure that it's"},{"speaker":"Paul Altobelli","startTime":1089.93,"endTime":1093.59,"body":"the necessary content specific"},{"speaker":"Paul Altobelli","startTime":1089.93,"endTime":1093.59,"body":"to that topic. You don't"},{"speaker":"Paul Altobelli","startTime":1093.59,"endTime":1096.5,"body":"necessarily need to go on and"},{"speaker":"Paul Altobelli","startTime":1093.59,"endTime":1096.5,"body":"start talking about family"},{"speaker":"Paul Altobelli","startTime":1096.5,"endTime":1099.32,"body":"history and things of that. So"},{"speaker":"Paul Altobelli","startTime":1096.5,"endTime":1099.32,"body":"there's other places that can go"},{"speaker":"Paul Altobelli","startTime":1099.89,"endTime":1102.86,"body":"learn about our history and"},{"speaker":"Paul Altobelli","startTime":1099.89,"endTime":1102.86,"body":"learn about this or see our our"},{"speaker":"Paul Altobelli","startTime":1102.86,"endTime":1105.14,"body":"Project Gallery or things like"},{"speaker":"Paul Altobelli","startTime":1102.86,"endTime":1105.14,"body":"that, you can link to other"},{"speaker":"Paul Altobelli","startTime":1105.14,"endTime":1109.52,"body":"places. But yeah, don't don't be"},{"speaker":"Paul Altobelli","startTime":1105.14,"endTime":1109.52,"body":"afraid to add more than you"},{"speaker":"Paul Altobelli","startTime":1109.52,"endTime":1109.82,"body":"need."},{"speaker":"Ian Messinger","startTime":1110.0,"endTime":1112.22,"body":"Well, and I'll"},{"speaker":"Ian Messinger","startTime":1110.0,"endTime":1112.22,"body":"just kind of springboard off of"},{"speaker":"Ian Messinger","startTime":1112.22,"endTime":1114.83,"body":"that and put on my my Hibu hat"},{"speaker":"Ian Messinger","startTime":1112.22,"endTime":1114.83,"body":"for a second here. I mean,"},{"speaker":"Ian Messinger","startTime":1114.83,"endTime":1119.27,"body":"everything we've talked about up"},{"speaker":"Ian Messinger","startTime":1114.83,"endTime":1119.27,"body":"to this point, is part of our"},{"speaker":"Ian Messinger","startTime":1119.33,"endTime":1122.36,"body":"consultation process. You know,"},{"speaker":"Ian Messinger","startTime":1119.33,"endTime":1122.36,"body":"this isn't stuff that you have"},{"speaker":"Ian Messinger","startTime":1122.36,"endTime":1125.54,"body":"to know, as a small business"},{"speaker":"Ian Messinger","startTime":1122.36,"endTime":1125.54,"body":"owner to do yourself, this isn't"},{"speaker":"Ian Messinger","startTime":1125.54,"endTime":1130.07,"body":"stuff that Paul, you know, in"},{"speaker":"Ian Messinger","startTime":1125.54,"endTime":1130.07,"body":"your position you've defined,"},{"speaker":"Ian Messinger","startTime":1130.16,"endTime":1132.71,"body":"but it may not be what you get,"},{"speaker":"Ian Messinger","startTime":1130.16,"endTime":1132.71,"body":"when you actually engage with"},{"speaker":"Ian Messinger","startTime":1132.71,"endTime":1136.01,"body":"us. This is all part of what we"},{"speaker":"Ian Messinger","startTime":1132.71,"endTime":1136.01,"body":"walk a small business owner"},{"speaker":"Ian Messinger","startTime":1136.01,"endTime":1138.74,"body":"through. And you know, if we"},{"speaker":"Ian Messinger","startTime":1136.01,"endTime":1138.74,"body":"say, well, what sets you apart,"},{"speaker":"Ian Messinger","startTime":1138.74,"endTime":1141.23,"body":"and they say, good enough, and"},{"speaker":"Ian Messinger","startTime":1138.74,"endTime":1141.23,"body":"I'm like everybody else, we"},{"speaker":"Ian Messinger","startTime":1141.23,"endTime":1143.75,"body":"don't just go okay, like"},{"speaker":"Ian Messinger","startTime":1141.23,"endTime":1143.75,"body":"everybody else and move on, you"},{"speaker":"Ian Messinger","startTime":1143.75,"endTime":1148.16,"body":"know, we really engage with you"},{"speaker":"Ian Messinger","startTime":1143.75,"endTime":1148.16,"body":"and, you know, try to kind of"},{"speaker":"Ian Messinger","startTime":1148.16,"endTime":1151.46,"body":"impart this lesson during that"},{"speaker":"Ian Messinger","startTime":1148.16,"endTime":1151.46,"body":"consultation that well, that's,"},{"speaker":"Ian Messinger","startTime":1151.97,"endTime":1154.58,"body":"you know, that may not be enough"},{"speaker":"Ian Messinger","startTime":1151.97,"endTime":1154.58,"body":"to convince someone you know,"},{"speaker":"Ian Messinger","startTime":1154.58,"endTime":1156.92,"body":"let's talk through this and"},{"speaker":"Ian Messinger","startTime":1154.58,"endTime":1156.92,"body":"figure out you know, what we can"},{"speaker":"Ian Messinger","startTime":1156.92,"endTime":1159.05,"body":"highlight on the website to make"},{"speaker":"Ian Messinger","startTime":1156.92,"endTime":1159.05,"body":"sure it's something where"},{"speaker":"Ian Messinger","startTime":1159.05,"endTime":1161.42,"body":"you're, you're really getting"},{"speaker":"Ian Messinger","startTime":1159.05,"endTime":1161.42,"body":"the best bang for your buck."},{"speaker":"Paul Altobelli","startTime":1161.72,"endTime":1164.24,"body":"But content"},{"speaker":"Paul Altobelli","startTime":1161.72,"endTime":1164.24,"body":"itself also has to align with"},{"speaker":"Paul Altobelli","startTime":1164.27,"endTime":1168.98,"body":"with ways that traffic's finding"},{"speaker":"Paul Altobelli","startTime":1164.27,"endTime":1168.98,"body":"you and by traffic, meaning the"},{"speaker":"Paul Altobelli","startTime":1168.98,"endTime":1172.28,"body":"the potential customer, that you"},{"speaker":"Paul Altobelli","startTime":1168.98,"endTime":1172.28,"body":"might be finding you because of"},{"speaker":"Paul Altobelli","startTime":1172.28,"endTime":1176.39,"body":"an ad they saw in the flyer, or"},{"speaker":"Paul Altobelli","startTime":1172.28,"endTime":1176.39,"body":"that mailer that they got, they"},{"speaker":"Paul Altobelli","startTime":1176.39,"endTime":1180.17,"body":"might be finding you because of"},{"speaker":"Paul Altobelli","startTime":1176.39,"endTime":1180.17,"body":"a pay-per-click ad. If I do"},{"speaker":"Paul Altobelli","startTime":1180.17,"endTime":1183.44,"body":"search, they might be finding it"},{"speaker":"Paul Altobelli","startTime":1180.17,"endTime":1183.44,"body":"because of a social something in"},{"speaker":"Paul Altobelli","startTime":1183.44,"endTime":1187.37,"body":"social. There's an ad in"},{"speaker":"Paul Altobelli","startTime":1183.44,"endTime":1187.37,"body":"Facebook, and they expect that"},{"speaker":"Paul Altobelli","startTime":1187.82,"endTime":1191.45,"body":"battle has to align as well. And"},{"speaker":"Paul Altobelli","startTime":1187.82,"endTime":1191.45,"body":"I think that's one of the great"},{"speaker":"Paul Altobelli","startTime":1191.45,"endTime":1195.41,"body":"things I love about our company"},{"speaker":"Paul Altobelli","startTime":1191.45,"endTime":1195.41,"body":"is this solution sync, where it"},{"speaker":"Paul Altobelli","startTime":1195.41,"endTime":1198.5,"body":"all connects. Three years ago"},{"speaker":"Paul Altobelli","startTime":1195.41,"endTime":1198.5,"body":"when we first had this"},{"speaker":"Paul Altobelli","startTime":1198.5,"endTime":1200.99,"body":"conversation... there hasn't"},{"speaker":"Paul Altobelli","startTime":1198.5,"endTime":1200.99,"body":"been a lot that's changed three"},{"speaker":"Paul Altobelli","startTime":1200.99,"endTime":1205.82,"body":"years. 10 years ago, is a huge"},{"speaker":"Paul Altobelli","startTime":1200.99,"endTime":1205.82,"body":"change from 10 years ago to now."},{"speaker":"Paul Altobelli","startTime":1205.85,"endTime":1208.97,"body":"And that 10 years ago, you could"},{"speaker":"Paul Altobelli","startTime":1205.85,"endTime":1208.97,"body":"just have a website, you just"},{"speaker":"Paul Altobelli","startTime":1208.97,"endTime":1212.45,"body":"didn't need anything else. Now a"},{"speaker":"Paul Altobelli","startTime":1208.97,"endTime":1212.45,"body":"website all by its lonesome"},{"speaker":"Paul Altobelli","startTime":1212.45,"endTime":1215.3,"body":"isn't enough, even if you check"},{"speaker":"Paul Altobelli","startTime":1212.45,"endTime":1215.3,"body":"off all the things that I just"},{"speaker":"Paul Altobelli","startTime":1215.3,"endTime":1218.63,"body":"said, what makes a good website,"},{"speaker":"Paul Altobelli","startTime":1215.3,"endTime":1218.63,"body":"you need, you have to assume"},{"speaker":"Paul Altobelli","startTime":1218.63,"endTime":1221.09,"body":"that people aren't just going to"},{"speaker":"Paul Altobelli","startTime":1218.63,"endTime":1221.09,"body":"go to google and type something"},{"speaker":"Paul Altobelli","startTime":1221.09,"endTime":1226.25,"body":"in. They're going to, they're"},{"speaker":"Paul Altobelli","startTime":1221.09,"endTime":1226.25,"body":"kind of, (sorry, the cats"},{"speaker":"Paul Altobelli","startTime":1226.25,"endTime":1229.79,"body":"leaving), so it was my turn to"},{"speaker":"Paul Altobelli","startTime":1226.25,"endTime":1229.79,"body":"go, they're gonna go on"},{"speaker":"Paul Altobelli","startTime":1229.79,"endTime":1231.74,"body":"Facebook, and they're gonna see"},{"speaker":"Paul Altobelli","startTime":1229.79,"endTime":1231.74,"body":"something there, they're gonna"},{"speaker":"Paul Altobelli","startTime":1231.74,"endTime":1233.96,"body":"ask a friend, they're gonna get"},{"speaker":"Paul Altobelli","startTime":1231.74,"endTime":1233.96,"body":"something in the mail, they're"},{"speaker":"Paul Altobelli","startTime":1233.96,"endTime":1238.73,"body":"gonna just not even type my or"},{"speaker":"Paul Altobelli","startTime":1233.96,"endTime":1238.73,"body":"visit my webpage through Google"},{"speaker":"Paul Altobelli","startTime":1238.73,"endTime":1241.55,"body":"organic search, they're going to"},{"speaker":"Paul Altobelli","startTime":1238.73,"endTime":1241.55,"body":"click the Google My Business"},{"speaker":"Paul Altobelli","startTime":1241.55,"endTime":1244.01,"body":"there, there's all sorts of ways"},{"speaker":"Paul Altobelli","startTime":1241.55,"endTime":1244.01,"body":"that people can visit and find"},{"speaker":"Paul Altobelli","startTime":1244.01,"endTime":1247.76,"body":"your website. So you have to"},{"speaker":"Paul Altobelli","startTime":1244.01,"endTime":1247.76,"body":"speak to all of them. Do that,"},{"speaker":"Paul Altobelli","startTime":1247.76,"endTime":1250.16,"body":"again, through those those bits"},{"speaker":"Paul Altobelli","startTime":1247.76,"endTime":1250.16,"body":"that we talked about in the"},{"speaker":"Paul Altobelli","startTime":1250.16,"endTime":1253.91,"body":"beginning, specifically with the"},{"speaker":"Paul Altobelli","startTime":1250.16,"endTime":1253.91,"body":"the motivating factors, and then"},{"speaker":"Paul Altobelli","startTime":1253.91,"endTime":1257.72,"body":"that clean design that we talked"},{"speaker":"Paul Altobelli","startTime":1253.91,"endTime":1257.72,"body":"about. That's important. It's"},{"speaker":"Paul Altobelli","startTime":1257.72,"endTime":1261.68,"body":"got to load fast, too. I'd"},{"speaker":"Paul Altobelli","startTime":1257.72,"endTime":1261.68,"body":"mentioned that. As far as specs"},{"speaker":"Paul Altobelli","startTime":1261.68,"endTime":1263.81,"body":"go, I did some research before"},{"speaker":"Paul Altobelli","startTime":1261.68,"endTime":1263.81,"body":"we started, you know, we're"},{"speaker":"Paul Altobelli","startTime":1263.81,"endTime":1267.86,"body":"looking at about 60% people are"},{"speaker":"Paul Altobelli","startTime":1263.81,"endTime":1267.86,"body":"looking and converting on phones"},{"speaker":"Paul Altobelli","startTime":1267.86,"endTime":1271.46,"body":"over over desktop, there's a lot"},{"speaker":"Paul Altobelli","startTime":1267.86,"endTime":1271.46,"body":"of times we add things to"},{"speaker":"Paul Altobelli","startTime":1271.46,"endTime":1274.46,"body":"websites that because it looks"},{"speaker":"Paul Altobelli","startTime":1271.46,"endTime":1274.46,"body":"good on desktop, you can't"},{"speaker":"Paul Altobelli","startTime":1274.46,"endTime":1277.67,"body":"assume anyone's ever gonna see"},{"speaker":"Paul Altobelli","startTime":1274.46,"endTime":1277.67,"body":"others things it has to adhere"},{"speaker":"Paul Altobelli","startTime":1277.67,"endTime":1281.06,"body":"to. This is in key to make your"},{"speaker":"Paul Altobelli","startTime":1277.67,"endTime":1281.06,"body":"work."},{"speaker":"Ian Messinger","startTime":1281.36,"endTime":1283.16,"body":"Right. Well,"},{"speaker":"Ian Messinger","startTime":1281.36,"endTime":1283.16,"body":"that's even assuming they're,"},{"speaker":"Ian Messinger","startTime":1283.19,"endTime":1285.53,"body":"you know, searching on their"},{"speaker":"Ian Messinger","startTime":1283.19,"endTime":1285.53,"body":"phone, you know, they may just"},{"speaker":"Ian Messinger","startTime":1285.53,"endTime":1288.14,"body":"be picking up their phone and"},{"speaker":"Ian Messinger","startTime":1285.53,"endTime":1288.14,"body":"saying, you know, hey, Google,"},{"speaker":"Ian Messinger","startTime":1288.14,"endTime":1291.35,"body":"or Hey, Siri. And you know, at"},{"speaker":"Ian Messinger","startTime":1288.14,"endTime":1291.35,"body":"that point, they're not even"},{"speaker":"Ian Messinger","startTime":1291.35,"endTime":1294.38,"body":"seeing your website. But you"},{"speaker":"Ian Messinger","startTime":1291.35,"endTime":1294.38,"body":"know, Google is crawling that"},{"speaker":"Ian Messinger","startTime":1294.38,"endTime":1297.65,"body":"site looking for the answer to"},{"speaker":"Ian Messinger","startTime":1294.38,"endTime":1297.65,"body":"you know what, I forget if I"},{"speaker":"Ian Messinger","startTime":1297.65,"endTime":1300.56,"body":"mentioned this before, but last"},{"speaker":"Ian Messinger","startTime":1297.65,"endTime":1300.56,"body":"last Fourth of July weekend, our"},{"speaker":"Ian Messinger","startTime":1300.56,"endTime":1304.37,"body":"air conditioner didn't turn on."},{"speaker":"Ian Messinger","startTime":1300.56,"endTime":1304.37,"body":"So is this mad dash to we need"},{"speaker":"Ian Messinger","startTime":1304.58,"endTime":1307.4,"body":"air conditioning repair not"},{"speaker":"Ian Messinger","startTime":1304.58,"endTime":1307.4,"body":"nature experts, and specifically"},{"speaker":"Ian Messinger","startTime":1307.4,"endTime":1310.97,"body":"air conditioner repair that"},{"speaker":"Ian Messinger","startTime":1307.4,"endTime":1310.97,"body":"works holiday weekends? That"},{"speaker":"Ian Messinger","startTime":1310.97,"endTime":1313.7,"body":"might be something I say, hey,"},{"speaker":"Ian Messinger","startTime":1310.97,"endTime":1313.7,"body":"what air conditioning repair"},{"speaker":"Ian Messinger","startTime":1313.7,"endTime":1316.64,"body":"people are open Fourth of July"},{"speaker":"Ian Messinger","startTime":1313.7,"endTime":1316.64,"body":"weekend, and Google is going to"},{"speaker":"Ian Messinger","startTime":1316.64,"endTime":1319.52,"body":"look and if it can find that"},{"speaker":"Ian Messinger","startTime":1316.64,"endTime":1319.52,"body":"information on your website,"},{"speaker":"Ian Messinger","startTime":1319.52,"endTime":1323.06,"body":"it's going to serve that up as"},{"speaker":"Ian Messinger","startTime":1319.52,"endTime":1323.06,"body":"Hey, check these guys out. You"},{"speaker":"Ian Messinger","startTime":1323.06,"endTime":1325.4,"body":"know, I may never see the"},{"speaker":"Ian Messinger","startTime":1323.06,"endTime":1325.4,"body":"website, I might just call right"},{"speaker":"Ian Messinger","startTime":1325.4,"endTime":1328.49,"body":"from there, I might see some"},{"speaker":"Ian Messinger","startTime":1325.4,"endTime":1328.49,"body":"other kind of listing and check"},{"speaker":"Ian Messinger","startTime":1328.49,"endTime":1328.91,"body":"it out."},{"speaker":"Paul Altobelli","startTime":1328.91,"endTime":1332.06,"body":"So yeah,"},{"speaker":"Paul Altobelli","startTime":1328.91,"endTime":1332.06,"body":"something as simple as we never"},{"speaker":"Paul Altobelli","startTime":1332.06,"endTime":1336.23,"body":"close, call us anytime, day or"},{"speaker":"Paul Altobelli","startTime":1332.06,"endTime":1336.23,"body":"night, even at 3am. Something"},{"speaker":"Paul Altobelli","startTime":1336.26,"endTime":1339.83,"body":"that's simple. Could be the"},{"speaker":"Paul Altobelli","startTime":1336.26,"endTime":1339.83,"body":"differentiator between going"},{"speaker":"Paul Altobelli","startTime":1339.83,"endTime":1342.35,"body":"with HVAC guy A or B."},{"speaker":"Announcer","startTime":1346.1,"endTime":1348.26,"body":"You're listening to"},{"speaker":"Announcer","startTime":1346.1,"endTime":1348.26,"body":"small business small talk"},{"speaker":"Announcer","startTime":1348.26,"endTime":1351.74,"body":"powered by Hibu. Hibu is the"},{"speaker":"Announcer","startTime":1348.26,"endTime":1351.74,"body":"country's leading provider of"},{"speaker":"Announcer","startTime":1351.74,"endTime":1355.01,"body":"synchronized digital marketing"},{"speaker":"Announcer","startTime":1351.74,"endTime":1355.01,"body":"for small businesses, delivering"},{"speaker":"Announcer","startTime":1355.01,"endTime":1359.03,"body":"more visibility, more visitors,"},{"speaker":"Announcer","startTime":1355.01,"endTime":1359.03,"body":"more leads and more customers."},{"speaker":"Announcer","startTime":1359.27,"endTime":1364.07,"body":"Visit us today @hibu.com."},{"speaker":"Announcer","startTime":1359.27,"endTime":1364.07,"body":"H-I-B-U. hibu.com."},{"speaker":"Lauren Schenck","startTime":1369.32,"endTime":1371.39,"body":"And we're back"},{"speaker":"Lauren Schenck","startTime":1369.32,"endTime":1371.39,"body":"talking about local business"},{"speaker":"Lauren Schenck","startTime":1371.39,"endTime":1374.42,"body":"websites with Paul Altobelli,"},{"speaker":"Lauren Schenck","startTime":1371.39,"endTime":1374.42,"body":"Hibu's website product lead."},{"speaker":"Ian Messinger","startTime":1376.46,"endTime":1378.95,"body":"You had mentioned"},{"speaker":"Ian Messinger","startTime":1376.46,"endTime":1378.95,"body":"a week or two ago that you were"},{"speaker":"Ian Messinger","startTime":1378.95,"endTime":1383.39,"body":"looking at a bunch of HVAC"},{"speaker":"Ian Messinger","startTime":1378.95,"endTime":1383.39,"body":"websites for small businesses"},{"speaker":"Ian Messinger","startTime":1383.39,"endTime":1385.19,"body":"went across the country or..."},{"speaker":"Paul Altobelli","startTime":1385.33,"endTime":1387.43,"body":"I looked at I"},{"speaker":"Paul Altobelli","startTime":1385.33,"endTime":1387.43,"body":"wanted to look to figure out"},{"speaker":"Paul Altobelli","startTime":1387.43,"endTime":1393.85,"body":"what is the secret sauce? What"},{"speaker":"Paul Altobelli","startTime":1387.43,"endTime":1393.85,"body":"do HVAC companies do that? We're"},{"speaker":"Paul Altobelli","startTime":1393.85,"endTime":1397.45,"body":"not doing it? I do. Because as I"},{"speaker":"Paul Altobelli","startTime":1393.85,"endTime":1397.45,"body":"was saying earlier, you know,"},{"speaker":"Paul Altobelli","startTime":1397.45,"endTime":1400.81,"body":"websites are constantly"},{"speaker":"Paul Altobelli","startTime":1397.45,"endTime":1400.81,"body":"evolving. As part of my role, I"},{"speaker":"Paul Altobelli","startTime":1400.81,"endTime":1403.0,"body":"got to see what are the trends?"},{"speaker":"Paul Altobelli","startTime":1400.81,"endTime":1403.0,"body":"What are what are other people"},{"speaker":"Paul Altobelli","startTime":1403.0,"endTime":1405.82,"body":"doing that we could be"},{"speaker":"Paul Altobelli","startTime":1403.0,"endTime":1405.82,"body":"incorporating into not only our"},{"speaker":"Paul Altobelli","startTime":1405.82,"endTime":1408.22,"body":"website, but the consultation,"},{"speaker":"Paul Altobelli","startTime":1405.82,"endTime":1408.22,"body":"it could be questions that we're"},{"speaker":"Paul Altobelli","startTime":1408.22,"endTime":1408.73,"body":"asking."},{"speaker":"Paul Altobelli","startTime":1409.48,"endTime":1415.42,"body":"So my criteria was... I added, I"},{"speaker":"Paul Altobelli","startTime":1409.48,"endTime":1415.42,"body":"typed in the words AC and then a"},{"speaker":"Paul Altobelli","startTime":1415.42,"endTime":1420.7,"body":"geographic area. So AC repair,"},{"speaker":"Paul Altobelli","startTime":1415.42,"endTime":1420.7,"body":"Houston, AC repair, Baltimore,"},{"speaker":"Paul Altobelli","startTime":1420.7,"endTime":1425.47,"body":"AC repair, Portland, AC repair,"},{"speaker":"Paul Altobelli","startTime":1420.7,"endTime":1425.47,"body":"St. Louis, etc, etc. And then"},{"speaker":"Paul Altobelli","startTime":1425.47,"endTime":1428.8,"body":"whatever showed up naturally,"},{"speaker":"Paul Altobelli","startTime":1425.47,"endTime":1428.8,"body":"that's what I looked at the"},{"speaker":"Paul Altobelli","startTime":1428.8,"endTime":1433.51,"body":"general theme that I found"},{"speaker":"Paul Altobelli","startTime":1428.8,"endTime":1433.51,"body":"amongst the 100 sites that I"},{"speaker":"Paul Altobelli","startTime":1433.51,"endTime":1437.11,"body":"looked at, goes back to some of"},{"speaker":"Paul Altobelli","startTime":1433.51,"endTime":1437.11,"body":"those points that that I brought"},{"speaker":"Paul Altobelli","startTime":1437.11,"endTime":1440.5,"body":"up in the beginning, they all"},{"speaker":"Paul Altobelli","startTime":1437.11,"endTime":1440.5,"body":"had a presentation that told me"},{"speaker":"Paul Altobelli","startTime":1440.5,"endTime":1444.52,"body":"congratulations, you've arrived,"},{"speaker":"Paul Altobelli","startTime":1440.5,"endTime":1444.52,"body":"we can fix your air conditioner."},{"speaker":"Paul Altobelli","startTime":1444.55,"endTime":1449.05,"body":"I came I visited, I was directed"},{"speaker":"Paul Altobelli","startTime":1444.55,"endTime":1449.05,"body":"to a page that was specific to"},{"speaker":"Paul Altobelli","startTime":1449.05,"endTime":1453.19,"body":"AC repair. I didn't land on any"},{"speaker":"Paul Altobelli","startTime":1449.05,"endTime":1453.19,"body":"other page that had anything to"},{"speaker":"Paul Altobelli","startTime":1453.19,"endTime":1456.64,"body":"do with heating or services in"},{"speaker":"Paul Altobelli","startTime":1453.19,"endTime":1456.64,"body":"general, the pages that showed"},{"speaker":"Paul Altobelli","startTime":1456.64,"endTime":1459.88,"body":"up in Google were specific AC"},{"speaker":"Paul Altobelli","startTime":1456.64,"endTime":1459.88,"body":"repair. So that goes back to the"},{"speaker":"Paul Altobelli","startTime":1459.88,"endTime":1462.52,"body":"content content content, make"},{"speaker":"Paul Altobelli","startTime":1459.88,"endTime":1462.52,"body":"sure you have a page dedicated"},{"speaker":"Paul Altobelli","startTime":1462.52,"endTime":1465.58,"body":"to that the pages themselves"},{"speaker":"Paul Altobelli","startTime":1462.52,"endTime":1465.58,"body":"this is cool. I'm looking at my"},{"speaker":"Paul Altobelli","startTime":1465.58,"endTime":1469.45,"body":"notes to the pages themselves"},{"speaker":"Paul Altobelli","startTime":1465.58,"endTime":1469.45,"body":"weren't just air conditioning"},{"speaker":"Paul Altobelli","startTime":1469.45,"endTime":1473.08,"body":"services that include Bum Bum"},{"speaker":"Paul Altobelli","startTime":1469.45,"endTime":1473.08,"body":"Bum Bum bum. They took air"},{"speaker":"Paul Altobelli","startTime":1473.08,"endTime":1476.2,"body":"conditioning services, and they"},{"speaker":"Paul Altobelli","startTime":1473.08,"endTime":1476.2,"body":"broke it into five pages. Most"},{"speaker":"Paul Altobelli","startTime":1476.2,"endTime":1478.66,"body":"of them did this not all of them"},{"speaker":"Paul Altobelli","startTime":1476.2,"endTime":1478.66,"body":"but most of them. There was a"},{"speaker":"Paul Altobelli","startTime":1478.66,"endTime":1482.35,"body":"general sort of air conditioning"},{"speaker":"Paul Altobelli","startTime":1478.66,"endTime":1482.35,"body":"page. We do air conditioning,"},{"speaker":"Paul Altobelli","startTime":1482.59,"endTime":1486.7,"body":"repair and maintenance and"},{"speaker":"Paul Altobelli","startTime":1482.59,"endTime":1486.7,"body":"replacement and we have a 24/7"},{"speaker":"Paul Altobelli","startTime":1486.7,"endTime":1490.99,"body":"emergency service. And then they"},{"speaker":"Paul Altobelli","startTime":1486.7,"endTime":1490.99,"body":"would link to individual pages"},{"speaker":"Paul Altobelli","startTime":1490.99,"endTime":1494.86,"body":"that were unique to those four"},{"speaker":"Paul Altobelli","startTime":1490.99,"endTime":1494.86,"body":"topics. repair, maintenance,"},{"speaker":"Paul Altobelli","startTime":1495.37,"endTime":1499.69,"body":"replacement or installation and"},{"speaker":"Paul Altobelli","startTime":1495.37,"endTime":1499.69,"body":"then 24/7 and then they repeat"},{"speaker":"Paul Altobelli","startTime":1499.69,"endTime":1504.49,"body":"it this same sort of process or"},{"speaker":"Paul Altobelli","startTime":1499.69,"endTime":1504.49,"body":"formula for heaters, they can"},{"speaker":"Paul Altobelli","startTime":1504.52,"endTime":1506.44,"body":"buy pages dedicated to heaters."},{"speaker":"Paul Altobelli","startTime":1506.51,"endTime":1509.27,"body":"And that's something else that's"},{"speaker":"Paul Altobelli","startTime":1506.51,"endTime":1509.27,"body":"cool too is you got to make sure"},{"speaker":"Paul Altobelli","startTime":1509.78,"endTime":1512.3,"body":"that and here's a little tip, as"},{"speaker":"Paul Altobelli","startTime":1509.78,"endTime":1512.3,"body":"you build your website, you're"},{"speaker":"Paul Altobelli","startTime":1512.3,"endTime":1515.21,"body":"using the words that people"},{"speaker":"Paul Altobelli","startTime":1512.3,"endTime":1515.21,"body":"type, use the words people type."},{"speaker":"Paul Altobelli","startTime":1515.21,"endTime":1520.49,"body":"So in some parts of the of the"},{"speaker":"Paul Altobelli","startTime":1515.21,"endTime":1520.49,"body":"country it was furnace. So it"},{"speaker":"Paul Altobelli","startTime":1520.49,"endTime":1525.32,"body":"was 24/7, furnace repair and"},{"speaker":"Paul Altobelli","startTime":1520.49,"endTime":1525.32,"body":"furnace maintenance and furnace"},{"speaker":"Paul Altobelli","startTime":1525.32,"endTime":1528.77,"body":"replacement and furnace, etc."},{"speaker":"Paul Altobelli","startTime":1525.32,"endTime":1528.77,"body":"Sounds like okay, well, that's"},{"speaker":"Paul Altobelli","startTime":1528.77,"endTime":1532.61,"body":"good to know. So if I want to"},{"speaker":"Paul Altobelli","startTime":1528.77,"endTime":1532.61,"body":"build the perfect HVAC site, I'm"},{"speaker":"Paul Altobelli","startTime":1532.61,"endTime":1535.49,"body":"gonna have those five pages,"},{"speaker":"Paul Altobelli","startTime":1532.61,"endTime":1535.49,"body":"there's 10 pages out of the"},{"speaker":"Paul Altobelli","startTime":1535.49,"endTime":1539.21,"body":"gate. And then when it got into,"},{"speaker":"Paul Altobelli","startTime":1535.49,"endTime":1539.21,"body":"into plumbing, for those"},{"speaker":"Paul Altobelli","startTime":1539.21,"endTime":1542.36,"body":"companies that have plumbing,"},{"speaker":"Paul Altobelli","startTime":1539.21,"endTime":1542.36,"body":"well, there's a lot of different"},{"speaker":"Paul Altobelli","startTime":1542.36,"endTime":1544.88,"body":"plumbing, you know, and I'm just"},{"speaker":"Paul Altobelli","startTime":1542.36,"endTime":1544.88,"body":"gonna rattle off some of them,"},{"speaker":"Paul Altobelli","startTime":1544.88,"endTime":1547.61,"body":"there were pages dedicated to"},{"speaker":"Paul Altobelli","startTime":1544.88,"endTime":1547.61,"body":"appliances and fixtures and"},{"speaker":"Paul Altobelli","startTime":1547.61,"endTime":1551.69,"body":"drain faucets and garbage"},{"speaker":"Paul Altobelli","startTime":1547.61,"endTime":1551.69,"body":"disposals and leak detection and"},{"speaker":"Paul Altobelli","startTime":1551.96,"endTime":1556.4,"body":"reverse osmosis, whatever that"},{"speaker":"Paul Altobelli","startTime":1551.96,"endTime":1556.4,"body":"is. But they had a page"},{"speaker":"Paul Altobelli","startTime":1556.4,"endTime":1559.22,"body":"dedicated to it. In some pages,"},{"speaker":"Paul Altobelli","startTime":1556.4,"endTime":1559.22,"body":"it's, you know, if there was"},{"speaker":"Paul Altobelli","startTime":1559.22,"endTime":1562.13,"body":"five pages for air conditioning,"},{"speaker":"Paul Altobelli","startTime":1559.22,"endTime":1562.13,"body":"there were 20 Pages for"},{"speaker":"Paul Altobelli","startTime":1562.13,"endTime":1566.36,"body":"plumbing, you got into indoor"},{"speaker":"Paul Altobelli","startTime":1562.13,"endTime":1566.36,"body":"air control, or air quality, you"},{"speaker":"Paul Altobelli","startTime":1566.36,"endTime":1569.81,"body":"might have 10 different pages"},{"speaker":"Paul Altobelli","startTime":1566.36,"endTime":1569.81,"body":"there. So they all have a lot of"},{"speaker":"Paul Altobelli","startTime":1569.81,"endTime":1573.17,"body":"content. They all have dedicated"},{"speaker":"Paul Altobelli","startTime":1569.81,"endTime":1573.17,"body":"pages for all the services that"},{"speaker":"Paul Altobelli","startTime":1573.17,"endTime":1578.33,"body":"they provide. 68% of the"},{"speaker":"Paul Altobelli","startTime":1573.17,"endTime":1578.33,"body":"websites I looked at its help..."},{"speaker":"Paul Altobelli","startTime":1578.57,"endTime":1583.58,"body":"getting into that... offered a"},{"speaker":"Paul Altobelli","startTime":1578.57,"endTime":1583.58,"body":"finance option. So sometimes"},{"speaker":"Paul Altobelli","startTime":1583.58,"endTime":1586.4,"body":"they go, \"Oh, yeah, well, we do"},{"speaker":"Paul Altobelli","startTime":1583.58,"endTime":1586.4,"body":"that, yeah, I got a guy or we"},{"speaker":"Paul Altobelli","startTime":1586.4,"endTime":1589.22,"body":"got something.\" And they may"},{"speaker":"Paul Altobelli","startTime":1586.4,"endTime":1589.22,"body":"only mention it as a bullet"},{"speaker":"Paul Altobelli","startTime":1589.22,"endTime":1592.7,"body":"point. But if they had a"},{"speaker":"Paul Altobelli","startTime":1589.22,"endTime":1592.7,"body":"dedicated page for that, think"},{"speaker":"Paul Altobelli","startTime":1592.7,"endTime":1596.6,"body":"about if I had, if I know that"},{"speaker":"Paul Altobelli","startTime":1592.7,"endTime":1596.6,"body":"my AC is on the fritz, and I"},{"speaker":"Paul Altobelli","startTime":1596.6,"endTime":1600.35,"body":"gotta get x, that's seven,"},{"speaker":"Paul Altobelli","startTime":1596.6,"endTime":1600.35,"body":"eight, ten, $12,000 out of the"},{"speaker":"Paul Altobelli","startTime":1600.35,"endTime":1604.25,"body":"gate. If they have a finance"},{"speaker":"Paul Altobelli","startTime":1600.35,"endTime":1604.25,"body":"option, I might hire them versus"},{"speaker":"Paul Altobelli","startTime":1604.25,"endTime":1605.93,"body":"somebody that doesn't have that."},{"speaker":"Paul Altobelli","startTime":1604.25,"endTime":1605.93,"body":"Yeah."},{"speaker":"Paul Altobelli","startTime":1606.17,"endTime":1608.96,"body":"Additionally, many of the sites,"},{"speaker":"Paul Altobelli","startTime":1606.17,"endTime":1608.96,"body":"as we talked about earlier, had"},{"speaker":"Paul Altobelli","startTime":1608.96,"endTime":1613.19,"body":"FAQs to a lot of them, because I"},{"speaker":"Paul Altobelli","startTime":1608.96,"endTime":1613.19,"body":"have different questions for"},{"speaker":"Paul Altobelli","startTime":1613.19,"endTime":1615.71,"body":"different things that they offer"},{"speaker":"Paul Altobelli","startTime":1613.19,"endTime":1615.71,"body":"different things that they do."},{"speaker":"Paul Altobelli","startTime":1615.71,"endTime":1618.38,"body":"So that was that was something"},{"speaker":"Paul Altobelli","startTime":1615.71,"endTime":1618.38,"body":"out of the gate that I feel like"},{"speaker":"Paul Altobelli","startTime":1618.38,"endTime":1622.61,"body":"okay, well, as far as Hibu goes,"},{"speaker":"Paul Altobelli","startTime":1618.38,"endTime":1622.61,"body":"as far as how we're going about"},{"speaker":"Paul Altobelli","startTime":1622.61,"endTime":1625.82,"body":"building our websites, or for"},{"speaker":"Paul Altobelli","startTime":1622.61,"endTime":1625.82,"body":"whatever that future sort of"},{"speaker":"Paul Altobelli","startTime":1625.82,"endTime":1629.54,"body":"website may be. As our website"},{"speaker":"Paul Altobelli","startTime":1625.82,"endTime":1629.54,"body":"evolves, I'm gonna make sure"},{"speaker":"Paul Altobelli","startTime":1629.54,"endTime":1633.26,"body":"that we're incorporating FAQ"},{"speaker":"Paul Altobelli","startTime":1629.54,"endTime":1633.26,"body":"questions on all those specific"},{"speaker":"Paul Altobelli","startTime":1633.26,"endTime":1636.23,"body":"pages, they were some of the big"},{"speaker":"Paul Altobelli","startTime":1633.26,"endTime":1636.23,"body":"takeaways from from looking at"},{"speaker":"Paul Altobelli","startTime":1636.23,"endTime":1636.95,"body":"all those sites,"},{"speaker":"Lauren Schenck","startTime":1637.01,"endTime":1639.53,"body":"It just sounds"},{"speaker":"Lauren Schenck","startTime":1637.01,"endTime":1639.53,"body":"like you know, the key, just a"},{"speaker":"Lauren Schenck","startTime":1639.53,"endTime":1643.37,"body":"successful website is answering"},{"speaker":"Lauren Schenck","startTime":1639.53,"endTime":1643.37,"body":"all the, you know, customers"},{"speaker":"Lauren Schenck","startTime":1643.37,"endTime":1646.04,"body":"questions before they even pick"},{"speaker":"Lauren Schenck","startTime":1643.37,"endTime":1646.04,"body":"up the phone."},{"speaker":"Paul Altobelli","startTime":1646.85,"endTime":1648.95,"body":"And you might"},{"speaker":"Paul Altobelli","startTime":1646.85,"endTime":1648.95,"body":"even be sort of qualifying them"},{"speaker":"Paul Altobelli","startTime":1648.95,"endTime":1652.82,"body":"out. Sure, looking for some"},{"speaker":"Paul Altobelli","startTime":1648.95,"endTime":1652.82,"body":"windows recently, and I found"},{"speaker":"Paul Altobelli","startTime":1652.82,"endTime":1655.28,"body":"this company and they kind of"},{"speaker":"Paul Altobelli","startTime":1652.82,"endTime":1655.28,"body":"checked off all the boxes, and"},{"speaker":"Paul Altobelli","startTime":1655.28,"endTime":1657.65,"body":"then I realized they're probably"},{"speaker":"Paul Altobelli","startTime":1655.28,"endTime":1657.65,"body":"overkill for what I'm looking"},{"speaker":"Paul Altobelli","startTime":1657.65,"endTime":1661.55,"body":"for. And I that was okay,"},{"speaker":"Paul Altobelli","startTime":1657.65,"endTime":1661.55,"body":"because they wouldn't want me to"},{"speaker":"Paul Altobelli","startTime":1661.55,"endTime":1664.04,"body":"call if they knew that"},{"speaker":"Paul Altobelli","startTime":1661.55,"endTime":1664.04,"body":"ultimately, I was gonna go now"},{"speaker":"Paul Altobelli","startTime":1664.04,"endTime":1667.28,"body":"you're too big for what I what I"},{"speaker":"Paul Altobelli","startTime":1664.04,"endTime":1667.28,"body":"need, I need smaller."},{"speaker":"Ian Messinger","startTime":1667.55,"endTime":1669.62,"body":"And that's,"},{"speaker":"Ian Messinger","startTime":1667.55,"endTime":1669.62,"body":"that's probably a caveat to how"},{"speaker":"Ian Messinger","startTime":1669.62,"endTime":1672.17,"body":"many times I've talked about,"},{"speaker":"Ian Messinger","startTime":1669.62,"endTime":1672.17,"body":"you know, phone calls and leads,"},{"speaker":"Ian Messinger","startTime":1672.23,"endTime":1675.02,"body":"it should be qualified phone"},{"speaker":"Ian Messinger","startTime":1672.23,"endTime":1675.02,"body":"calls and leads, you know, you"},{"speaker":"Ian Messinger","startTime":1675.02,"endTime":1678.89,"body":"don't want whoever whoever the"},{"speaker":"Ian Messinger","startTime":1675.02,"endTime":1678.89,"body":"person is that, you know, takes"},{"speaker":"Ian Messinger","startTime":1678.89,"endTime":1681.44,"body":"those incoming calls, whether"},{"speaker":"Ian Messinger","startTime":1678.89,"endTime":1681.44,"body":"it's someone in a back office,"},{"speaker":"Ian Messinger","startTime":1681.44,"endTime":1684.83,"body":"whether it's, you know, a lot of"},{"speaker":"Ian Messinger","startTime":1681.44,"endTime":1684.83,"body":"times with the clients that Hibu"},{"speaker":"Ian Messinger","startTime":1684.83,"endTime":1688.19,"body":"has, it's it's the owner, it's"},{"speaker":"Ian Messinger","startTime":1684.83,"endTime":1688.19,"body":"the guy on the roof, and the"},{"speaker":"Ian Messinger","startTime":1688.19,"endTime":1690.62,"body":"cell phones are getting, you"},{"speaker":"Ian Messinger","startTime":1688.19,"endTime":1690.62,"body":"know, you don't want to spend 10"},{"speaker":"Ian Messinger","startTime":1690.62,"endTime":1693.8,"body":"minutes on a call, let alone"},{"speaker":"Ian Messinger","startTime":1690.62,"endTime":1693.8,"body":"half an hour an hour, and then"},{"speaker":"Ian Messinger","startTime":1693.8,"endTime":1696.47,"body":"realize this isn't the right"},{"speaker":"Ian Messinger","startTime":1693.8,"endTime":1696.47,"body":"fit, you know, and and you could"},{"speaker":"Ian Messinger","startTime":1696.47,"endTime":1698.99,"body":"have cleared that up by making"},{"speaker":"Ian Messinger","startTime":1696.47,"endTime":1698.99,"body":"it clear on your website that,"},{"speaker":"Ian Messinger","startTime":1699.35,"endTime":1701.69,"body":"you know, you don't offer that"},{"speaker":"Ian Messinger","startTime":1699.35,"endTime":1701.69,"body":"service or you don't, you know,"},{"speaker":"Ian Messinger","startTime":1701.69,"endTime":1705.38,"body":"do financing or, you know,"},{"speaker":"Ian Messinger","startTime":1701.69,"endTime":1705.38,"body":"whatever the case may be."},{"speaker":"Paul Altobelli","startTime":1705.53,"endTime":1707.39,"body":"You can do that"},{"speaker":"Paul Altobelli","startTime":1705.53,"endTime":1707.39,"body":"too, as well. You don't have to"},{"speaker":"Paul Altobelli","startTime":1707.39,"endTime":1712.28,"body":"necessarily state it. But as far"},{"speaker":"Paul Altobelli","startTime":1707.39,"endTime":1712.28,"body":"as website is optimized, you"},{"speaker":"Paul Altobelli","startTime":1712.28,"endTime":1717.65,"body":"don't want to just generally say"},{"speaker":"Paul Altobelli","startTime":1712.28,"endTime":1717.65,"body":"I cover all of New Jersey, when"},{"speaker":"Paul Altobelli","startTime":1717.68,"endTime":1720.83,"body":"in reality, I'm only covering"},{"speaker":"Paul Altobelli","startTime":1717.68,"endTime":1720.83,"body":"South Jersey. And then within"},{"speaker":"Paul Altobelli","startTime":1720.83,"endTime":1724.16,"body":"South Jersey, it might only be"},{"speaker":"Paul Altobelli","startTime":1720.83,"endTime":1724.16,"body":"two counties, yeah, within those"},{"speaker":"Paul Altobelli","startTime":1724.16,"endTime":1729.2,"body":"two counties, that really is the"},{"speaker":"Paul Altobelli","startTime":1724.16,"endTime":1729.2,"body":"six cities. So then with Hibu,"},{"speaker":"Paul Altobelli","startTime":1729.2,"endTime":1732.35,"body":"we have a product called Local"},{"speaker":"Paul Altobelli","startTime":1729.2,"endTime":1732.35,"body":"Ranking, where we could focus on"},{"speaker":"Paul Altobelli","startTime":1732.35,"endTime":1737.33,"body":"those this very specific"},{"speaker":"Paul Altobelli","startTime":1732.35,"endTime":1737.33,"body":"geographic areas. And then"},{"speaker":"Paul Altobelli","startTime":1737.33,"endTime":1740.21,"body":"that's what's showing up in the"},{"speaker":"Paul Altobelli","startTime":1737.33,"endTime":1740.21,"body":"SERP in the search engine result"},{"speaker":"Paul Altobelli","startTime":1740.21,"endTime":1743.18,"body":"page in Google. Additionally,"},{"speaker":"Paul Altobelli","startTime":1740.21,"endTime":1743.18,"body":"when you get in a lot of people"},{"speaker":"Paul Altobelli","startTime":1743.18,"endTime":1746.72,"body":"that do pay-per-click"},{"speaker":"Paul Altobelli","startTime":1743.18,"endTime":1746.72,"body":"advertising on their own. They"},{"speaker":"Paul Altobelli","startTime":1746.72,"endTime":1751.28,"body":"don't think to get that granular"},{"speaker":"Paul Altobelli","startTime":1746.72,"endTime":1751.28,"body":"with the geographic and where"},{"speaker":"Paul Altobelli","startTime":1751.28,"endTime":1755.24,"body":"they're focusing where that does"},{"speaker":"Paul Altobelli","startTime":1751.28,"endTime":1755.24,"body":"that ad show up. I do offers"},{"speaker":"Paul Altobelli","startTime":1755.24,"endTime":1757.49,"body":"that I know I'm sending like a"},{"speaker":"Paul Altobelli","startTime":1755.24,"endTime":1757.49,"body":"commercial for it. But but"},{"speaker":"Paul Altobelli","startTime":1757.49,"endTime":1760.4,"body":"that's that's how you do it."},{"speaker":"Paul Altobelli","startTime":1757.49,"endTime":1760.4,"body":"That's how I do it. And that's"},{"speaker":"Paul Altobelli","startTime":1760.4,"endTime":1763.73,"body":"why if you came to somebody that"},{"speaker":"Paul Altobelli","startTime":1760.4,"endTime":1763.73,"body":"knows what they're doing, if you"},{"speaker":"Paul Altobelli","startTime":1763.73,"endTime":1767.45,"body":"came to a company that gets it,"},{"speaker":"Paul Altobelli","startTime":1763.73,"endTime":1767.45,"body":"then you're gonna get the better"},{"speaker":"Paul Altobelli","startTime":1767.45,"endTime":1770.36,"body":"quality leads, you're gonna get"},{"speaker":"Paul Altobelli","startTime":1767.45,"endTime":1770.36,"body":"the leads, because the website"},{"speaker":"Paul Altobelli","startTime":1770.36,"endTime":1773.54,"body":"is optimized with that campaign."},{"speaker":"Paul Altobelli","startTime":1770.36,"endTime":1773.54,"body":"And more importantly, it's going"},{"speaker":"Paul Altobelli","startTime":1773.54,"endTime":1776.6,"body":"to be a qualified lead, because"},{"speaker":"Paul Altobelli","startTime":1773.54,"endTime":1776.6,"body":"it's in the area and it's for"},{"speaker":"Paul Altobelli","startTime":1776.6,"endTime":1779.06,"body":"the for the service that I'm"},{"speaker":"Paul Altobelli","startTime":1776.6,"endTime":1779.06,"body":"looking for. And that's what I'm"},{"speaker":"Paul Altobelli","startTime":1779.06,"endTime":1779.69,"body":"calling about."},{"speaker":"Lauren Schenck","startTime":1779.9,"endTime":1781.7,"body":"Yeah, I think"},{"speaker":"Lauren Schenck","startTime":1779.9,"endTime":1781.7,"body":"there can sometimes be a"},{"speaker":"Lauren Schenck","startTime":1781.7,"endTime":1784.79,"body":"tendency to want to hit the"},{"speaker":"Lauren Schenck","startTime":1781.7,"endTime":1784.79,"body":"broadside of the barn. That's"},{"speaker":"Lauren Schenck","startTime":1784.79,"endTime":1788.03,"body":"gonna bring in the most amount"},{"speaker":"Lauren Schenck","startTime":1784.79,"endTime":1788.03,"body":"of leads, but you know, what"},{"speaker":"Lauren Schenck","startTime":1788.03,"endTime":1791.12,"body":"we've learned as being hyper"},{"speaker":"Lauren Schenck","startTime":1788.03,"endTime":1791.12,"body":"specific to what you do where"},{"speaker":"Lauren Schenck","startTime":1791.12,"endTime":1794.15,"body":"you serve, and what you offer is"},{"speaker":"Lauren Schenck","startTime":1791.12,"endTime":1794.15,"body":"actually going to bring in the"},{"speaker":"Lauren Schenck","startTime":1794.15,"endTime":1795.26,"body":"most successful leads."},{"speaker":"Ian Messinger","startTime":1795.29,"endTime":1796.85,"body":"This has been"},{"speaker":"Ian Messinger","startTime":1795.29,"endTime":1796.85,"body":"really good. I think we covered"},{"speaker":"Ian Messinger","startTime":1796.85,"endTime":1799.97,"body":"a lot of ground that we didn't"},{"speaker":"Ian Messinger","startTime":1796.85,"endTime":1799.97,"body":"three years ago, so you know,"},{"speaker":"Ian Messinger","startTime":1799.97,"endTime":1802.49,"body":"Despite, I think, all of us"},{"speaker":"Ian Messinger","startTime":1799.97,"endTime":1802.49,"body":"saying like not much has"},{"speaker":"Ian Messinger","startTime":1802.49,"endTime":1805.97,"body":"changed, like, it's same maybe"},{"speaker":"Ian Messinger","startTime":1802.49,"endTime":1805.97,"body":"not changed, but kind of"},{"speaker":"Ian Messinger","startTime":1805.97,"endTime":1810.38,"body":"refined. And what's next three"},{"speaker":"Ian Messinger","startTime":1805.97,"endTime":1810.38,"body":"years from now is not what was"},{"speaker":"Ian Messinger","startTime":1810.38,"endTime":1813.71,"body":"next three years ago. So I think"},{"speaker":"Ian Messinger","startTime":1810.38,"endTime":1813.71,"body":"we've, I think we've covered a"},{"speaker":"Ian Messinger","startTime":1813.71,"endTime":1814.13,"body":"lot here."},{"speaker":"Paul Altobelli","startTime":1814.13,"endTime":1816.92,"body":"We are always"},{"speaker":"Paul Altobelli","startTime":1814.13,"endTime":1816.92,"body":"learning and that that learning"},{"speaker":"Paul Altobelli","startTime":1816.98,"endTime":1820.67,"body":"is what Hibu does, it plays into"},{"speaker":"Paul Altobelli","startTime":1816.98,"endTime":1820.67,"body":"the the evolution of our"},{"speaker":"Paul Altobelli","startTime":1820.67,"endTime":1823.88,"body":"products, just yet another"},{"speaker":"Paul Altobelli","startTime":1820.67,"endTime":1823.88,"body":"reason why somebody might want"},{"speaker":"Paul Altobelli","startTime":1823.88,"endTime":1826.37,"body":"to call up Hibu and say, \"Hey,"},{"speaker":"Paul Altobelli","startTime":1823.88,"endTime":1826.37,"body":"take care of me. I want to know"},{"speaker":"Paul Altobelli","startTime":1826.37,"endTime":1827.33,"body":"what your solution is.\""},{"speaker":"Ian Messinger","startTime":1828.53,"endTime":1830.72,"body":"All right. Well,"},{"speaker":"Ian Messinger","startTime":1828.53,"endTime":1830.72,"body":"great, Paul, thank you again for"},{"speaker":"Ian Messinger","startTime":1830.75,"endTime":1833.69,"body":"for joining us and sharing some"},{"speaker":"Ian Messinger","startTime":1830.75,"endTime":1833.69,"body":"of what's going on now and what"},{"speaker":"Ian Messinger","startTime":1833.69,"endTime":1837.56,"body":"you're seeing and what's coming"},{"speaker":"Ian Messinger","startTime":1833.69,"endTime":1837.56,"body":"up next and sharing the good"},{"speaker":"Ian Messinger","startTime":1837.56,"endTime":1840.92,"body":"word as it were with the local"},{"speaker":"Ian Messinger","startTime":1837.56,"endTime":1840.92,"body":"businesses who are who are"},{"speaker":"Ian Messinger","startTime":1840.92,"endTime":1843.56,"body":"listening to this, and to all of"},{"speaker":"Ian Messinger","startTime":1840.92,"endTime":1843.56,"body":"you they're listening, be sure"},{"speaker":"Ian Messinger","startTime":1843.56,"endTime":1847.25,"body":"to visit hibu.com. See how Hibu"},{"speaker":"Ian Messinger","startTime":1843.56,"endTime":1847.25,"body":"can build you an effective"},{"speaker":"Ian Messinger","startTime":1847.25,"endTime":1851.3,"body":"digital marketing solution that"},{"speaker":"Ian Messinger","startTime":1847.25,"endTime":1851.3,"body":"generates leads and customers"},{"speaker":"Ian Messinger","startTime":1851.48,"endTime":1853.28,"body":"and delivers the kind of results"},{"speaker":"Ian Messinger","startTime":1851.48,"endTime":1853.28,"body":"you want."},{"speaker":"Ian Messinger","startTime":1853.76,"endTime":1855.71,"body":"If you liked what you heard on"},{"speaker":"Ian Messinger","startTime":1853.76,"endTime":1855.71,"body":"this episode, be sure to"},{"speaker":"Ian Messinger","startTime":1855.71,"endTime":1859.43,"body":"subscribe. And please if you can"},{"speaker":"Ian Messinger","startTime":1855.71,"endTime":1859.43,"body":"leave us review let us know what"},{"speaker":"Ian Messinger","startTime":1859.43,"endTime":1861.89,"body":"you'd like to hear next, what"},{"speaker":"Ian Messinger","startTime":1859.43,"endTime":1861.89,"body":"makes sense what you want us to"},{"speaker":"Ian Messinger","startTime":1861.89,"endTime":1865.61,"body":"elaborate on? It really does"},{"speaker":"Ian Messinger","startTime":1861.89,"endTime":1865.61,"body":"help. Until next time, this is"},{"speaker":"Ian Messinger","startTime":1865.61,"endTime":1867.41,"body":"Small Business Small Talk... out"},{"speaker":"Announcer","startTime":1872.87,"endTime":1875.06,"body":"Thanks for listening"},{"speaker":"Announcer","startTime":1872.87,"endTime":1875.06,"body":"to this episode of Small"},{"speaker":"Announcer","startTime":1875.06,"endTime":1878.9,"body":"Business Small Talk powered by"},{"speaker":"Announcer","startTime":1875.06,"endTime":1878.9,"body":"Hibu. Hibu is a leading provider"},{"speaker":"Announcer","startTime":1878.9,"endTime":1881.48,"body":"of synchronized digital"},{"speaker":"Announcer","startTime":1878.9,"endTime":1881.48,"body":"marketing for small businesses"},{"speaker":"Announcer","startTime":1881.51,"endTime":1885.11,"body":"across America. With Hibu you"},{"speaker":"Announcer","startTime":1881.51,"endTime":1885.11,"body":"get all the digital marketing"},{"speaker":"Announcer","startTime":1885.11,"endTime":1888.29,"body":"your business needs, all from a"},{"speaker":"Announcer","startTime":1885.11,"endTime":1888.29,"body":"single provider all working"},{"speaker":"Announcer","startTime":1888.29,"endTime":1891.53,"body":"together to maximize results,"},{"speaker":"Announcer","startTime":1888.29,"endTime":1891.53,"body":"visit us today @hibu.com."},{"speaker":"Announcer","startTime":1892.25,"endTime":1894.26,"body":"H-I-B-U. hibu.com."}]}