{"version":"1.0.0","segments":[{"speaker":"Ian Messinger","startTime":1.92,"endTime":4.02,"body":"Hi, I'm Ian"},{"speaker":"Ian Messinger","startTime":1.92,"endTime":4.02,"body":"Messinger with my co host,"},{"speaker":"Ian Messinger","startTime":4.02,"endTime":4.74,"body":"Lauren Schenck."},{"speaker":"Lauren Schenck","startTime":4.92,"endTime":5.37,"body":"Hello."},{"speaker":"Ian Messinger","startTime":6.15,"endTime":7.77,"body":"Thanks for"},{"speaker":"Ian Messinger","startTime":6.15,"endTime":7.77,"body":"joining us for this episode of"},{"speaker":"Ian Messinger","startTime":7.77,"endTime":11.79,"body":"Small Business Small Talk"},{"speaker":"Ian Messinger","startTime":7.77,"endTime":11.79,"body":"powered by Hibu. Our goal is to"},{"speaker":"Ian Messinger","startTime":11.79,"endTime":14.58,"body":"help local businesses across"},{"speaker":"Ian Messinger","startTime":11.79,"endTime":14.58,"body":"America succeed and grow with"},{"speaker":"Ian Messinger","startTime":14.58,"endTime":18.03,"body":"digital marketing. Today, we're"},{"speaker":"Ian Messinger","startTime":14.58,"endTime":18.03,"body":"talking with Mike Quayle,"},{"speaker":"Ian Messinger","startTime":18.12,"endTime":21.06,"body":"Managing Director of"},{"speaker":"Ian Messinger","startTime":18.12,"endTime":21.06,"body":"Marketeering Group. Thanks for"},{"speaker":"Ian Messinger","startTime":21.06,"endTime":21.81,"body":"joining us, Mike."},{"speaker":"Mike Quayle","startTime":22.5,"endTime":24.0,"body":"Hey, great to be"},{"speaker":"Mike Quayle","startTime":22.5,"endTime":24.0,"body":"here. Thanks, man."},{"speaker":"Ian Messinger","startTime":25.83,"endTime":28.14,"body":"Glad you could"},{"speaker":"Ian Messinger","startTime":25.83,"endTime":28.14,"body":"find the time. So let's, you"},{"speaker":"Ian Messinger","startTime":28.14,"endTime":32.49,"body":"know, we kind of let the rabbit"},{"speaker":"Ian Messinger","startTime":28.14,"endTime":32.49,"body":"out of the hat here. And you"},{"speaker":"Ian Messinger","startTime":32.49,"endTime":36.51,"body":"know, SEO was always a popular"},{"speaker":"Ian Messinger","startTime":32.49,"endTime":36.51,"body":"topic for small businesses, I"},{"speaker":"Ian Messinger","startTime":36.51,"endTime":41.37,"body":"think because it's, it's almost"},{"speaker":"Ian Messinger","startTime":36.51,"endTime":41.37,"body":"abstract, right? You say SEO to"},{"speaker":"Ian Messinger","startTime":41.4,"endTime":43.77,"body":"12 people, and you're gonna come"},{"speaker":"Ian Messinger","startTime":41.4,"endTime":43.77,"body":"back with 12 different"},{"speaker":"Ian Messinger","startTime":43.77,"endTime":46.26,"body":"definitions of what that is. So"},{"speaker":"Ian Messinger","startTime":43.77,"endTime":46.26,"body":"let's, let's start there. What"},{"speaker":"Ian Messinger","startTime":46.26,"endTime":48.33,"body":"is SEO today?"},{"speaker":"Mike Quayle","startTime":48.9,"endTime":52.65,"body":"Yeah, yeah, I like"},{"speaker":"Mike Quayle","startTime":48.9,"endTime":52.65,"body":"to joke that doing SEO, a lot of"},{"speaker":"Mike Quayle","startTime":52.65,"endTime":55.47,"body":"it just involves telling people"},{"speaker":"Mike Quayle","startTime":52.65,"endTime":55.47,"body":"what you do, like teaching"},{"speaker":"Mike Quayle","startTime":55.47,"endTime":58.38,"body":"people what you do. So you spend"},{"speaker":"Mike Quayle","startTime":55.47,"endTime":58.38,"body":"a lot of time talking about it."},{"speaker":"Mike Quayle","startTime":58.38,"endTime":61.17,"body":"But you're right, yeah, it is a"},{"speaker":"Mike Quayle","startTime":58.38,"endTime":61.17,"body":"lot different depending on who"},{"speaker":"Mike Quayle","startTime":61.17,"endTime":65.13,"body":"you talk to. And the definition"},{"speaker":"Mike Quayle","startTime":61.17,"endTime":65.13,"body":"has changed a lot over the"},{"speaker":"Mike Quayle","startTime":65.13,"endTime":65.58,"body":"years."},{"speaker":"Ian Messinger","startTime":65.61,"endTime":67.11,"body":"I know, there's"},{"speaker":"Ian Messinger","startTime":65.61,"endTime":67.11,"body":"times where people say, you"},{"speaker":"Ian Messinger","startTime":67.11,"endTime":70.26,"body":"know, I want when someone"},{"speaker":"Ian Messinger","startTime":67.11,"endTime":70.26,"body":"searches for, you know, pizza,"},{"speaker":"Ian Messinger","startTime":70.26,"endTime":72.54,"body":"King of Prussia, I want to be"},{"speaker":"Ian Messinger","startTime":70.26,"endTime":72.54,"body":"number one, and it's like, hang"},{"speaker":"Ian Messinger","startTime":72.54,"endTime":76.47,"body":"on, there's a lot we got to"},{"speaker":"Ian Messinger","startTime":72.54,"endTime":76.47,"body":"unpack there. You know, that's"},{"speaker":"Ian Messinger","startTime":76.53,"endTime":80.1,"body":"pizza's pretty broad, you know,"},{"speaker":"Ian Messinger","startTime":76.53,"endTime":80.1,"body":"King of Prussia is a populous"},{"speaker":"Ian Messinger","startTime":80.1,"endTime":82.59,"body":"area. And like there's there's"},{"speaker":"Ian Messinger","startTime":80.1,"endTime":82.59,"body":"that may not be the right"},{"speaker":"Ian Messinger","startTime":82.62,"endTime":86.22,"body":"strategy here. So that's, that's"},{"speaker":"Ian Messinger","startTime":82.62,"endTime":86.22,"body":"the value of working with folks"},{"speaker":"Ian Messinger","startTime":86.22,"endTime":89.79,"body":"that, that know those rules and"},{"speaker":"Ian Messinger","startTime":86.22,"endTime":89.79,"body":"know those parameters to save"},{"speaker":"Ian Messinger","startTime":89.79,"endTime":92.97,"body":"nets. That's, that sounds really"},{"speaker":"Ian Messinger","startTime":89.79,"endTime":92.97,"body":"good. And if we could press a"},{"speaker":"Ian Messinger","startTime":92.97,"endTime":96.18,"body":"button to get you there, great."},{"speaker":"Ian Messinger","startTime":92.97,"endTime":96.18,"body":"But it's probably not the path"},{"speaker":"Ian Messinger","startTime":96.18,"endTime":96.93,"body":"you want to go down."},{"speaker":"Lauren Schenck","startTime":97.47,"endTime":100.14,"body":"I think a lot of"},{"speaker":"Lauren Schenck","startTime":97.47,"endTime":100.14,"body":"what we talk about with digital"},{"speaker":"Lauren Schenck","startTime":100.14,"endTime":102.93,"body":"marketing, but especially with"},{"speaker":"Lauren Schenck","startTime":100.14,"endTime":102.93,"body":"SEO is that it's not a set it"},{"speaker":"Lauren Schenck","startTime":102.93,"endTime":106.74,"body":"and forget it situation is that"},{"speaker":"Lauren Schenck","startTime":102.93,"endTime":106.74,"body":"you have to keep up with it. And"},{"speaker":"Lauren Schenck","startTime":106.74,"endTime":109.44,"body":"you have to keep updating it"},{"speaker":"Lauren Schenck","startTime":106.74,"endTime":109.44,"body":"because like you mentioned"},{"speaker":"Lauren Schenck","startTime":109.44,"endTime":111.99,"body":"before, there's been so much"},{"speaker":"Lauren Schenck","startTime":109.44,"endTime":111.99,"body":"change, and there is so much"},{"speaker":"Lauren Schenck","startTime":111.99,"endTime":116.13,"body":"change, and the shifting with"},{"speaker":"Lauren Schenck","startTime":111.99,"endTime":116.13,"body":"the new technologies and the new"},{"speaker":"Lauren Schenck","startTime":116.13,"endTime":119.13,"body":"keywords and the new, you know,"},{"speaker":"Lauren Schenck","startTime":116.13,"endTime":119.13,"body":"algorithms, it's really"},{"speaker":"Lauren Schenck","startTime":119.13,"endTime":121.44,"body":"important for these businesses"},{"speaker":"Lauren Schenck","startTime":119.13,"endTime":121.44,"body":"to really keep up with what's"},{"speaker":"Lauren Schenck","startTime":121.44,"endTime":122.1,"body":"going on."},{"speaker":"Mike Quayle","startTime":122.97,"endTime":125.19,"body":"Yeah, just have a"},{"speaker":"Mike Quayle","startTime":122.97,"endTime":125.19,"body":"partner who's keeping an eye on"},{"speaker":"Mike Quayle","startTime":125.19,"endTime":127.8,"body":"everything in the background."},{"speaker":"Mike Quayle","startTime":125.19,"endTime":127.8,"body":"You know, a big foundation of"},{"speaker":"Mike Quayle","startTime":127.8,"endTime":130.83,"body":"local SEO is of course,"},{"speaker":"Mike Quayle","startTime":127.8,"endTime":130.83,"body":"reputation management with"},{"speaker":"Mike Quayle","startTime":130.83,"endTime":136.05,"body":"reviews, and managing listings,"},{"speaker":"Mike Quayle","startTime":130.83,"endTime":136.05,"body":"making sure that you don't have"},{"speaker":"Mike Quayle","startTime":136.05,"endTime":139.41,"body":"incorrect business information"},{"speaker":"Mike Quayle","startTime":136.05,"endTime":139.41,"body":"out there. And if you don't have"},{"speaker":"Mike Quayle","startTime":139.44,"endTime":141.84,"body":"somebody watching for that, and"},{"speaker":"Mike Quayle","startTime":139.44,"endTime":141.84,"body":"making sure that it stays"},{"speaker":"Mike Quayle","startTime":141.84,"endTime":144.0,"body":"accurate, you can get yourself"},{"speaker":"Mike Quayle","startTime":141.84,"endTime":144.0,"body":"in really good trouble very"},{"speaker":"Mike Quayle","startTime":144.0,"endTime":147.12,"body":"quickly. But it's hard to do"},{"speaker":"Mike Quayle","startTime":144.0,"endTime":147.12,"body":"yourself, especially if you"},{"speaker":"Mike Quayle","startTime":147.12,"endTime":150.84,"body":"don't know, don't know who to"},{"speaker":"Mike Quayle","startTime":147.12,"endTime":150.84,"body":"talk to. And unless you want to"},{"speaker":"Mike Quayle","startTime":150.84,"endTime":154.47,"body":"spend hours responding to Yelp"},{"speaker":"Mike Quayle","startTime":150.84,"endTime":154.47,"body":"support emails, or Google"},{"speaker":"Mike Quayle","startTime":154.47,"endTime":157.02,"body":"support emails and trying to"},{"speaker":"Mike Quayle","startTime":154.47,"endTime":157.02,"body":"figure out how even works. And"},{"speaker":"Mike Quayle","startTime":157.02,"endTime":157.11,"body":"then"},{"speaker":"Lauren Schenck","startTime":157.11,"endTime":158.73,"body":"on top of"},{"speaker":"Lauren Schenck","startTime":157.11,"endTime":158.73,"body":"running a business. I mean,"},{"speaker":"Lauren Schenck","startTime":158.73,"endTime":161.13,"body":"these small business owners"},{"speaker":"Lauren Schenck","startTime":158.73,"endTime":161.13,"body":"don't have the time to chase"},{"speaker":"Lauren Schenck","startTime":161.13,"endTime":165.81,"body":"down all this stuff, let alone"},{"speaker":"Lauren Schenck","startTime":161.13,"endTime":165.81,"body":"the know how. So investing in"},{"speaker":"Lauren Schenck","startTime":165.81,"endTime":169.44,"body":"digital advertising is a really"},{"speaker":"Lauren Schenck","startTime":165.81,"endTime":169.44,"body":"important thing. Can you expand"},{"speaker":"Lauren Schenck","startTime":169.44,"endTime":169.89,"body":"on that?"},{"speaker":"Mike Quayle","startTime":170.34,"endTime":173.46,"body":"Yeah, absolutely. I"},{"speaker":"Mike Quayle","startTime":170.34,"endTime":173.46,"body":"mean, the most successful SEO"},{"speaker":"Mike Quayle","startTime":173.46,"endTime":175.74,"body":"campaigns you have are ones"},{"speaker":"Mike Quayle","startTime":173.46,"endTime":175.74,"body":"where the business owner is"},{"speaker":"Mike Quayle","startTime":175.74,"endTime":178.8,"body":"really involved, but in a very"},{"speaker":"Mike Quayle","startTime":175.74,"endTime":178.8,"body":"different way. They're not"},{"speaker":"Mike Quayle","startTime":178.8,"endTime":182.85,"body":"involved in the typical SEO"},{"speaker":"Mike Quayle","startTime":178.8,"endTime":182.85,"body":"activities, like controlling"},{"speaker":"Mike Quayle","startTime":182.85,"endTime":187.17,"body":"building new local listings and"},{"speaker":"Mike Quayle","startTime":182.85,"endTime":187.17,"body":"doing keyword research and all"},{"speaker":"Mike Quayle","startTime":187.17,"endTime":189.72,"body":"the kind of technical things."},{"speaker":"Mike Quayle","startTime":187.17,"endTime":189.72,"body":"What they're doing is they're"},{"speaker":"Mike Quayle","startTime":189.72,"endTime":192.6,"body":"focused on creating content."},{"speaker":"Mike Quayle","startTime":189.72,"endTime":192.6,"body":"They're focused on being a"},{"speaker":"Mike Quayle","startTime":192.6,"endTime":195.57,"body":"thought leader, maybe they have"},{"speaker":"Mike Quayle","startTime":192.6,"endTime":195.57,"body":"a YouTube channel that they want"},{"speaker":"Mike Quayle","startTime":195.57,"endTime":198.45,"body":"to contribute content to and"},{"speaker":"Mike Quayle","startTime":195.57,"endTime":198.45,"body":"need some technical support"},{"speaker":"Mike Quayle","startTime":198.45,"endTime":201.99,"body":"their or they want to do some"},{"speaker":"Mike Quayle","startTime":198.45,"endTime":201.99,"body":"blogging or appearing on"},{"speaker":"Mike Quayle","startTime":201.99,"endTime":205.77,"body":"podcasts or something like that."},{"speaker":"Mike Quayle","startTime":201.99,"endTime":205.77,"body":"That's really productive things"},{"speaker":"Mike Quayle","startTime":205.77,"endTime":208.14,"body":"that make a business owner feel"},{"speaker":"Mike Quayle","startTime":205.77,"endTime":208.14,"body":"good and feel like they're"},{"speaker":"Mike Quayle","startTime":208.14,"endTime":211.08,"body":"giving back to their industry."},{"speaker":"Mike Quayle","startTime":208.14,"endTime":211.08,"body":"So we want the business owners"},{"speaker":"Mike Quayle","startTime":211.08,"endTime":214.5,"body":"to be heavily involved in their"},{"speaker":"Mike Quayle","startTime":211.08,"endTime":214.5,"body":"digital marketing campaigns, but"},{"speaker":"Mike Quayle","startTime":214.74,"endTime":217.5,"body":"not in the ways that are gonna"},{"speaker":"Mike Quayle","startTime":214.74,"endTime":217.5,"body":"give them a negative sentiment."},{"speaker":"Mike Quayle","startTime":217.74,"endTime":221.01,"body":"Nobody wants to deal with"},{"speaker":"Mike Quayle","startTime":217.74,"endTime":221.01,"body":"negative reviews. Nobody wants"},{"speaker":"Mike Quayle","startTime":221.01,"endTime":224.1,"body":"to deal with listings, believe"},{"speaker":"Mike Quayle","startTime":221.01,"endTime":224.1,"body":"me, I've done it for many years."},{"speaker":"Mike Quayle","startTime":224.1,"endTime":228.09,"body":"It's not fun work. So we like to"},{"speaker":"Mike Quayle","startTime":224.1,"endTime":228.09,"body":"think about it is we don't want"},{"speaker":"Mike Quayle","startTime":228.09,"endTime":231.45,"body":"disengaged clients. We don't"},{"speaker":"Mike Quayle","startTime":228.09,"endTime":231.45,"body":"want disengaged business owners"},{"speaker":"Mike Quayle","startTime":231.45,"endTime":233.79,"body":"from their digital marketing"},{"speaker":"Mike Quayle","startTime":231.45,"endTime":233.79,"body":"campaigns because that just"},{"speaker":"Mike Quayle","startTime":233.79,"endTime":236.73,"body":"creates more problems. But we"},{"speaker":"Mike Quayle","startTime":233.79,"endTime":236.73,"body":"want business owners to be"},{"speaker":"Mike Quayle","startTime":236.73,"endTime":240.81,"body":"engaged in in an appropriate way"},{"speaker":"Mike Quayle","startTime":236.73,"endTime":240.81,"body":"is the best use of both of our"},{"speaker":"Mike Quayle","startTime":240.81,"endTime":241.23,"body":"time."},{"speaker":"Announcer","startTime":244.98,"endTime":247.11,"body":"You're listening to"},{"speaker":"Announcer","startTime":244.98,"endTime":247.11,"body":"small business small talk"},{"speaker":"Announcer","startTime":247.14,"endTime":250.62,"body":"powered by Hibu. Ivey was the"},{"speaker":"Announcer","startTime":247.14,"endTime":250.62,"body":"country's leading provider of"},{"speaker":"Announcer","startTime":250.62,"endTime":253.92,"body":"synchronized digital marketing"},{"speaker":"Announcer","startTime":250.62,"endTime":253.92,"body":"for small businesses, delivering"},{"speaker":"Announcer","startTime":253.92,"endTime":257.91,"body":"more visibility, more visitors,"},{"speaker":"Announcer","startTime":253.92,"endTime":257.91,"body":"more leads and more customers"},{"speaker":"Announcer","startTime":258.15,"endTime":263.61,"body":"visit us today@hibu.com H I V u"},{"speaker":"Announcer","startTime":258.15,"endTime":263.61,"body":"hybrid.com."},{"speaker":"Unknown","startTime":266.94,"endTime":269.1,"body":"We're back with our"},{"speaker":"Unknown","startTime":266.94,"endTime":269.1,"body":"guests today. Mike Quayle"},{"speaker":"Unknown","startTime":269.13,"endTime":271.2,"body":"talking about small business"},{"speaker":"Unknown","startTime":269.13,"endTime":271.2,"body":"SEM."},{"speaker":"Ian Messinger","startTime":274.75,"endTime":277.15,"body":"So kind of spring"},{"speaker":"Ian Messinger","startTime":274.75,"endTime":277.15,"body":"boarding off a large last"},{"speaker":"Ian Messinger","startTime":277.15,"endTime":280.33,"body":"question too in the in the"},{"speaker":"Ian Messinger","startTime":277.15,"endTime":280.33,"body":"broader sense of, you know, SEO"},{"speaker":"Ian Messinger","startTime":280.33,"endTime":284.47,"body":"being one of the one of the"},{"speaker":"Ian Messinger","startTime":280.33,"endTime":284.47,"body":"tactics to approach digital"},{"speaker":"Ian Messinger","startTime":284.47,"endTime":288.94,"body":"marketing for a small business"},{"speaker":"Ian Messinger","startTime":284.47,"endTime":288.94,"body":"in a very broad sense. What's"},{"speaker":"Ian Messinger","startTime":288.94,"endTime":293.59,"body":"the value of a small business"},{"speaker":"Ian Messinger","startTime":288.94,"endTime":293.59,"body":"investing in in digital"},{"speaker":"Ian Messinger","startTime":293.59,"endTime":294.16,"body":"marketing?"},{"speaker":"Mike Quayle","startTime":294.54,"endTime":297.21,"body":"Yeah, it comes down"},{"speaker":"Mike Quayle","startTime":294.54,"endTime":297.21,"body":"to a couple of different things."},{"speaker":"Mike Quayle","startTime":297.27,"endTime":300.99,"body":"So most people invest in digital"},{"speaker":"Mike Quayle","startTime":297.27,"endTime":300.99,"body":"marketing with So one of those"},{"speaker":"Mike Quayle","startTime":300.99,"endTime":303.45,"body":"two things in mind, they'll say,"},{"speaker":"Mike Quayle","startTime":300.99,"endTime":303.45,"body":"hey, I want to make sure"},{"speaker":"Mike Quayle","startTime":303.45,"endTime":306.84,"body":"somebody's keeping an eye on a"},{"speaker":"Mike Quayle","startTime":303.45,"endTime":306.84,"body":"campaign, or they want to be a"},{"speaker":"Mike Quayle","startTime":306.84,"endTime":309.72,"body":"little more aggressive, right?"},{"speaker":"Mike Quayle","startTime":306.84,"endTime":309.72,"body":"They want to treat search"},{"speaker":"Mike Quayle","startTime":309.72,"endTime":313.71,"body":"engines as a strong lead source."},{"speaker":"Mike Quayle","startTime":309.72,"endTime":313.71,"body":"Regardless, they have two"},{"speaker":"Mike Quayle","startTime":313.71,"endTime":316.56,"body":"different scenarios most people"},{"speaker":"Mike Quayle","startTime":313.71,"endTime":316.56,"body":"are investing. So that kind of"},{"speaker":"Mike Quayle","startTime":316.56,"endTime":319.68,"body":"determines why they're doing it."},{"speaker":"Mike Quayle","startTime":316.56,"endTime":319.68,"body":"The first one, right, just"},{"speaker":"Mike Quayle","startTime":319.68,"endTime":321.87,"body":"keeping things clean. And what"},{"speaker":"Mike Quayle","startTime":319.68,"endTime":321.87,"body":"we've talked about a lot,"},{"speaker":"Mike Quayle","startTime":322.2,"endTime":325.68,"body":"watching for spam, making sure"},{"speaker":"Mike Quayle","startTime":322.2,"endTime":325.68,"body":"listings are correct. Going back"},{"speaker":"Mike Quayle","startTime":325.68,"endTime":330.06,"body":"to the doctor jobs podcast, it"},{"speaker":"Mike Quayle","startTime":325.68,"endTime":330.06,"body":"reminds me of brushing your"},{"speaker":"Mike Quayle","startTime":330.06,"endTime":334.23,"body":"teeth. All right. It's something"},{"speaker":"Mike Quayle","startTime":330.06,"endTime":334.23,"body":"you know, you could do yourself,"},{"speaker":"Mike Quayle","startTime":334.26,"endTime":336.36,"body":"right. For the most part, you"},{"speaker":"Mike Quayle","startTime":334.26,"endTime":336.36,"body":"don't want to go to a dentist"},{"speaker":"Mike Quayle","startTime":336.36,"endTime":339.45,"body":"every morning and night to brush"},{"speaker":"Mike Quayle","startTime":336.36,"endTime":339.45,"body":"your teeth. But it's about"},{"speaker":"Mike Quayle","startTime":339.45,"endTime":342.66,"body":"keeping your business info"},{"speaker":"Mike Quayle","startTime":339.45,"endTime":342.66,"body":"clean, biting off nasty plaque"},{"speaker":"Mike Quayle","startTime":342.66,"endTime":346.71,"body":"and cavities, which would be"},{"speaker":"Mike Quayle","startTime":342.66,"endTime":346.71,"body":"negative SEOs and negative"},{"speaker":"Mike Quayle","startTime":346.71,"endTime":349.86,"body":"sentiments, things like that"},{"speaker":"Mike Quayle","startTime":346.71,"endTime":349.86,"body":"incorrect information. But even"},{"speaker":"Mike Quayle","startTime":349.86,"endTime":352.26,"body":"if you're brushing your teeth"},{"speaker":"Mike Quayle","startTime":349.86,"endTime":352.26,"body":"every day, you still gotta check"},{"speaker":"Mike Quayle","startTime":352.26,"endTime":354.72,"body":"in with a professional, it's a"},{"speaker":"Mike Quayle","startTime":352.26,"endTime":354.72,"body":"while, make sure you're doing"},{"speaker":"Mike Quayle","startTime":354.72,"endTime":357.84,"body":"it, right, making sure that"},{"speaker":"Mike Quayle","startTime":354.72,"endTime":357.84,"body":"you're doing all the things that"},{"speaker":"Mike Quayle","startTime":357.84,"endTime":360.42,"body":"are going to help your business."},{"speaker":"Mike Quayle","startTime":357.84,"endTime":360.42,"body":"So even if you don't want to"},{"speaker":"Mike Quayle","startTime":360.42,"endTime":365.97,"body":"engage in any lot of people say"},{"speaker":"Mike Quayle","startTime":360.42,"endTime":365.97,"body":"manipulation of Google, you"},{"speaker":"Mike Quayle","startTime":365.97,"endTime":369.87,"body":"know, if you're trying to really"},{"speaker":"Mike Quayle","startTime":365.97,"endTime":369.87,"body":"improve your Google rankings,"},{"speaker":"Mike Quayle","startTime":370.02,"endTime":372.33,"body":"even if you're, if you're not"},{"speaker":"Mike Quayle","startTime":370.02,"endTime":372.33,"body":"interested in doing that,"},{"speaker":"Mike Quayle","startTime":372.33,"endTime":375.33,"body":"there's still justification for"},{"speaker":"Mike Quayle","startTime":372.33,"endTime":375.33,"body":"having somebody on board that"},{"speaker":"Mike Quayle","startTime":375.33,"endTime":378.3,"body":"can keep everything clean."},{"speaker":"Mike Quayle","startTime":375.33,"endTime":378.3,"body":"Because not everybody is going"},{"speaker":"Mike Quayle","startTime":378.3,"endTime":381.78,"body":"to be as noble as you are. But"},{"speaker":"Mike Quayle","startTime":378.3,"endTime":381.78,"body":"if you decide that you want to"},{"speaker":"Mike Quayle","startTime":381.78,"endTime":385.68,"body":"treat things like search engines"},{"speaker":"Mike Quayle","startTime":381.78,"endTime":385.68,"body":"as a source of leads, you really"},{"speaker":"Mike Quayle","startTime":385.68,"endTime":388.98,"body":"need to engage in a flexible"},{"speaker":"Mike Quayle","startTime":385.68,"endTime":388.98,"body":"partner for that, to help you"},{"speaker":"Mike Quayle","startTime":388.98,"endTime":393.24,"body":"out. It would be most people,"},{"speaker":"Mike Quayle","startTime":388.98,"endTime":393.24,"body":"when they're making any big"},{"speaker":"Mike Quayle","startTime":393.24,"endTime":395.82,"body":"purchasing decisions for their"},{"speaker":"Mike Quayle","startTime":393.24,"endTime":395.82,"body":"business, they want to have some"},{"speaker":"Mike Quayle","startTime":395.82,"endTime":398.64,"body":"support, and it's wise to have"},{"speaker":"Mike Quayle","startTime":395.82,"endTime":398.64,"body":"some support. If you're going to"},{"speaker":"Mike Quayle","startTime":398.64,"endTime":401.1,"body":"do digital marketing, you need"},{"speaker":"Mike Quayle","startTime":398.64,"endTime":401.1,"body":"to be prepared for an"},{"speaker":"Mike Quayle","startTime":401.1,"endTime":404.52,"body":"investment. Because one of the"},{"speaker":"Mike Quayle","startTime":401.1,"endTime":404.52,"body":"big problems I see is most"},{"speaker":"Mike Quayle","startTime":404.52,"endTime":408.84,"body":"people don't equate money to"},{"speaker":"Mike Quayle","startTime":404.52,"endTime":408.84,"body":"visibility, they think SEO is"},{"speaker":"Mike Quayle","startTime":408.84,"endTime":412.68,"body":"free. You know that showing up"},{"speaker":"Mike Quayle","startTime":408.84,"endTime":412.68,"body":"at the top of search? I am the"},{"speaker":"Mike Quayle","startTime":412.68,"endTime":415.41,"body":"best pizza restaurant, so why"},{"speaker":"Mike Quayle","startTime":412.68,"endTime":415.41,"body":"shouldn't I rank and search and"},{"speaker":"Mike Quayle","startTime":415.41,"endTime":417.93,"body":"they tend to get a little angry"},{"speaker":"Mike Quayle","startTime":415.41,"endTime":417.93,"body":"at Google for not seeing it the"},{"speaker":"Mike Quayle","startTime":417.93,"endTime":421.23,"body":"way they see it is like that."},{"speaker":"Mike Quayle","startTime":417.93,"endTime":421.23,"body":"But you got to think about you"},{"speaker":"Mike Quayle","startTime":421.23,"endTime":423.87,"body":"got to think about how much"},{"speaker":"Mike Quayle","startTime":421.23,"endTime":423.87,"body":"money is it worth to you, as a"},{"speaker":"Mike Quayle","startTime":423.87,"endTime":428.58,"body":"business owner to be visible at"},{"speaker":"Mike Quayle","startTime":423.87,"endTime":428.58,"body":"some part of search to be at the"},{"speaker":"Mike Quayle","startTime":428.58,"endTime":431.01,"body":"top ranking result in Yelp? How"},{"speaker":"Mike Quayle","startTime":428.58,"endTime":431.01,"body":"much money do you think those"},{"speaker":"Mike Quayle","startTime":431.01,"endTime":434.46,"body":"people are making from people"},{"speaker":"Mike Quayle","startTime":431.01,"endTime":434.46,"body":"seeing them there and ordering"},{"speaker":"Mike Quayle","startTime":434.46,"endTime":436.98,"body":"from their business? It's a lot"},{"speaker":"Mike Quayle","startTime":434.46,"endTime":436.98,"body":"and you're not the only one"},{"speaker":"Mike Quayle","startTime":436.98,"endTime":442.5,"body":"aware of how much money that's"},{"speaker":"Mike Quayle","startTime":436.98,"endTime":442.5,"body":"worth. So it's a marketplace. So"},{"speaker":"Mike Quayle","startTime":442.5,"endTime":445.68,"body":"just like you pay for the top"},{"speaker":"Mike Quayle","startTime":442.5,"endTime":445.68,"body":"ad, you really gotta get into"},{"speaker":"Mike Quayle","startTime":445.68,"endTime":449.43,"body":"mindset that you're paying for"},{"speaker":"Mike Quayle","startTime":445.68,"endTime":449.43,"body":"the top result in SEO, whether"},{"speaker":"Mike Quayle","startTime":449.43,"endTime":453.93,"body":"you're trying to pay an SEO"},{"speaker":"Mike Quayle","startTime":449.43,"endTime":453.93,"body":"agency to make you more popular"},{"speaker":"Mike Quayle","startTime":453.96,"endTime":457.02,"body":"based on Google's algorithm,"},{"speaker":"Mike Quayle","startTime":453.96,"endTime":457.02,"body":"whether you're going out and"},{"speaker":"Mike Quayle","startTime":457.02,"endTime":460.11,"body":"creating more content, whatever"},{"speaker":"Mike Quayle","startTime":457.02,"endTime":460.11,"body":"you're doing, it's worth money,"},{"speaker":"Mike Quayle","startTime":460.11,"endTime":462.63,"body":"and you should be prepared to"},{"speaker":"Mike Quayle","startTime":460.11,"endTime":462.63,"body":"spend a bit of money based on"},{"speaker":"Mike Quayle","startTime":462.69,"endTime":463.62,"body":"what you're gonna get out of it."},{"speaker":"Ian Messinger","startTime":464.04,"endTime":465.72,"body":"Sure, right."},{"speaker":"Ian Messinger","startTime":464.04,"endTime":465.72,"body":"There's at least time being"},{"speaker":"Ian Messinger","startTime":465.72,"endTime":467.88,"body":"spent if not, you know, dollars"},{"speaker":"Ian Messinger","startTime":465.72,"endTime":467.88,"body":"and cents."},{"speaker":"Mike Quayle","startTime":467.91,"endTime":471.21,"body":"So, somebody, yeah,"},{"speaker":"Mike Quayle","startTime":467.91,"endTime":471.21,"body":"somebody's doing it. After you"},{"speaker":"Mike Quayle","startTime":471.21,"endTime":473.88,"body":"get through all the technical"},{"speaker":"Mike Quayle","startTime":471.21,"endTime":473.88,"body":"stuff, which is pretty quick."},{"speaker":"Mike Quayle","startTime":473.94,"endTime":477.06,"body":"You know, there's not a ton to"},{"speaker":"Mike Quayle","startTime":473.94,"endTime":477.06,"body":"do really, when you're talking"},{"speaker":"Mike Quayle","startTime":477.06,"endTime":480.57,"body":"about the technical side of SEO,"},{"speaker":"Mike Quayle","startTime":477.06,"endTime":480.57,"body":"once you get past that you're in"},{"speaker":"Mike Quayle","startTime":480.57,"endTime":483.51,"body":"a purely competitive"},{"speaker":"Mike Quayle","startTime":480.57,"endTime":483.51,"body":"environment, who has the best"},{"speaker":"Mike Quayle","startTime":483.51,"endTime":485.76,"body":"listings, who has the most"},{"speaker":"Mike Quayle","startTime":483.51,"endTime":485.76,"body":"listings, who has the most"},{"speaker":"Mike Quayle","startTime":485.76,"endTime":491.16,"body":"content, who's linked to for the"},{"speaker":"Mike Quayle","startTime":485.76,"endTime":491.16,"body":"most websites, SEO very quickly"},{"speaker":"Mike Quayle","startTime":491.16,"endTime":495.09,"body":"becomes a competitive space. And"},{"speaker":"Mike Quayle","startTime":491.16,"endTime":495.09,"body":"that's another reason you think"},{"speaker":"Mike Quayle","startTime":495.09,"endTime":499.17,"body":"about the right keywords, not"},{"speaker":"Mike Quayle","startTime":495.09,"endTime":499.17,"body":"just the best keywords, you"},{"speaker":"Mike Quayle","startTime":499.17,"endTime":501.27,"body":"know, you got to really choose"},{"speaker":"Mike Quayle","startTime":499.17,"endTime":501.27,"body":"the right ones, otherwise,"},{"speaker":"Mike Quayle","startTime":501.27,"endTime":503.61,"body":"you're gonna get into a fight"},{"speaker":"Mike Quayle","startTime":501.27,"endTime":503.61,"body":"that you really can't afford."},{"speaker":"Lauren Schenck","startTime":504.12,"endTime":505.83,"body":"It just goes to"},{"speaker":"Lauren Schenck","startTime":504.12,"endTime":505.83,"body":"show how much the marketplace"},{"speaker":"Lauren Schenck","startTime":505.83,"endTime":508.26,"body":"has changed because it used to"},{"speaker":"Lauren Schenck","startTime":505.83,"endTime":508.26,"body":"just be that once you had a"},{"speaker":"Lauren Schenck","startTime":508.26,"endTime":511.47,"body":"website out there, you could"},{"speaker":"Lauren Schenck","startTime":508.26,"endTime":511.47,"body":"just put it out there all you"},{"speaker":"Lauren Schenck","startTime":511.47,"endTime":514.47,"body":"needed to do was exist and"},{"speaker":"Lauren Schenck","startTime":511.47,"endTime":514.47,"body":"people could find that is just"},{"speaker":"Lauren Schenck","startTime":514.47,"endTime":516.03,"body":"absolutely no longer the case."},{"speaker":"Mike Quayle","startTime":516.84,"endTime":519.42,"body":"Yeah, I've been"},{"speaker":"Mike Quayle","startTime":516.84,"endTime":519.42,"body":"doing SEO for about 20 years and"},{"speaker":"Mike Quayle","startTime":519.42,"endTime":524.07,"body":"when I first started our big"},{"speaker":"Mike Quayle","startTime":519.42,"endTime":524.07,"body":"moneymaker we would buy domains"},{"speaker":"Mike Quayle","startTime":524.07,"endTime":528.54,"body":"we would buy I remember I bought"},{"speaker":"Mike Quayle","startTime":524.07,"endTime":528.54,"body":"like Miami dentist I think it"},{"speaker":"Mike Quayle","startTime":528.54,"endTime":532.17,"body":"was maybe it was Tampa dentist"},{"speaker":"Mike Quayle","startTime":528.54,"endTime":532.17,"body":"because there wasn't a website"},{"speaker":"Mike Quayle","startTime":532.17,"endTime":534.93,"body":"out there for that and use put"},{"speaker":"Mike Quayle","startTime":532.17,"endTime":534.93,"body":"some fake caught like we are"},{"speaker":"Mike Quayle","startTime":534.93,"endTime":537.69,"body":"your best Tampa dentist if"},{"speaker":"Mike Quayle","startTime":534.93,"endTime":537.69,"body":"you're looking for a Tampa"},{"speaker":"Mike Quayle","startTime":537.69,"endTime":541.62,"body":"dentists, you know, choose Tampa"},{"speaker":"Mike Quayle","startTime":537.69,"endTime":541.62,"body":"dentist and it would rank number"},{"speaker":"Mike Quayle","startTime":541.62,"endTime":545.28,"body":"one, no problem. You just built"},{"speaker":"Mike Quayle","startTime":541.62,"endTime":545.28,"body":"the website and then you go out"},{"speaker":"Mike Quayle","startTime":545.28,"endTime":548.73,"body":"and you'd sell it to a dentist"},{"speaker":"Mike Quayle","startTime":545.28,"endTime":548.73,"body":"in Tampa and say, Hey, if you"},{"speaker":"Mike Quayle","startTime":548.73,"endTime":552.33,"body":"buy this, I'll switch all the"},{"speaker":"Mike Quayle","startTime":548.73,"endTime":552.33,"body":"Tampa dentist over to your brand"},{"speaker":"Mike Quayle","startTime":552.33,"endTime":555.21,"body":"name. And now you instantly"},{"speaker":"Mike Quayle","startTime":552.33,"endTime":555.21,"body":"ranked number one in Google for"},{"speaker":"Mike Quayle","startTime":555.21,"endTime":559.62,"body":"this, this phrase I both miss"},{"speaker":"Mike Quayle","startTime":555.21,"endTime":559.62,"body":"those days. And certainly don't"},{"speaker":"Mike Quayle","startTime":559.62,"endTime":563.82,"body":"miss those days because I think"},{"speaker":"Mike Quayle","startTime":559.62,"endTime":563.82,"body":"a lot of maybe under qualified"},{"speaker":"Mike Quayle","startTime":563.82,"endTime":566.01,"body":"to have a dentist that were"},{"speaker":"Mike Quayle","startTime":563.82,"endTime":566.01,"body":"ranked as the best time but"},{"speaker":"Mike Quayle","startTime":566.01,"endTime":569.19,"body":"dentists didn't really"},{"speaker":"Mike Quayle","startTime":566.01,"endTime":569.19,"body":"necessarily earn that visibility"},{"speaker":"Mike Quayle","startTime":569.22,"endTime":569.55,"body":"while they were"},{"speaker":"Ian Messinger","startTime":570.12,"endTime":572.31,"body":"there for a long"},{"speaker":"Ian Messinger","startTime":570.12,"endTime":572.31,"body":"time to write. It wasn't it"},{"speaker":"Ian Messinger","startTime":572.31,"endTime":575.07,"body":"wasn't like I got you there for"},{"speaker":"Ian Messinger","startTime":572.31,"endTime":575.07,"body":"the day and a week later you're"},{"speaker":"Ian Messinger","startTime":575.07,"endTime":577.56,"body":"you're out like oh no, it was it"},{"speaker":"Ian Messinger","startTime":575.07,"endTime":577.56,"body":"was different. Yeah."},{"speaker":"Mike Quayle","startTime":577.0,"endTime":580.27,"body":"Oh, yeah. It's"},{"speaker":"Mike Quayle","startTime":577.0,"endTime":580.27,"body":"stuck. I mean, we're talking"},{"speaker":"Mike Quayle","startTime":580.27,"endTime":583.87,"body":"about days. I think a lot of"},{"speaker":"Mike Quayle","startTime":580.27,"endTime":583.87,"body":"people forget even how much"},{"speaker":"Mike Quayle","startTime":583.9,"endTime":588.91,"body":"mobile changed local SEO. And it"},{"speaker":"Mike Quayle","startTime":583.9,"endTime":588.91,"body":"was because of demand supply and"},{"speaker":"Mike Quayle","startTime":588.91,"endTime":592.6,"body":"demand that this was right when"},{"speaker":"Mike Quayle","startTime":588.91,"endTime":592.6,"body":"I was getting into local SEO"},{"speaker":"Mike Quayle","startTime":592.6,"endTime":595.9,"body":"where phone companies started"},{"speaker":"Mike Quayle","startTime":592.6,"endTime":595.9,"body":"handing out smartphones"},{"speaker":"Mike Quayle","startTime":595.99,"endTime":599.17,"body":"basically for free as part of"},{"speaker":"Mike Quayle","startTime":595.99,"endTime":599.17,"body":"your plans and you suddenly have"},{"speaker":"Mike Quayle","startTime":599.17,"endTime":602.02,"body":"this huge audit And some folks"},{"speaker":"Mike Quayle","startTime":599.17,"endTime":602.02,"body":"that maybe didn't have a"},{"speaker":"Mike Quayle","startTime":602.02,"endTime":604.57,"body":"computer at home, right? It"},{"speaker":"Mike Quayle","startTime":602.02,"endTime":604.57,"body":"wasn't that long ago that it"},{"speaker":"Mike Quayle","startTime":604.57,"endTime":607.87,"body":"became so common. And now they"},{"speaker":"Mike Quayle","startTime":604.57,"endTime":607.87,"body":"have access to the internet"},{"speaker":"Mike Quayle","startTime":607.87,"endTime":610.3,"body":"through their phone for"},{"speaker":"Mike Quayle","startTime":607.87,"endTime":610.3,"body":"basically, their cell phone"},{"speaker":"Mike Quayle","startTime":610.3,"endTime":614.5,"body":"plan. This really kicked off the"},{"speaker":"Mike Quayle","startTime":610.3,"endTime":614.5,"body":"the local SEO industry, because"},{"speaker":"Mike Quayle","startTime":614.5,"endTime":617.29,"body":"we had this huge influx of"},{"speaker":"Mike Quayle","startTime":614.5,"endTime":617.29,"body":"search volume from mobile"},{"speaker":"Mike Quayle","startTime":617.29,"endTime":620.2,"body":"phones. And this is why Google"},{"speaker":"Mike Quayle","startTime":617.29,"endTime":620.2,"body":"switched over to mobile first"},{"speaker":"Mike Quayle","startTime":620.2,"endTime":623.71,"body":"indexing, which is basically"},{"speaker":"Mike Quayle","startTime":620.2,"endTime":623.71,"body":"just saying they look at the web"},{"speaker":"Mike Quayle","startTime":623.74,"endTime":628.63,"body":"as a mobile phone. And this huge"},{"speaker":"Mike Quayle","startTime":623.74,"endTime":628.63,"body":"influx of new people changed how"},{"speaker":"Mike Quayle","startTime":628.63,"endTime":632.02,"body":"important it was to have a good"},{"speaker":"Mike Quayle","startTime":628.63,"endTime":632.02,"body":"website, a mobile optimized"},{"speaker":"Mike Quayle","startTime":632.02,"endTime":635.5,"body":"website, a fast website, and a"},{"speaker":"Mike Quayle","startTime":632.02,"endTime":635.5,"body":"lot of people started launching"},{"speaker":"Mike Quayle","startTime":635.5,"endTime":639.85,"body":"websites and mobile websites."},{"speaker":"Mike Quayle","startTime":635.5,"endTime":639.85,"body":"And so \"Tampa dentist,\" along"},{"speaker":"Mike Quayle","startTime":639.88,"endTime":643.51,"body":"alongside some rule changes with"},{"speaker":"Mike Quayle","startTime":639.88,"endTime":643.51,"body":"Google, I know just a big influx"},{"speaker":"Mike Quayle","startTime":643.51,"endTime":648.1,"body":"of new business, it completely"},{"speaker":"Mike Quayle","startTime":643.51,"endTime":648.1,"body":"changed. So it doesn't really"},{"speaker":"Mike Quayle","startTime":648.1,"endTime":648.64,"body":"work anymore."},{"speaker":"Ian Messinger","startTime":648.72,"endTime":650.88,"body":"Not as simple as"},{"speaker":"Ian Messinger","startTime":648.72,"endTime":650.88,"body":"that, you know, would be nice."},{"speaker":"Ian Messinger","startTime":650.97,"endTime":653.31,"body":"Alright. So one of the things"},{"speaker":"Ian Messinger","startTime":650.97,"endTime":653.31,"body":"that's it's interesting to me in"},{"speaker":"Ian Messinger","startTime":653.31,"endTime":655.95,"body":"this discussion is, you know,"},{"speaker":"Ian Messinger","startTime":653.31,"endTime":655.95,"body":"we've we've talked about SEO,"},{"speaker":"Ian Messinger","startTime":655.98,"endTime":658.5,"body":"and then we've, we've talked"},{"speaker":"Ian Messinger","startTime":655.98,"endTime":658.5,"body":"about the way that you know,"},{"speaker":"Ian Messinger","startTime":658.5,"endTime":661.41,"body":"reputation management and"},{"speaker":"Ian Messinger","startTime":658.5,"endTime":661.41,"body":"reviews overlap with SEO. And"},{"speaker":"Ian Messinger","startTime":661.41,"endTime":665.49,"body":"we've talked about SEO as one,"},{"speaker":"Ian Messinger","startTime":661.41,"endTime":665.49,"body":"one part of a larger, you know,"},{"speaker":"Ian Messinger","startTime":665.49,"endTime":668.76,"body":"digital marketing strategy. So"},{"speaker":"Ian Messinger","startTime":665.49,"endTime":668.76,"body":"it's, it's interesting to me to"},{"speaker":"Ian Messinger","startTime":668.76,"endTime":671.67,"body":"see how all of these things are"},{"speaker":"Ian Messinger","startTime":668.76,"endTime":671.67,"body":"interconnected, you really can't"},{"speaker":"Ian Messinger","startTime":671.67,"endTime":675.72,"body":"talk about one without bringing"},{"speaker":"Ian Messinger","startTime":671.67,"endTime":675.72,"body":"up at least one other if not, if"},{"speaker":"Ian Messinger","startTime":675.72,"endTime":679.83,"body":"not multiple. So along those"},{"speaker":"Ian Messinger","startTime":675.72,"endTime":679.83,"body":"lines, again, taking that"},{"speaker":"Ian Messinger","startTime":679.83,"endTime":683.73,"body":"broader view of local digital"},{"speaker":"Ian Messinger","startTime":679.83,"endTime":683.73,"body":"marketing, and not not just SEO,"},{"speaker":"Ian Messinger","startTime":683.73,"endTime":686.7,"body":"and not just this or not just"},{"speaker":"Ian Messinger","startTime":683.73,"endTime":686.7,"body":"that what what would you say,"},{"speaker":"Ian Messinger","startTime":686.7,"endTime":691.08,"body":"are the five most important"},{"speaker":"Ian Messinger","startTime":686.7,"endTime":691.08,"body":"things that a small business"},{"speaker":"Ian Messinger","startTime":691.11,"endTime":694.41,"body":"should be doing when it comes to"},{"speaker":"Ian Messinger","startTime":691.11,"endTime":694.41,"body":"their local marketing,"},{"speaker":"Mike Quayle","startTime":694.71,"endTime":697.539,"body":"I always consider"},{"speaker":"Mike Quayle","startTime":694.71,"endTime":697.539,"body":"SEO as kind of a reflection of a"},{"speaker":"Mike Quayle","startTime":697.596,"endTime":701.048,"body":"good local business marketing"},{"speaker":"Mike Quayle","startTime":697.596,"endTime":701.048,"body":"campaign, you everything you do"},{"speaker":"Mike Quayle","startTime":701.105,"endTime":703.822,"body":"in SEO should really be"},{"speaker":"Mike Quayle","startTime":701.105,"endTime":703.822,"body":"something that also does"},{"speaker":"Mike Quayle","startTime":703.878,"endTime":707.217,"body":"something else. Right, I never"},{"speaker":"Mike Quayle","startTime":703.878,"endTime":707.217,"body":"like to approach SEO as just"},{"speaker":"Mike Quayle","startTime":707.274,"endTime":710.613,"body":"doing SEO. So yeah, we really"},{"speaker":"Mike Quayle","startTime":707.274,"endTime":710.613,"body":"like to think of these as big"},{"speaker":"Mike Quayle","startTime":710.67,"endTime":714.179,"body":"broad marketing campaigns that"},{"speaker":"Mike Quayle","startTime":710.67,"endTime":714.179,"body":"way, hey, maybe it doesn't work"},{"speaker":"Mike Quayle","startTime":714.235,"endTime":717.461,"body":"out as well in SEO, but you've"},{"speaker":"Mike Quayle","startTime":714.235,"endTime":717.461,"body":"got great selection of top"},{"speaker":"Mike Quayle","startTime":717.518,"endTime":720.97,"body":"funnel content that's going to"},{"speaker":"Mike Quayle","startTime":717.518,"endTime":720.97,"body":"help you convert customers who"},{"speaker":"Mike Quayle","startTime":721.027,"endTime":724.196,"body":"are coming in from a different"},{"speaker":"Mike Quayle","startTime":721.027,"endTime":724.196,"body":"channel, like socially or"},{"speaker":"Mike Quayle","startTime":724.253,"endTime":727.705,"body":"something like that. So really,"},{"speaker":"Mike Quayle","startTime":724.253,"endTime":727.705,"body":"we kind of break it down. And"},{"speaker":"Mike Quayle","startTime":727.762,"endTime":731.214,"body":"this is referencing some of the"},{"speaker":"Mike Quayle","startTime":727.762,"endTime":731.214,"body":"more recent trends and things"},{"speaker":"Mike Quayle","startTime":731.271,"endTime":734.61,"body":"that a lot of SOC are working"},{"speaker":"Mike Quayle","startTime":731.271,"endTime":734.61,"body":"out there. And I put together"},{"speaker":"Mike Quayle","startTime":734.666,"endTime":738.232,"body":"kind of a collection in my mind,"},{"speaker":"Mike Quayle","startTime":734.666,"endTime":738.232,"body":"five things, right, that we're"},{"speaker":"Mike Quayle","startTime":738.289,"endTime":741.741,"body":"really talking to clients about"},{"speaker":"Mike Quayle","startTime":738.289,"endTime":741.741,"body":"this year, and then make up a"},{"speaker":"Mike Quayle","startTime":741.798,"endTime":744.967,"body":"really strong local business"},{"speaker":"Mike Quayle","startTime":741.798,"endTime":744.967,"body":"marketing campaign. And the"},{"speaker":"Mike Quayle","startTime":745.024,"endTime":748.08,"body":"first no surprises here."},{"speaker":"Mike Quayle","startTime":745.024,"endTime":748.08,"body":"Reputation Management, if you"},{"speaker":"Mike Quayle","startTime":748.136,"endTime":751.532,"body":"don't have a lot of reviews,"},{"speaker":"Mike Quayle","startTime":748.136,"endTime":751.532,"body":"you're probably not going to be"},{"speaker":"Mike Quayle","startTime":751.589,"endTime":755.098,"body":"successful. In Google search,"},{"speaker":"Mike Quayle","startTime":751.589,"endTime":755.098,"body":"what a lot of people turn around"},{"speaker":"Mike Quayle","startTime":755.154,"endTime":758.72,"body":"and do with that information is"},{"speaker":"Mike Quayle","startTime":755.154,"endTime":758.72,"body":"say, Well, I'm gonna send out a"},{"speaker":"Mike Quayle","startTime":758.777,"endTime":762.342,"body":"big, I'm gonna send out an email"},{"speaker":"Mike Quayle","startTime":758.777,"endTime":762.342,"body":"to all my friends, all my past"},{"speaker":"Mike Quayle","startTime":762.399,"endTime":765.738,"body":"clients, and we get as many"},{"speaker":"Mike Quayle","startTime":762.399,"endTime":765.738,"body":"reviews as I can, because now I"},{"speaker":"Mike Quayle","startTime":765.794,"endTime":768.454,"body":"know it's important."},{"speaker":"Mike Quayle","startTime":765.794,"endTime":768.454,"body":"Unfortunately, what really"},{"speaker":"Mike Quayle","startTime":768.511,"endTime":771.963,"body":"matters in review generation is"},{"speaker":"Mike Quayle","startTime":768.511,"endTime":771.963,"body":"long term consistency, Google"},{"speaker":"Mike Quayle","startTime":772.02,"endTime":775.529,"body":"algorithms are very smart. And"},{"speaker":"Mike Quayle","startTime":772.02,"endTime":775.529,"body":"so they can tell if you're just"},{"speaker":"Mike Quayle","startTime":775.586,"endTime":778.755,"body":"getting a massive amount of"},{"speaker":"Mike Quayle","startTime":775.586,"endTime":778.755,"body":"reviews, and they'll they'll"},{"speaker":"Mike Quayle","startTime":778.812,"endTime":782.321,"body":"treat that as maybe that's not"},{"speaker":"Mike Quayle","startTime":778.812,"endTime":782.321,"body":"very fair, maybe that's not the"},{"speaker":"Mike Quayle","startTime":782.377,"endTime":785.773,"body":"best reflection of the service"},{"speaker":"Mike Quayle","startTime":782.377,"endTime":785.773,"body":"over time. One of the reasons"},{"speaker":"Mike Quayle","startTime":785.83,"endTime":789.169,"body":"you work with an agency for"},{"speaker":"Mike Quayle","startTime":785.83,"endTime":789.169,"body":"review management is so you can"},{"speaker":"Mike Quayle","startTime":789.225,"endTime":792.451,"body":"spread it out over time, and"},{"speaker":"Mike Quayle","startTime":789.225,"endTime":792.451,"body":"create a real program that's"},{"speaker":"Mike Quayle","startTime":792.508,"endTime":795.96,"body":"going to get you two or three"},{"speaker":"Mike Quayle","startTime":792.508,"endTime":795.96,"body":"good reviews every month, not a"},{"speaker":"Mike Quayle","startTime":796.017,"endTime":799.356,"body":"ton of reviews one month and"},{"speaker":"Mike Quayle","startTime":796.017,"endTime":799.356,"body":"then no reviews. The following"},{"speaker":"Mike Quayle","startTime":799.413,"endTime":802.865,"body":"months, I'm not a big expert on"},{"speaker":"Mike Quayle","startTime":799.413,"endTime":802.865,"body":"on fitness, or health care at"},{"speaker":"Mike Quayle","startTime":802.922,"endTime":806.431,"body":"all. But it for me, it reminds"},{"speaker":"Mike Quayle","startTime":802.922,"endTime":806.431,"body":"me a lot about if you're if you"},{"speaker":"Mike Quayle","startTime":806.487,"endTime":809.996,"body":"want to get in shape, working"},{"speaker":"Mike Quayle","startTime":806.487,"endTime":809.996,"body":"out for four hours, once a month"},{"speaker":"Mike Quayle","startTime":810.053,"endTime":813.562,"body":"is probably not going to work"},{"speaker":"Mike Quayle","startTime":810.053,"endTime":813.562,"body":"out compared to spreading it out"},{"speaker":"Mike Quayle","startTime":813.618,"endTime":816.788,"body":"over time, right and exact same"},{"speaker":"Mike Quayle","startTime":813.618,"endTime":816.788,"body":"concept is gonna go into"},{"speaker":"Mike Quayle","startTime":816.844,"endTime":820.466,"body":"reputation management. And it's"},{"speaker":"Mike Quayle","startTime":816.844,"endTime":820.466,"body":"something you're, you don't want"},{"speaker":"Mike Quayle","startTime":820.523,"endTime":824.145,"body":"to look at all the time. Because"},{"speaker":"Mike Quayle","startTime":820.523,"endTime":824.145,"body":"again, it's a lot of times it's"},{"speaker":"Mike Quayle","startTime":824.202,"endTime":827.824,"body":"not the most fun work to look at"},{"speaker":"Mike Quayle","startTime":824.202,"endTime":827.824,"body":"feedback, whether it's positive"},{"speaker":"Mike Quayle","startTime":827.881,"endTime":830.937,"body":"or negative. So you want a"},{"speaker":"Mike Quayle","startTime":827.881,"endTime":830.937,"body":"company that's consistently"},{"speaker":"Mike Quayle","startTime":830.993,"endTime":834.446,"body":"managing that over time. And"},{"speaker":"Mike Quayle","startTime":830.993,"endTime":834.446,"body":"then you have your listings. And"},{"speaker":"Mike Quayle","startTime":834.502,"endTime":837.955,"body":"listings are one of the worst"},{"speaker":"Mike Quayle","startTime":834.502,"endTime":837.955,"body":"parts of local SEO nobody likes"},{"speaker":"Mike Quayle","startTime":838.011,"endTime":841.52,"body":"doing, you get a lot of paywalls"},{"speaker":"Mike Quayle","startTime":838.011,"endTime":841.52,"body":"a lot of people trying to get"},{"speaker":"Mike Quayle","startTime":841.577,"endTime":844.916,"body":"more money out of you when you"},{"speaker":"Mike Quayle","startTime":841.577,"endTime":844.916,"body":"deal with some of the really"},{"speaker":"Mike Quayle","startTime":844.973,"endTime":848.368,"body":"popular local listings. So this"},{"speaker":"Mike Quayle","startTime":844.973,"endTime":848.368,"body":"is something a lot of people"},{"speaker":"Mike Quayle","startTime":848.425,"endTime":851.877,"body":"focus on but they'd rather not"},{"speaker":"Mike Quayle","startTime":848.425,"endTime":851.877,"body":"do it themselves. Focus on you"},{"speaker":"Mike Quayle","startTime":851.934,"endTime":855.386,"body":"know, basically focus on making"},{"speaker":"Mike Quayle","startTime":851.934,"endTime":855.386,"body":"sure listings are correct and"},{"speaker":"Mike Quayle","startTime":855.443,"endTime":859.009,"body":"hire a company to monitor that"},{"speaker":"Mike Quayle","startTime":855.443,"endTime":859.009,"body":"for you because you're literally"},{"speaker":"Mike Quayle","startTime":859.065,"endTime":862.348,"body":"not even able to do it. If you"},{"speaker":"Mike Quayle","startTime":859.065,"endTime":862.348,"body":"want to update your listing"},{"speaker":"Mike Quayle","startTime":862.404,"endTime":865.743,"body":"Manta you want to update your"},{"speaker":"Mike Quayle","startTime":862.404,"endTime":865.743,"body":"listing a lot of directories."},{"speaker":"Mike Quayle","startTime":865.8,"endTime":869.252,"body":"They just will block you out and"},{"speaker":"Mike Quayle","startTime":865.8,"endTime":869.252,"body":"say hey, work with a company"},{"speaker":"Mike Quayle","startTime":869.309,"endTime":872.875,"body":"because that's the way it works"},{"speaker":"Mike Quayle","startTime":869.309,"endTime":872.875,"body":"these days. It's frustrating if"},{"speaker":"Mike Quayle","startTime":872.931,"endTime":876.44,"body":"you're if you're trying to do it"},{"speaker":"Mike Quayle","startTime":872.931,"endTime":876.44,"body":"yourself. So if you outsource"},{"speaker":"Mike Quayle","startTime":876.497,"endTime":880.006,"body":"one thing to an SEO company and"},{"speaker":"Mike Quayle","startTime":876.497,"endTime":880.006,"body":"you want to handle the rest, I"},{"speaker":"Mike Quayle","startTime":880.062,"endTime":883.685,"body":"would say outsource listings and"},{"speaker":"Mike Quayle","startTime":880.062,"endTime":883.685,"body":"reviews let's do things but our"},{"speaker":"Mike Quayle","startTime":883.741,"endTime":887.363,"body":"answers listings first and then"},{"speaker":"Mike Quayle","startTime":883.741,"endTime":887.363,"body":"and tackle your reviews as well."},{"speaker":"Mike Quayle","startTime":887.42,"endTime":891.042,"body":"Because there's one thing that's"},{"speaker":"Mike Quayle","startTime":887.42,"endTime":891.042,"body":"really tough to do in house and"},{"speaker":"Mike Quayle","startTime":891.099,"endTime":894.721,"body":"then take a closer look at your"},{"speaker":"Mike Quayle","startTime":891.099,"endTime":894.721,"body":"website. We talked earlier about"},{"speaker":"Mike Quayle","startTime":894.777,"endTime":898.003,"body":"finding the longtail keywords,"},{"speaker":"Mike Quayle","startTime":894.777,"endTime":898.003,"body":"you know finding the right"},{"speaker":"Mike Quayle","startTime":898.06,"endTime":901.569,"body":"audience for you and you can't"},{"speaker":"Mike Quayle","startTime":898.06,"endTime":901.569,"body":"really do that unless you throw"},{"speaker":"Mike Quayle","startTime":901.626,"endTime":905.135,"body":"a big wide ad out there. When"},{"speaker":"Mike Quayle","startTime":901.626,"endTime":905.135,"body":"we're working on SEO websites, I"},{"speaker":"Mike Quayle","startTime":905.191,"endTime":908.304,"body":"usually tell people create a"},{"speaker":"Mike Quayle","startTime":905.191,"endTime":908.304,"body":"page for every service you"},{"speaker":"Mike Quayle","startTime":908.36,"endTime":911.926,"body":"offer. Every industry you try to"},{"speaker":"Mike Quayle","startTime":908.36,"endTime":911.926,"body":"serve, create a page for every"},{"speaker":"Mike Quayle","startTime":911.983,"endTime":915.209,"body":"type of person you want to you"},{"speaker":"Mike Quayle","startTime":911.983,"endTime":915.209,"body":"want to go after. And some"},{"speaker":"Mike Quayle","startTime":915.265,"endTime":918.435,"body":"people organize their websites"},{"speaker":"Mike Quayle","startTime":915.265,"endTime":918.435,"body":"and exactly this way, and"},{"speaker":"Mike Quayle","startTime":918.491,"endTime":921.491,"body":"there's a good reason, or"},{"speaker":"Mike Quayle","startTime":918.491,"endTime":921.491,"body":"they'll have, you know, our"},{"speaker":"Mike Quayle","startTime":921.547,"endTime":925.0,"body":"services industries, we serve"},{"speaker":"Mike Quayle","startTime":921.547,"endTime":925.0,"body":"our customers, right. And it'll"},{"speaker":"Mike Quayle","startTime":925.056,"endTime":928.622,"body":"be personas, CEOs, contractors,"},{"speaker":"Mike Quayle","startTime":925.056,"endTime":928.622,"body":"front desk, people, things like"},{"speaker":"Mike Quayle","startTime":928.679,"endTime":932.131,"body":"that. Very important, because"},{"speaker":"Mike Quayle","startTime":928.679,"endTime":932.131,"body":"you want people you want people"},{"speaker":"Mike Quayle","startTime":932.188,"endTime":935.583,"body":"to self-segment, when they're"},{"speaker":"Mike Quayle","startTime":932.188,"endTime":935.583,"body":"doing their searches, the more"},{"speaker":"Mike Quayle","startTime":935.64,"endTime":938.64,"body":"specific the better. So you"},{"speaker":"Mike Quayle","startTime":935.64,"endTime":938.64,"body":"don't want people who are"},{"speaker":"Mike Quayle","startTime":938.696,"endTime":941.526,"body":"putting CPA, Seattle or"},{"speaker":"Mike Quayle","startTime":938.696,"endTime":941.526,"body":"accountant, Seattle, you'd"},{"speaker":"Mike Quayle","startTime":941.583,"endTime":945.148,"body":"rather have somebody saying, you"},{"speaker":"Mike Quayle","startTime":941.583,"endTime":945.148,"body":"know, accountant for nonprofit"},{"speaker":"Mike Quayle","startTime":945.205,"endTime":948.034,"body":"in Seattle, if you serve"},{"speaker":"Mike Quayle","startTime":945.205,"endTime":948.034,"body":"nonprofits as an insurer,"},{"speaker":"Mike Quayle","startTime":948.091,"endTime":951.43,"body":"because it's so much easier to"},{"speaker":"Mike Quayle","startTime":948.091,"endTime":951.43,"body":"target them. And you already"},{"speaker":"Mike Quayle","startTime":951.487,"endTime":954.826,"body":"know they're a qualified lead"},{"speaker":"Mike Quayle","startTime":951.487,"endTime":954.826,"body":"just based on the search they"},{"speaker":"Mike Quayle","startTime":954.883,"endTime":958.109,"body":"used. So you know, creating"},{"speaker":"Mike Quayle","startTime":954.883,"endTime":958.109,"body":"different pages for different"},{"speaker":"Mike Quayle","startTime":958.165,"endTime":961.391,"body":"scenarios, and putting good"},{"speaker":"Mike Quayle","startTime":958.165,"endTime":961.391,"body":"content on those pages, don't"},{"speaker":"Mike Quayle","startTime":961.448,"endTime":964.787,"body":"just copy and paste or search"},{"speaker":"Mike Quayle","startTime":961.448,"endTime":964.787,"body":"and replace for the industry,"},{"speaker":"Mike Quayle","startTime":964.844,"endTime":968.126,"body":"that you're putting the page"},{"speaker":"Mike Quayle","startTime":964.844,"endTime":968.126,"body":"together, that's not going to"},{"speaker":"Mike Quayle","startTime":968.183,"endTime":971.409,"body":"work that you know, getting"},{"speaker":"Mike Quayle","startTime":968.183,"endTime":971.409,"body":"somebody to work with you and"},{"speaker":"Mike Quayle","startTime":971.465,"endTime":974.918,"body":"creating that content, building"},{"speaker":"Mike Quayle","startTime":971.465,"endTime":974.918,"body":"that website, and making sure"},{"speaker":"Mike Quayle","startTime":974.974,"endTime":978.314,"body":"it's just completely full of"},{"speaker":"Mike Quayle","startTime":974.974,"endTime":978.314,"body":"that content. So important, it"},{"speaker":"Mike Quayle","startTime":978.37,"endTime":981.54,"body":"takes so much time, you try to"},{"speaker":"Mike Quayle","startTime":978.37,"endTime":981.54,"body":"try to do it on your own."},{"speaker":"Ian Messinger","startTime":981.54,"endTime":984.015,"body":"And we see that"},{"speaker":"Ian Messinger","startTime":981.54,"endTime":984.015,"body":"with a lot of our clients, when"},{"speaker":"Ian Messinger","startTime":984.068,"endTime":987.123,"body":"we first get started on on"},{"speaker":"Ian Messinger","startTime":984.068,"endTime":987.123,"body":"usually updating a website, you"},{"speaker":"Ian Messinger","startTime":987.176,"endTime":990.337,"body":"know, they have one from who"},{"speaker":"Ian Messinger","startTime":987.176,"endTime":990.337,"body":"knows when and right. It's that"},{"speaker":"Ian Messinger","startTime":990.389,"endTime":993.497,"body":"structure of you know, home"},{"speaker":"Ian Messinger","startTime":990.389,"endTime":993.497,"body":"services, contact, it can be, I"},{"speaker":"Ian Messinger","startTime":993.55,"endTime":996.658,"body":"won't say challenging, but we"},{"speaker":"Ian Messinger","startTime":993.55,"endTime":996.658,"body":"work really hard to make sure"},{"speaker":"Ian Messinger","startTime":996.711,"endTime":999.977,"body":"that they know that you know,"},{"speaker":"Ian Messinger","startTime":996.711,"endTime":999.977,"body":"dumping all your services onto a"},{"speaker":"Ian Messinger","startTime":1000.03,"endTime":1003.19,"body":"services page is not going to"},{"speaker":"Ian Messinger","startTime":1000.03,"endTime":1003.19,"body":"not going to serve anybody you"},{"speaker":"Ian Messinger","startTime":1003.243,"endTime":1006.456,"body":"know, it's not gonna serve you,"},{"speaker":"Ian Messinger","startTime":1003.243,"endTime":1006.456,"body":"it's not going to serve your,"},{"speaker":"Ian Messinger","startTime":1006.509,"endTime":1009.354,"body":"your customers, your clients,"},{"speaker":"Ian Messinger","startTime":1006.509,"endTime":1009.354,"body":"your patients, whatever,"},{"speaker":"Ian Messinger","startTime":1009.406,"endTime":1012.778,"body":"whatever industry, you might be"},{"speaker":"Ian Messinger","startTime":1009.406,"endTime":1012.778,"body":"in that you really have to break"},{"speaker":"Ian Messinger","startTime":1012.83,"endTime":1014.78,"body":"those out and start getting specific."},{"speaker":"Mike Quayle","startTime":1014.99,"endTime":1017.6,"body":"Yeah, it'll matter"},{"speaker":"Mike Quayle","startTime":1014.99,"endTime":1017.6,"body":"when you're thinking about your"},{"speaker":"Mike Quayle","startTime":1017.6,"endTime":1020.84,"body":"success and monitoring your"},{"speaker":"Mike Quayle","startTime":1017.6,"endTime":1020.84,"body":"success in SEO, where you don't"},{"speaker":"Mike Quayle","startTime":1020.84,"endTime":1025.91,"body":"want somebody necessarily to"},{"speaker":"Mike Quayle","startTime":1020.84,"endTime":1025.91,"body":"Google a CPA, for accountants,"},{"speaker":"Mike Quayle","startTime":1026.33,"endTime":1030.5,"body":"for CPA, for nonprofits in"},{"speaker":"Mike Quayle","startTime":1026.33,"endTime":1030.5,"body":"Seattle, and then start on your"},{"speaker":"Mike Quayle","startTime":1030.5,"endTime":1033.98,"body":"homepage, that's not necessarily"},{"speaker":"Mike Quayle","startTime":1030.5,"endTime":1033.98,"body":"the best user experience, you"},{"speaker":"Mike Quayle","startTime":1033.98,"endTime":1037.43,"body":"would want them to start their"},{"speaker":"Mike Quayle","startTime":1033.98,"endTime":1037.43,"body":"experience on your website, on"},{"speaker":"Mike Quayle","startTime":1037.43,"endTime":1040.37,"body":"that page that you created,"},{"speaker":"Mike Quayle","startTime":1037.43,"endTime":1040.37,"body":"that's specifically targeting"},{"speaker":"Mike Quayle","startTime":1040.37,"endTime":1042.95,"body":"them, not expect them to go find"},{"speaker":"Mike Quayle","startTime":1040.37,"endTime":1042.95,"body":"it, because they're probably"},{"speaker":"Mike Quayle","startTime":1042.95,"endTime":1045.08,"body":"going to be gone off your"},{"speaker":"Mike Quayle","startTime":1042.95,"endTime":1045.08,"body":"website by the time they find"},{"speaker":"Mike Quayle","startTime":1045.08,"endTime":1049.52,"body":"the content. So it's not just"},{"speaker":"Mike Quayle","startTime":1045.08,"endTime":1049.52,"body":"for optimization to target"},{"speaker":"Mike Quayle","startTime":1049.52,"endTime":1053.39,"body":"keywords, it's it's for the"},{"speaker":"Mike Quayle","startTime":1049.52,"endTime":1053.39,"body":"user. And everything we do in"},{"speaker":"Mike Quayle","startTime":1053.39,"endTime":1057.56,"body":"SEO has to be focused on what's"},{"speaker":"Mike Quayle","startTime":1053.39,"endTime":1057.56,"body":"good for the user. And that's"},{"speaker":"Mike Quayle","startTime":1057.56,"endTime":1061.04,"body":"how you really are successful on"},{"speaker":"Mike Quayle","startTime":1057.56,"endTime":1061.04,"body":"campaigns is focusing there. And"},{"speaker":"Mike Quayle","startTime":1061.04,"endTime":1063.8,"body":"you want to be investing in"},{"speaker":"Mike Quayle","startTime":1061.04,"endTime":1063.8,"body":"enough channels in your"},{"speaker":"Mike Quayle","startTime":1063.8,"endTime":1067.13,"body":"marketing to make sure that if"},{"speaker":"Mike Quayle","startTime":1063.8,"endTime":1067.13,"body":"one of those channels isn't"},{"speaker":"Mike Quayle","startTime":1067.13,"endTime":1071.06,"body":"working for a month, it's not"},{"speaker":"Mike Quayle","startTime":1067.13,"endTime":1071.06,"body":"panic mode, you need to find a"},{"speaker":"Mike Quayle","startTime":1071.06,"endTime":1073.85,"body":"marketing partner that can work"},{"speaker":"Mike Quayle","startTime":1071.06,"endTime":1073.85,"body":"with you that at least has a"},{"speaker":"Mike Quayle","startTime":1073.85,"endTime":1075.83,"body":"diversity in their service"},{"speaker":"Mike Quayle","startTime":1073.85,"endTime":1075.83,"body":"offerings."},{"speaker":"Lauren Schenck","startTime":1076.01,"endTime":1078.11,"body":"It's so true, we"},{"speaker":"Lauren Schenck","startTime":1076.01,"endTime":1078.11,"body":"always advise our clients to"},{"speaker":"Lauren Schenck","startTime":1078.11,"endTime":1081.41,"body":"have multiple types of campaigns"},{"speaker":"Lauren Schenck","startTime":1078.11,"endTime":1081.41,"body":"because they perform different"},{"speaker":"Lauren Schenck","startTime":1081.41,"endTime":1085.88,"body":"functions, you know, display is"},{"speaker":"Lauren Schenck","startTime":1081.41,"endTime":1085.88,"body":"for brand awareness, just to get"},{"speaker":"Lauren Schenck","startTime":1085.88,"endTime":1087.95,"body":"your name out there. But the"},{"speaker":"Lauren Schenck","startTime":1085.88,"endTime":1087.95,"body":"website is where they need to"},{"speaker":"Lauren Schenck","startTime":1087.95,"endTime":1090.65,"body":"land and get the information,"},{"speaker":"Lauren Schenck","startTime":1087.95,"endTime":1090.65,"body":"the content that you talked"},{"speaker":"Lauren Schenck","startTime":1090.65,"endTime":1093.65,"body":"about, and all the aspects of"},{"speaker":"Lauren Schenck","startTime":1090.65,"endTime":1093.65,"body":"digital marketing work together"},{"speaker":"Lauren Schenck","startTime":1093.68,"endTime":1097.55,"body":"where everything is consistent."},{"speaker":"Lauren Schenck","startTime":1093.68,"endTime":1097.55,"body":"And so your brand and your"},{"speaker":"Lauren Schenck","startTime":1097.61,"endTime":1100.52,"body":"information is out there in"},{"speaker":"Lauren Schenck","startTime":1097.61,"endTime":1100.52,"body":"multiple different places"},{"speaker":"Lauren Schenck","startTime":1100.64,"endTime":1104.81,"body":"consistently. And which gives a"},{"speaker":"Lauren Schenck","startTime":1100.64,"endTime":1104.81,"body":"level of trust to the potential"},{"speaker":"Lauren Schenck","startTime":1104.81,"endTime":1108.35,"body":"customer to say, okay, these are"},{"speaker":"Lauren Schenck","startTime":1104.81,"endTime":1108.35,"body":"legit people, because everything"},{"speaker":"Lauren Schenck","startTime":1108.35,"endTime":1111.47,"body":"I see looks similar."},{"speaker":"Lauren Schenck","startTime":1108.35,"endTime":1111.47,"body":"Everything's going in the right"},{"speaker":"Lauren Schenck","startTime":1111.47,"endTime":1114.2,"body":"place, everything is updated,"},{"speaker":"Lauren Schenck","startTime":1111.47,"endTime":1114.2,"body":"everything is accurate."},{"speaker":"Mike Quayle","startTime":1114.5,"endTime":1117.23,"body":"Usually, what's"},{"speaker":"Mike Quayle","startTime":1114.5,"endTime":1117.23,"body":"happening is when you first"},{"speaker":"Mike Quayle","startTime":1117.23,"endTime":1120.65,"body":"launch a paid campaign, maybe"},{"speaker":"Mike Quayle","startTime":1117.23,"endTime":1120.65,"body":"you don't have a lot of budget"},{"speaker":"Mike Quayle","startTime":1120.65,"endTime":1122.96,"body":"to put into it because you"},{"speaker":"Mike Quayle","startTime":1120.65,"endTime":1122.96,"body":"haven't generate a lot of leads"},{"speaker":"Mike Quayle","startTime":1122.96,"endTime":1126.38,"body":"yet understandable. But the"},{"speaker":"Mike Quayle","startTime":1122.96,"endTime":1126.38,"body":"management of that campaign is"},{"speaker":"Mike Quayle","startTime":1126.38,"endTime":1129.5,"body":"going to be maybe you're running"},{"speaker":"Mike Quayle","startTime":1126.38,"endTime":1129.5,"body":"a single text campaign, you want"},{"speaker":"Mike Quayle","startTime":1129.5,"endTime":1131.96,"body":"to make sure that the keywords"},{"speaker":"Mike Quayle","startTime":1129.5,"endTime":1131.96,"body":"are correct. Maybe you're"},{"speaker":"Mike Quayle","startTime":1131.96,"endTime":1134.51,"body":"running two or three ads"},{"speaker":"Mike Quayle","startTime":1131.96,"endTime":1134.51,"body":"targeted towards different"},{"speaker":"Mike Quayle","startTime":1134.51,"endTime":1135.89,"body":"audiences. And that's fine."},{"speaker":"Ian Messinger","startTime":1137.089,"endTime":1139.399,"body":"Mike, thanks for"},{"speaker":"Ian Messinger","startTime":1137.089,"endTime":1139.399,"body":"joining us today and sharing"},{"speaker":"Ian Messinger","startTime":1139.399,"endTime":1142.519,"body":"your expansive knowledge of SEO"},{"speaker":"Ian Messinger","startTime":1139.399,"endTime":1142.519,"body":"and for helping us help local"},{"speaker":"Ian Messinger","startTime":1142.519,"endTime":1145.219,"body":"business owners across the"},{"speaker":"Ian Messinger","startTime":1142.519,"endTime":1145.219,"body":"country. And to all of you"},{"speaker":"Ian Messinger","startTime":1145.219,"endTime":1148.759,"body":"listening, be sure to visit"},{"speaker":"Ian Messinger","startTime":1145.219,"endTime":1148.759,"body":"hibu.com to see how Hibu can"},{"speaker":"Ian Messinger","startTime":1148.759,"endTime":1152.029,"body":"build you an effective digital"},{"speaker":"Ian Messinger","startTime":1148.759,"endTime":1152.029,"body":"marketing solution to generate"},{"speaker":"Ian Messinger","startTime":1152.029,"endTime":1155.389,"body":"leads and customers and delivers"},{"speaker":"Ian Messinger","startTime":1152.029,"endTime":1155.389,"body":"the kind of results you're"},{"speaker":"Ian Messinger","startTime":1155.389,"endTime":1158.629,"body":"looking for. If you liked what"},{"speaker":"Ian Messinger","startTime":1155.389,"endTime":1158.629,"body":"you heard on this episode, be"},{"speaker":"Ian Messinger","startTime":1158.629,"endTime":1162.799,"body":"sure to subscribe. And please if"},{"speaker":"Ian Messinger","startTime":1158.629,"endTime":1162.799,"body":"you can leave us a review it"},{"speaker":"Ian Messinger","startTime":1162.799,"endTime":1165.559,"body":"really does help us reach more"},{"speaker":"Ian Messinger","startTime":1162.799,"endTime":1165.559,"body":"small business owners like"},{"speaker":"Ian Messinger","startTime":1165.559,"endTime":1168.859,"body":"yourself. Until next time, this"},{"speaker":"Ian Messinger","startTime":1165.559,"endTime":1168.859,"body":"is small business small talk"},{"speaker":"Ian Messinger","startTime":1169.069,"endTime":1169.459,"body":"apps."},{"speaker":"Announcer","startTime":1174.53,"endTime":1177.309,"body":"Thanks for listening"},{"speaker":"Announcer","startTime":1174.53,"endTime":1177.309,"body":"to this episode of Small"},{"speaker":"Announcer","startTime":1177.37,"endTime":1181.261,"body":"Business Small Talk powered by"},{"speaker":"Announcer","startTime":1177.37,"endTime":1181.261,"body":"Hibu. Hibu is a leading provider"},{"speaker":"Announcer","startTime":1181.323,"endTime":1184.658,"body":"of synchronized digital"},{"speaker":"Announcer","startTime":1181.323,"endTime":1184.658,"body":"marketing for small businesses"},{"speaker":"Announcer","startTime":1184.72,"endTime":1188.364,"body":"across America. With Hibu you"},{"speaker":"Announcer","startTime":1184.72,"endTime":1188.364,"body":"get all the digital marketing"},{"speaker":"Announcer","startTime":1188.425,"endTime":1192.069,"body":"your business needs, all from a"},{"speaker":"Announcer","startTime":1188.425,"endTime":1192.069,"body":"single provider all working"},{"speaker":"Announcer","startTime":1192.131,"endTime":1195.96,"body":"together to maximize results,"},{"speaker":"Announcer","startTime":1192.131,"endTime":1195.96,"body":"visit us today@hibu.com H-I-B-U."},{"speaker":"Announcer","startTime":1196.022,"endTime":1196.64,"body":"hibu.com."}]}