145. Steve Turner - Rockstar Publicist and Author of "PR THAT WORKS"

In this episode of “People in Transition”, we’re joined by Steve Turner, co-owner and principal of Solomon Turner PR, an award-winning agency he co-founded more than three decades ago. Steve is an accomplished public relations professional, author, and keynote speaker. Throughout his career, he has assisted organizations ranging from multinational corporations to nonprofit entities in enhancing their visibility, credibility and achieving measurable outcomes through strategic communication initiatives.

Steve is the author of PR That Works – Real Strategies. Real Campaigns. Real Results, where he shares practical insights drawn from his extensive experience leading high-impact campaigns. His work has been featured in major outlets including Forbes, The Wall Street Journal, and the Associated Press, and he’s widely recognized for his ability to translate complex messaging into compelling, results-driven narratives. In our conversation, Steve brings that same clarity and practicality to the topic of career transitions and personal branding.

During our discussion, Steve shared several key insights for professionals navigating change:

• Strong candidates “look the part” of the role they’re pursuing - in every form of communication.
• Your message - whether written, spoken, or visual - must consistently align with your target role and brand.
• The most important question to answer is: What problems can you solve for the employer?
• Effective networking and elevator pitches should spark curiosity and leave others wanting to hear more - storytelling is a powerful tool here.
• A common misstep in personal branding is failing to remove content or signals that may work against you.
• The best networkers operate as “go-givers,” focusing on helping others as a path to mutual success.
• Successful job seekers are intentional: they define their objective, understand their audience, tailor their message, and continuously measure and refine their approach.

These insights - and more - make this episode a practical guide for anyone looking to reposition themselves professionally or strengthen their personal brand during times of transition.

For more information on Steve, visit his LinkedIn profile https://www.linkedin.com/in/steveturnerpr/   or learn more at solomonturner.com.