Today's episode marks another first! We've now interviewed our first entrepreneur couple. Last week we spoke with Carolee Whipple (Ecolawn Heber-Midway). This time we talk with her husband, Lawrence Whipple, of Burgeon Digital Media. Lawrence's story highlights someone who's taken some unique and unexpected turns on his path: from farm boy to dance party organizer, to digital marketing expert.
Lawrence grew up on a farm in Idaho, where he developed a love of the outdoors, and inherited a sense of individual freedom and a bit of a "wild spirit" from his father who quit work in a bank to become an entrepreneur.
On a mission in Argentina, Lawrence gained a confidence in his abilities, learned to implement and achieve goals, and developed a faith that has informs his decisions to this day.
As a student, he studied psychology. And business. And biology. And computer programming. He finally settled on physics, of all things. It was undoubtedly a circuitous route to graduation, but through each course of study he picked up an understanding of the importance of logic and a penchant for data-driven decision making.
For work, Lawrence was part of a group that earned money holding large events (we're talking three to four thousand people large) mostly dance parties and concerts in Provo, UT. During this time he begin to see how powerful and influential marketing, especially social media marketing could be. In later years he partnered in a private equity group, ran social media for a movie studio, and was a director of marketing for a franchise business.
Finally, Lawrence started his own digital marketing business, Burgeon Digital Media, which he still runs today. In another surprise twist, he has partnered in a yet to be disclosed business with the host of this show, Ete.