Mastering Strategy: The Big Five with Dr. Jeroen Kraaijenbrink Artwork

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Ordinary leaders doing extraordinary things

Mastering Strategy: The Big Five with Dr. Jeroen Kraaijenbrink

January 03, 2026 • Gerald Ebenezer

0:00 | 20:33

In this episode of "The Art and Science of Influence," host Gerald welcomes Dr. Jeroen Kraaijenbrink, a strategy educator, author, and consultant.

They delve into the concept of strategy as a learnable competency, exploring the "Big Five of Strategy" framework. Dr. Kraaijenbrink emphasizes the importance of balancing strategic thinking and doing across all organizational levels, challenging traditional top-down approaches.

The discussion highlights the need for clear strategy formulation and the role of leadership in embedding strategic competencies as a core organizational priority. Tune in to discover how strategic thinking can be cultivated as a skill essential for navigating today's dynamic business landscape.