In this episode, Marshall Thompson discusses the enterprise shift of digital experience management and how curating impactful content that resonates with guests - across all forms of corporate messaging, branding, experiences, and in-room content - can create a more memorable on-site experience. 

Episode Highlights: 

• Putting a definition/constructs around what digital experience management is
• How to manage content and keep it updated
• Identifying opportunities for automation - from easy to more advanced technology
• Tips for personalization across content and activations
• Other ideas for content engagement (i.e. proximity based and triggered experiences)
• How to use a distribution model to drive consistencies across all client interactions
• Top groups to partner with and why: marketing, executive teams, social media, and events
• Strive to keep the conversation going and continually evaluate your own digital experiences
• Ideas to up-level your existing content and strategies

Guest Thought Leader:

Marshall Thompson
Senior Director, Client Solutions,  Signet

Marshall is a creative sales executive with a comprehensive technical knowledge foundation and is diversely experienced with remedying problems, and creating successes. He has excellent interpersonal communication, relationship-building skills, listens attentively, communicates persuasively, and follows through diligently.