In this episode, we are joined by the President of the Association of Briefing Program Managers, Elizabeth Simpson, as we reflect on challenges and transformations that 2020 brought upon us as an industry, acknowledge lessons learned along the way, and continue delivering impactful briefings through the New Year. 

Episode Highlights:

• A quick recap of 2020
• How members and supplier members aggregated with best practices and encouraged the use of new technologies 
• The value of the community and a heartfelt appreciation for coming together 
• Examples and resources from teams at Cisco, EBP Consulting, Mandel Communications, NetApp, Palo Alto Networks, Benett Communications, Schneider Electric etc. 
• Getting sales and account teams to buy in
• Keeping facilitation as a part of the program
• Using Virtual Briefing Platform and Virtual Briefing Center tools
• The emergence of the 'Producer’ role
• Personalization is still key!
• Addressing the new ‘phygital’ world
• Plans for 2021 include > how to address hybrid experiences

*ABPM is continuing to grow their resource library - so be sure to leverage membership resources.

Guest Thought Leader:

Elizabeth Simpson
President, ABPM

Elizabeth has been with ABPM for over 20 years and took on the role of President in 2018. She works closely with Briefing Program teams to understand their challenges and to provide resources that will help them successfully meet those challenges. She has been instrumental in strengthening services and evolving ABPM as an organization.