Email fundraising is one of the easiest ways you can build a deep and lasting relationship with your donors. And it remains one of the most cost-effective tools you can use to increase donor loyalty and revenue.
But most organizations struggle to acquire email addresses from donors or potential donors. And many don't have a clear strategy on how to turn leads into donors.
One of the simplest ways to increase new donor engagement is to create an automated email welcome series that runs in the background.
And today on the podcast, John J. Walsh is going to show us how he and his team have created two very successful email welcome series we can all learn from.
John is the email marketing manager at a large Christian organization, where he's in charge of sending out millions of emails every single month.
Listen along today as we hear how John tests, tweaks and optimizes his email campaigns with confidence.
Today we’ll cover:
Resources mentioned:
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