In this episode Mike and Pete discuss digital market for car dealerships and salespeople through the use of YouTube, Pinterest, Dealerrater and more. Mike mentions a Pinterest contest that he held in the dealership and how www.answerthepublic.com may help spark ideas for content creation. They also talk about how automotive salespeople should get out of the showroom and start making videos on their own to build their own personal brand awareness in the effort to sell more cars and make more money.
#autoishpodcast #autoish #mikeandpete #pinterestmarketing #digitaldealership
In this episode Mike and Pete discuss digital market for car dealerships and salespeople through the use of YouTube, Pinterest, Dealerrater and more. Mike mentions a Pinterest contest that he held in the dealership and how www.answerthepublic.com may help spark ideas for content creation. They also talk about how automotive salespeople should get out of the showroom and start making videos on their own to build their own personal brand awareness in the effort to sell more cars and make more money.
#autoishpodcast #autoish #mikeandpete #pinterestmarketing #digitaldealership
spk_1: 0:10
Welcome to the auto ish podcast with Mike and Pete. Episode six Episode six How's it Going? It's Going Great, Good, good. Um,
spk_0: 0:22
ready to talk about marketing?
spk_1: 0:24
Auto market? A automotive dealership? Yeah, and that's
spk_0: 0:29
what we started the podcast for.
spk_1: 0:30
That's right. That's right.
spk_0: 0:32
We're on Episode six. We're finally gonna talk about
spk_1: 0:34
what wish on it, but we started just a little bit a little bit. Um, last episode talked a little about BMW logo change. Yeah, um, and you kind of heard me talk a little bit about brand guidelines, and there's a little excitement in my voice. The opportunity to do something a little outside the box, add some color, add a little pop behind a logo, which is rare. A lot of times you see a little go for a manufacturer, and it's got has to have white behind it, or black and rights. That's it, right, You see, Have you ever see a dealership commercial? And sometimes there's just a white box floating behind a logo. That
spk_0: 1:08
the reason? Yeah, BMWs had that for years, and I forget exactly what they use for a terminus that I think it's the I D box or
spk_1: 1:17
yeah, And BMW, to their credit, has done a much better job of utilizing the white background. They actually, um, they have a specific way that it has to be utilized. There's other manufacturers that they don't care. They just it has to write in white. And then what ends up happening is the agency or the marketing person, or the production company doesn't really find a way to seamlessly added, and they just throw a white background behind it. And that's why if you see, I won't call anybody out. But there's certain dealers that well, so they'll just have this, like, floating white logo with a white box behind it. And it doesn't it's not them. Uh, doesn't ring true to quality, you know, Right, But that it does. The changes that they were making are exciting. Um, and you know, a lot of it stems from digital, right? So that's that's where you're going to see a lot of this. Your logo usage eso It's exciting from the standpoint of what we gonna do with that digital marketing and how are we going to exercise this and one of things that I was excited to share with you because I know you're big on video. Is this is going to be the year of video? Um,
spk_0: 2:25
yeah. I think every year in the last 10 years should have been the Europe video. We've all known up until this point that that YouTube's the second largest search engine in the world and all the data in the automotive world says that YouTube is the place to be. People are doing the research there. Um, there's YouTubers that have become huge duct. Amirault, for one. I mean, there's just tons of them doing car reviews, and people are going there to get information about the car that they want to buy,
spk_1: 2:58
right? Yeah. I mean, you're right. Video should have been a bigger part of the automotive landscape. And, you know, you see dealerships that check off the box, right? They created a YouTube page check. We did it and there's nothing there. They run their TV ads there. Maybe.
spk_0: 3:16
Yeah, I was looking at some competitive BMW dealerships, and there's some videos on their YouTube page with three views, right? Five use, um, you know, kudos to them for trying, but either their key words aren't catchy. right were appropriate or their titles not right, or the file name is not correct. And I don't want to get too deep into this, but, um, the algorithms for YouTube. If you pay any attention to do any research, they all say that that you should rename the file before you upload it to YouTube to include what the videos about. So we have. Ah, very, um, one of our top performing videos on YouTube is how to adjust ahead rest on a five. Siri's now the file. And I looked back at this yesterday. Um, I had a rep in the in my office yesterday, and we were talking about digital marketing and the second highest video on our YouTube channel. Um, 26,000 views. Something like that is this video about how to adjust your headdress and went back? Look, there's very little content in the body and the description, which was I was surprised by, um, there were really well done keywords, but the file name was adjusting. The head rests on your five Siri's dot movie, and then the title was how to adjust the Head restaurant. You're five, Siri's and something that simple apparently is very important to YouTube, and it tells them that not only did you take the time my guest to name the file properly, but that it probably is a video about what? You're titling
spk_1: 5:00
it right now. It makes perfect sense. And, uh, these little things, right? You talk about keywords. I mean, these little things really do resonate. There was a time going back eight years where you could do certain things to manipulate, manipulate your keywords and you're a CEO.
spk_0: 5:19
At least a keyword stuff content
spk_1: 5:21
all the time, right? And you could actually get page one on Google for anything. If you really manipulate those keywords or a way you could didn't matter
spk_0: 5:32
that some of the early S e o competitions, they they found that just stuffing key words on a page could get ranked. And you know, Google certainly got a whole lot better. And they're they're ai is done a lot better, and they crawl better and they understand more, right? So that it doesn't work the way it used to, but yeah, we jam a bunch of stuff in there and watch it rank.
spk_1: 5:52
Yes. Um, but this year, more than ever. I believe well will be the year of video for dealerships and automotive in general, because content premium good content is so hard to find. Yeah, that's the key. And consumers are actively searching for and you mentioned the video about the head rest having 26,000 views that that is the type of content and brand recognition that you're looking for that every dealer is looking for. They're hoping for that. And, um so not only do you get there by your keywords, but you also get there by being first, and you get there by doing the research. Like, what are some common things that people come in, questions that people ask us.
spk_0: 6:35
Great. Wow. You go. You're leading right into what I have on my screen. No way. Yeah. Now I'm serious. Okay. All right. So that one thing that I was gonna and I didn't mention this to Pete cause I kind of wanted toe just throw this out there, But I can't believe you. You walked right into this. So So I found this website and I was all this is great and I was having a conversation with the sales person about how, um, creating some video would make sense, and this is how I think you should do it. So the the website that I'm that I have on my laptop right now is called answer the public dot com so you'll know you're in the right place when you've got some middle aged guy kind of staring at you on the screen, it's It's it's awkward, yet it's weird, but at the bottom of the page is a search box. So this conversation I was having with the sales person about, you know, he came into my office and he said, How do I sell more cars? He had a great year last year. Um, and it's, you know, early 2020 and and he's saying, How do I have a better year? How do I outperform? And I said video. I mean, really, you're not doing YouTube videos? That would be the first place I would start If I was still on the show floor. That's where I would be. And he's like, OK, well, you know, what do I do videos about? So I pulled up this website, answer the public dot com so and just for this episode, and and I did something a little different for him. But I gave him like the top four ideas, and one of them in particular, was the fourth highest search of this one particular set of keywords that we put in there. And I said, Don't go for this one which was, um, and we were talking about the BMW to Siri's grand coup because it just came out and I said, You you want to go with the two Siri's grand coupe? Because you'll be one of the early ones out there. Um, but when we looked up, we typed in to Siri's grand coupe. What came up in the, I think was the fourth position was two grand coupe interior. And I said, if I was you, I would go look on YouTube on Google and see what you can find out about the to Siri's grand coupe interior. Because people are searching for I don't know if it means that there's nothing out there and keep searching. They're searching. They're looking or, um, you know, is it something that people really want to see? But either way, don't go with to Siri's Grand Cooper Review cause you're gonna get you gonna get crushed. You can't go up against the Doug. Demure owes the motor trends, the car on tracks that don't even bother. I mean, that that's gonna be saturated already. But why don't you go find out what you know with the interior? What's out there? He came back and said he came back like, half hour later he goes, I've looked everywhere. The Onley video I found was a video that was, you know, European, right? It's not in in the U. S. There doesn't appear to be anything but people are looking for. So sorry. We'll go outside. Hurry up. Yeah, Grab. You know, grab our marketing guy or grab a genius with your phone and shoot a video about the interior show. People, the interior talk about the technology and the interior people obviously want to see it. So, um, just to get back to answer the public real quick for me, this would be a content creation spark. This would be the place to go. Teoh, find out what you should be talking about. Whether it's writing a block post, doing a video, doing something for instagram or whatever the case may be, but just for for the purposes of this episode I typed in Dealership and That's it. Type in dealership hit, Enter and you you kind of have to go on this to see it. It's It's visual. It's like, um, think of it as like a wheel and Scott spokes going around it. So the ah, on the inside of the wheel it says will and these are questions. Will the BMW dealership by my lease? That's one of the top questions will be? Will, Ah, dealership by my car. Will dealership, accept cash? Will dealership, take broken car? And there's all these other questions. Are dealership body shops better our dealership service? Are our dealership service worth it? The's air questions that I would answer in some kind of content, whether it's in a video and probably, you know, right now because we're talking about video, that's what I would do. I got to shoot a video, but I think that the head rest video example is a perfect example of we answered somebody's question, and it obviously is a very common question because lots of people watch the video. Um, and I don't think we didn't sit down at that time, and this is going back a couple years. But I don't remember having a conversation saying People are asking this question all the time, So let's answer it. But you know, obviously somebody thought that. But if if I was trying to come up with an idea or sitting in a dealership and I was in, whatever branded is if I am a sales person or anybody else for that matter, marketing creator, I would pull up this website and just get some ideas, write them down and just, you know, most importantly, go do it right, because that's you know, that's the That's where everybody falls
spk_1: 12:00
down. Yeah, absolutely. Um, you know, speed, we always joke of the agency. Speed kills. Yeah, you have to, if you see that opportunity after jump all over it, All right?
spk_0: 12:10
Yeah, We say the same thing. The car business time kills deals.
spk_1: 12:13
Yeah. Yeah. There you go. Yeah. You know,
spk_0: 12:15
you know, get the deal done because, you know, time kills deals,
spk_1: 12:20
right? And at the end of it, when it's completed, there's There's an interesting thing that happens. Most business owners would be inclined to ask, What's my r a y on this, right? Yeah. Um, the perspective that I take when we're talking about content in video, we're about 26,000 views. We have no geo targeting that's specifically out there for it, right? It's It's going to go everywhere. Yes, sir. It's serving the need. It's serving the brand R A. Y is actually probably one of the worst ways to look at this particular investment. What you're really doing is you're strengthening your overall brand recognition. Yeah, you're becoming a trusted resource. And then what is Google doing with that? They're recognizing you as a trusted resource. And I think you, of of most dealers would be able to speak Teoh the value in being a trusted resource for Google and having s e o pages built out that have huge brand recognition.
spk_0: 13:18
Yeah, well, you know, we have some block posts on our website which are very similar to this and way actually have a block post. That's that says how to adjust ahead rest in your five series and then embedded this, um, this video from YouTube. So I'm sure some of the YouTube traffics coming over from that but we have block posts that are nationally ranked and bring 2 to 3000 unique visitors per months into our website. And I've had some, you know, some reps from BMW or dealer dot com deal dot com does our website I've had our digital strategists say, Well, you know, these people aren't gonna buy a car from you, but and, you know, maybe these black posts aren't, you know, really that important. Maybe you shouldn't continue these because they're bringing in this organic traffic that these people who aren't gonna buy cars. But I'm not backing down on. And I think, um, from a domain authority standpoint, it's critical that that Google sees that, whether it's local or not. And I know the algorithms have changed towards more local right. But this is content that people want its content that is very sticky. They land on that that block post. They read it and you know, we're answering people's questions out there. So e I understand that from an r a y perspective, um, is anyone are they going to convert into buying a car? Those people reading that in California they're not gonna buy a car from us. But Google is also going to say this websites a place to be right. And this is valuable content that people want to see in our domain authority. Um, you know, our relevancy obviously is helped by that.
spk_1: 15:02
Exactly. Yeah, um, And then when we talk about r A y shift gears a little bit, um, into Pinterest.
spk_0: 15:11
Oh, yeah. Okay. I
spk_1: 15:12
think we have some, like, interesting things to talk about. And I think this is gonna be more than a one, um, episode conversation. So Well, we're I'm gonna tell the listeners, remember that we talked about our ally here and that I transitions a Pinterest, and then at the end, we'll get it. We're gonna circle back to our ally, and we're gonna talk about interest, but Okay, so So we'll bring it full circle. It just may take us two episodes to do it, but
spk_0: 15:40
right now I don't follow your lead.
spk_1: 15:41
All right. So you did something extremely unique. There is no dealer that I know off that understands Pinterest and that is utilizing it for their dealership.
spk_0: 15:56
Yeah, I can't think of anybody and I know in the in the BMW World, I don't think I have any competition. And on the Pinterest outside.
spk_1: 16:05
So you brought a little competition into the marketing meeting on Friday? Yeah, um, talk about where that came from and how you kind of got the employees engaged in it. And what were some of the goals?
spk_0: 16:21
Yeah. So, um and you already kind of alluded to it, But on Fridays, at the dealership, um, we hold a marketing committee. We call it a marketing committee meeting pretty much every Friday and three o'clock. Anyone who wants to join the meeting that day just shows up in the conference room at three o'clock, and usually we meet for a couple hours, and we just talked about marketing the dealership in different, um, ways to market and different events. And we kind of planned these things and to just touch quickly on the execution kind of part. We always we joke in these meetings, we come up with these great ideas and we have this. It's like a think tank of of cool stuff. And then actually, executing is usually the hardest part. But, um, but to talk about Pinterest, So February of 2000 and 19 I think at some point time in January. I just thought I really we need to do more social. And I knew nothing about Pinterest so and I But the one thing I did know is that there was not that many dealerships, if any at all doing anything on Pinterest. And I thought, you know, maybe we should just try this. Just try Pinterest just out to do something different. So in in February February 1st, I started a contest that ah basically said whoever creates the dealership Pinterest page that has the most impressions the most, um likes and shares and so on will get a gift certificate for 500 bucks. So that got some people excited about getting into ah, into this contest. We had four people who actually created pages that that were deal ships specific, and what we decided to do was everyone picked the department, so I purposely picked parts. Um, and I did that because I really didn't wanna win. I mean, I couldn't accept the gift card anyway, so, um, I really didn't want to win. And I wanted to pick the hardest department, and I really wanted to dig into the algorithms and understand Pinterest. I mean, that was my That was my personal goal. Um, knowing that on top of that it would hopefully benefit the dealership as well. I was just kind of a benefit. So we had ah, one employee who decided to do pre owned vehicle sales. One employee did new vehicle sales, and, um, the fourth employee did service. So we created, um you know, BMW pages, BMW of Bridgewater parts, BMW of Bridgewater service, um, used car sales in new car sales, etcetera. Um, and then we set out each of us individually through the course of the month of February. We had 30 days or 28 days. I guess, um, to try and generate this much traffic to Pinterest is absolutely possible to try and win. Um, and it was really more about bragging rights for me. Um, and I got Really I mean, every morning, six o'clock in the morning, I'm on my couch at home, working on my laptop, painting stuff and learning Pinterest and reading about Pinterest and getting into it, and so did everybody else, which is really kind of cool school. Um, so t kind of fast forward. Um weren't We're still looking at and, you know, unfortunately, at the end of the contest, none of us continued with this Pinterest in terms of adding content, stuff like that, which, you know, when I start talking about some of the results it we probably should be continuing this. Um, but, um, other than the gift certificate, we spent zero money. One of the rules was that you could not promote it in any way and you couldn't spend any money to try and promote any of your pins.
spk_1: 20:15
So something interesting happened during the during this experiment. These were experiment because in the spirit of competition, it actually bread some really interesting conversations. It did so it's valuable. It was. It was valuable for me. It was valuable, I think, for everybody in the room to share. Well, this is what I'm doing. And here's what I think is working. And here's what I'm doing. This is what I think is working in this hashtag. Should we copy and paste hashtags or should we write unique ones? Does the photo have you? Can it be uploaded from this source or it doesn't need to be uploaded it this way? How important is the content that goes beneath it? The back legs that go with it? Um, it opened up conversations that I would I would say most people wouldn't normally have
spk_0: 21:06
way had lots of conversations about how many hashtag Because, you know, I learned on Pinterest and not just from reading about it, but from actual experience in practice. That three was ideal.
spk_1: 21:19
Yeah, right. And, you know, you could say you take it a step further, Like just from a business standpoint. Like, how often are your employees talking about these types of things and curious on their own, right? It's You use the word spark. When we talked about that public answers, well, that was the absence of the public public, right? It was a spark. Yeah, this is a spark as well. So it's actually pretty interesting what that did and got people talking about and interested to learn about end. It opened up additional conversations about bots, So we went down. So
spk_0: 21:54
rabbit hole. So, um, Mallory in your accounting department is very savvy. Ah, very web savvy. And, um, he enlisted a bunch of bots to drive traffic to her Pinterest page right And it worked. Yeah. I mean, from a from a volume standpoint, it was It was massive. Um, you know, impressions
spk_1: 22:18
for sure. Yeah. I mean, she was able to get these bots to take content from an RSS feed and post to her page. So in addition to her, her own unique content, she also had all this additional content. So even when she was away, she had these little farmers working away on the land, harvesting click traffic and people over to the web page. And it was her Bring that into the meeting sparked additional conversations about how can we additionally use?
spk_0: 22:52
Yeah. Initially, we thought we were wondering if that's legal,
spk_1: 22:55
right? Oh, yeah, that's right, you know? Yeah. I
spk_0: 22:57
mean, from a from a contest sample, you know, is it fair that she's using bots? The rest of us were just trying to 38 pins and, you know, be creative. Yeah, um, but me at the end of the day, she was bringing traffic to a Pinterest page that was branded BMW or BMW Bridgewater. And, um, you know, from a result standpoint, and that's probably the most important thing. Um, there's a couple things that I can measure or that I can say improved as a result. Um, obviously we can look at the G eight Google analytics and see the volume of traffic that comes to our website directly from Pinterest, which is, you know, not massive. But I still think seeing months where there's 85 you know, direct traffic driven to our website from Pinterest. I think that's you know, that's impressive Way didn't spend a dime promoting anything on Pinterest. So I think, you know, from an R o I standpoint, that's that's pretty awesome. Yeah, if you have a marketing person in house, you know, the main thing with Pinterest is there is no competition, right? Your it's not, you know, saturated with dealerships. Nobody's on Pinterest, so it's Ah, it's pretty much an open playing field. Um, but to get back to results real quick, um, I learned about the Google chrome. Add on for Pinterest, which allows you to your surfing the web. You see a picture, you click on it, it becomes a pin on your page two makes it really easy. So what I did because I had parts. I went on our parts website on our website and went to the parts page and then went to the shopping cart and pinned the cool items that I thought we had, which is actually an embedded page from BMW Shop USA. Um, and the customer of the your L The destination link is the page on our website, and it takes you into a shopping cart. So if somebody saw a T shirt that they liked on Pinterest and they clicked on it, it took them to the page that had the T shirt on it that they could purchase online. Um, and in the body of the pain, I would type, you know, this shirt for sale purchase from BMW Bridgewater Online 24 7 Right. And when they click on it, it takes him to what they were looking for. So, you know, it's very relevant, and we did see an increase in purchases on our shopping cart, which was, you know, non existent. Before this, we nobody went to our shopping cart or our shop USA Page and bought anything, and then all of a sudden we started seeing purchases. So, um, and I kept asking the parts manager, you see, anything you say anything, but probably I think maybe about three months in, we started seeing sales and I was able Teoh at least trace back the fact that they were items that I had pinned. I wasn't able to trace back and say, Hey, this sale came from Pinterest, so I don't know, 100% but I do know this. We had no sales on the shopping cart previously. And now, as then, we're starting to sell and not a lot of things, but we were selling things right. Um so I think that speaks really heavily to, you know, Pinterest as a viable tool. A you know, a medium. And if you were to promote a little bit and you wanted to track our why, you could And I think if it makes a really strong case to use Pinterest, um and and I'm really surprised that more people haven't thought of this or tried this yet,
spk_1: 26:37
right? No, I completely agree with you. Um, in the next episode, we can get into the analytics, and we can you know, I have the report so we can actually look at some of the growth. Have Patrick's that go with it. Well, that's, um average time on page on and so on. But we can really talk about some of the value of impressions, so yeah, doubles will save that for for next episode. Um,
spk_0: 26:59
yeah, I think. Yeah, that makes sense. We could go over the actual data and stay hard, you know? But a year later, I mean, we're now in March of 2000 and 20 but a year later, we're still seeing significant volume from Pinterest to our website. And we haven't done anything in almost a year. A ceased, not actively on Pinterest. That depends air still there? They're still ranking. Well, they have a lot of impressions. Um, I think my parts page still to this day is 15,000 impressions per month. I haven't done anything in a year. Yeah, on that page. So I think that's it's pretty impressive.
spk_1: 27:33
Yeah, I agree. Um, you know, we talk about the value of video early in the episode. And really, what it comes down to is the value of content. If your contest inning Yeah, If you're listening to Gary V, if you're listening to all these, if you're looking at what's happening in the political landscape as well. You're seeing content content at scale, right? And that's really the key here. That's what Bots are so interesting. But anyway, the the the key here is whether you're on a dealership level or your regional or you're a national company. Content is just so important. It's a good opportunity just to encourage everyone that, you know it's a long process. There's not always a direct tie toe are alive. But there's value just in the conversation and the sharing of ideas. Um, and you know, the less than their speed kills as we talked about early on. You see that opportunity? There's no video about the interior of the coop. Jump on that. Yeah. Just go make that
spk_0: 28:30
commitment, right? Get after it. Um, I believe he shot the video. I don't know if he's put it up yet, but, you know, in in the future, I can report back. Is that how it does? Um, you know, I mean, ideally, what we want to see is him selling some cars. Yeah, somebody walking in saying, Hey, I saw on YouTube. I mean, we have ah, sales person on the show room. who does very well with dealer raider dot com. And she has people walk in the dealership and ask for her specifically. Oh, you know, how did you hear about me? It's Raider.
spk_1: 29:03
Yeah, and, you know, she's
spk_0: 29:04
just done a really good job of branding herself there with good customer reviews.
spk_1: 29:09
Maybe we'll talk about I have a philosophy that every individual is ah is a brand. They are break right. So maybe we'll save that for, you know, down the line a little bit. Yeah.
spk_0: 29:22
I mean, we could do an entire episode about you know it. And, you know, I'd like to think that if I was a sales person again today, that I would be, you know, at the top of my game knowing what I know about s CEO and websites and YouTube and so on. And but I would spend all that downtime when I'm sitting around in the showroom floor, not waiting for somebody to walk. Oh, yeah. I would be out getting my own traffic by promoting myself on all these. You know, these digital channels, you're 100% right. As a sales person today. You've got so much work with that that I didn't have.
spk_1: 29:59
That's the part that's a head scratcher for me. You know, I am in a variety of different types of dealerships and, you know, the ones that I see that maybe are not a volume store, whatever. It's just everyone's at their desk looking at their phone.
spk_0: 30:14
You don't know what they're doing,
spk_1: 30:15
and I'm like
spk_0: 30:16
they're not going to sell cars like that. I just don't understand why you wouldn't take that those those down moments and create something that may sell you a car
spk_1: 30:25
or worse than that.
spk_0: 30:26
And even better, if you do a you tube video, it's evergreen. Yeah, right, it's there. Yeah, you don't have to do it again.
spk_1: 30:33
Or worse than that. They actually like, wait at the front door, right for the walk in. Yeah,
spk_0: 30:38
I hope that doesn't still happen. It dealerships, I really hope that that our industries evolved to to ah, to a point where we're past that, I hope, and I would like to do an episode in the future about what I think. The future of car dealerships, you know, is how they're gonna look in the future because I have some very distinct thoughts is toe what I think is going to change in the world. And, you know, dealerships in general have been doing the same thing for you know, I don't How many years? 100 years. Whatever it is, they still sell cars the same way. You still do the same things in a lot of places, and it's sad. Really sad.
spk_1: 31:15
Yeah, absolutely. Um,
spk_0: 31:18
so at one quick thing, Yeah, You mentioned bots again. So I'm gonna mention box real quickly. So yesterday I think I was telling you I was in, Ah, a meeting with with a vendor. Ah, digital fender. And, um, she has the statistics, the Web statistics from our competitive dealerships in in the area and one of the one of our competitive dealerships. BMW dealerships had a significant increase in web traffic. And, you know, we all have to have the same website. You know, BMWs, corporate guidelines or advertising guidelines are very strict. So I know that there's nothing that they could have done to make the website look unique. And the traffic was up 100% year over year. So and that that's just not something that's even doable. Um At least not for anyone that's doing a decent job to begin with. Unless you just had a total crap website. Came up with a good one. Um, and she said, Oh, yeah. Now that's fake eso Well, you know. What do you mean? She's now that I reached, I saw this trend and I reached out to them and said, You know, something's going on and we found out that they have a bought problem on websites being bombarded by bots, so we didn't get into it. So I don't know if it's if it was somebody attacking their website, but it showed up in form submission. So they're getting on a form submissions that were ah, fake And all this traffic that was, you know, just bots, which is really unfortunate cause, you know, it may actually take, you know, some band with or there is some time away. Yeah, sure.
spk_1: 33:00
Yeah. You You saw a lot of that, You know, going back 10 years that you would see that happening more frequently. And actually, um, there was a Well, I won't use any names, but they're there was a web provider that all of their dealer websites were hit about five years ago. Well, um, we
spk_0: 33:21
did have a little issue. Maybe about six months ago where we're getting leads that were bots. But that was shut down pretty quickly. Thankfully.
spk_1: 33:33
Yeah, yeah. Um, the bots of interesting. We'll get more into that as we go, because there's a lot more we even touched
spk_0: 33:42
so much we could talk about. Um, you know, we could do a whole syriza about if you were sales person today. What? What should you do? Yeah, because, I mean, it would be really easy. I'd love to help people out there that are looking to sell more cars. There's so many things that you could do,
spk_1: 33:59
I think is great. Prove you're gonna bring in, like, one or two of the salespeople.
spk_0: 34:03
Yeah. And, you know, you kind of touched on it real quick. But sales people are their own business inside the business, right? I mean, the dealership provides a desk, phone leads, we take care of all the advertising, we do all the hard stuff. And all you have to do is build your brand and follow up with your customers. Sell some cars. Um, and, uh, it's it's such an exciting business. I still get in the car every morning, excited to go to work. There's nothing like the car business. I just absolutely love it.
spk_1: 34:35
It's always evolving, is always changing. And,
spk_0: 34:37
yeah, I still think we're behind the times a zone industry. That's definitely not our dealership. Necessarily.
spk_1: 34:44
Yeah, Yeah, as an industry, for sure. But that's gonna be as me a rap on the episode. Yeah, Thank you so much for listening at, like and subscribe. Definitely. You're into audio? Yeah. High
spk_0: 34:59
end audio, high rez audio audiophile gear.
spk_1: 35:03
Check out the audio ish podcast and
spk_0: 35:07
the beginner audiophile journey for ple. Probably the best way to describe it. Yes, you should check it out. Um, as you know, if you've been listening to the auto ish podcast, we kind of got into audio. Um, just organically and ended up talking about audio and audio gear. And, um, you know, the purpose of this podcast really was supposed to be dealership life marketing, digital marketing in particular, Um, and just seemed that made sense to spin off so that we could talk about things like this. Like marketing and right? Definitely. You know, cars and what's age? The best and stuff and save audio for another podcast. Perfect. All right. Like pizza. Like in subscribe. Thanks. Thank you.