
Autoish Podcast - Talking Automotive, Digital Marketing, Audio, Audiophile Gear, BMW's and More
Autoish Podcast - Talking Automotive, Digital Marketing, Audio, Audiophile Gear, BMW's and More
Autoish Podcast Episode 1 - Mike and Pete Talk about Their Favorite Podcasts, Audiophile gear and Lots More
In this first episode of the Autoish Podcast, Mike and Pete discuss some of their favorite podcasts, iPods, Audiophile stuff and much more (ish.) Mike gets a like geeky talking about audiophile DIY interconnect wires and touches on his recent subscription to Tidal. They both discuss what podcasts got then into podcasts and what episodes they recently listened to that moved them. Mike mentions that a recent episode on the Tim Ferriss show with Gary Keller, episode 401 moved him because of a simple question that Tim asked Gary towards the end of the interview. Tim had asked Gary Keller what he would put on a billboard for millions to see and his answer was "Think big and Aim high."
We arrived at the name of our podcast by combining the industry that we are both involved in, automotive and the idea that our podcast will cover a wide range of stuff. That's the "ish" part of our name. In future episodes we'll discuss; marketing, Pinterest, Audiophile gear, other podcasts, bourbon, watches, cars and more. #autoish #autoishpodcast #podcast #automotive #marketing
Pete: 0:22
Welcome to the autoish podcast with Mike and Pete. That's Mike. That's me Pete. Um, for today's episode, we're gonna be talking ish. Not so much auto talking about podcasts that we like that inspired us to start our first podcast and what you can expect in listening to future podcasts with the audioish podcast. Um, So, Mike, how are you?
Mike: 0:48
I'm awesome and I'm really excited. We've been talking about doing this podcast for quite a while, so I'm just excited to get started.
Pete: 0:56
Me too. Me, too. Um, So let's start out with some of the podcast that we that first got us started. So what was the 1st 1 that got you hooked? Oh,
Mike: 1:08
wow. Um, I remember it being a sales related podcast. I don't remember exactly which one it was. And, you know, I've obviously known about podcast for years and never really listened, Um, and had reached a point where, and I know I've mentioned this to you before, but, um, I'm in the car. I'm listening to a tease and, you know, basically listen to the same song over and over. Maybe, you know, maybe not every single day, but I'm hearing the same music that I've been listening to for 30 years and in the car. Thinking about what? How can I learn? Maur wanna learn Maur more about business more about different things. And, um, it was a podcast about sales. It turned out to be a podcast about selling on Amazon and kind of led me down this rabbit hole podcast more than anything because I really didn't get into the Amazon anything. But, um, it did get me into the world of podcasts, and I don't really remember the next one, but that was the That was the beginning. Yeah, that was the catalyst that started it.
Pete: 2:11
Yeah, My my first podcast that got me hooked was called stuff you should know. And I was at an internship at N Y U. And I'm in this, like, social media bubble conference room, and I got my airpods on my iPod headphones in and this 18 19 year old girl, she's like, What are you listening to? And I said a podcast, and she's like, people still listen to those and I was like, I was like, Yes, I think they're actually really popular there, and there really interesting. And she's like, Oh, I guess And, you know, the podcast were just about to hit their renaissance. Really? Prior, um, it seemed more like it was a fad for a little bit, and then it kind of tailed off. But what people didn't realize it was really just going to start emerging. Um, so stuff you should know was a podcast that got me interested because you really got into detail with these very Monday seemingly mundane things. You know how a microwave works was a very simple concept, but
Mike: 3:22
sure sounds interesting, though. Yeah, it sounds like something I would listen to.
Pete: 3:25
Yeah, and, you know, that's kind of one of the styles for all the listeners out there that will bring into it. If you listen to stuff you should know or any of the podcast within that Discovery General Group, they have a very conversational flow. They're they're well prepared with their information, but they're really riffing off that, and we hope to bring that to you guys. So, you know, we'll get into some of the things that have to deal with the automotive industry who are marketing, selling cars, service things, and then we'll get into some of that e commerce of your time out Amazon and how that hooked you and yeah, definitely. And we'll kind of tell you some of our stories, our successes, some of our failures, some of the hidden stuff behind it, Um, and how it works. So, the I would say the next podcast that I totally got hooked on was actually a sports related podcast. Okay. Are you familiar with Bill Simmons at all?
Mike: 4:26
Not at all.
Pete: 4:27
So he was a writer at, I believe is the Boston Globe. Uh, he got his start before that, just like in a ol forums, writing about sports, commenting on Boston Sports, did some stuff on the local sports radio up there and then got kind of involved with the Boston Globe and eventually picked up by ESPN. And his story is really interesting. It gets deeper than this. If there's any Bill Simmons fans out there, they'll they'll know the whole story. But he was with ESPN, and then very suddenly he was no longer with ESPN, okay? And kind of went out on his own and started the ringer podcasts. And it's a Siri's of podcasts that span all kinds of topics. He was instrumental with Grantland and Grantland was a sports and pop culture resource with lots of very creative writers. He kind of took that and elevated all of the written content they were doing in Grantland into a podcast for So it's kind of cool, you know, he has these guests on, and they're really just his friends. Um, and they get thio talk about all kinds of topics current events, things like that, um, and get into what's called, like, hot take culture. So Okay, um, it's like a sports term. Um, where you're basically coming up with a perspective that is your quote unquote take on something that's happening. So, you know, this trade with the Yankees is the worst trade they've ever made, because this but we don't really know if it's the worst trade, because it really just heard nothing has happened here. Yeah, um, there's lots of cool stuff about that that, um you know, we want to try to bring into it. And I know one of the podcast that you listen to that probably marries a relatively close to That would be Tim Ferriss, right?
Mike: 6:17
Sure. A pretty eclectic. I mean, Tim talks to everything from CEOs to Navy seals and, you know, pretty, for the most part, people at the top of their game, right? But but spans a very wide range of people and professions, which I think is part of the appeal for May. It's not. It's it's very different. Every episodes
Pete: 6:42
really different. Yeah, like that variety. I think that's one of the things I mean built. Same kind of thing he had on. Oh, gosh, He had Steve Curb the coach of the Golden State Warriors on for one episode, and then he had on his cousin. You are. I'm sorry, Jimmy Kimmel's cousin. So you know, like it's like he just has, like, random stuff, right? Like his body. So, um, so it's kind of cool. You get a different sense for you get a different perspectives. Some of them are more funny, some of the more serious. But that kind of
Mike: 7:13
there was there was one that that's just coming to mind with. It was a Tim Ferriss episode. I have no idea what episode itwas and you know, certainly look it up. But, um, he interviewed somebody who went over to Japan and was studying karate in Japan, taekwondo or one of those, you know, martial arts. And he was over there when he was 18 years old. Finds out that Tim Ferriss was also studying when he was around that same age in Japan. They both speak Japanese on dhe. They just find this common ground. And Thea, the guests that Tim had on was seventh generations Swartz Smith. And it's just really cool episode. Um, you know, he's American. He goes to Japan, He's befriended by this sixth generation. Or, um, you know, this sword Smith, who teaches him his craft and now carries that name and, you know, carries their continues to make those swords for that with that family name on it, which it's just a really great episode and and, you know, just really well done. Like most of his episodes. Yeah, but that's just one that comes to mind is where you know what we're talking about episodes that kind of stand out. Yeah, that was a good one
Pete: 8:35
for me. I love with him in particular how engaged he is with everybody that he has on. Like he you can tell that every bit of his brain. Every bit of his being is involved in that conversation. Absolutely. Yeah, he get. He is a good way off. Hell will rant on things for a few minutes, but what I like is he gets the detail that he gets in those rants and how
Mike: 9:01
I think he's a He's really good at asking questions. Yeah, and pretty consistently, through most of his interviews, the interview we will say, Wow, that's a really good question. He does come up with good questions. He obviously does a lot of research before he sits down in interviews them, But he does ask a lot of very the same questions that are really super interesting. And I think one of the things that I've always taken a ways a lot of these really powerful, influential people have very similar habits. They all have a morning routine. They all have very similar things that they do. And there's obviously been a lot of books written about, you know, the habits of, you know, really successful people. And he dives into that a little bit and ask these questions and a lot of the answers are the same.
Pete: 9:52
Yeah, there was that episode where he had it was his college professor, I believe. And that was another one where I think his questions were super on point and he let his professor really go like hit. The professor's answers were long and intricate and detailed, and that's one of those ones where if you just came in halfway through. But what the hell are these guys
Mike: 10:13
talking now? Is that the one where he wrote a letter to the professionals begging to be in the class? Yes. And I don't remember what the class is about. Um, I believe it was at Princeton, though, and he agreed to wipe the chalkboard every single day. And basically, you do whatever the professor needed if he would allow him in the class. Yeah, that was a good episode.
Pete: 10:34
Yeah, that was very, very good. I loved how he allowed that professor to just go on Dhe speak. And it's It's an interesting contrast. I grew up listening Thio sports talk radio with my dad. Sure, so we would listen to W f and in the car, so I would be like at Lord and Taylor, whatever my dad and I'll be waiting in the car for a finish shopping. And we listen to Mike Francesa, Mike and the Mad Dog. And while their interviews were always good, they didn't always let there interviewer interview speak. You'll finish their right. Sure. And there's this nice way that Tim Ferriss approach things and podcast in general allow for that because there is no time constraint right there.
Mike: 11:15
Yeah. I mean, the most recent episode of Tim's that I listen to is two hours long, right? And that's not uncommon. Yeah, And same thing with Joe Rogan.
Pete: 11:23
Oh, my gosh.
Mike: 11:24
He's I think his his episode with Elon Musk was three hours long. Yeah, I listen to every minute. Yeah, it was actually an excellent episode.
Pete: 11:34
It's interesting how the podcast medium does that. If you think back to, like, you know, fifties in the forties and you think about that nuclear family gathered around the radio. Yeah, we're not that far off from that now. We're maybe not together when we do it. You know, your wife is gonna listen to her podcast. My was gonna listen to her podcast in the mine, but we get together at the end of the day. we talk about it, you know, she's like I was listening. Thio, Um, Jack is the one she's listening to right now. Basically, they talk about future scenarios. Like what if this happened in three years? And how would the world react? What if this happened in five and think so? Some kind of futuristic. Yeah. And it really, like, takes all these different components into it. And, you know, we're having a full conversation at dinner about this podcast that she listened to it and how we've evolved from that family around the radio, but at the same time, not still pretty similar, right? And then how? How I'll talk a little bit about podcasts like Radiolab Like, What's the 1 20,000 hertz?
Mike: 12:37
20,000 hurts. Yeah.
Pete: 12:38
Um, this American life reply all so some of these podcasts that incorporate a lot of sound design and while you know, they're creating this story in the mind, which I think is just, you know, so interesting. But those
Mike: 12:53
20,000 hertz What? You turned me on to that one So good, you know? And I told you this the other day, the first couple episodes I listened. Thio, I'm like I'm not gonna get into this one. I don't see what Pete likes about this one, but, um, you know, But I gave it. I stuck it out, and they're short episodes. I mean, there. I think they're 15 minutes long, Ramli. So they're easy. And for me in general, my commutes. 30 minutes so I can hit two of Roman. Um, I think it was. It was either episode three or four where they talked about eight bit sound processing in early game console. So they were talking about the Atari 2600 which I had as a kid, and that was kind of hooked me in a little bit. And then they were talking about how it processed the sound. And, you know, those early games and how they, you know, we're able to make multiple sounds out of this really simple processor which I thought was really cool and that that one got me hooked on. Now I think I'm on episode 15
Pete: 13:51
or something. I think with many podcasts it takes like a minute or two to for these guys to get their stride, figure out their audio. I think we're going to go through that right now. So, you know, if you're listening and you're like a their sound quality is in greater There's an echo are they're talking over each other, Whatever that case, Maybe as we go forward, you know, we're gonna evolve. Are
Mike: 14:11
absolutely Yeah, I'm right now. I'm trying to be conscious of not talking over you. Yeah, You know, like, I'm trying to be, like, very respectful and let you do your thing, But I want to comment, and I think at some point in time, we'll probably get to the point where you're talking on like, Yeah, this is cool in a minute. Yeah. Just reminded me of something. I want to say something. You know, you've been talking long enough to talk, so But I think we'll find that that groove overtime and yeah, and I really need to clear my throat like, really bad, but I know I can,
Pete: 14:42
So Well, we could always take a take a quick pause and you could refresh.
Mike: 14:48
Yeah, actually, I I think that's a good idea.
Pete: 14:51
Okay? And we are back. So just to pick up where we left off, we were talking a little bit about Tim Ferriss. We're talking about sports, radio and the idea of just kind of the natural conversation, the natural flow of things.
Mike: 15:18
Yeah, and, well, you can't not mention fact. We talked about bourbons just
Pete: 15:24
during the break. That was all right. So what was the name of it again? The one that you got for Christmas?
Mike: 15:29
I don't remember the brand. I think it's Jefferson. Um, and on the bottle, it says ocean aged. And, you know, I don't even know if this is true, because I didn't really read that much about it, but to me, I think it they put it in casts, put it on a boat and let it sail around for 12 months. I mean, I think that's what it was. I'm not really that sure, but giving Yeah, made it. Yeah, it sounds gimmicky. And I haven't opened it, so I couldn't tell you if it's any good or not. I really don't know, but, um, but it was a gift at Christmas time, and, um, I'll, uh, all open one of these days. Legendary.
Pete: 16:07
Yeah. Sounds good. Um, yeah. I'll, uh I'll have to bring a widow Jane. We'll bring that one of these days, it's Ah, Brooklyn distiller. This is the by the way. This is the ish part of the podcast where we just talked about nothing. The
Mike: 16:24
whole the whole podcast is ish, man. It's always gonna
Pete: 16:27
be Oh, yeah, We'll get some widow Jean, go, and that they're based out of Brooklyn. They do a real nice job. Very solid, very straightforward, right? No, none of the if you want. If you go to the distillery, they have some of their mess up some of their trial somehow night trying to do some of the really short runs that don't exactly count as bourbons. Cool.
Mike: 16:52
Like going to Ben and Jerry's. And at the end, they have those those points that were screwed up. Yes, exact. Everybody's over there. Buying them for a dollar jury sounds good, too. Yeah. And just so you know, I'm a Heath Bar crunch fan, okay? And the Heath Bar crunch. You know, whatever you wanna call it Mishap was all Heath bar. There was there was, like, three ounces of ice cream in this thing and jumbled up pieces of Heath Bar in the whole point core. Eat it. It's actually pretty good
Pete: 17:21
up the road over a year. There's a place called Gabriel Fountain. Make all their ice creams there.
Mike: 17:26
I've heard of it at a lot of people around here. Talk about it, but I haven't done there.
Pete: 17:29
We got, um, we got there s'mores ice cream. And they actually, like roast the marshmallows. You know, it's very like it's a graham cracker ice cream. It's very good. They do a really nice job with it. But one particular batch had more marshmallow than ice cream in. It was just funny. It was. Every spoonful is just a giant giant marshmallow and who always loved it. So
Mike: 17:52
that's all it cares.
Pete: 17:53
Yeah, she was, um but we'll get back to some of the podcasts that we that we really, really love. Yeah, sure. Um and I think now is probably a good time to talk about Mr Gary V.
Mike: 18:09
Oh, sure. Yeah. Um, prolific content. Absolutely consistent. Big content. Pretty much all he talks about this massive content 50 pieces of content today, if not 100 or something crazy like that. Which is probably right, though. I mean, he's built this whole business on this, this premise, and it's become you know, small company
Pete: 18:35
at this point. Oh, yeah. I mean, he's basically got that content farm where, you know, I think it's in Long Island City. Those guys just pumping out video, photo name written content, the whole thing. And, you know, it takes advantage of the algorithms that are out there on these platforms, right? Because they do well last. You're, you know, a certain amount of free content. It's not like that. I think it's really smart. And you know, Mork companies should be taking advantage of it. We'll talk more about that in the future, but car dealers and
Mike: 19:06
absolutely, you know. And I think one of the things that we'll talk about one of these upcoming episodes is our success on Pinterest. Oh, yeah, at the dealership. I mean, really pretty successful with limited effort, I think. Anyway, and $0. Yeah. I mean, we didn't spend anything for what we've gotten in return, which I mean, that's that's r a y 100%.
Pete: 19:29
Absolutely. Yeah. You know, so many dealers like let's just check off the box. We have a Facebook post every day. Yes. Do we have an ad? Yes. OK, good. then we're doing it and that's good enough.
Mike: 19:40
Sure, Yeah. And you know, I think what was instrumental in that podcast in the in the Pinterest was the contest. But also I'll save that contest that we did for that episode when we actually talked about it. But I think that's what really kicked it off and made it successful.
Pete: 19:55
Yeah, absolutely. You know, it's I like. When Gary B. Does is his Q and A's. You know, I think that those are they're insightful. Think I find Maur? I find Maur information from the people who were asking the question because generally they preface it with I'm so and so and I'm in this business And I've been this successful or have had these failures, right? What do you think about this? So it kind of gives you this, like, broad sense of all the different people who are coming to him, you know, with this
Mike: 20:30
absolutely, which is from all the different businesses and industries. Yeah, I mean, it runs the gamut. It's, you know, I'm obviously keyed into the dealership ones when somebody stands up and says I work at a car dealership and I'm doing YouTube videos. And what else can I do? And you'll have that to real estate to CEOs. Talks, too. Pretty vast range of professions and industries for sure.
Pete: 20:55
Yeah, absolutely. Um, I like to that he focuses on attention versus, you know, all the other metrics and things that go into marketing it. I mean, how many times have you been pitched or someone trying to discuss with you? O T t. You know, sure. Yeah, I think I went through five pitches on O T T. It's like, OK, great talk. See PM's and placements and creative and Fine. However, like people's attention, is still divided with that medium just as much. They still have their phones. So you get into some.
Mike: 21:34
I think what what I really like about therapy is the no nonsense aspect of it. Good point. You know, I don't mind the fact that he curses through the whole thing. I think that's really and I do think that's who he is. And he is Jersey, which I think you know, appeals to me as well. Um, but I just like the fact that he's no nonsense and he calls people out when they're when they're right. And when they're wrong and and he you know, he will certainly say that he's made mistakes. And you know that aspect I like, I think. And I know we've talked about this before, but, um, I'll listen to two or three of them and I'll get into it and then I'll hear the next one I might hear. And I'm like, All right, that's enough. Gary V for now. Yeah, I think I'm you know, I'm Gary Vite out for a little bit. Yes, it can be a little repetitive because his especially his speaking engagements. You always get the story about where it came from, which is fine, because not everybody knows who he is. Um, and you always get very similar answers to people's questions. And basically, he's just saying Go do it, which is powerful in itself. I mean, um, you know, there's lots of people in the room and he says it all the time. You're here. You wanna learn something? I told you what to do. Go do it because that's where it all falls down. And you and I have talked about this many times. It's the execution in our in our marketing meetings that we have together. And, you know, I guess at some point we should probably tell everybody in the podcast how this all started and how this evolved and basically without getting too much into because it'll probably be the next episode of the Pinterest episode. But what would happen is Pete and I were in these meetings every Friday at three o'clock and at the end of the meeting, everyone would leave in. The two of us would sit in the conference room, which is where we are now. And, um, we would talk for an hour or longer, just about random stuff. And then we just decided that it would make sense to have a podcast. And really, all we would do is just add microphones and just start, you know, recording what we actually talked about. Um, And then we were on break here and I bring up bourbon and, you know, it immediately comes to mind that we should have been recording the whole time. It was a lot better than the conversation
Pete: 23:47
with that. All right,
Mike: 23:48
on microphone, there's a lot better, but we'll probably get to that. Yeah, but that's my Gurvey kind
Pete: 23:54
of take. Yeah, I'm with you. I like that. No nonsense. I'm deaf. And he does not care who he's giving that no nonsense to their island in the warmer. Oh, yeah. The guy was a national guy. It was like a 12 year old with a YouTube channel. And he liked Stop the 12 year old. No, no, no, no, no. You can't say that you're 12. Like, Okay, like all right, man. Yeah. You know, he really be pulls no punches. And that's and that's to be appreciated, that level of honesty. And we'll talk more about this as well. But in the dealership world and in the agency world, very few agencies very few are actually telling dealers like, What's what? Right? There's this little thing that they do where they kind of way and see where the dealer wants to go. It's almost like you're like a John Edwards like these mind readers, right? I'm sensing somebody passed away recently. And your family it starts. There's a letter, J, innit? Oh, yeah, Jonathan, from a year and 1/2 ago. Okay, So, like, agencies kind of do this little thing where they're, like, well and they wait for the dealer kind of hint out what they want. That's what we have, right? Okay, so but, Gary, he's given to you Honestly, which I which I appreciate. And I try to actually bring that forward when I'm working with dealers. And I'm working with clients and medical, whatever it is, you know, bring that honesty to them, and then add additional transparency in different ways. So there's a lot of good stuff to learn, and we hope to import that everybody who is listening.
Mike: 25:24
Yeah. And I think probably after you just said that I think at some point time, we should tell everyone what we do and how we got together and am you know how this all started. But absolutely. But I'm in the dealership business or, um, I guess run a dealership A cz. The GM and Peter is our marketing director, owns the marketing firm that we've hired to represent the dealership. So we have, uh, this synergy that that works together both at, you know, here at work, professionally. And then we've always had this energy outside of that. Which is that those Our long conversations after our meetings, just about life on and things that we like and podcast that we like. So hence our podcast is absolutely so what's the one podcast recently that's that's affected you or got you What has come up recently That really got you excited.
Pete: 26:23
So reply all has a Really? So if you have a listen, reply all it is. Two guys. It's part of gimlet media. They
Mike: 26:35
started, and they have a have a number of really good pockets.
Pete: 26:38
Yeah, um, they do a segment called Super Tech Support. And the lengths that they'll go to help somebody out with a very small problem or seeming are seemingly small. Sure, unique problem school is extremely interesting. There was one where this 20 something year old went on the dark web, but got some Bitcoin and bought acid when she went to Coachella. Okay, so she spent whatever 17 Bitcoin on acid, 2015 knots. Okay, okay. And then there was a small remainder left over that she didn't care anything
Mike: 27:26
about. So I could see where this is going
Pete: 27:29
on is really interesting. And so years later, she's okay. You know what? I have some of that Bitcoin left or let me log in and see and where she bought it close and she couldn't track it down. And she's like, I think it could be worth a lot of money. Can you help me find
Mike: 27:43
it? Oh, that's cool. I think I might have heard this story,
Pete: 27:46
but I won't spoil it for anyone.
Mike: 27:49
Okay, I was just gonna ask you, because now I want to know. Did you find her mom
Pete: 27:53
on the way home?
Mike: 27:53
And how much is
Pete: 27:54
it? Oh, it was very interesting the length that they went. I mean, they were I believe they were in China trying to track this this money down.
Mike: 28:02
Wow. So 15 years, she's probably on her 3rd 4th laptop, on average at least. And even if she did save the password in one of those laptops, it's long gone. Yes. Yeah, I don't I can barely remember the passwords I used today us let alone what I might have had as a password. 15 years
Pete: 28:24
in order for you to get your password. What school do you go to in sixth grade?
Mike: 28:28
Yeah, Yeah, a little, uh, little backstory there behind out. I just had that question while he was in my office. Who the hell asked E Guess I answered that at some point,
Pete: 28:41
they need to prove you're not a robot. Yeah, Yeah, we'll text. You have verification code and you know which
Mike: 28:46
they did and eventually got my
Pete: 28:49
butt. It's a very dream pockets. I think the total amount of money that she was trying to track down was, she had initially said was around $17,000 for tracking down. Yeah, and there's actually people out there which I didn't know that are basically Bitcoin hunters that go try to find lost Bitcoin for people. Well,
Mike: 29:09
sure, I'm sure they keep a percentage of it. And some of that Bitcoin could be worth some money. So yeah,
Pete: 29:14
why not cluelessness the things I love about that story? First of all, it's a very unique topic. I never anything like that before, and then their approaches is caring like they're very thoughtful about what they're doing and how they're doing it for the person. And then, um, the lengths that they go, the mantle layers that they'll go in and then many episodes later, they'll even do follow ups if they can't solve it. There was one about I believe it was like I felt every iPhone that was getting lost in an area was coming up at somebody's house. So people kept showing up at their homes saying, like, you have my iPhone give it to me and they're like, Really, this happens all the time. Like I really don't have it when I'm, like, one time. Somebody came with a goddamn Give me my phone. And he was like, I swear, sir, Like, I don't have to search our house like
Mike: 30:08
And did they figure it out? Was it something some
Pete: 30:12
they had to do? Random address episode, uh, to episode problem. And they didn't only end up solving it. They came up with a whole bunch of different theories of how it could happen. And again, that's one that Wow,
Mike: 30:26
that's interesting. Yeah, that's when I'd listen to
Pete: 30:29
for sure. Yeah. So these, you know, these interesting little quirky things that happen today. They also do a really cool segment called Yes, yes. No. Which I really wish that I thought off. So be something online that Theo, owner of gimlet Alex Goldman, comes up with. And so he'll find something online that he doesn't understand, Okay. And the other two people do understand. So he Alex is the no, the other two guys with the yes caching. And they have to explain to him what that Internet thing means until he's also Yes. So one was like it was a mean cut into four squares. And it told this very odd story, and they had to break down all four squares to tell him the whole story. Very, very interesting. Yeah,
Mike: 31:18
that one sounds cool. Yeah, that's something I could probably listen to
Pete: 31:21
it. Like a simple idea. That really goes a long way. So maybe a for us. We should try to come up with something like that Little extra homework assignment or something. Cool.
Mike: 31:31
Yeah. Yeah. Not like I have, you know, lack of free timer, but yeah. Homeworks
Pete: 31:39
Good. What about you? What? What's what's
Mike: 31:42
Oh, wow. Um, probably the most impactful recently. Uh, Tim Ferriss had Gary Calderone. Um, and it's a pretty recent episode. I I wish I remember the number off hand, I think for one or four or three. Something like that. Um, but Gary started real estate company a brokerage back in the eighties and went to college, got a degree in real estate and insurance, which is kind of an interesting major. But anyway, uh, and the funny part of the reason he ended up in real estate instead of insurance is because New York life came out, interviewed him to possibly have a job when he got out of school, and they gave him this really long assessment tests, and they came back and said, You know, it turns out that you're not a good fit. You don't match the profile for all of our top salespeople. Um, And it upset him, of course. And, you know, being the type of go getter that he seems to be. Anyway, um, decided You know what? Screw this. I'm going in real estate and, um, started in Austin, Texas. I don't know if that's where he's from, but in this first month as a real estate agent sold six homes and obviously has a propensity for sales. And unlike New York, Life's assessment turns out to be this really good real estate agent. And, um goes to his boss and says, You know, I want to become a manager. I want to manage the agency and he's young and the manager or owner of the brokerage or whoever was says Ah, you know that that's all well and good, But nobody likes you. And, um, you know, I loved how he kind of broke that down and admitted that and said, You know what? I think he was right. I don't think anybody there liked me, but they didn't like me. The receptionist didn't like him, apparently because he came in one day. He had a client meeting coming up and she was doing her nails at the reception desk and he said, Hey, can you put that away? I've got a client coming in and you know, basically we'll make more money. If this goes well and we should be professional, I do the same. So yeah, and then you know, another day he comes into the office and one of the other agents is eating lunch and maybe they've got Mexican or something. It's out at their desk and there, you know, they got this messy lunch going on, and he's like, Hey, can you put your lunch away or go to the lunch room or whatever? You know, whatever he said they didn't like that, and they didn't like him as a result. But he was actually acting like a manager, but he was really acting in his best interest in the agency's best interest. Um, I just found that really interesting. And, um, you know, there's times as a manager where, you know, people might look at you and say, G, you know, he's a jerk or he's he's whatever. But, you know, a good manager is always looking out for the whole team, and sometimes you have to be like that. But you can still be respected. Yeah, you know, that's that's a totally different thing, but the the one, the probably the part of the episode, this is really towards the end. So if anybody out there decides to listen to it, you got to get to an hour and 45. I know it's a long time, but you got to get to probably somewhere around there, And Tim asked this question occasionally and like he always does. He's got common questions. But he said to Gerry, um, if you could have a billboard and you could put anything you want on it, what would it say? Spill Board's gonna be seen by millions or billions of people. What would you put on this billboard? And Gary said it would say, Think big aim High and Tim says, Um and I'm paraphrasing cause I don't remember exactly, of course. But Tim's like,
Pete: 35:36
Oh, yeah, that's, you
Mike: 35:37
know, that's kind of that's nice, I guess. You know, um, and to me, I'm thinking that Tim's thinking it's a little generic and I'm like It's just kind of, you know, whatever. But it's what Gary said after that that was moving for me. He said, Well, you know, what would it say? 10 would say Think small and aim low and you know, how about I mean, that's kind of like saying, um to your girlfriend Hey, let's get married and let's have an average wedding. And then after our average wedding, we'll have an average life. And then, well, Dr average cars and we'll buy an average house and we'll have average parties, an average friends and you know, then we'll have some average kids. We'll teach him to be average and you know that whole I mean, I could see that whole thing in my head. You know that That's pretty powerful, man. Why does anybody want? No one wants to be average no one sets out life and gets married and thinks, Let's let's be average, right? I mean, so yeah, I think big aim high. I'm sure that's what we all are probably thinking.
Pete: 36:37
Yeah, it's interesting. It sounds on the surface, pretty cliche. And then when you give it, like another extra bit of thought, most people would take it to, like, one level, right? They would say, like, aimed high. I think big or whatever. They wouldn't take it. They wouldn't put the two together necessarily, because it's almost like calm pounding. It's
Mike: 36:59
kind of redundant.
Pete: 36:59
Yeah, you know, I think they are different, like visually. If you see it like think big and aim high like you need a plan to aim high, you don't necessarily need to plan a think big. You need motivation so that the root of them are kind of different.
Mike: 37:15
Yeah, and you know, the timing for me was really good, because I'm in the middle of writing our business plan for the dealership for this upcoming year. I mean, it's it's early January. Now, as we're recording this and, um, you know, we just closed the books for the year in the month of December, and I'm really waiting for that, you know, for that to happen so I can finish my business plan because I like to use the all the results from the year. And I needed December to do it. Um, but hearing that as I'm writing the business plan for 2020 is exactly like you said. You've gotta have a plan, which I do every year. But it did make me rethink my targets. And it did make me rethink the the fact that you know, if if I motivate everybody to think a little bit bigger the game a little bit higher just a little bit, yeah, and set their objectives just a little bit higher and know that we can get there, especially as a team and, you know, a za collective dealership with all the different departments coming together. Um, it just made me think that and reflect back and say, You know what? Maybe I didn't think big enough, and maybe I got to set a little bit higher. Not not to point were known. Hit it. But you know, we can do better, That's all. That's where I came away with. And, um, on I do recommend the episode to anyone who has two hours to listen to it. But the beauty of a podcast is that it is a multi tasking type of content. I could be driving in the car, which, like I said before I do, and I'm learning something would just
Pete: 38:42
go. Yeah, so yeah, absolutely. I wake up. Gas is on making coffee. Pot gases on shower.
Mike: 38:50
Now, you listen on a speaker, or you
Pete: 38:53
just care of my phone in my pocket, okay? Even when I walk the dog sometimes, like, I'll keep it in the pocket and just keep it depends how good it is. I can't tell you how many times I've been driving listening to this American life, okay? And I will park my car and I don't want here. I don't want to miss the end of the story. I want to break up the flow, got I will sit in my car and finish till they get to the next act or the next part of pot.
Mike: 39:18
Okay. Yeah, I've done that. If if I'm in the car and I get to work earlier. There's no traffic or whatever, and I'm in a really good podcast like 20,000 hurts. You know, I'm I'm here in 20 to 30 minutes. If I'm if there's no traffic and I'm on the second episode in my commute and there's five minutes to go, I'll sit in the car and finish it out.
Pete: 39:39
Absolutely. Yeah, yeah, The there was a really good this American life that they had done. I believe it was two years ago may have been three. Where they had David Sedaris read a short story about Christmas, and it was a piece of nonfiction where he was an elf at like a Macy's and his kind of comedic dark comedy kind of take on on Christmas and on this particular job. And they added some sound design elements. They added some music and then just his way of telling the story was hilarious. And I remember Wintertime sitting in my car. I was like, I gotta hear this whole thing all the way through. You know, I'm seeing people pulled in, went into the grocery store, got what they needed and got back in the car and I'm still in there, Like to hear the end of it. I don't know when it's gonna get out of here.
Mike: 40:29
I think that's the sign of a good podcast. You sure? Yeah. You can't just one of the best this can't can't pause it.
Pete: 40:35
It's one of those ones that actually like I'll save. I think we talk about this like certain podcast. You have to listen to it as soon as it comes out. And then there's some that. It's like I want to say this so I can give it more attention and you kind of hold it back and they kind of, you know,
Mike: 40:49
Yeah, I don't I don't listen that way. I don't think, um and, uh, I jump. I jump around a lot like I'll be in the car and because I'm driving and I'm trying not to be distracted because, you know, I'd like to say that you know better than that, but I'm not. I'm sometimes I'm clicking onto the next podcast. I'll go on a big podcast like Joe Rogan and her Tim Phares, and I'll just slide my thumb up and let it spin and just randomly click showed and and, you know, it could be from 23 years ago. Just randomly. Yeah. No, I I've found some really good ones that way, it's just random stuff in it. It's probably I find it because if if I read the title, maybe I wouldn't listen and it just just land on something. And it's something that I hadn't thought about our ah topic that I wouldn't have picked. And yet some of those air the best episodes of Listen to
Pete: 41:45
Apple if you're listening, let's have an add on to the podcast app
Mike: 41:49
about a about a random just random. Just yeah, just makes it
Pete: 41:54
that be kind of cool. Yeah, I would do that. You don't have to do that.
Mike: 41:58
What? What do you use?
Pete: 41:59
Um, I've just started using Spotify a little bit because there was it was one podcast that I could only access through Spotify. Pretty good. Um, it's, um, Alex Jones or no Alex Horne and the horn section. Um, come here, um, British, like a music comedy group. And then I think it's part of BBC. They they do a good job. Funny kind of old school. Sure around for a while they were only available on Spotify. Now they're on the regular apple podcast. Argue the same. Are you still?
Mike: 42:36
No, I'm, uh I'm overcast. Okay. Which I couldn't even tell you how I found the apple. Why? Um, it's just the app that I started listening on and always have, and I don't know, it navigates well for me, so I really haven't straight. I haven't listened to a podcast on any other app. Haven't tried any other rap either, for that matter. So it's salt. That's all I know.
Pete: 43:00
Yeah, there's, um, kind of thinking there's the whole serial killer murderer mystery podcast on which is super interesting. I don't get into that when I don't Haven't you ever wondering? Like who's the most prolific zero killer from, you know, Scotland or Ireland? There's podcast that we'll get into all that in the mysteries behind and which are kind of interesting. Um, every now and again, those air find my sister in law and I will go back and forth and kind of find some interesting ones there.
Mike: 43:31
I'm gonna, uh I'm just grabbing my phone and I'm gonna scroll through, like, the podcast that pop up in any of the podcast that have subscribed to just case something jumps out at me. Um, of course, the Gary Bees there. Beginner. Audiophile. I kind of touched on this one briefly, but, um, background there for me. Ah, very big audio file. Ah, vinyl tube amplifier kind of guy. Like that type of audio file level. Um, and I know you and I have talked about this before, but, um, what led me into it? I'm a very strong D i y like to do things myself. I liketo make stuff, Um, a friend of mine who got me into this, you know, down this rabbit hole of audio file, um, life and being a, you know, an amateur musician, um, love music to begin with, but went over to his house, listen to his system and was floored at just the quality. Uh, and then I found out that the wires that connected his CD player to his amplifier, where $2000 um walked away from from his house that night thinking, Okay, I want that sound, but I'm not gonna pay $2000 from parent wires, But what I am going to do is make a pair of wires that are as good, if possible on my own. So I set out that a lot of research spent months learning different braiding techniques. Different wire types, um, from copper toe brass to silver. And it turns out Silver is the best conductor known to man. It just pure silver conducts electricity better than than any other metal, and most wiring is copper, but it because it's cheap. So I set out to make this pair of wires with a specific braid that I kind of half stolen and redesigned and brought it to his house after a few months of testing, and he sold his $2000 pair and asked me to make a pair. So I knew at that point I was onto something, um, and did actually in fact, sell those for quite some time online. And we're talking about hell 15 years ago. Plus, back then there was a website called Audio gone dot com, which has since been commercialized, and it's not the same, but it used to be like, really true diehard, geeky audio files. Um, and I sold a lot of cables on there at that time, um, but I've been out of the audio file world for a little while, so I actually listened to begin a rowdy file, which is which is funny, because I'm I wouldn't consider myself a beginner, but everything but everything's changed dramatically. And the equipment I have is, um I have vinyl and I have a turntable, and I'm starting to find out from this podcast that they're streaming service is out there that that rival some of the vinyl quality, and now I'm kind of getting sucked into it again. You know, buying Dax and signed up for title streaming service, which for those you don't know is expensive, but the sound quality is really good. So so I'm getting sucked into, But this time I'm going down the, uh, the audio file headphone route? Yeah, and checking that out, I'm kind of digging it. So, um, I don't think the wife's gonna like the big giant speakers anymore, huh? That the newer ones aren't nearly as big, but but I think the headphone thing's gonna be away
Pete: 47:20
like a headphone review episode.
Mike: 47:22
Oh, that would be awesome. Yeah. Yeah. You know what? I would love to do this I used to do this with people all the time. Um, I would love for you to listen to, like, a really high end source like title, um, through a really high. It were a nice deck. Even if we're talking about a dragon fly or something, Dragon fly red or whatever, um and and swap the cable's out like I'll let you listen to a track, and then I'll swap the cables to the headphone from the DAC and let you actually hear the difference in a in a wire is
Pete: 47:59
gonna ruin my headphones for me. I
Mike: 48:01
think this is one of those ignorance is bliss. Thing's for sure. It will ruin your headphones, and it's Yeah, okay. But, you know, to see somebody's, you know, acknowledge the fact that something like wires can impact the quality of sound or the the expansiveness of the sound stage. Or you start hearing instruments that weren't even audible or you don't notice them, or you find that you, uh, something as simple as you're listening to a tune and you want to listen all the way through that you don't want to hit the fast forward button. You're not skipping stuff you when I think that for me. I've got a short attention span when it comes to music sometimes, Like how you don't want I fast forward, fast forward. Um, I do find that when I hit a really good piece of equipment or, um, you got a nice set of headphones or whatever the case may be, you hit play, and then it just plays and and then you just find yourself lost in it and lost in the tune. And then the next tune plays. And next thing you know, you're you know, you're 45 minutes later and you're like, Wow, this is this is awesome In that experience is what a lot of people find in vinyl.
Pete: 49:18
Well, I just say, like today, I would feel like most people. They hop on Spotify where they hop on Apple music, hit the one track, go to the next artist. They don't understand the idea. I don't want most people would maybe like younger people don't understand the concept of the full album, and then it's curated. But it's that is a picture. Yeah,
Mike: 49:40
like a mix tape. Yeah, I know. Back in my day, a mixed tape or, you know, a tape that a deejay actually made for you Specifically. You say I had these air, the tunes I like a good deejay back then would put them in an order where it made sense, and it would It would Actually, there was a lot of thought that went into that. Um whether your consciousness conscious of it or not, it was There
Pete: 50:05
still has an asterisk state that I grow made me. She's like, you don't know who the sex pistols are. I gotta make you a mix that I was like, a girl's gonna make me. Yeah, I think this would like
Mike: 50:16
I would assume that today it's a playlist. Let me make you a play list. But yeah, And in the beginner audio file, there was an episode where a guy was talking about He found his Sony Walkman and, you know, he's going through a box in the basement, finds a Sony Walkman, gets into the the analog world again, and same thing, finds himself like just listening to the whole tape. And he starts making mixtapes from vinyl and and remaining totally analog and not compressed and not digitize, which it's some special about it. And, you know, the younger generation doesn't really know anything different. Yes, that they've been listening to nothing but digital. It's very different.
Pete: 51:02
Yeah. Did you ever do an iPod?
Mike: 51:07
I did have an iPod. We had one of those, did you? All I remember is that a circular. It had a button in the middle and had a circular thing that you could fast forward and hit back.
Pete: 51:19
You still have it?
Mike: 51:20
I do? Yeah. I think it's a Oh, damn, it's got a little belt clip on it. It's rectangular in shape, and I think it's like a powder blue. Don't ask me
Pete: 51:30
when I get
Mike: 51:30
out of Blue. I don't know.
Pete: 51:31
All right, so it's something that the same generation iPods. If we still have the attachments, we should charge him that. Look to see, Like what Playlists? We had me.
Mike: 51:40
Oh, I confined mine. I know where it's at. Yeah, Yeah, I know. What's that? That's a good one. You know what? It's gonna be justus Eclectic as my as my listening. Now, I'm sure I'm sure the the variety of artists and types of music's gonna be
Pete: 51:53
all over the board. So I think we're gonna be hitting close to the 45 minute mark.
Mike: 52:02
Yeah, that sounds about right. We're probably coming in around there. Um, man, I don't know. First of all, I don't know where the time went, and I don't feel like I'm done yet. And she's weird. Um, because I know when we originally talked about this, we said, Well, I think 25 or 27 minutes is the sweet spot. According to some bullshit I read online, maybe, but I just think that at this 45 minute mark, I don't feel like like I'm done necessarily, which is a good thing, because I think, um it does represent the fact that this is something that we could continue. Yes, and hopefully, uh, hopefully everybody made it to this point or that people do. Listen, I think we've definitely got a whole lot to say, and, um, I don't think we'll ever have any lack of content, but, uh,
Pete: 52:55
yeah, so thank you everybody for listening. This is the big thanks. Audio ish podcast with my compete. Auto, auto is what I said. You said
Mike: 53:06
audio is audio way. Got a little audio. There I apologize for that. I know we were supposed to be talking about podcast, but, um, you know, the ish part of this whole name we knew from the start, there was gonna be lots of issues. You know, we're going to stick with the dealership or auto or, um, anything like that. So it could be the
Pete: 53:31
name of the podcast running on the first episode. I think I
Mike: 53:35
totally, totally cool. Rookie. Move. Well, cool. Well, thanks for everybody. Hopefully. Ah. If you made it this far. Big thumbs up. Um, thanks for Thanks for listening
Pete: 53:48
again. Thank you.