Shahrzad Rafati – pioneer of the business model that made peace between big entertainment and their fans

New #Janette’s TV episode – Shahrzad Rafati is the founder and CEO of BroadbandTV Corp, a digital media and technology company that provides content creation, distribution, management, and monetization solutions. Born in Iran, she is credited with pioneering both the technology and business model that made peace between big entertainment entities like the NBA and their fans who were uploading premium content to video sites like YouTube. Shahrzad built BroadbandTV as a quadruple bottom line business and measures success across employee, community, environmental, and financial KPIs, citing a workforce of over 40% female employees and managers with a 0% gender pay gap. In September 2018, Shahrzad was appointed by Prime Minister Justin Trudeau to represent Canada on the Business Women Leaders task force, which was formed to advise global leaders on issues of women's economic empowerment as part of the G20 Summit. In 2019 she was also appointed as the Vice Chair of Invest in Canada, a federal agency that aims to create jobs in Canada by facilitating foreign business investment by highlighting Canada's diverse and skilled talent pool, economic growth across multiple industries, and geographic advantage as a hub for global trade. Janette caught up with Shahrzad in #Toronto, at #The Elevate Technology Conference and captured her talk on stage for this special behind-the-scenes access. Enjoy this special Janette’s TV episode. https://www.youtube.com/user/YourMarketingMagnet.  Please leave your comments in the feed below and share us with all the amazing women and smart men in your life.  Kindly also hit the #BELL to be notified of all our upcoming episodes. Thank you!