LEVEL UP: A Wedding Photography + Videography Podcast
Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.
Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.
Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury.
In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.
The wedding industry can be a challenging place to build a career, and we are here to help.
https://thelevelupco.com/
LEVEL UP: A Wedding Photography + Videography Podcast
130: The Language of Luxury Events
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Want to attract luxury clients and get more high-end referrals?
In this episode of The Level Up Podcast, Erica Buchelman of 1011 Makeup & Hair shares how she built a successful luxury beauty brand through relationships, pricing strategy, and business integrity.
From working with top-tier planners to knowing when to raise prices and position herself for high-end bookings, Erica reveals how any wedding vendor—whether a photographer, filmmaker, or planner—can apply these same principles to scale into the luxury market.
If you're a wedding photographer or videographer looking to refine your brand, elevate your services, and get booked at high-end events, this episode is packed with insider strategies you can implement today.
Inthis episode, we cover:
✔️ Why vendor relationships are the key to booking luxury weddings
✔️ How to communicate effectively and collaborate with planners & vendors
✔️ The importance of pricing yourself correctly to attract high-end clients
✔️ Why chasing trends can dilute your brand and hurt your positioning
✔️ How showing up professionally and consistently builds trust in the luxury market
✔️ The best way to structure your team and pay above industry standard for retention
✔️ Why luxury clients value service and relationships over social media presence
💬 What’s your biggest takeaway from Erica’s experience?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!
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Subscribe, rate, and review to help more wedding photographers and filmmakers refine their businesses and book luxury clients.
Timestamps:
00:00 – 05:00 | Introduction
05:01 – 15:00 | Building a Luxury Beauty Business
15:01 – 25:00 | The Role of Referrals in Booking High-End Clients
25:01 – 35:00 | The Art of Showing Up & Business Integrity
35:01 – 45:00 | Working with High-End Planners & Vendors
45:01 – 53:00 | Raising Prices & Positioning Yourself for Luxury
The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/