LEVEL UP: A Wedding Photography + Videography Podcast
Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.
Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.
Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury.
In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.
The wedding industry can be a challenging place to build a career, and we are here to help.
https://thelevelupco.com/
LEVEL UP: A Wedding Photography + Videography Podcast
153: Building a High-Level Wedding Photography Team
Thinking about growing a team but worried about maintaining quality and brand integrity?
In this episode of The Level Up Podcast, Abby Jiu, a luxury wedding photographer, shares how she scaled her business from a solo operation to a highly successful associate team while maintaining her brand’s exclusivity and high-end reputation.
Abby explains how to hire the right team members, create sustainable pricing strategies, and build strong planner relationships that lead to consistent luxury bookings. If you’re a wedding photographer or videographer looking to expand your business without compromising quality, this episode is packed with real-world insights and proven strategies.
In this episode, we cover:
✔️ How Abby transitioned from solo photographer to a structured associate team
✔️ Why pricing should be dynamic and change based on demand
✔️ The most important qualities to look for when hiring team members
✔️ How to train associates to maintain high-end brand consistency
✔️ Why strong planner relationships lead to more luxury bookings
✔️ The importance of networking & industry presence for long-term success
✔️ How having structured business systems & SOPs creates efficiency
💬 Are you considering building a team? What’s your biggest challenge?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!
⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.
Timestamps:
00:00 – 05:00 | Introduction
05:01 – 10:00 | The Journey from Solo Photographer to Team Leader
10:01 – 18:00 | Pricing & Business Strategy for a High-Level Team
18:01 – 27:00 | Hiring the Right Team Members & Maintaining Quality
27:01 – 35:00 | Industry Relationships & Networking Strategies
35:01 – 39:00 | Final Thoughts
The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/