LEVEL UP: A Wedding Photography + Videography Podcast
Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.
Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.
Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury.
In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.
The wedding industry can be a challenging place to build a career, and we are here to help.
https://thelevelupco.com/
LEVEL UP: A Wedding Photography + Videography Podcast
Making Micro-Shifts: Evolve Without Losing Your Signature Style w/ Lauren Fair
How do you stay relevant in the ever-changing wedding industry without losing your brand identity? In this episode of The Level Up Podcast, renowned luxury wedding photographer Lauren Fair shares how micro-shifts in style and technique can help photographers grow their brand, attract luxury clients, and avoid creative burnout.
What You’ll Learn in This Episode:
✅ How Lauren built her signature “Effortlessly Editorial” photography style.
✅ The key to evolving your brand while maintaining artistic consistency.
✅ How to balance classic photography with trending styles (motion blur, flash, wider lenses).
✅ Why luxury wedding clients expect full-service offerings (drone, multi-day coverage, varied styles).
✅ How small creative shifts keep your work fresh without alienating your clientele.
✅ The importance of trust, brand identity, and standing out in a saturated market.
🚀 Want to refine your wedding photography style while keeping up with industry trends? Learn how Lauren has sustained 15+ years of success by making intentional creative shifts that continue to attract luxury clients.
🎧 Listen now and start elevating your wedding photography business!
Timestamps:
00:00 - 04:20 | Introduction
04:21 - 09:50 | Lauren Fair’s Photography Journey
09:51 - 14:30 | Developing a Signature Photography Style
14:31 - 20:10 | Evolving Without Losing Your Brand Identity
20:11 - 26:30 | The Balance Between Classic & Trendy Photography
26:31 - 33:15 | Luxury Clients & The Demand for “Everything”
33:16 - 38:50 | Micro-Shifts: The Key to Sustainable Growth
38:51 - 41:00 | Final Thoughts & Where to Find Lauren Fair
NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/