LEVEL UP: A Wedding Photography + Videography Podcast

What This $1 Billion Business Owner Taught Me

• Taylor Petrinovich & Kelley Gilster | The Level Up Co. • Episode 211

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind


There’s a reason we can’t stop talking about Taylor Swift—and no, it’s not just the music. It’s the evolution. The reinvention. The unapologetic confidence.
In this episode, we’re breaking down what creatives like us can learn from someone who’s mastered the art of owning her narrative, leading with clarity, and growing on her own terms. Because let’s be honest—your business has eras, too.

We’re talking about the mindset shifts that help you move out of your “fearful freshman” era and into your “confident CEO” era.About what happens when you stop trying to be everything to everyone—and start leading like the expert you already are.And about how luxury isn’t luck… it’s strategy, vision, and knowing when it’s time to turn the page.

Even if you're not a full-blown Swiftie or even if you don’t care for her at all, you'll walk away from this episode with a fresh perspective on your business, your brand, and what it takes to grow with intention.

✨ You don’t have to wait for permission.
✨ You don’t have to stay in your mid-level pricing era forever.
✨ You get to write your next chapter—boldly.

Whether you’re ready to raise your rates, elevate your brand, or step into a new season of growth—this episode will leave you inspired to go for it.
Because your next era? It starts the moment you decide it’s time. 💫

Timestamps:
[00:00 – 02:00] Behind the Scenes of the Mastermind: Who It’s For and What to Expect
[02:01 – 08:15] Resonance Over Perfection: What High-End Clients Really Care About
[08:16 – 13:45] Leading with Strength: How Successful Creatives Maximize What They’re Best At
[13:46 – 19:00] Reinventing Your Brand: Why Evolution Is Essential for Growth
[19:01 – 24:30] White-Glove Service: Elevating Your Client Experience in the Luxury Market
[24:31 – 28:00] Owning Your Narrative: Showing Up with Confidence and Clarity
[28:01 – End] Final Takeaways + An Invitation to Step Into Your Next Level

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind


📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
đź”—Instagram: https://www.instagram.com/thelevelupco/
đź”—Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
đź”—Kelley's Instagram: https://www.instagram.com/618studios/
đź’»Website: https://thelevelupco.com/