LEVEL UP: A Wedding Photography + Videography Podcast

Breathing New Life Into Your Brand

Taylor Petrinovich & Kelley Gilster | The Level Up Co. Episode 226

In this episode, we’re diving into what it really looks like to step into a new era of your business. Not just a new logo or fresh colors, but a true refresh that reflects who you are now, not who you were when you started. Because the reality is, you’ve grown. Your work is stronger, your vision is clearer, and it might be time for your brand to catch up.

We talk about the signs it’s time for a change, the mindset shifts that come with letting go of what used to work, and how an intentional brand experience can create real alignment between you and the clients you want to serve. If you’ve ever felt like your brand doesn’t quite match the quality of your work, this episode is your reminder that a refresh isn’t just about aesthetics. It’s about stepping fully into the version of your business that’s ready for more.

You don’t need permission to evolve. And you don’t have to figure it out alone.

Let this be the nudge to take up space, refine your presence, and create a brand that opens the door to the opportunities you’ve been waiting for. Your next level is waiting.

[00:00 – 02:26] Welcome Back and Refresh Talk
[02:27 – 05:21] Why Brand Alignment Matters More Than Ever
[05:22 – 09:05] Recognizing When It’s Time for a Rebrand
[09:06 – 15:04] The Power of Knowing Your Ideal Client
[15:05 – 20:19] How Much Should a Rebrand Cost?
[20:20 – 30:24] Building a Brand That Matches Your Next Level
[30:25 – End] Launch Strategy, Visibility, and Template Support

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop



The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind


📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/